3 ways to drive more local business
TRANSCRIPT
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3 WAYS TO DRIVE MORE LOCAL BUSINESS
Eric Hebert, Digital Media Strategist
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HOW DOES ONE DRIVE SALES IN 2017?
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HOW DOES ONE DRIVE SALES IN 2017?
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WHAT HAS OUR ATTENTION THE MOST?
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WHAT HAS OUR ATTENTION THE MOST?
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WHAT HAS OUR ATTENTION THE MOST?
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WHAT HAS OUR ATTENTION THE MOST?
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WHAT HAS OUR ATTENTION THE MOST?
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MARKETING ONLINE DOESN’T MEAN FREE
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SMART ADVERTISING = SUCCESS
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GOALS + OFFERS + TRACKING ROI
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FACEBOOK ADVERTISING
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FACEBOOK ADVERTISING
• Create Special Offer
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FACEBOOK ADVERTISING
• Create Special Offer
• Send to Website
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FACEBOOK ADVERTISING
• Create Special Offer
• Send to Website
• Collect Email
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FACEBOOK ADVERTISING
• Create Special Offer
• Send to Website
• Collect Email
• Contact Form
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FACEBOOK ADVERTISING
• Create Special Offer
• Send to Website
• Collect Email
• Contact Form
• Phone Number
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FACEBOOK ADVERTISING
• Create Special Offer
• Send to Website
• Collect Email
• Contact Form
• Phone Number
• Track Conversions
![Page 19: 3 Ways to Drive More Local Business](https://reader035.vdocument.in/reader035/viewer/2022062401/5a64cc887f8b9a310b8b488f/html5/thumbnails/19.jpg)
FACEBOOK ADVERTISING
• Create Special Offer
• Send to Website
• Collect Email
• Contact Form
• Phone Number
• Track Conversions
• Determine ROI
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GOOGLE ADWORDS
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GOOGLE ADWORDS
• Target by Keyword
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GOOGLE ADWORDS
• Target by Keyword
• Create Offer & Landing Page
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GOOGLE ADWORDS
• Target by Keyword
• Create Offer & Landing Page
• Track Conversion & ROI
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GOOGLE ADWORDS
• Target by Keyword
• Create Offer & Landing Page
• Track Conversion & ROI
• Use Phone Extension
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GOOGLE ADWORDS
• Target by Keyword
• Create Offer & Landing Page
• Track Conversion & ROI
• Use Phone Extension
• Phrase / Exact Match
• Google My Business (Free!)
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GOOGLE ADWORDS
• Target by Keyword
• Create Offer & Landing Page
• Track Conversion & ROI
• Use Phone Extension
• Phrase / Exact Match
![Page 27: 3 Ways to Drive More Local Business](https://reader035.vdocument.in/reader035/viewer/2022062401/5a64cc887f8b9a310b8b488f/html5/thumbnails/27.jpg)
YOUTUBE VIDEOS
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YOUTUBE VIDEOS
• Low Budget Commercials
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YOUTUBE VIDEOS
• Low Budget Commercials
• Interviews with Owners
![Page 30: 3 Ways to Drive More Local Business](https://reader035.vdocument.in/reader035/viewer/2022062401/5a64cc887f8b9a310b8b488f/html5/thumbnails/30.jpg)
YOUTUBE VIDEOS
• Low Budget Commercials
• Interviews with Owners
• Teach and Educate
![Page 31: 3 Ways to Drive More Local Business](https://reader035.vdocument.in/reader035/viewer/2022062401/5a64cc887f8b9a310b8b488f/html5/thumbnails/31.jpg)
YOUTUBE VIDEOS
• Low Budget Commercials
• Interviews with Owners
• Teach and Educate
• Advertise on Facebook
• Use on Website
• Rank in Google Search
![Page 32: 3 Ways to Drive More Local Business](https://reader035.vdocument.in/reader035/viewer/2022062401/5a64cc887f8b9a310b8b488f/html5/thumbnails/32.jpg)
YOUTUBE VIDEOS
• Low Budget Commercials
• Interviews with Owners
• Teach and Educate
• Advertise on Facebook
![Page 33: 3 Ways to Drive More Local Business](https://reader035.vdocument.in/reader035/viewer/2022062401/5a64cc887f8b9a310b8b488f/html5/thumbnails/33.jpg)
YOUTUBE VIDEOS
• Low Budget Commercials
• Interviews with Owners
• Teach and Educate
• Advertise on Facebook
• Use on Website
![Page 34: 3 Ways to Drive More Local Business](https://reader035.vdocument.in/reader035/viewer/2022062401/5a64cc887f8b9a310b8b488f/html5/thumbnails/34.jpg)
YOUTUBE VIDEOS
• Low Budget Commercials
• Interviews with Owners
• Teach and Educate
• Advertise on Facebook
• Use on Website
• Rank in Google Search
![Page 35: 3 Ways to Drive More Local Business](https://reader035.vdocument.in/reader035/viewer/2022062401/5a64cc887f8b9a310b8b488f/html5/thumbnails/35.jpg)
THANKS!
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