30 shades of content | 30 tips for content marketing
TRANSCRIPT
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30 shades of content
PhDr. Máša Dudziaková
[email protected] | @mascha_dudu
www.lovebrand.cz | @lovebrandcz
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#1 Attract people to something you
plan. But be mysterious about that.
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#2 Write a blogpost and refer to it. That`s nothing new, but works
still great.
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#3 If you don`t have anything
clever to say, quote someone who has.
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#4 Ask clients for reference to your
work. And don`t keep it to yourself.
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#5 Jokes about your business are great, because they show you don`t take yourself so serious.
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#6 Do you encounter some myth over and over again and again? Show that it is not like people
think.
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#7 Don`t keep everything to
yourself. Share some tip, app or advice that helped you
personally.
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#8 Sometimes it is just enough to
write simply how you are feeling today.
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#9 Create or dig for interesting charts. People love charts.
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#10 Show yourself. People want to
see who gives them these great posts.
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#11 Play school. Explain some
professional term you use at work.
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#12 Recycling is so in. Re-post some
of your successful posts.
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#13 The year is full of different (and often weird and funny) holidays
and anniversaries.
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#14 The year is full of different
international days of something weird and funny. Look at www.daysoftheyear.com.
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#15 Someone does his job well?
Show it and tell why you like it.
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#16 Do you wonder what people
want to hear, see and read? Ask them.
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#17 Do you use several social media like? Cross-promote them from
time to time.
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#18 Do not be shy to boast about
what you've created. Show your product.
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#19 Even if you're not scientist do
your own research. Ask customers what they like about
your product and where you could do better.
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#20 Let people see something from the working process. Let them
peek behind the scenes.
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#21 DIY projects are so in. Look for something business related on
Pinterest.
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#22 Surely you know a little work
related trick or hack. Show it, so everyone can learn.
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#23 Go back to the past. Show some
"historical" stuff.
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#24 Show what you are doing
outside of work.
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#25 If you make a mistake show that
you have learned from it. But you need to do it ASAP.
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#26 Cats, kids and sex. It works the
most. Try it but please don`t mix all three together.
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#27 Try Fill in the blanks in the
comments.
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#28 Write a blogpost. But not for your own blog. Yeah, that`s guestblogging what we are
talking about.
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#29 Recommend a handy online tool
or app. Bonus points if it`s free.
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#30 Infographics is almost always a
safe bet. Create yours with Piktochart.com.
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That`s it! Now try it yourself.
PhDr. Máša Dudziaková
[email protected] | @mascha_dudu
www.lovebrand.cz | @lovebrandcz