3 unassailable social media truths
DESCRIPTION
Even though it seems like social media is ever-changing, here are three things you can rely on--and need to know if you want to understand social media.TRANSCRIPT
![Page 1: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/1.jpg)
3Unassailable
Social Media
Truths
Anthony Juliano | September 16, 2010
![Page 2: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/2.jpg)
Hello!
![Page 3: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/3.jpg)
![Page 4: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/4.jpg)
1. SOCIAL MEDIA DOESN'T
CHANGE THINGS SO MUCH AS IT
AMPLIFIESTHEM
![Page 5: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/5.jpg)
![Page 6: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/6.jpg)
THE
WORST LINKEDIN RECOMMENDATION OF ALL TIME
![Page 7: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/7.jpg)
![Page 8: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/8.jpg)
IF YOU’RE GOOD AT YOUR JOB,
NOT USING SOCIAL MEDIA IS A GREATER RISK THAN USING IT
![Page 9: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/9.jpg)
2. IF YOU THINK ABOUT SOCIAL
MEDIA PRIMARILY AS A
MARKETING TOOL,
YOU'RE MISSING
THE POINT
![Page 10: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/10.jpg)
3REASONS WHY SOCIAL MEDIA IS ABOUT SO MUCH MORE THAN MARKETING
![Page 11: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/11.jpg)
1. YOUR CUSTOMERS WANT TO HEAR ABOUT YOU
FROM THEIR PEERS, NOT FROM YOU
![Page 12: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/12.jpg)
“One in five social media users say they regularly seek advice from others when purchasing products…”
- National Retail Federation
![Page 13: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/13.jpg)
![Page 14: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/14.jpg)
2. IT'S ABOUT
GIVING TO GET
–NOT JUST GETTING PAID
![Page 15: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/15.jpg)
“By giving of your expertise, advice and insight through content and conversation…and incentivizing participation and sharing, you both earn trust and grow your network of friends, fans and customers.”
- Jason Falls
![Page 16: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/16.jpg)
“You can buy attention (advertising).
You can beg for attention from the media (public relations).
You can bug people one at a time to get attention (sales).
Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.”
- David Meerman Scott
![Page 17: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/17.jpg)
3. SOCIAL MEDIA IS BEST USED AS A
LISTENING TOOL
![Page 18: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/18.jpg)
![Page 19: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/19.jpg)
![Page 20: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/20.jpg)
![Page 21: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/21.jpg)
3. YOU CAN'T DO IT
ALL, BUT
YOU PROBABLY SHOULD DO
SOMETHING
![Page 22: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/22.jpg)
3TOOLS THAT WORK ESPECIALLY WELL FOR PROFESSIONAL SERVICES
![Page 23: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/23.jpg)
![Page 24: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/24.jpg)
“People are in a different
context and mindset when
they're in a professional
network.”
- Dipchand “Deep” Nishar,
![Page 25: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/25.jpg)
“LinkedIn is the most powerful social networking site to help you grow your business. It makes Twitter, Facebook and YouTube seem like social networking sites for kids...”
![Page 26: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/26.jpg)
“If you want to hang with the big players—a place where connections are made, leads are generated, and deals go down—then you need to spend more of your time on LinkedIn.”
- Lewis Howes, author of LinkedWorking
![Page 27: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/27.jpg)
![Page 28: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/28.jpg)
WHY BLOG?
• Positions you as a resource• A forum for substantive content/
commentary• Encourages you to stay current• Improves writing skill• Allows for audience response• SEO• A great way to write a book
![Page 29: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/29.jpg)
PITFALLS
Takes time Building an audience requires patience May be necessary to push visitors from
another portal (e.g. LinkedIn)—which adds a little labor
A slight learning curve with the technology Lots of competition for the audience’s
attention
![Page 30: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/30.jpg)
Nichesocial networks
![Page 31: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/31.jpg)
2 MILLION MEMBERS
![Page 32: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/32.jpg)
![Page 33: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/33.jpg)
![Page 34: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/34.jpg)
3FINAL
THOUGHTS
![Page 35: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/35.jpg)
1. HAVE A
STRATEGY—AND MAKE IT PART OF YOURLARGER MARKETINGSTRATEGY
![Page 36: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/36.jpg)
Marketing strategy
Social media strategy
LinkedIn strategy
![Page 37: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/37.jpg)
2. MEASURE
ROI
![Page 38: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/38.jpg)
3. USE SOCIAL MEDIA TO
FACILITATEFACE-TO-FACE RELATIONSHIPS
![Page 39: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/39.jpg)
3OPPORTUNITIES TO LEARN MORE
![Page 40: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/40.jpg)
“Who Are Our Customers and Where Are They?”6 wks. (Thu.), starting Sep. 30, 6 – 9 pm$224
Social Media for BusinessFri., Oct. 1, 9 am – 3 pm$112
LinkedIn for Professional DevelopmentMon., Oct. 11, 2010, 6 – 9 pm$70
![Page 41: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/41.jpg)
Questions?
![Page 42: 3 Unassailable Social Media Truths](https://reader033.vdocument.in/reader033/viewer/2022052619/555ee4bcd8b42a772f8b595b/html5/thumbnails/42.jpg)
(260) 615.3426AnthonyJuliano.WordPress.com
If you enjoyed this presentation, please recommend me on