31 October – 3 November 2013The New Central Harbourfront (Near Central Piers 9 & 10)

Presents

Hong Kong, Asia’s world city, is hosting a brand new Wine and Dine Festival with fabulous wines and delicacies at theNew Central Harbourfront from 31 October to 3 November 2013.

Organised by the Hong Kong Tourism Board (HKTB), this annual event achieved instant worldwide recognition in its inaugural year in 2009, when it was named by ForbesTraveler.com as one of the world’s top 10 international food and wine festivals. This year, the festival will treat locals and visitors to a gourmet extravaganza in an exciting new venue, right in the heart of Hong Kong’s commercial centre and set against Victoria Harbour and its iconic skyline. The event will also include new elements this year and the usual offering of fine wines, cuisine and live entertainment. Don’t miss this spectacular event and the tremendous business opportunities that come with it!

The festival has grown quickly over the past four years and has earned much applause and recognition. The 2013 event will build on this momentum and further enhance the festival’s reputation. To give you a taste of what to expect this year, here are some highlights from the 2012 event:

High Satisfaction• An on-site survey revealed that the festival scored an overall satisfaction rate of 7.9 points (out of a 10-point scale), with 84% of the visitors saying they would come again in future years.• 78% of the exhibitors agreed that the event helped generate massive publicity and raised brand awareness.• Notably, 75% of exhibitors were impressed with the energy the event injected into the F&B industry, which led businesses into an exciting and rewarding season and reinforced Hong Kong's position as the premium wine hub of Asia.

Publicity ValueThe value of local and overseas publicity generated by the 2012 event exceeded HK$77 million. Sixty-three local media organisations and 56 foreign media organisations from 12 countries covered the event.

1. Sing Tao Daily, 1 Nov 2012

2. Ming Pao, 1 Nov 2012

3. Wen Wei Po, 9 Oct 2012

4. Town & Country Magazine (USA) ,

Nov 2012

5. 武漢晚報 (China), 26 Oct 2012

6. Maeil Business Daily (Korea),

19 Nov 2012

Event Attendance

85,000

127,500

170,000

2011

163,000

188,000

2012 188,000 participants

21,620overseas visitors

2011 163,000 participants

18,419 overseas visitors

Booth Participation

A total of 311 wine and food booths operated by wineries from 18 countries, as well as local wine merchants, including Australia, Bulgaria, Canada, Chile, France, Georgia, Germany, Holland, Hungary, Italy, Japan, Macedonia, New Zealand, Portugal, Romania, Spain, Ukraine and the USA.

2012 311

2012 311 wine & food booths

2011

287 wine & food booths

Hong Kong Wine & Dine Festival – Talk of the Town, As Always!

Bottles of Wines Consumed

2012 32,000

2012 32,000 bottles

2011 25,000 bottles

GrandWinePass

ClassicWinePass

Public Purchase ofWine Pass / Tokens

178%178%

2012 / 2011 High Increment

2012

15.3%15.3%

17.4%17.4%28%28%

8.4%8.4%

7%

37%

52%52%

High Satisfaction• An on-site survey revealed that the festival scored an overall satisfaction rate of 7.9 points (out of a 10-point scale), with 84% of the visitors saying they would come again in future years.• 78% of the exhibitors agreed that the event helped generate massive publicity and raised brand awareness.• Notably, 75% of exhibitors were impressed with the energy the event injected into the F&B industry, which led businesses into an exciting and rewarding season and reinforced Hong Kong's position as the premium wine hub of Asia.

