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    The Process ofCommunication

    Communication is the sending andreceiving of information between

    individuals who need to share information

    to carry out their jobs successfully.

    Effective communications is essential to the

    success of any business organisation.

    Without clear and effective

    communications in business

    Products will not be produced on time

    and to the customers specification

    Supplies of materials will not arrive at

    the right place or on time Workers will not know which job they

    are required to complete first

    Managers will not know what progress is

    being made and whether machinery needs

    maintenance or repair

    Customers will not know when to expect

    the delivery of their order

    Although the process of communication can

    take many forms there are six common elements Sender All messages have anoriginator who decides on the nature of the

    message, the channel to be used and the way

    it is to be sent

    Message To be effective themessage must be clear and unambiguous. It

    needs to be correctly understood and may be

    providing information, to give or ask for

    instructions, or to persuade or influence

    people e.g. adverts

    Communication Channel Withinthe various levels of an organisation,

    messages can be sent vertically up or down

    the levels of seniority or horizontally within

    work teams. Other channels, formal or

    informal, may be used depending on the

    nature of the message.

    Medium The method by which themessage will be sent will depend on its

    importance, the speed of delivery required,

    the relationship between sender and receiver

    and the physical distance between them.

    Colleagues within an office may talk

    informally but business contacts in different

    countries may communicate by e-mail

    Receiver The person who receives themessage who interprets it both in content and

    the way it has been sent e.g. an urgent request

    sent by 2nd class post wont be treated as urgent Feedback This is essential to the senderto reassure them that the receiver has got the

    message and has correctly understood its

    meaning. Feedback can be informal e.g. ok or

    formal e.g. a written letter

    Formal channels of communication are those

    which employers and employees both recognise

    as successful to the operation of the business

    and serious enough to be given careful thought

    e.g. a written warning instead of a telling off

    Informal channels of communication are those

    that often operate through rumour and hearsay,

    often known as the grapevine. These should

    be treated carefully because they do not have

    official authority or support. Managers

    sometimes start rumours on purpose to judge

    employees reactions and take their feelings into

    account when considering different options

    Both sender and receiver must have the

    skills to transmit and receive the message,

    creating and interpreting it so that it is clear

    but not too long and so that there are no

    misunderstandings. The message must be

    sent in time for it to be received and acted

    upon by the person for whom it was

    intended. Late messages or messages

    intercepted by the wrong people may lead to

    anger or loss of confidence.

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    The importance of effectivecommunication

    Communication means passing on information

    or receiving it from somebody else. Imagine theproblems that could occur if this is not done

    carefully

    Delivering the wrong items to a

    customer

    Delivering the wrong letter on the wrong

    date or to the wrong address

    Making bad decisions based on wrong

    information

    Employees misunderstanding each other

    Some methods of passing on information

    involve writing it down, others by speaking

    (oral), other methods are visual, electronic, or

    by numbers. One way to remember these is to

    take the first letter of each method and make the

    word woven.

    The method you choose depends on

    Whether you need a written record of the

    message e.g. print out or receipt

    Whether speed is importance

    What opinion the receiver will have ofyour method of communicating

    Whether the message is for somebody

    inside the organisation or outside of it

    Internal messages are sent between people

    working within the same organisation.

    External messages are sent between people in

    different organisations

    Media for sending information include

    Pictures and diagrams Graphs

    Conversations Telephone

    E-mail Text message

    Fax Memo

    Report Letter

    Poster Dress or facial

    expressions

    Within some businesses the use of jargon

    specialised technical language, can

    ensure that the message is preciselyinterpreted. However it can equally cause

    problems when either the sender or

    receiver uses the jargon incorrectly.

    Good managers are said to use the following

    motivational techniques

    Communicate the big plan to give

    employees a sense of pride and loyalty

    Delegate work and responsibility using

    employees strengths and developinggood work habits and leadership skills

    Help employees set personal targets o

    keep the focussed, busy and motivated

    Recognise problems by staying close to

    your employees and intervene before

    they become serious

    Reward employees either financially or

    through praise and make sure employees

    know that you value their efforts and

    contributions

    Be a mentor sharing your knowledge and

    experience

    Give reviews of performance including

    formal appraisals

    Be understanding with unplanned

    emergencies but dont be a doormat.

    Employees appreciate firmness and

    fairness

    Dont forget to manage because

    employees depend on a managers

    strength and guidance

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    WrittenCommunication

    Written communication is used

    extensively in business for both internal

    and external messages.

