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LET’S GET INTRODUCED

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HEY! MEET ME• An online marketing and Public Relations professional,

• Chartered with the Nigerian Institute of Public Relations

• Over five years of living & breathing digital

• Helping business owners to leverage online marketing

Channels, platforms, tools and strategies to take their business

To the next level….

YOUR CUSTOMER JOURNEY STARTS ONLINE

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StepsTO GAIN MORE CLIENTS USING

Step 1 You have to be found by the right peoplewithin your industry.

Step 2

Step 3

Build LinkedIn connections that have business potentials

Engage.... engage... engage with value!

Why?

No drama….. When People come on LinkedIn they mean business

• Over 300 million active business users

• Top decision maker

• Key players in many field and industry

• Connect with your target market i.e.buyers, partners, distributors, investors,the media etc…

Where else would you find the likes

Of Sir Richard Branson and Bill Gates

Group 1 Group 2

*Get on the site, connect to

every Tom, Dick an Harry

*Burns their connections with too

Frequent Call of attention without

Providing value first!

*Low perceived profile and pesky

connection

*Register on the site, add some

connections, then leave

*Uses the site passively

*Most connections are known friends

And family

Which of these are you?

My fair shareDay 1

Day 2

Day 3

Day 4

Day 7Plus the myriad of business opportunities, connections and potentials that thronged

Now am seated comfortably at top 7%Show up in searches more than ever... People have found me through searching...Gained wider opportunities beyond business...

Profile rank is never static.... it can go down.If you don’t manage your profile correctlyNow the problem would be, if your competition is doing better,they will of course, rank higher and show up in better than youand in higher frequency than you.

Get Found

Optimize your Profile

Find and Use your keywords in the right places

Use your marketing message within your profile

Use a professional picture

It starts with the profile

Step One:

Getting found is also about getting out there and connect

Use your keywords aligned into an attention grabbing statement(don’t forget a link to your website address)

Use your marketing messageWho you help, how you help, the benefit they get

End with a call to action

Sprinkle your keywords naturally in the six key places within your profile

1. Your headline2. Summary,

3. Skills,4. Experience,5. Education,

6. Volunteer opportunities

Include other outbound content like video,Slideshare etc…to boost your credibility.

Use a credible, worthy,

professional photo

No noisy background image either!

Here is the Proof

Always watch how you rank

For profile views

But There is a Problem!

Go out there and view people in

your target niche.

The more you view, the more people

will return to view you

Ensure you haven’t activated

Anonymous privacy

Recap Of Step One:• Get your profile spruced up. So you can show up in searches by using attention grabbing message instead of the boring titles

• Use your keywords in six major places

• Fill out your profile completely…add credible outbound links like videos,Slideshare, landing pages and website

• Don’t forget a professional head shot

• Go out and connect, view other people in your target niche to get back the love

• Getting found is about owning that engaging profile and connecting actively.

Step Two:

LinkedIn is home to over 300 million professionals..... you have the potential

to reach anyone not limited to geographical boundaries.

But it takes planning right.

Make right connections that has the potential to

translate to business transactions

What are your marketing objectives

Who do you need to connect with

Who is your target audience

Have a Plan

Connect with a strategy

USE GROUPS ACTIVELY

Search for the right people

Personalize your invitations

GROW YOUR REACH BY FOLLOWING INFLUENCERS

4 Way Strategy

Search for the right people

Select your connections based on the right criteria:

• Number of connections,

• Percentage of Profile completion

• profile picture

USE GROUPS ACTIVELY

Personalize your Invitations

• Address the person by name

• Use courtesy… LinkedIn has a formal tone

Talk to people as you would in a business

environment

And more

personalization

You can get these personal invitation templates when you work with me.

Don’t be carried away and connect Like this!

GROW YOUR REACH BY FOLLOWING INFLUENCERS

LinkedIn has a very strong reward system

A short cut to quickly widen your connection

level is following influencers….

This action has its perks.

A quick summary

Step Three

Its all about engagementBuild quality relationships that can transcend beyond the quick buck.

Success depends on it.

Businesses succeed on the foundations of valuable relationship.

Provide value for your connections, groups, etc…

It will flow back to you.

Relationship is not just about the sale

Its about having a customer for life!

The tools to help your LinkedIn strategy

Are you ready

for a better

EXPERIENCE?

If you could reach 5 new clients

using the strategy you learnt here today in the next

60 days, how much will that be for your business?

N200, 000 Over N1, 000, 000N500, 000

Let me work directly with you

To get the results you want to

See quicker and better

Or you rather will want to stumble your way through,

A lot of guess work and mistakes

Take the Outsource Route 1

• You just don’t have the time to sit through another piece of training

• You don’t consider yourself techie enough to handle all the intricacies

• You would prefer someone does a professional work on your profile

• Help you with how you should start off your connections to get

• Better result

• You have no idea how to put together the outbound content to

• further establish and strengthen your credibility

• You want all these but don’t want to deal with it yourself…

Hands on management

Of your LinkedIn profile

So you can see the exact results I had

Within a couple of days

• Get you a professional profile in a couple of days

• Create your outbound content

• Help you identify 1000 connections who fit into your direct niche audience

• Save these connections for you in your profile so can reach out to them with

• Personalized message templates I would provide you.

• Help you extract these connections off LinkedIn so you can engage outside

• LinkedIn…

• * Help you design a professional website if you don’t have one already *

What do you get

Virtual Training Course2

The video trainings will equip

you with the skills to:

Create a better LinkedIn ProfileConnect with the right peopleBuild your leads (potential targeted clients) fasterManage your contacts betterSell more products and servicesBuild good reputation and positive engagement

Knowing the exact key words you should be using,

How to compose your summary using your marketing message

Crafting that marketing message.

How you can even go about creating all other outbound content

I mentioned. the videos, Slideshare etc.

Different subtle places you should include links to your LinkedIn

Profile so as to attract more potential leads…

How you can use the LinkedIn inbox to segment your contacts,

tag your contacts and target your contact outside LinkedIn

through exporting your contacts..

I will also show you how to setup your LinkedIn customized URL…

Virtual Training Vault2

Take the Video Training Course

Take my expertise with you for the entire course duration….

Am gonna’ be jumping in to take a professional look at your profile and providing

answers to all your questions.

You have my full attention...

I will be there to make sure I provide accountability.

You learn… you must act…

Bonus!FOR FAST ACTION TAKERS

The full PDF list of top 50 influencers you should follow.

You can’t directly find influencers from LinkedIn search,

To make it easy for you, I have a compiled list of the top 50 influencers you should follow…

Although LinkedIn recently opened it up for everyone but its still an application process

Which if LinkedIn doesn’t find your application convincing enough, they don’t grant access.

What better way to globally grow your influence,

Brand, authority and credibility.

Join the LinkedIn publishing Opportunity….

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07012767166, 07052655020

Get in touch

Thank You!