3 ways to hit your social media marketing bullseye

Social Media Marketing Bullseye In The New Year

3 Ways To Hit Your

Keri Jaehnig

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

• #SMBInfluencer• Top State Tourism

Campaigns• State Senate Commendation• Founding Author, SteamFeed• Social Media Marketing

Agency Owner

Facebook Groups


Shared 6,100

Times!!steamfeed.com/10-reasons-use-facebook-groups-business/


http://steamfeed.com/10-reasons-use-facebook-groups-business/

Facebook Groups For Business

• Nurture relationships with brand ambassadors

• Test ideas with stakeholders

• Collaborate & train with staff

• Communicate on team projects


Facebook Groups Advantages

• People are more likely to engage & connect

• Exchange of more personal information

• Share posts from Facebook Pages to Groups

• Conversation platform for membership programs


Facebook Groups Real WIN

• Easier to be seen in the Facebook News Feed

• Facebook Pages organic reach = Eventually 0%


Likeable League Facebook Grouphttp://bit.ly/IGMlikeable


http://bit.ly/IGMlikeable

Instagram


Instagram By The Numbers• 17% of all adult internet users are on Instagram (Twitter

at 18%; Pew Study, December 2013)

• 20% of online adult females use Instagram (Pew Study, December 2013)

• 15% of online adult males use Instagram (Pew Study, December 2013)

• The average sale value for visitors referred by Instagram is $66.75 (Shopify)


@ideagirlmedia


Instagram Advantages

• Not over-populated yet

• It’s visual - People react to it quickly & more often

• Heavenly hashtags!

• Easily syndicated with other social

• More traction than Facebook right now…


Content Optimization


Meghan Trainor“All About That Bass”


SocialAds

Gonna havta!


Content Optimization Methods

• Curated Content - RSS Feeds & Alerts

• Posts on Social Platforms

• Created Content - Blog posts & Ebooks

• Re-purposing



KEY: Put out

DIY or… Done-For-You

• A-Z (full service)

• Content Only

• Engagement Only

• Audience Builder Programs


Learn More - Special Stuff


Likeable League Inner CircleSecret Facebook Group = Mentoring + Peer Collaboration


WEBINAR - FOCUS 2015• Thursday, Jan. 15, 2015

• 4:00pm ET

• BONUS: Sign-up within 24 hours of when I send you this re-play & receive: “7 Inspiring Ways To Ignite Instagram For Your Business” WEBINAR Re-PLAY & Slides + FB Shout-out


Ladyblogger 2015

• #LB2015

• Awesome Speakers - Tips

• Networking

• Saturday, April 11, 2015

• Stay the weekend! ladyblogger.net


http://ladyblogger.net

Specifics - Contact Me

• Keri Jaehnig

• ideagirlmedia.com

• facebook.com/ideagirlmedia

• twitter.com/kerijaehnig

• instagram.com/ideagirlmedia


http://facebook.com/ideagirlmedia

http://instagram.com/ideagirlmedia

Q & A


THANK YOU FOR JOINING ME!


3 Ways To Hit Your Social Media Marketing Bullseye In The New Year

• Keri Jaehnig

• ideagirlmedia.com

• facebook.com/ideagirlmedia

• twitter.com/kerijaehnig

• instagram.com/ideagirlmedia


http://facebook.com/ideagirlmedia

http://instagram.com/ideagirlmedia

3 ways to hit your social media marketing bullseye

Social Media

kerijaehnig instagram

idea girl media

instagram twitter

instagram pew study

groups conversation

social platforms

online adult females

online adult males