    Advantages of Written Communications

    1. Message is written down

    preventing misunderstanding

    between sender and receiver

    2. Confidential or personal messages

    can be sent in sealed envelopes so

    that they will only be read by theintended recipient

    3. Pre-prepared forms e.g. memos

    can speed up the process of

    routine messages

    4. Written messages allow the

    recipient time to study them before

    replying. This is particularly

    important where there is more than

    one option to consider

    Disadvantages of Written Communications

    1. Written messages can be expensive

    to produce i.e. employees, paper and

    office space

    2. The need to write or type the

    message may mean it is out of date

    when it is finally sent

    3. Feedback may also take time if a

    written reply is needed

    4. Copies of documents may get lost

    through poor filing5. They rely on the intended receiver

    reading the message

    Business letters are the most widely used form

    ofexternal written communications. They can

    be sent to customers, suppliers and individuals

    associated with the business. They provide a

    permanent hard copy record of the message for

    both the sender and receiver, which allow

    simple retrieval when required. The way inwhich business letters are set out is also

    important. A well presented letter containing no

    errors can promote a positive image and inspire

    confidence in a company.

    Very often in the workplace, a junior

    employee may be asked to write letters onbehalf of senior colleagues. What is in the

    letter and how it is presented is extremely

    important because a business is often judged

    by the quality of its correspondence.

    Neatness, accuracy and correct spelling are

    essential and the writer must be sure of the

    purpose of the letter before they start.

    Obtain all the information you need

    before you start

    Work in a logical sequence keeping

    sentences short and to the point with no

    confusion

    Make sure you have provided all the

    information required and answered all of any

    questions asked

    Break up the letter by using paragraphs

    with a new paragraph for each topic and a

    polite sentence to finish your letter off

    Check through the letter for mistakes

    before it is signed and sent off

    In certain circumstances it is possible for the

    body of a letter to contain just one paragraph

    if the heading and references have clearly

    indicated the subject and the message is a

    short one. Most of the time there will be at

    least three paragraphs, the first acknowledging

    receipt of an earlier letter and explaining why

    the reply is being written, the second giving

    further information and the third setting out

    the conclusions or finishing the letter offpolitely.

    Notices can be both internal and external

    e.g. posters in corridors, newsletters or rest

    rooms or advertising posters in journals,

    magazines or on billboards.

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    Jennys Computers1 Green Road, Oldham, Lancashire M29 1ZUTelephone 0161 2002000

    Jenny Jones

    Managing Director

    AgendaEmployee meeting on

    the 12th February startingat 5pm in Committee

    Room

    1. Apologies for absence2. Approval of minutesfrom last meeting3. Matters arising from

    last meeting4.5.

    The memorandum is the most commonly

    form ofwritten internal communication.

    A memorandum (memo) is less formal than

    a letter and is not usually signed, but it

    provides a written record of the message

    sent. Today most memos are sent by e-

    mail, especially the internal ones, thereby

    combining new and traditional

    communication methods.

    Memos contain headings to indicate the

    receiver, the sender, the date, a reference

    and a title, but are not signed

    In the course of carrying out its business, a

    firm will issue trading documents e.g.

    orders, delivery notes, invoices, statements

    and receipts. Most firms use standard

    forms for these messages to their

    customers and suppliers, and create them

    using computerised accounting systems.

    A number of meetings will take place

    within a company and each person

    attending these will be given a written

    agenda in advance, which informs them of

    what is to be discussed.

    A record of what has been decided at the

    meeting, in the form ofminutes, will also

    be produced and circulated.

    Reports will be frequently presented and

    discussed at meetings. They are formalwritten documents prepared by individuals

    or committees and can cover any aspect of

    the business. Reports provide useful ways

    of informing interested persons of progress

    and each year limited companies must

    send all their shareholders a copy of the

    Annual Report and accounts, prepared by

    the companys directors.

    Business cards are used by visitors as a

    form of introduction and a signal of their

    intention to do business. The card is small

    (10cm x 4cm) and gives the company

    name, address and telephone number plus

    the name and title of the person presentingthe card.

    Memorandum

    To:From:

    Reference:Date:Subject:

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    Verbal Communication

    Verbal communication occurs when there

    is direct live contact between two or more

    individuals. A salesman who can inform

    and persuade a potential customer to place

    an order will help their employer gain

    more business, whilst a telephone

    salesperson must get their information

    across in a polite and non-threatening

    manner before the phone user hangs up!