2013 Hong Kong Wine & Dine Festival

Thurs, 31 Oct

Fri, 1 NovSat, 2 NovSun, 3 Nov

5 pm to 8 pm8:30 pm to 11:30 pmNoon to MidnightNoon to MidnightNoon to 10:30 pm

Opening Ceremony & Media PreviewOpen to General PublicOpen to General PublicOpen to General PublicOpen to General Public

Dates andOpening Hours

The New Central Harbourfront (Near Central Piers 9 & 10)Venue

Hong Kong Tourism BoardOrganiser

Admission

Event Highlights

• Wine dealers and wine cellar representatives from Hong Kong and around the world• Exporters and distributors of non-alcoholic beverages• Wine-related service providers• Fine food manufacturers and distributors• Hotels and restaurants

Exhibitor Profiles

Visitor Profiles

• International Wine and Dine Festival Organization• Hong Kong Trade Development Council

SupportingOrganistions

Exhibition Zonesby Categories

Event Website www.discoverhongkong.com/wineanddine/exhibitor

Admission fee required.Access:• MTR Central Station• MTR Hong Kong Station• Star Ferry from Tsim Sha Tsui to Central

Wine Tasting:• You must be aged 18 years or above to consume wine.• A 40ml tasting portion will be provided upon receiving the required number of wine tokens. There will be different token-charging systems for various qualities of wines. Wine merchants must clearly display the number of wine tokens required for each of the wines available at their booths.• Due to licensing restrictions, participating merchants are prohibited from accepting cash transactions for wine-tasting.Dining Experience:Visitors may also purchase a selection of food and non-alcoholic beverages at individual booths.

• Enjoy tasting wines and delicacies at around 240 booths in the spectacular surroundings of the New Central Harbourfront.• Country Pavilion showcasing more fine wine and delicacies from different countries.• A-Lister Zone featuring award-winning wines and quality wine stores.• Sweet Pavilion showcasing more quality champagne, ice wine, rosé, sparkling wine and desserts.• Grand Tasting Pavilion, the rejuvenated spotlight showcasing a wide array of premium wines, fine dining and wine appreciation to attract more high-end consumers and trend-setters.• Themed Nights partying with great wine, delicious food and live performances in a relaxing setting.• Great live entertainment at the Main Stage to enhance the festive ambience.

• Local residents and overseas visitors• Wine lovers• Visitors have an average age of 35, belong to the middle-income group, have strong purchasing power and pursue gourmet lifestyles• Wine and food-related trades• Government and trade associations• Local and overseas media

Wine:• Country Pavilion• Sweet Pavilion (champagne / ice wine / rosé / sparkling wine)• Discovery Zone (wine producers)• A-Lister Zone (award-winning wine and quality wine stores)• Everyday Wines (popular wine for regular consumption)Food:• Delicacy Avenue (award-winning / signature dishes of hotels and restaurants)• Barbecued Specialties• Favorite AppetizersWine Accessories, Equipment and Related Services:• Wine accessories, wine education, wine publications and websites, and related trade associations.

Exhibit at this year’s event to:

• Reach your focus group direct by placing your booth in a thematic zone.

• Explore the massive consumer market during the festival and build awareness for your brand and product.

• Enhance customer relations and impressions by sharing your experience and expertise with wine lovers.

• Publicise your brand and products at this large-scale and well-received consumer event, where they will be seen by

nearly 150,000 of your target customers.

• Take advantage of the comprehensive promotional campaign of the festival, which will be supported by the HKTB’s

overseas offices and local media.

Capture the Business Opportunities of a New Wine & Dine Event

New Central Harbourfront: An Incredible Venue Surrounded by Hong Kong’s Iconic Skyline

• Located in Central, the heart of city and business hub of Hong Kong• Relaxing environment with spectacular views of Victoria Harbour and the city’s skyline• Floor plan and venue layout of the festival will be shared with confirmed exhibitors for further booth selection.• The Priorities for booth selection will be based on (i) exhibiting products and categories; (ii) the rental amount / size of the booth(s) ; and (iii) the date and time on which the HKTB received the applications.

