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News MediaIN BRIEF

O'Flaherty

is devising an environ-for outdoor

is developing acy statemen t that w ill out-fill be expec ted to mee t.

of the OAAtbe body hopes to have

theof March.A operations director

is chair ing an-cludes the "big five"

Environm ental ly un fr ien dly: Large backl i t bi llboardsoutdoor companies: ClearChannel . JCDecaux, CBSOutdoor, Titan and Prime-sight - to develop the guide-

lines. He says: "This is notjust a token gesture - it is acriterion for OAA m ember-ship." He adds that the com-

mittee began as a health andsafety group last year andexpanded to cover the envi-ronment when the issuebecame more prominent.Wilson says OAA mem-bers are involved in initia-tives including using solarpower to i l luminate buspanels , t ransport vehiclesfuelled by LPG gas and anincreased use of biodegrad-able materials.He explains: "The groupshare a common interest ofcollective respon sibility"The environm ental policystatement is being developedalongside a health and safetystatement.

the parent companyMTV and P a r a m o u n t

is l aunching USTV (BET) in the UK

isyoung black and eth-ande digi-and

as a video-on-be backedcampaign, stai-ring BETr Aliciaand actor Jamie Foxx.

is working

B E T F r e e - t o - a i r c h a n n e lwith London-based commu-nications consultancy GlenYearwood G roup on launchplans and has appointedInternat ional Pos ter Man-agement (IPM) to handle itsoutdoor media planning

and bu ying ac count, follow-ing a pitch.It is unders tood that nodecision has been made onother agency arrangem ents,although consultant GlenYearwood says marketingwill initially co ncentrate onoutdoor and ambient media.

Viacom-owned sales hou seViacom Brand Solutions(VBS) will handle advertis-ing sales for the channel.BET was first launch edin the US in 1980 and hasheen extended to Canadaand the Caribbean. It airsthe most popu lar reality TV

show in the US, College Hill.Yearwood says contentwill initially borrow heavilyfrom th e US network, but wil!become more regionalisedover time.BET Networks chief exec-utive Debra Lee says thelaunch is part of its commit-ment to grow the brand inter-nationallyThe brand has existed inth e UK as a sponsor s ince2006. linkin g with the NottingHill Carnival and BET HipHop Awards, which allowedfans to vote through MTVBase and BBC lXtra w ebsites.

BT wil l be the f i rst advert iser to usenew bi l lboard technology th at al lowsmovem ent fn posters,The electrolight technology wil! allowBT to flash messages up on the posterto promote its f ree weekend cal ls. Acampaign, which breaks on February

25 . wil! feature a giant mobile phonewi tb custom-bui l t technology in thescreen; a charge is passed through theink and screen to create the message.

the outdoor ocmpan y's giant "Premier500 " billboards, and is part of a widercampaign comprising 2,600 billboardsand underground , rail and bus posters.

The campaign was planned andbooked bySource, a specialist arm ofthe Poslerscope Group, and AMV.BBDO developed the creative.Electrolight is a vinyl display thatuses eiectro-il luminescent technology.It is programm ed to display sp ecial light-ing effects in a sequence, which can

Th BBC is reportedlytrying to snatch therights to the ChampionLeague from ITV in adeal that could be wortupto300m. Itisunderstood thatEuropean football'sgoverning body UEFAsent out a tender thisweek for broadcastersinterested in showingthe games.... . . The BBC isconsidering a sale orstock market flotationof its commercial armBBC Worldwide, whichhas been valued at 2bnby analysts. BBCWorldwide teamed upwith Apple's iTunesservice this week tooffer a range of BBCprogramming fordownload.Vodafone has signed aone-year deal to sponsothe 2008 Epsom DerbyThe racecourse failed tfind a partner to replacthe mobile operator,which ended its 13 yeaassociation with therace last year.V i r g i n M e d i a TV isreviewing its 8.7mmedia planning andbuying account. Theshortlist is understoodto bo OMD. Starcom,Carat, Walker Media,Mediaedgercia and PHDRocket, the incumbentC a r a t a n dZ e n i t h O p t i m e d i a arethe two remainingagencies in the runninfor Warner Music's 7mmedia planning andbuying account, whichwas resigned by PHDlast year.Virgin 1 has signedelectrical retailer PCWorld to sponsorTerminator: The SarahConnor Chronicles. Thnine-week sponsorshipdeal was struck byWalker Media and sale

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