    A good verbal communicator needs

    a clear speaking voice and an

    understanding of brevity (keeping

    messages short) The ability to speak at a pace and

    variety which is neither too fast nor

    boringly slow

    Confident with a range of audiences

    and understanding of non-verbal

    gestures

    Good listening skills and the ability to

    moderate their message to hold their

    audience

    Face to face contact can occur in a formale.g. at a meeting or informal e.g. passing

    comment manner. It is often said that

    more business is done over lunch or on the

    golf course than in the office and this

    underlines the importance of informal

    communication, yet it is the formal

    communication that is most often recorded

    e.g. minutes of meetings

    Face to face communication offers the

    following advantages Immediate feedback and an exchange

    of opinions Promotes the development of ideas

    Information can be quickly spread

    amongst a group

    Encourages greater involvement and

    co-operation particularly amongst

    groups comfortable with each member

    Disadvantages includeThose lacking confidence and communication

    skills feel isolated

    Non-verbal communication e.g. body languagecreates a barrier to communication

    Differences in interpretation

    No written record of the communication

    Telephone users cannot see the non-

    verbal reaction of the recipient

    The development of the mobile telephone

    has given verbal communication a new lease

    of life as they can facilitate work away from

    the workplace and the facility to contact

    individuals 24/7. Mobile phones can also

    access the Internet and be used as a modem

    linked to other hardware options e.g. laptop

    Mobile phones do havedisadvantages

    More expensive than landline phones

    Blind spots where there is no mobile signal

    Need to frequently recharge the phone battery

    Dangerous, illegal or annoying to use in certain

    circumstances

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    Human Resources and Recruitment

    The Human Resources or Personnel

    Department is vital to businesses success

    because if it selects and trains employees

    unable to carry out their duties, it is unlikelythat the business will continue.

    Every business is made up of individuals even

    though many employees work in teams to

    combine their skills. Individuals differences

    may be physical height and build, intellectual

    knowledge and logic, personality and team

    playing, previous experience and technical

    skills. Businesses need to carefully evaluate

    the different characteristics of employees and

    applicants to ensure they place each other inposts where they can be the most useful. An

    employee without the ability or training to

    cope will not work effectively and may loose

    the firm orders but an employee who finds the

    work too easy may become bored or frustrated

    and leave.

    Businesses usejob analysis to identifythe skills that ideal employee for each job will

    have, establish pay rates, training plans and

    identify individuals for promotion and

    appraisal. Job analysis studies what the job

    entails and includes the listing of the skills,

    training and tasks required to carry it out. It

    also includes talking to employees and

    supervisors to ensure personnel staff have

    identified true worth without bias towards or

    against individuals.

    Once a job has been analysed thejob

    specification can be written which puts theanalysis findings into words. There are foursections, the job title, summary and place in

    the company structure, the list of duties; its

    purpose and methods and any responsibilities;

    the working conditions, starting and finishing

    times, holiday entitlements and notice periods

    etc; and the performance criteria by which the

    job and individual employees will be

    measured during interview and appraisal.

    The objective in recruiting staff is to obtain

    the best candidate for each vacancy. If the

    wrong person is employed the company may

    loose money or customers plus the costs ofrecruiting the employee will have been

    wasted. It can cost up to 5000 to recruit

    and train each new employee.

    When a vacancy occurs it can be filled

    internally be someone who alreadyworks for the firm orexternallybyrecruiting a new employee. Many

    companies prefer internal recruitment via

    company newsletters or notice board

    announcements.

    The advantages of internalrecruitment are Strengthens employees commitment

    because they know they have a chance of

    promotion

    Provides structured development path

    Existing staff use company procedures

    and so require less induction

    Personnel know about the real strengths,

    weaknesses and suitability of internal

    candidates

    Quicker and less expensive

    The disadvantages of internalrecruitment are Applicants are limited to those within

    the company when better and more

    suitable applicants may work elsewhere

    Internal applicants may has bad past

    experiences or grudges to settle It can be hard to manage employees who

    previously were the same grade as you

    Resentment may exist if unsuccessful

    applicants continue to work there

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    External recruitment methods differ

    depending on the vacancy and the type

    of employee needed

    Vacancy boards outside the firmare cheap but will only be seen by

    passing individuals Advertisements in the local

    newspaper will be seen by localpeople but rarely attract professionals

    Increasingly firms are advertising on the

    Internet to reach a wider audience onthe world wide web but people still have

    to visit your site to see your

    advertisement

    Commercial employmentagencies specialise in providingtemporary workers as well as advertising

    permanent posts, sifting through

    applicants to provide employers with a

    shortlist to interview. This free up key

    employees to concentrate on running

    their business but agencies often lack

    technical knowledge on business needs

    and are very expensive

    Advertisements in thenational press reach a much wider

    audience but can be up to 10x the priceof a local advertisement

    Government fundedJob Centresadvertise vacancies for local companies.

    These are free but usually only seen by

    those looking for work

    The Careers Service not onlyprovides guidance and advice for young

    people but it collects details of

    employment opportunities and advertises

    them in schools and colleges. Their

    advantage is that they receive manyenquiries from young people actively

    seeking work and able to start quickly

    TheYouth Training Schemesprovide training for young people out of

    work and not in school or college.

    Training can lead to permanent posts and

    companies can watch a trainee work

    before making a decision. Costs are also

    reduced as wages paid by a government

    allowance.

