30 ideas in 30 minutes with kenny lauer of gpj
DESCRIPTION
Prepared for the 2010 Social Media Summit at Cisco by Kenny Lauer of GPJ, this idea-crammed presentation weaves in and out of tips to be used immediately, strategies to implement and eye-opening social media nuggets for future thinking. It covers such things as: ways to use social media now, tips and tricks to “step up” your social media efforts, new dimensions on how to think about social media, and discussion about the future of social media.TRANSCRIPT
![Page 1: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/1.jpg)
30 Ideas in 30 Minutes
with Kenny Lauer Vice President, Digital Experience George P. Johnson Twitter: @kennyL
![Page 2: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/2.jpg)
Live from New York, it’s… 1 Listen Act Win
![Page 3: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/3.jpg)
Live from New York, it’s… 1 Listen Act Win
12 million Viewers SNL 8.68 on USA TODAY’s Ad meter poll
![Page 4: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/4.jpg)
1 Listen Act Win
“…the voice of one person is no longer “statistically insignificant” and that collectively we can improve the world one experience at a time.” –Dave Carroll
http://bit.ly/smslauer1
![Page 5: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/5.jpg)
Written by Flavio Gikovate –psychoanlyst. Chris M
2 It’s Important to Be Seen
“Sawa Bona” [I see you]
“Sik Bona” [I am here]
![Page 6: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/6.jpg)
It’s Important to Be Seen
“Sawa Bona” [I see you]
“Sometimes you want to go Where everybody knows your name, And they're always glad you came”
http://media.80stees.com/images/products/Cheers_Norm-T.jpg
2
![Page 7: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/7.jpg)
7
What is your company’s MOST valuable asset?
3 Best Asset of every company
![Page 8: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/8.jpg)
8
Customers
3 Best Asset of every company
![Page 9: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/9.jpg)
9
3 Your customers determine…
. . . your brand . . . your revenue . . . your future
Best Asset of every company
![Page 10: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/10.jpg)
Your Brand is not defined by you
4 Corporate Control is a Myth
![Page 11: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/11.jpg)
4 Corporate Control is a Myth
“…They [ your customers ] are redefining for themselves that brand you spent millions of dollars, or hundreds of millions of dollars, creating.” -- Groundswell: Winning in a World Transformed by Social Technologies,
J. Bernoff and C. Li
![Page 12: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/12.jpg)
Corporate Control is a Myth
“No, I'm simply saying that life, uh…finds a way”
4 Corporate Control is a Myth
funnel
![Page 13: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/13.jpg)
Our old friend “The Funnel”
http://birdahonk.com/domains/birdahonk/files/Rethinking%20The%20Funnel.gif
5 The Good
OL’ Days
![Page 14: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/14.jpg)
The New Funnel 5 The Good
OL’ Days
![Page 15: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/15.jpg)
Tweetstream
SMS
Widget
FourSquare
Viral Mkt
Virtual Event
Competitor Site
You Tube
Flickr Picts
Podcast
Yelp
Video
Friends
Forums
Virtual Event
Iphone App
Blog
The New Funnel 5 The Good
OL’ Days
Know our customers
![Page 16: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/16.jpg)
Don’t ask a social media expert if you should blog or tweet, watch and ask your customers first
Don’t Ask Me
6
![Page 17: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/17.jpg)
http://bit.ly/smslauer7
7 Know your customers
Know your customers
![Page 18: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/18.jpg)
Jeremiah Owyang, Altimeter Group
7 Know your customers
![Page 19: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/19.jpg)
8 Twitter is NOT a social media plan
- NOT about the Technology + a means to an end
IT IS…
![Page 20: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/20.jpg)
8 Twitter is NOT a social media plan
Goal: TO DO MORE BUSINESS
- NOT about the Technology + a means to an end
- NOT where you do social media + how your going to be social
IT IS…
IT IS…
![Page 21: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/21.jpg)
If a conversation happens and you aren’t there to
hear it, did it
happen?
START LISTENING
9 You Better Be Listening
![Page 22: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/22.jpg)
10 Everywhere all the time
![Page 23: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/23.jpg)
10 Everywhere all the time
http://bit.ly/smslauer10
![Page 24: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/24.jpg)
11 It’s all about engagement
![Page 25: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/25.jpg)
12 It’s a Balancing Act
Paid
Balance: Talking and Talked About
![Page 26: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/26.jpg)
13 Where’s Waldo?
http://bit.ly/smslauer13
![Page 27: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/27.jpg)
13 Where’s Waldo?
![Page 28: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/28.jpg)
14 Global Trends
http://bit.ly/smslauer14
![Page 29: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/29.jpg)
14 Global Trends
http://bit.ly/smslauer14a
![Page 30: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/30.jpg)
http://www.omginfographics.com/2010/05/social-media-periodic-table-and-periodic-table-of-social-media-marketing-elements/
15
http://bit.ly/smslauer15
1 part chemistry
1 part marketing
![Page 31: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/31.jpg)
Can I enemy you?
