All intellectual property contained in this document remains the property © evolution media group 2014

3 Ways To Use Content Marketing Without Spending A Cent

By Vanessa Stoykov

All intellectual property contained in this document remains the property © evolution media group 2014

Inspiring Wealth Education

1. Write what you know from experience

2. Think about what channels you are writing for

3. Be patient and keep going

3 Ways To Use Content Marketing Without Spending A Cent

All intellectual property contained in this document remains the property © evolution media group 2014

Inspiring Wealth Education

1. Write what you know from experience

•People want experts who know what they are talking about and are willing to not only admit their mistakes, but reveal how they fixed them.

•More people will spend time with your content if you provide real insights and truthful experiences.

• Being authentic is what the new generation of content marketing is about.

All intellectual property contained in this document remains the property © evolution media group 2014

• Make sure you release your content in the relevant space that is occupied by your target audience.

•  Don’t place it in areas that are not likely to be frequented by your desired audience. Not only will you miss your target audience, you will alienate those that it does reach as it has nothing to do with them.

Inspiring Wealth Education

2. Think about the channels you are writing for

All intellectual property contained in this document remains the property © evolution media group 2014

Inspiring Wealth Education

3. Be patient and keep going• Writing a few articles is not going to cut it. You need to prepare for a three

year program where you increase your reach, loyal audience and brand.

• Unless your audience is there because they are loyal to you and your insight, they won’t do anything for you and your bottom line.

• If you think you can do it quicker than you had better be prepared to spend a significant sum on both digital strategists and money with the

likes of Twitter, Facebook and LinkedIn.

 

All intellectual property contained in this document remains the property © evolution media group 2014

@ceovanessa

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