    Head hunting is where a successfulindividual is approached by another

    company and encouraged to change jobs.

    Companies know that an individual can

    do the job but there are costs and ethicalproblems of enticing people to move

    employers.

    The advantages of Externalrecruitmentare

    New employees will bring beneficial

    new ideas, techniques and skills

    New employees are keen to make a

    good start

    The introduction of new employees

    may make existing employees work

    harder to keep up

    The disadvantages of Externalrecruitment are

    Many of the qualities of the new

    employees are not know for certain until

    they start

    More experienced staff who are not

    promoted can be resentful of new employees

    New employees take longer to settlein, learn the requirements of he job and

    become an effective worker

    Takes longer and is more expensive

    than internal recruitment

    In a small firm the responsibility for

    recruitment may be with a single individual,

    whilst larger firms may have whole

    departments with staff specialising in

    individual recruitment skills e.g. interviews.

    The Personnel Department do not justrecruit new employees, they look after all

    aspects of their welfare including induction

    and further training, promotion and career

    development, appraisal and disciplining,

    pay, wage bargaining and other fringe

    benefits, working conditions and contracts

    of employment.

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    Application Forms

    When recruiting staff many firms like

    applicants to fill in an application form. These

    provide the Personnel Department withinformation about each applicant in aformat common to all. This makesselecting a shortlist of candidates to interview

    easier because their details are easy to find and

    the questions asked the same for everyone.The information on the application form can

    also prompt further questions in the interview.

    Those responsible for short-listing for

    interview often match candidates details

    against job or person specifications. For thosewho are successful in their interview, the

    information on their application form will

    form the basis of their Personnel record.

    The main headings on an application form

    Personal details e.g. name, address,gender and nationality

    Details of any educational and

    vocational qualifications

    Details of any full time or part time

    The reason why you want the job thatyou are applying for

    How you spend your spare time withhobbies and interests

    Two referees who can give an opinion

    on you as a person two in case onesays bad things because they dont like

    you

    Filling in an application form is usually anapplicants only chance to make a good

    impression. There must not be any mistakesand the information given must be clear,concise and accurate. Forms will be returned

    to the employer in good condition, completed

    in black ink so that it can be photocopied, withneat handwriting, no crossings out or

    corrections, no blank spaces and the

    information fitting into the spaces provided on

    the form. Finally the form will be signed anddated.

    Curriculum Vitae

    Curriculum Vitae are a list of a persons

    personal information and work history.

    Applicants complete CVs and somecompanies will ask for them instead of or in

    addition to an application form. In essence a

    CV is a personal advertisement and the layoutwill vary from person to person. However it is

    common for CVs to have sections including

    name, address, and date of birth, maritalstatus, qualifications, employment history,

    work experience, hobbies, personal qualities

    and the reason why you want the job.

    Advantages of using a CV

    Candidates can include information not

    asked for on the application form

    CVs can be prepared in advance andsent quickly

    Applicants can make their CVs suit a

    particular job and leave off things theydont want the employer to know

    They save the firm the cost of printing

    forms

    Disadvantages of using a CV notapplication forms

    Each applicant may set information out

    in a different way making it more

    difficult for employers to find andcompare

    The information on the CV may not

    include all the information the

    employer needs

    Applicants may have left out

    information on purpose

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    Equal opportunities

    Today men and women generally receiveequal and fair treatment if they apply for them

    same job. Decisions about who to employ are

    no longer based on the gender, religious orethnic group. It is illegal for employers to

    discriminate on the grounds of sex, race or

    religion but despite this discrimination still

    occurs occasionally within training, promotionand pay.

    Most discrimination that still exists despitebeing illegal is based on misconceptions e.g.

    Physically handicapped people are less

    intelligent

    Women with children will want more timeoff to look after them

    Older people find learning new ideas more

    difficult and work more slowly

    Information sent to applicants should state

    clearly that the firm is an equal opportunitiesemployer and applicants with overseas

    qualifications have these recognised.

    Advertisements should not be restricted in anyway that limits applications from any ethnic

    group. Applicants and employees who feelthey have been discriminated against unfairly

    on the grounds of race can ask the RaceRelations Board to investigate.

    Advantages of equalopportunities Workers are more motivated if they think

    they will be treated fairly Training opportunities are available to all

    which improves standards throughout The most suitable person will be employedleading to better production and supervision

    Disadvantages of equalopportunities The total wage bill is higher

    Additional facilities may be required e.g.

    ramps, crches, separate toilets Working practices have to be amended and

    more flexible working hours allowed

    Legislation

    The Sex Discrimination Act 1975 madediscrimination illegal on the basis of gender of

    marital status, and was updated in 1986 to

    remove restrictions on the number of hourswomen could work; allowing them to do shift

    work or flexi-time. These acts ensure

    Advertisements must make use of job titles

    that emphasise a particular gender

    Job descriptions have to be suitable forboth genders

    Interviews must not be conducted in such

    a way as to give preference to a particularcandidate or involve interviewer prejudice.