16 Quality NOT Quantity
![Page 32: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/32.jpg)
Can I enemy you? 16 Quality NOT Quantity
• How you interact online • Strength of relationships
• Your Reputation
![Page 33: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/33.jpg)
17
Goodbye websites hello social places hello social places
![Page 34: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/34.jpg)
Framework: Evolution of the Social Corporate Website
1. No social integration
2. Link away with no strategy
3. Link away but encourage sharing
4. Brand integrated in social channels
5. Aggregate discussion on site
6. Users stay on site with social log-in
7. Social log-in triggers sharing
8. Seamless integration
17 Goodbye Websites
http://bit.ly/smslauer17a
![Page 35: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/35.jpg)
1. Sent out Social Media Press release
2. Create or leverage a social network
3. Setup mobile alerts & reminders
4. Define social media tags for flickr, twitter etc.. (#Cisco08)
5. Make Event widget available to all
6. Make available pre-event videos/podcasts/pictures to enroll and engage.
7. Promote through RSS, Blogs, social bookmarking and other social media
8. Encourage Pre-event posting and sharing of content
1. Conversations 1. Twitter 2. TXT messaging 3. Social Networking
2. Event Capture 1. Blogs 2. Live Streaming 3. Post-seminar
speaker interviews 4. Online
Communities 5. Text to screen
vote/survey 3. Event Mgmt
1. SMS alerts / reminders
2. Mobile WAP
1. Share everything 2. Post video of what was
missed 3. Continue to social
network 4. Follow the
conversation and take note
5. Add crowdsourcing to add or replace post-event surveys
6. Aggregate and promote content
7. Extend to communities and social networks
8. Use content to promote next event
PRE-EVENT POST-EVENT DURING EVENT
18 Integrate Social Media into your events.
![Page 36: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/36.jpg)
19 Get outside the four-walls of the event
Think Resources Not Constraints
![Page 37: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/37.jpg)
19 Get outside the four-walls of the event
Think Resources Not Constraints
![Page 38: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/38.jpg)
Physical Events should have a virtual component 1. Extend content reach
2. Extend spend
3. Extend duration
20 Extend Your Physical Events
![Page 39: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/39.jpg)
Virtual events don’t
cannibalize physical events.
They extend it. Get over it.
20
![Page 40: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/40.jpg)
2 Strategies Events Must Have: 21 Event Must Haves
• Hashtag Strategy • Social Media Monitoring Strategy
![Page 41: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/41.jpg)
games drive behavior 22
right behavior drives business goals
http://bit.ly/smslauer22
Putting the fun in functional
![Page 42: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/42.jpg)
23
Idea?
http://bit.ly/smslauer23
Games address human needs
![Page 43: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/43.jpg)
23
Idea?
Rajat Paharia Bunchball
Games address human needs
![Page 44: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/44.jpg)
Twitter Tips
-or-
“Oh No You’re Not!
Maximize retweetability [115]!
Reply: often [75%]!
DM if it’s a halfalogue!
Autofollow: Don’t!
Enough about you, what about me!!
No company in your profile name !
It’s not SMS [ 4u LOL ]!
Use Bit.ly (forget about the rest)!
24
Twi(er tutorial: h(p://bit.ly/smslauer24
![Page 45: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/45.jpg)
Sticks and stones will break my bones
but tweets will never hurt me (or posts, or clips, or
comments)
25 Don’t Twitter drunk
![Page 46: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/46.jpg)
Don’t Twitter Drunk
“You can’t take something off of the Internet.
That’s like trying to take pee out of a swimming
pool.” — Joe Ragan, Newsradio As quoted in “Groundswell” by Charlene Li and Josh Bernoff
25
![Page 47: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/47.jpg)
Don’t Twitter Drunk
“What happens in Vegas Stays in twitter.”
— Annonymous
25
![Page 48: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/48.jpg)
Don’t Twitter Drunk
Deleted messages can be discoverable in a
court of law. “ouch”
25
![Page 49: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/49.jpg)
26
Buzzzzz-‐tag.com
QR Code Support Social Media
![Page 50: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/50.jpg)
27 Social
Augment Reality
![Page 51: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/51.jpg)
1 27 Social Augment Reality
![Page 52: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/52.jpg)
28
Remember when this was Four Square?
Location services: Don’t leave home without it
![Page 53: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/53.jpg)
Location services: Don’t leave home without it
http://bit.ly/smslauer28
http://bit.ly/smslauer28a
28
![Page 54: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/54.jpg)
“Make Me a Viral Campaign”
Adjective, not a noun —ze frank
29 Make Good Content
Copy of Seth’s book ideavirus: h(p://bit.ly/smslauer29
![Page 55: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/55.jpg)
30 It’s all one experience.
![Page 56: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/56.jpg)
Time to
Get Wet.
Into the
Streams we go
Photo credit: Stream by aspheric.lens
30
http://bit.ly/smslauer30
![Page 57: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/57.jpg)
Concepts you should know
flash Mob
river of news
social graph
tag cloud
cloud
crowdsourcing
virtual Goods
mashup
*
![Page 58: 30 ideas in 30 minutes with Kenny Lauer of GPJ](https://reader033.vdocument.in/reader033/viewer/2022051514/5480609a5806b5d15e8b4a11/html5/thumbnails/58.jpg)
Kenny Lauer Vice President Digital Experience
George P Johnson @kennyL [email protected]
* Be Real. Be Responsive. Be Generous. Be a Mensch.
FOLLOW ME: http://bit.ly/smslauer