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ManagingManaging

Technology Technology

andand

InnovationInnovationChapter 17Chapter 17

Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights resere!. McGraw-Hill"Irwin

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Learning ObjectivesLearning Objectives

LO 1 List the types of processes that spurdevelopment of new technologies

LO !escribe how technologies proceedthrough a life cycle

LO " !iscuss ways to manage technologyfor competitive advantage

LO # $ummari%e how to assesstechnology needs

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Learning Objectives 'cont()Learning Objectives 'cont()

LO * Identify alternative methods ofpursuing technological innovation

LO + !e,ne -ey roles in managingtechnology

LO 7 !escribe the elements of an

innovative organi%ationLO . List characteristics of successful

development projects

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Technology and Innovation Technology and Innovation

Technology The systematic

application of

scienti,c-nowledge to anew product/process/ or

service(

17

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0uestion0uestion

is a change in method ortechnology(

2(Innovation3(0uality

C($peed

!($ervice

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Technology and Innovation Technology and Innovation

Innovation 2 change in method or technology4 a

positive/ useful departure from previousways of doing things(

17&+

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5orces !riving Technological5orces !riving Technological

!evelopment!evelopment

1( Must be a need/ or demand/ for thetechnology

( Meeting the need must be theoreticallypossible/ and the -nowledge to do somust be available from basic science

"( Must be able to convert the scienti,c-nowledge into practice in bothengineering and economic terms

17&7

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5orces !riving Technological5orces !riving Technological

!evelopment!evelopment

#( The funding/ s-illed labor/ time/space/ and other resources needed

to develop the technology must beavailable

*( 6ntrepreneurial initiative is needed

to identify and pull all the necessaryelements together(

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Technology Life Cycle Technology Life Cycle

Technology life cycle 2 predictable pattern followed by a

technological innovation/ from itsinception and development to mar-etsaturation and replacement(

17&

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The Technology Life Cycle The Technology Life Cycle

17&18Figure 17.1

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Technology !issemination 9attern Technology !issemination 9attern

and 2dopter Categoriesand 2dopter Categories

17&11Figure 17.2

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!i:usion of Technological!i:usion of Technological

InnovationsInnovations

17&1

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!i:usion of Technological!i:usion of Technological

InnovationsInnovations

An innovation will spread quickly ifit ;as a great advantage over its predecessor

Is compatible with e

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Technological Innovation in a Technological Innovation in a

CompetitiveCompetitive

6nvironment6nvironment

17&1#

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2dvantages and !isadvantages of 2dvantages and !isadvantages of

Technology Leadership Technology Leadership

17&1*Table 17.1

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Technology 5ollowership Technology 5ollowership

2 manager=s decision on when toadopt new technology also depends

on the potential bene,ts of the newtechnology/ as well as theorgani%ation=s technology s-ills

5ollowing the technology leader cansave development e

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!ynamic 5orces of a Technology=s!ynamic 5orces of a Technology=s

Competitive ImpactCompetitive Impact

17&17Figure 17.3

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2ssessing Technology @eeds2ssessing Technology @eeds

Technologyaudit 9rocess of

clarifying the -eytechnologies onwhich anorgani%ation

depends

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Measuring CurrentMeasuring Current

Technologies Technologies Key

technologieshave proved

e:ective/ but theyalso provide astrategicadvantage

because noteveryone usesthem

Basetechnologiesare those that are

commonplace inthe industry4everyone must

have them to beable to operate

17&1

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0uestion0uestion

>hat is the process of comparing theorgani%ation=s practices and technologieswith those of other companies?

2(3enchmar-ing

3(0uality control

C($canning!(6nvironmental scanning

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2ssessing 6

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2ssessing 6

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Aey 5actors to Consider inAey 5actors to Consider in

Technology !ecisions Technology !ecisions

17&*

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5raming !ecisions about5raming !ecisions about

Technological Innovation Technological Innovation

17&+Table 17.2

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$ourcing and 2cBuiring @ew$ourcing and 2cBuiring @ew

Technologies Technologies

ake!or!"uy decision The Buestion an organi%ation as-s itself

about whether to acBuire newtechnology from an outside source ordevelop it itself(

17&7

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Internaldevelopment

Purchase

#ontracteddevelopment

$icensing

Technologytrading

%esearch

partnershipsand &ointventures

Acquisition ofthe owner ofthe technology

17&.

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anagers should ask the following "asic questions'

1( Is it important 'and possible) in terms ofcompetitive advantage that the

technology remain proprietary?( 2re the time/ s-ills/ and resources for

internal development available?

"( Is the technology readily available outsidethe company?

17&

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Technology 2cBuisition Options Technology 2cBuisition Options

17&"8

Figure 17.4

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0uestion0uestion

>hich e

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Technology and Managerial Technology and Managerial

olesoles

#hief information o(cer )#I*+ e

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olesoles

Technical innovator 2 person who develops a new

technology or has the -ey s-ills to installand operate the technology

Product champion 2 person who promotes a new

technology throughout the organi%ationin an e:ort to obtain acceptance of andsupport for it(

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olesoles

E,ecutivechampion 2n e

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Organi%ing for InnovationOrgani%ing for Innovation

-nleashing creativity involvesencouraging creativity and

celebrating failure

Bureaucracy "usting is necessary

because bureaucracy is the enemyof innovation

17&"*

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"M=s ules for an Innovative"M=s ules for an Innovative

CultureCulture

17&"+Table 17.3

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.evelopment pro&ect 2 focused organi%ational e:ort to create

a new product or process viatechnological advances

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Sociotechnical systems 2n approach to job design that attempts

to redesign tas-s to optimi%e operationof a new technology while preservingemployees= interpersonal relationshipsand other human aspects of the wor-

17&".

Compensation 9ractices inCompensation 9ractices in

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Compensation 9ractices inCompensation 9ractices in

Traditional and 2dvanced Traditional and 2dvanced

Manufacturing 5irmsManufacturing 5irms

17&"

Table 17.4

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!estination C6OD 2dobe!estination C6OD 2dobe

!iscuss the roleof innovation at2dobe(

If you were amanager/ howwould you

encouragecreativity?

17 #8
http://www.adobe.com/

30093647 chap 017

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