    The Race Relations Act 1976 madeselection on the grounds of ethnic group or

    race illegal. Job advertisement must notindicate a racial, religious or ethnic

    preference.

    The Disabled PersonsEmployment Acts 1944 and 1958introduced a scheme to encourage the

    employment of disabled people. Firms must

    employ at least 3% of their employees from

    those with a disability. It is argued thatwithout this form of positive discrimination,

    disabled people would remain out of work.

    The Disability Discrimination Act1995 provided the framework to prevent

    discrimination against the disabled, not only in

    recruitment or selection, but also in buildingdesign and maintenance. The Act also

    widened responsibility to include taxi, bus, rail

    and education services.

    The Equal Pay Act 1970 stated thatemployees doing broadly the same job should

    be paid the same rate of pay irrespective of

    their gender. Other conditions of employmente.g. overtime rates, holiday entitlements. In

    1983 the Act was extended to allow women to

    claim equal pay for work regarded as being ofequal value.

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    Interviews

    To be successful and to give candidates the bestopportunity to show what they can do, firms

    carefully plan interviews. Candidates are

    greeted courteously and guided to a suitablequiet area to relax and ensure they look and feel

    their best. Sometimes candidates are all call to

    interview together, are briefed on the

    arrangements and given a tour of the premises,before being interviewed in agreed order.

    Depending on the nature of the vacancy,interviews may be conducted by an individual

    or by a panel of several people. Senior post

    applicants are generally always interviewed by a

    panel that then make a decision together tominimise risk and share responsibility.

    Applicants for junior posts may see a

    departmental manager alone.

    Whenever possible the interview should be

    conducted in private, free from noises ordisruptions so that the interviewers and the

    candidates can concentrate. A good interviewer

    will: Adopt a suitable friendly manner showing

    respect to all candidates Ensure that all questions meet the legalrequirements giving every applicant a fair and

    equal opportunity to succeed

    Not hurry and ensure there are no

    interruptions Encourage candidates to fully answer

    questions and give them time to do so Explore areas of concern raise by theapplicants answers on their application forms or

    CV

    Discuss important areas not fully covered byCVs or application forms

    To meet the requirements of equal opportunities

    legislation all candidates should be asked thesame questions giving each the opportunity to

    demonstrate their knowledge, understanding and

    skills. The responses are used to assess abilityand suitability to a common standard.

    The average interview will last hour and is

    split into three parts.1. The introduction lasts about five minutes

    and is designed to relax the candidate and

    ease their nerves. The interviewers will beintroduced and the reason for the vacancy

    explained. The job description and ideal

    person specification may be identified butthis is rare.

    2. The main part of the interview may last

    20 minutes where members of the panel will

    ask the candidates questions in turn. Thispart of the interview is flexible to allow the

    discussion to develop

    3. The candidate should be given the

    opportunity to ask questions and should betold by when the panel will have made a

    decision and how the candidates will benotified.

    Any tests that the employer wishes the candidate

    to complete are normally conducted before theinterview so that the outcomes can be discussed

    in the 2nd section of the interview. After the

    interview the interviewers will spend timewriting up their notes about the candidate and

    discussing the candidates strengths and

    weaknesses. The candidates will base thedecision on the successful candidate on the

    interviewers appreciation of the information

    provided and their personal impression.

    The key factor will be how the candidate meets

    the job/person specification and how they will

    fit in with other employees. Inevitably there issome subjective judgement involved on the part

    of the interviewer but these get more accurate

    with experience.

    Most employers appoint for a probationary

    period during which new employees aremonitored and assessed on ability, attitude,

    and how they get on with other colleagues.

    Candidates are only appointed permanently if

    they successfully complete probation period.

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    Contracts ofEmployment

    Under the Employment Protection

    Act 1978, once a person has been offered ajob they are entitled to receive a contractof employment. There are normallyfour sections to the contract

    1. Details of the company, the employee,

    the job title, and the date employment

    started.

    2. Details of the normal hours of work,

    rates and frequency of pay, length and

    duration of breaks and holidays, length ofnotice required to terminate the contract

    3. Conditions related to sickness andinjury, pension provision and trade union

    membership

    4. Information on disciplinary or

    complaints procedures for both employees

    and the employer, plus the arrangementsfor dealing with them

    The contract of employment will be signed byboth employee and employer to show their

    acceptance of the conditions, and a copy is

    issued to the employee to keep.

