3 words 4 entrepreneurs

S. Mahalingam, former CFO, TCS

1, 2, 3

• Commercial possibility – This is the very critical one. The idea might be a great idea, but there should also be the commercial possibility to convert that to something.

• Differentiator – Anyone can copy any idea very, very quickly. And, therefore, how much of lead time do you have is a very critical thing. It is the differentiator that help you last longer.

• Sound business plan – This is important because you have got to go for the longer run. (Story)