Increase Your Hotel’s Instagram Followers With 3 Techniques

Hotels are beginning to recognize the marketing and advertising opportunities in Instagram, a photo-sharing social media platform that is exploding with new users. But how can hotels gain new followers, and potential guests, with Instagram campaigns?

Studies show 70 percent of people are more likely to buy from a brand they follow online, so grabbing the attention of these millions of users could lead to increased bookings and revenues.

Here, we’ve gathered several real-life examples of techniques for Instagram campaigns that can get your message in front of influential Instagrammers and users who are more likely to promote your amenities or stay at your hotel.

The Potential Power of Instagram Followers

Coordinate an Instameet to Show Off an Amenity

Invite influential bloggers and news media to your campaign event and distribute relevant hashtags for them to post photos with.

Coordinate an Instameet to Show Off an Amenity

Posts made by invited influencers can reach new groups of potential followers, encourage engagement, and show off your hotel’s new feature.

Host a Contest and Promote It Where Your Customers Are

Hosting a contest entices users to participate. Create a campaign that encourages photo sharing with your hotel’s Instagram handle.

Host a Contest and Promote It Where Your Customers Are

Include several visual elements that users can photograph, and post several days prior to the event to promote and spread the message.

Piggyback on a Popular Event to Reach a New Crowd

Use the popularity of a large event (like the Super Bowl) to create excitement for your campaign and entice users to participate in contests.

Piggyback on a Popular Event to Reach a New Crowd

Use the excitement and popularity of a major event (like the Super Bowl) to promote a contest and the new amenity or feature you would like to show off.

Piggyback on a Popular Event to Reach a New Crowd

Engage users during the event, and use it to also drive revenue to your hotel by offering exclusive drinks, dishes, services or packages.

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