    The most frequent way in which employment

    is terminated is by mutual agreement between

    employer and employee e.g. retirement orresignation. Normally the employee would

    work a period of notice as set out in the

    contract whilst the employer looks for areplacement. If the employer is dissatisfied

    with the employee they may dismiss them

    provided the disciplinary procedure is

    followed.

    If the business is short of work or orders, the

    employee may be made redundant. Thisalso terminates the employee although theemployee may be entitled to compensation

    based on their number of years employment

    with the employer.

    Training Schemes

    If the workforce is to be kept up to date withtechnological developments they require

    training to learn new skills and update those

    they already have. Benefits of traininginclude More production more thus increasing

    profitability for the employer Improved efficiency, confidence and less

    industrial accidents and days lost ill

    Multi-skilled workers increasing flexibility

    within the workplace, job satisfaction, andallowing short terms absences to be

    covered. Motivation of employees and promotion

    preparation, plus employee retention

    which reduces recruitment costs

    Induction is training which introduces newemployees to a business. The faster new

    employees are working at their full potential,

    the better for the employer. Induction training

    programmes usually include details of the History and management structure of the

    firm

    Review of the terms within the contract of

    employment

    Facilities, benefits and services available

    Rules and safety procedures

    Introduction to other employees and

    supervisory staff

    Site tour, parking, hygiene facilities etc

    The government runsYouth Trainingschemes and modern apprenticeships ensuring

    they receive proper training in their chosentrade or profession. There are also

    employment-training schemes foradultsoffering off the job training for thelong term unemployed who want to learn or

    develop new skills.

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    On and off the jobtraining

    On the job training involves workersbeing trained as they continue to do their jobe.g.

    At the elbow is the most commonform of on the job training, and is wherethe new employee works with an

    experienced employee and learns the job

    by watching. This training method isrelatively inexpensive and less disruptive

    than other methods but new employees can

    learn bad habits from existing employeeswho arent willing to show new employees

    the correct methods. This training is also

    unlikely to be formally accredited by

    certificates etc

    Mentoring enables a new employee towork on their own with guidance from an

    experienced employee trained to help

    newcomers. New workers get to use theirinitiative but still have the safety of

    someone to turn to. Coaching is a lesssatisfactory form of coaching where new

    employees work under continuoussupervision. New employees are often

    nervous and the method can lead to

    resentment and poor working relationships

    Some firms use a system of job rotation

    where new employees work for shortperiods of time in each department to learn

    how each interact and depend on each

    other. This training can be fragmented bythe successive moves but improves

    multiple-skills, which are beneficial in the

    long run.

    Off the job training occurs away fromthe employees normal place of work ranging

    from training courses organised by employers

    or college course with nationally recognisedqualifications (NVQs). Businesses often pay

    to send employees on course that will provide

    additional skills and knowledge. Otheremployees will attend evening classes at their

    own cost to make themselves more valuable or

    employable.

    Appraisal

    Appraisal occurs when an employees

    performance and value to the company isassessed. The process is supposed to be non-

    threatening and supportive measuring of

    attainment against the persons job description.

    The results of appraisal can help managers

    determine future training needs and plan theirfuture workforce.

    Employee motivation for appraisal comes from

    the possibility of increased pay through

    productivity bonus or promotion. Appraisal isusually carried out by a supervisor or manager,

    which makes it difficult for them to be

    impartial. The following people may appraise Line managers who know an employees

    working practices and habits and so can make

    an informed assessment but they may be seen asa treat by the employee Work colleagues who understand the full

    demands of the job and the real worth of the

    employee, but colleagues are reluctant to becritical of or inform on each other

    Employees themselves through self-

    appraisal. This is often the most accuratemethod subject to line manager validation,

    as employees generally undervalue their

    contribution

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    Deductions

    Unfortunately employees cannot take home allthe money they earn. Everyone has certain

    allowances based on their personal

    circumstances e.g. married; parent etc, afterwhich they have to pay Income Tax and

    National Insurance on what is left after

    deducting the allowances. The full amount

    earned is called gross pay whilst the amountafter allowances, tax etc that an employeeactually receives is called net pay.

    Statutory deductions are those which employees

    are required by law to pay. The employer onbehalf of the government takes Income Tax

    from employees whilst National Insurance helpsto pay for the Health Service. Both thesedeductions are made on a sliding scale, which

    means if you are a high earner you have a higher

    portion of your pay deducted than lower earners.

    Voluntary deductions are those that you have

    agreed can be taken from your wages. These

    may include contributions by you to the pensionyou will receive when you retire, union

    subscriptions, charitable donations, loan

    repayments etc

    Fringe Benefits

    Fringe benefits are the additional rewards to anemployees net pay, which gives them additional

    income without it being a permanent increase.

