30 e-ssential e-tips for your nonprofit: e-strategy, e-fundraising, e-marketing, e-newsletters,...
Post on 19-Oct-2014
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This webinar shares 30 essential tips on how your nonprofit can use the Internet effectively — to maximize fundraising, marketing, communication, volunteer recruitment, search engine optimization, advocacy, and much more. You’ll learn what people should be able to SEE and DO on your website. The session is quite interactive (and therefore fun!), including live analysis of audience members’ websites.TRANSCRIPT
Sponsored by: A Service
Of:
30 e-Ssential e-Tips for Your Nonprofit: e-Strategy, e-Fundraising, e-Marketing, e-
Newsletters, e-Advocacy, e-Store, e-Everything
Allan Pressel
August 14, 2012
Sponsored by: A Service
Of:
Protecting and Preserving the
Institutional Memories of
Nonprofits Since 1993
www.cjwconsulting.com
(866) 598-0430
Sponsored by: A Service
Of:
www.mission.do
Sponsored by: A Service
Of:
Today’s Speaker
Allan Pressel CEO/founder
PowerSite123
Hosting:
Cheri J Weissman, CJW Consulting & Services, Inc. Assisting with chat questions: Jamie Maloney, Nonprofit Webinars
Presented by:
Allan Pressel, CEO/founder
PowerSite123 (formerly known as CharityFinders)
877-456-3210
www.PowerSite123.com
Effective Internet Strategy For Your
Organization
Nonprofit Webinars
August 14, 2012
Inbound marketing techniques
1. Search engine optimization (SEO)
2. Search engine marketing (SEM)
3. Pay-per-click (PPC)
4. Blogging
5. Content creation
6. E-newsletters
7. Articles
8. Social media
9. Website
Search Engine Optimization (part 1) 1. What are the key search engines?
2. How do they work? • 200+ ranking factors!
3. What can you do to optimize your search engine
standings?
a. Metatags • Description
• should be < 150 characters
• Keyword
b. Choosing and Using Keywords • < 10 keywords per page
• Use keywords/phrases liberally in page title, headings,
body
• Use HTML tags to denote headings (e.g., H1, H2, etc.)
• Use different keywords on different pages
• Keep them updated
• You should have a keyword that is in your website
address.
• You should have a keyword that is in your page title
Search Engine Optimization (part 2)
c. Keyword selector tools • http://inventory.overture.com/d/searchinventory/suggestion
• Google Zeitgeist - www.google.com/press/zeitgeist.html
• Google AdWords Keyword Tool -
https://adwords.google.com/select/KeywordToolExternal
• Google Trends - www.google.com/trends
• MSN Search Insider - www.imagine-msn.com/insider
• Yahoo Buzz Index: http://buzz.yahoo.com
d. Links • Incoming
• To count your links in Google, type
“link:www.yournonprofit.org”
• Outgoing
• Choose relevant, reputable sites
• Twitter account
• # followers
• Tweet/retweets
Search Engine Optimization (part 3)
d. Use blogs • Within your site
• Interactive
• Offer RSS feeds
• Lots of incoming links
• Submit your blog to technorati.com
• Submit your blog to bloggrader.com
e. Avoid splash pages
f. Don’t require cookies
g. Use alt text (on every image)
h. Robots.txt
i. Search engines prefer HTML
j. Search engines prefer text over graphics
k. Don’t use frames
l. Be careful with Flash and JavaScript
m. Create a site map
n. All pages should be easy to navigate to (esp. home
page)
o. Create focused pages
Search Engine Optimization (part 4) q. Get listed in important directories:
• The Open Directory Project: www.dmoz.org
• Yahoo Directory: http://dir.yahoo.com
• ZoomInfo Directory: www.zoominfo.com
r. Use conversion forms
s. Page titles should be descriptive, and <70
characters
t. Purchase your domain name (URL) for as long as
possible
Search Engine Optimization (part 5)
u. Get your traffic rank at www.alexa.com
v. Your site should display with or without the “www” • set up a permanent “301” redirect
w. Keep your site updated frequently
x. Videos
y. Register with search engines
SEO is based on unknown and changing
algorithms!
Branding
Cool technology
• Client/donor thank you videos
• Video spokesperson
• Text to donate (or anything!)
• QR codes
Private Internet Consultation
I’d like to offer each of you a free private Internet consultation
One hour
Consultation includes: PowerSite123’s assessment of your:
1. Website
2. Social media
3. SEO
4. Marketing
Recommendations
Building your most-needed functionality
In person or by webinar
Include anyone you want (e.g., CEO/ED, board members, etc.)
In one location or several
We’ll contact you in shortly to schedule the consultation
How would nonprofits like to use the web?
1. Raise
more $
2. Lower costs 3. Attract in-kind
donations
4. Build
capaci
ty
5. Track user
demograp
hics
6. Recruit staff
(&
volunteers)
7. Long-term relationships
w/ constituents
8. More event
attendees,
members,, e-
advocacy, etc.
9. Motivate people to
support/patroniz
e the
organization –
immediately
…in a way that doesn’t take time
and $ away from the mission
You should set these goals for your site: •Findability
•Stickiness
•Loyalty
•Referability
•Maximum conversion rate
•Dynamism
•Positive ROI
7 Key Goals of an Effective Website
Thanks! Allan Pressel
www.PowerSite123.com
310-793-9707
877-456-3210
PowerSite123
641 21st St.
Hermosa Beach, CA 90254
Sponsored by: A Service
Of:
Find listings for our current season of webinars and register at:
NonprofitWebinars.com