3 things

1. How does this make you feel?

Know where you are headed

Break it down

2. Survey the landscape

Is there a gap?

Or is it a hole?

3. Where are your customers?

How well do you know them?

How many of them are there?

Where are they?

A friend or a stalker?

3 questions about your offer

• Why should I trust you?• Why should I believe you?• Why should I care?