3 things you can do today to enhance your social media marketing strategy
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Kate Volman @KateVolman
MarketingDivaz.com
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3 Things You Can Do Today toEnhance Your Social Media
Marketing Strategy
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$3 MILLION TO $___ MILLION45
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Create an Experience Your Customers Will….
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What are you trying to accomplish?
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3 Things You Can Do Today To Enhance
Your Social Media Marketing Strategy!
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1. Develop a Strong Website to Generate Leads
Create Clear & Strong Calls-to-Action
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Capture Email Addresses
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Capture Email Addresses
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Email+
Social Media =
Results
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Email is one of the most important functions that consumers stated they used their phones for in a recent Nielsen survey.61% of the general population of tablet users check their email during the course of a TV program (Nielsen).HubSpot released a study in April 2013 finding that email marketing was a leader in providing below-average costs per lead, alongside social media.Facebook fan pages only reach 10-15% of its fans. Email has an average open rate that ranges from 30%-45%
Email Marketing
Emails make up 13.91% of overall trafficDrive 41% of comments
Email subscribers are 3.9 times more likely to share content via web
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Invite People to Get Social!
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2. Create Shareable Content
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Oh you’ll blog…and you’ll like it!
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What should I blog about?
Who’s Your Audience?
What Questions Are They Asking?
What Are They Searching for Online?
What Are Your Industry Trends?
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A Few Blogging Best Practices
Awesome Title
Minimum 600 Words (Use Keywords)
Add Social Sharing Buttons
Call-to-Action at End of Blog Post
Promote Your Blog
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Don’t be scared to…
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Create Custom Images & Infographics
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Picmonkey.com
Webresizer.com
Pagemodo.com
Quozio.com
Skitch.com
Some Helpful Do-it-Yourself Sites
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3. Incorporate Social Media into All of Your Marketing Channels
Business CardsReceiptsIn Store
Postcards/Direct Mail Email Signature
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Invest in Advertising
Ability to target specific audienceSet a Budget
Testing
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Retargeting: Hottest Thing in Online Advertising
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Develop a Strong Website
Create Shareable Content
Incorporate Social Media Into All of Your Marketing Channels
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Our free gift to you!
http://info.marketingdivaz.com/mdsocialmediaplaybook