3.02 publications

Publications

3.02 Understand business publications.

3.02 Understand business publications. Slide 2

What type of publication should you use?

• The type of publication depends upon the purpose of the communication and the characteristics of the target audience.– Why and what do you need to

communicate?– To whom are you communicating?


Classify the Purpose


What’s the Purpose?To identify and provide contact informationTo communicate information about a one-time upcoming eventTo inform or advertise about a specific topic To provide informational updates to a specific club, group, or organization on a regular basis – weekly, monthly, quarterly

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Now let’s practice!• Let’s see if you can determine the

type of publication that is best suited for each scenario in the next activity.


Use a Business Card

or Letterhead Stationery

Back


Use a Flyer State Soccer PlayoffsLake Norman HS

November 15, 2009Asheville, NC

7:00 pm

Pay $10 to ride the bus

Back


Use a Brochure

Back


Use a Newsletter

Back


Business Card• A publication that contains contact

information for a business or individual• Used to help its recipient remember you

or your business • Typically includes the contact’s name,

company, logo, address, telephone and cell phone numbers, email address, and fax number

• Some cards include a photograph

Back


Letterhead Stationery• The phrase letterhead stationery implies the use

of a heading at the top and sometimes also at the bottom of a letter

• Usually includes the name and logo of the company or individual, the address, phone numbers, email address, website, and fax number

• When used with a business card and envelope, the color scheme and graphics should be consistent and complementary

• Templates and wizards are commonly used to create letterhead stationery

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Flyer• A one-page document used by a

business or individual to advertise or provide information about an event

• Distributed via an attachment to email, by posting on bulletin boards or telephone poles, or handed out on the street

• Used to convey information that is temporary in nature and has a short life span

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Brochure• Used by an organization or individual to

advertise or provide information of a more long-term nature than that of a flyer

• A short publication, generally printed on higher grade paper than a flyer, which employs the use of color and graphics

• May be in single-sheet form, printed front and back for bi-fold or tri-fold presentation, or they may be printed in booklet sheet form

• Examples of uses of brochures include a course description for Computer Applications and product descriptions

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Newsletter• A publication created by a business or

individual that is distributed on a regular basis – weekly, monthly, or quarterly

• Typically formatted in columns with side headings, graphics, and text boxes

• Used to present information and updates for a specific organization, club, agency, or business

• Examples of uses of newsletters include the PTSA newsletter published at your school, those distributed by churches, and those used to convey the news and events of the Boys and Girls Clubs

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