3 ways to enhance your product with cognitive news
TRANSCRIPT
![Page 1: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/1.jpg)
3 Ways to Enhance Your Product With Cognitive News
Thursday | May 14, 2015 | 12pm ET/9am PT
![Page 2: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/2.jpg)
Pawan LakshmananDirector of Engineering
Kelly TaylorProduct Manager
![Page 3: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/3.jpg)
1. Learn how cognitive news streamlines the aggregation and enrichment process
2. Hear 3 ways the News API can enhance your apps and products today
3. See query examples and understand how to integrate the News API into your project
Goals of this session:
![Page 4: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/4.jpg)
• Open AlchemyAPI docs http://www.alchemyapi.com/api • Open News API docs http://docs.alchemyapi.com • Open the Query Builder http://querybuilder.alchemyapi.com • Get a free API key http://www.alchemyapi.com/api/register.html
Pro Tips for this session:
![Page 5: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/5.jpg)
Cognitive computing involves self-learning systems that use data mining, pattern recognition and natural language processing to mimic the way the human brain works.
![Page 6: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/6.jpg)
![Page 7: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/7.jpg)
Every day we crawl and use natural language processing to enrich more than 250,000 news articles and blog posts from
over 75,000 unique sources.
![Page 8: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/8.jpg)
Use Cases include Sales CRM enrichment, Media monitoring, Content recommendations, Trending topics, Signal detection, Alerts, Research, Historical analysis
![Page 9: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/9.jpg)
http://blog.alchemyapi.com/using-news-api-to-query-worlds-financial-news-like-a-database
• Build a highly targeted, real-time alerting system for financial news
• Find and monitor financial blogs that cover a specific topic or company you want to
• Monitor build an event detection system (company acquisitions, bankruptcy, natural disasters, etc.)
• Research on a particular topic or person • Track trending financial news topics or articles
More Use Cases
![Page 10: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/10.jpg)
• Get a feed of recent news articles that mention "NYSE" • What is the news coverage volume for "GRPN" over time? • Which companies are most co-mentioned with "Yahoo"? • List of company acquisitions by "IBM Watson" • Product and other announcements by "GoPro" • News articles which indicate "S&P 500" involved in lawsuits • Personnel hired/fired by "AMZN" • Get articles where targeted sentiment is ‘positive’ for the "Tesla" • Stock analyst upgrade/downgrade within the "NASDAQ" • Insider trading disclosures by key employees of "Enron" • List of websites who write most about "Alibaba" the company
With the News API, you can understand macro trends or find “needles in the haystack”
http://blog.alchemyapi.com/using-news-api-to-query-worlds-financial-news-like-a-database
![Page 11: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/11.jpg)
AlchemyData News endpoint:
http://access.alchemyapi.com/calls/data/GetNews
For brevity’s sake, this will be referred as {endpoint} in the query examples
![Page 12: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/12.jpg)
Question:How many times was “apple” mentioned in news over the past 1 day?
![Page 13: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/13.jpg)
![Page 14: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/14.jpg)
Question:How many times was “apple” mentioned in news over the past 1 day?
Query:{endpoint}?apikey=KEY&outputMode=json&start=now-1d&end=now&q.enriched.url.title=apple
![Page 15: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/15.jpg)
Question:What are the most recent 50 articles about “apple” in the news?
![Page 16: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/16.jpg)
![Page 17: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/17.jpg)
Question:What are the most recent 50 articles about “Apple” in the news?
Query:{endpoint}?apikey=KEY&outputMode=json&start=now-1d&end=now&q.enriched.url.title=apple &count=50&return=enriched.url.url,enriched.url.title
![Page 18: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/18.jpg)
Question:What are the most recent 50 articles about “Apple” the company in the news?
![Page 19: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/19.jpg)
![Page 20: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/20.jpg)
Question:What are the most recent 50 articles about “Apple” the company in the news?
Query:{endpoint}?apikey=KEY&outputMode=json&start=now-1d&end=now&q.enriched.url.enrichedTitle.entities.entity=|text=apple,type=company|&count=50&return=enriched.url.url,enriched.url.title
![Page 21: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/21.jpg)
Question:What are the most recent 50 articles about “Apple” the company in the news and the sentiment is negative?
![Page 22: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/22.jpg)
![Page 23: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/23.jpg)
Question:What are the most recent 50 articles about “Apple” the company in the news and the sentiment is negative?
Query:{endpoint}?apikey=KEY&outputMode=json&start=now-1d&end=now&q.enriched.url.enrichedTitle.entities.entity=|text=apple,type=company, sentiment.type=negative,sentiment.score=<-0.5|&count=50&return=enriched.url.url,enriched.url.title
![Page 24: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/24.jpg)
Give me articles about “apple”
| \/
Give me articles over past 1 day where sentiment for “apple” the company is highly negative
![Page 25: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/25.jpg)
Trendline Queries
![Page 26: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/26.jpg)
Question: How is“Apple Watch” trending in the news?
![Page 27: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/27.jpg)
![Page 28: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/28.jpg)
Question:How is“Apple Watch” trending in the news?
Query:{endpoint}?apikey=KEY&outputMode=json&start=now-30d&end=now&timeSlice=1d&q.enriched.url.title=A[apple^watch]
![Page 29: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/29.jpg)
Bonus Question: Find news articles that mention a“company acquisition”?
Hint: Use “relations”
![Page 30: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/30.jpg)
![Page 31: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/31.jpg)
Question:Find news articles that mention a“company acquisition”?
Query:{endpoint}?apikey=KEY&outputMode=json&start=now-7d&end=now &count=25&q.enriched.url.enrichedTitle.relations.relation=|subject.entities.entity.type=Company,action.verb.text=acquire,object.entities.entity.type=Company|&return=enriched.url.title,enriched.url.url
![Page 32: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/32.jpg)
Power of Relations!
• Startups raising money • Company announcing new products • Key hirings by companies
Anything that can be represented by a Subject-Verb-Object relation
http://www.alchemyapi.com/api/relation-extraction
![Page 33: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/33.jpg)
Drop us an email describing how the News API can make your app better and we’ll increase your daily limit by
10,000 transactions through June.
![Page 34: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/34.jpg)
http://blog.alchemyapi.com/whos-in-the-news-an-alchemydata-news-application
![Page 35: 3 Ways to Enhance Your Product With Cognitive News](https://reader031.vdocument.in/reader031/viewer/2022032116/55b954d0bb61eb8f788b45b4/html5/thumbnails/35.jpg)
Pawan LakshmananDirector of Engineering
Kelly TaylorProduct Manager
Thanks and Following Up with Questions