Central Business District

Central Business District

HK Convention andExhibition Centre

HK Convention andExhibition Centre

IFCIFC

Tsim Sha TsuiTsim Sha Tsui

GovernmentOffices BlockGovernmentOffices Block

ICC & West KowloonICC & West Kowloon

Application Deadline: 17 July 2013To enhance the quality and combination of products or services, product list and company profile should be shared with the HKTB for further assessment. Applications will be assessed by a selection panel on quality, price, uniqueness and appeal. The selection panel will consist of professionals from related trades and representatives of the HKTB. The decisions of the selection panel shall be final. Successful applicants will be informed before 15 August 2013 to complete the registration procedure. Applicants will be notified if their applications are unsuccessful.

The above information is correct as of April 2013, but it is subject to change without prior notice. The HKTB disclaims any liability regarding the quality or fitness for purpose of third-party products or services, or for any errors or omissions.

© Copyright Hong Kong Tourism Board 2013

Legend

1. Classic Wine Booth (9 sq. m.) HK$29,040

1. Classic Food Booth (12 sq. m.)Inclusive of two 500W electricity outlets during festival opening hours.

HK$29,040

2. Premium Food Booth (12 sq. m.)

Inclusive of two 2,000W electricity outlets during festival opening hours.

HK$36,960

2. Wine Booth in Grand Tasting Pavilion (6 sq. m.)

HK$36,960

Booth layouts are subject to change. The final booth specification will be published in the Booth Vendor Manual which will be distributed to all confirmed exhibitors in September 2013.

Wine Booth Rentals

Food Booth Rentals

Participation Options

3000

3000

4000

3000

2000

3000

The Grand Tasting Pavilion will be a golden opportunity for you to showcase rare and fine wines to your target customers. HKTB will also send out invitations to quality wine stores to the Grand Tasting Pavilion for further business collaboration.

Ms Holly Yip Executive, Event Management, HKTB Tel: (852) 2807 6246 Fax: (852) 2503 6111 Email: holly.yip@hktb.com

Ms Ivy Fang Assistant Manager, Event Management, HKTB Tel: (852) 2807 6569 Fax: (852) 2503 6179 Email: ivy.fang@hktb.com

Three briefing sessions will be held for interested exhibitors.Dates: 26 April, 5pm - 7pm / 8 May, 9:30am – 11:30am / 15 May, 9:30am – 11:30amVenue: Recital Hall, High Block, Hong Kong City Hall, Central, Hong Kong

Please contact Ms Holly Yip for registration.

Exhibitor Recruitment Briefing

Booth Rental Enquiries

Company Name:

Contact Person:

Telephone:

Email:

Title:

Fax:

Website:

Address:

Wine Booth(s) Food Booth(s)

Mr / Ms

( ) ( )

Classic Wine Booth x

Wine Booth in Grand Tasting Pavilion x

Wine / Wine-related:Sweet Pavilion (champagne / rosé / sparkling wine)

Discovery Zone (wine producers)

A-Lister Zone (award-winning wine)

Everyday Wines (popular wine for regular consumption)

Wine Accessories, Equipment and Related Services

Food:Delicacy Avenue (award-winning / signature dishes)

Barbecued Specialties

Favorite Appetizers

Others

Authorised Signature Company Stamp Date

Application is subject to the assessment by the selection panel. The decision of the selection panel shall be final.

Classic Food Booth x

Premium Food Booth x

(no.)

(no.)

(no.)

(no.)

Booth Application FormCompany Information

Participation Option (Please tick as appropriate)

Exhibition Zones

2013 Hong Kong Wine & Dine Festival

Ms Shirley Tse Manager, Event Management, HKTB Tel: (852) 2807 6349 Fax: (852) 2503 6349 Email: shirley.tse@hktb.com

Sponsorship Enquiries

Please return the completed registration form to Ms Holly Yip / Ms Ivy Fang by email or fax.

Please indicate your choice of Exhibition Zone in exhibiting your products or services. Input ‘1’ for first choice and ‘2’ for second choice in the boxes below. Please also provide brief information (description / price) on your products or services online (www.discoverhongkong.com/wineanddine/exhibitor) or via emails below.