    Fringe benefits can be in cash or in kind andthese can include

    Company car

    Staff discount Reduced price meals and drinks in a staffcanteen

    Private health insurance Accommodation Profit share

    Cash fringe benefits include

    Bonus payments Commission on sales Staff discount

    Advantages of fringe benefits They reward the employee for hard work They employee shares in the success of thebusiness and this encourages them to make it

    more successful

    Increased social status e.g. new car

    Avoid higher rates of Income Tax Firms can off-set benefits against their profit

    tax

    Disadvantages of fringe benefits Employee has no choice in how they arepaid

    They disguise actual earnings Benefits lost when employee moves job Changing earnings make planning for future

    spending more difficult

    Less successful employees jealous of highcommission earners and how work is allocated.

    This can lead to poor working relationships Product discounts reduce profit on that

    item

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    Representing groups atwork

    There are a number of organisations that represent

    the interests of groups of workers.

    Trade Unions speak as a group for sections of

    employees in a business with common roles or

    skills. Since they speak for groups they have more

    bargaining power than individuals and employerswill listen to their views. Over the years

    individual unions have joined together

    (amalgamated) to increase their importance and

    some have signed no strike agreements in return

    for special benefits for their members. The overall

    organisation that speaks for all trade unions is

    called the Trade Union Congress

    Trade unions are independent of anyemployers

    and they

    Negotiate with employers to get satisfactory

    rates of pay for their members

    Ensure adequate breaks, days off and holidays

    Ensure working conditions meet the Health

    and Safety laws

    Negotiate with employers on behalf of

    individual members with concerns or

    problems Promote the equality needs of special interest

    groups within the workforce e.g. women,

    disabled

    Arrange special deals for their members with

    insurance companies, pension providers,

    retailers, lawyers and estate agents etc

    The best know employers association is the

    Confederation of British Industry. Itrepresents

    the interests of employers in discussions with the

    government, helping to influence government

    policies in employers favour. It also provideslegal, financial and economic advice to businesses,

    negotiates with the TUC and arbitrates in disputes,

    plus promoting the interests of British industry

    abroad

    Management structures

    The function of management is to lead and

    guide others within the organisation. Goodmanagers can do this and have strategies to

    cope with planned and unexpected situations(crisis management).

    Leadership decisions are usually taken by

    senior managers and establish the long-term

    aims and plans of the company. Leaders needto possess credibility by understanding the

    business and persuading others that the

    decisions taken are correct.

    Managers liase with stakeholders, within and

    external to the business to monitor and assessdevelopments. A stakeholder is anyone whohas an interest in the businesses performance.

    This knowledge of the business and the

    environment in which it operates ensures themanager will make more informed decisions.

    The manager provides the officialcommunication and being in a position of

    authority, other employees may be willing to

    accept the managers decisions, especially

    during tense negotiations.

    To help with the process of management,

    businesses can organised themselvesdepending on its communication channels

    (hierarchy), how information is communicated

    (chain of command), and who makes thedecisions (span of control).

    A company with lots of levels in its hierarchywill have less effective communication as

    more people will be involve in passing

    information along the chain of command.

    The more people, the greater the chance ofmisinterpreting the message and the longer it

    takes to get from the sender to the intended

    receiver. Flat organisations only have twolevels.

    A wide span of control means the manager has alot of extra staff to supervise and guide and as a

    result, less time for good decision making.

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    Motivating yourworkforce

    Keeping staff motivated is good for business

    because Motivated workers are more productive and

    higher productivity usually means higher

    profits

    Workers who are well motivated will provide

    a higher standard of customer service, keeping

    customers happy

    Well motivated workers are likely to stay with

    the company, growing in experience and value

    to the company

    If a business successfully keeps the workers it

    has, it avoids the costs of recruiting and

    training replacements.

    Most people work to satisfy some sort of need and

    Abraham Maslow developed a hierarchy of needs

    that included motivators you cant buy (non-

    financial motivators). Maslow suggested therewere five levels of need, with workers needing to

    be satisfied one level after the next.

    1. Food, drink warmth, clothing and shelter

    2. Protection against danger, threat, depravation

    3. Friends, acceptance, feeling like your ok

    4. Reputation, status5. Realise own potential

    Businesses meet these needs by providing a fair

    wage, job security and safe working conditions,

    social clubs, teams or outings, qualifications, job

    titles, fringe benefits etc plus promotion

    opportunities and the ability to use initiative.

    A fringe benefit is a payment by giving a non-

    financial gift. Fringe benefits include cars, health

    care, uniforms, discounted products, travel

    vouchers etc. It is often cheaper for an employerto provide fringe benefit good rather than money,

    particularly if competitors or other local employers

    cannot do so. A good fringe benefit will make an

    employee reluctant to leave their job.

    Money and the way it is paid can affect

    motivation to work.

