3 words 4 entrepreneurs

E. Sarath Babu, Founder CEO, FoodKing

1, 2, 3• Purpose – Any activity we do, if there is no purpose then there is no point

in pursuing that. So, such an important thing like starting a business, it needs to have a definite purpose. It could either be money or supplying the best product. Or, it could be supplying the cheapest product.

• Perseverance – In entrepreneurship there are going to be ups and downs, at least in the initial stages. Entrepreneurship is like a Japanese bamboo tree, which grows to six inches in the first six years, and in the next six months it goes beyond 90 feet. All these years, it develops its roots, foundation and everything. Likewise, we need to have perseverance to hold on to our purpose, and continue with it.

• People – To hold on to the purpose and to pursue the purpose, we need good people at the right place. So, obviously, you got to mentor lots of good people in the company, so that the other two Ps are taken care of. (Story)