    There are a number of payment systems

    Time rate payment by hours worked

    Piecework - payment according to items of

    work produced

    Overtime - extra pay, usually at a higher

    rate, for extra hours above that normally

    done

    Shift bonus extra for working at night

    Bonus single payment for meeting a

    target

    Profit share a percentage of the

    companys profit shared amongst theworkforce

    A loyalty bonus can be used to persuade long

    serving workers to stay and unsocial hours

    bonuses are often paid to employees who haveto turn up to work at odd hours or short notice.

    TYPICAL EXAM QUESTION

    You are the Human Resources Manager of a large

    company when employees are unhappy and production

    is falling. There is no chance of extra pay for the next

    year and employees are threatening to leave. How

    would you improve motivation and why would this help

    productivity?

    A good answer would suggest introducing

    A pleasant room for staff break times

    Subsidised meals or kitchen equipment

    Written down contracts of employment

    A company pension scheme

    Team working or a workers committee

    Advertising promotions internally Company newsletters or trips out

    Staff discounts on products or a staff shop

    Improving motivation encourages harder work and

    reduces the number of employees leaving. This

    increases efficiency, reduces costs and increases

    potential profits.

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    Health and Safety at Work

    Safety in the workplace is important becauseaccidents lead to time off work and lost

    production, reduce efficiency, and perhaps a

    civil court claim by the employee against theemployer.

    In recent years Act of Parliament has

    strengthened the protection employeesalready had under common law. Employers

    now look very carefully at building design and

    the layout of work areas including installingsafety features e.g. sprinklers, smoke

    detectors, fire exits, notices, fireproof furniture

    etc. Workers also have to take some

    responsibility and are expected to bereasonably careful at all times and co-operate

    with employer health and safety rules. Often

    employees have to attend training courses tolearn about how to use their equipment or their

    workspace more safely.

    The advantages of a safe working

    environment are:

    Fewer accidents at work

    Les time lost through sickness or injury

    Adequate facilities e.g. toilets, rest roomsare provided

    Workers can appoint health and safety

    representatives to negotiate with managers

    for them

    Workers are happier and tend to workharder and more efficiently

    Easier to recruit employees than if theworkplace was dirty or dangerous

    Ensuring a safe working environment is

    expensive for employers. Where possible theywill pass these costs on as higher prices to

    customers. Where this is impossible, they

    hope that employees working harder willeventually reduce the amount of sickness they

    will have to pay.

    Health and Safety Risks from working with

    computers

    Illnesses attributed to computer use are on

    the increase, particularly eye strain from

    prolonged staring at monitors and screens,repetitive strain injuries to fingers and wrists

    from keyboards and backache from incorrect

    posture.

    You should always sit at an adjustable chair

    which good support to the back and allows

    you to put your feet on the floor. Sufficientroom should be under the desk to allow free

    leg movement. The height of the desk should

    see your forearms parallel to the floor or

    slightly raised during data entry and the mouseshould be in easy reach. Bright lights should

    not reflect onto the monitor and you shouldnot be facing windows or other sources of

    strong light. The top of the monitor screen

    should be at eye level and between 40 and 80

    centimetres away from the user.

    Health and Safety (Display Screen

    Equipment) Regulations 1992

    This set out examples of good practice in the

    provision of safe working conditions forcomputer users. The employer has the

    responsibility to assess each workstation, the

    equipment and its environment and to put anyfaults right. All screens must be adjustable

    with brightness and contrast controls plus

    height adjustment. Work should be planned

    so that the user can take frequent short breaksfrom the screen, as they feel the need. All

    employees must be trained in the correct use

    of all workstation equipment and the use ofnon-reflective screens and adjustable

    chairs/good posture. Employers are required

    to pay for eyesight tests for employees whouse computer screens regularly in their duties,

    and to make a contribution towards spectacle

    costs. Lighting must meet European Union

    standards for computer areas.

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    Legislation

    The Health and Safety at Work Act 1974

    Under this Act responsibility for employee

    health, safety and welfare is placed firmlywith employers as far a reasonably practical.

    Employers are required to provide premises,

    equipment and training that contribute to a

    safe working environment. Workplaces mustbe clean and hygienic, without risks to health.

    Safe equipment must be provided and

    maintained, whilst hazardous substance mustbe handled and stored safely.

    Commonly employers have a checklist of

    good practice when designing workspaces.These include:

    1. No trailing wires that employees can trip

    over2. A secure counter or cup holder to prevent

    drinks spilling

    3. Fire door not blocked shut4. A method of moving large or bulky

    objects so that the eye line is kept free and

    the back is not strained5. Sufficient rest rooms or kitchens so that

    employees dont have to eat at their desk6. Toilets with hand washing facilities7. Electrical sockets must not be overloaded

    8. Suitable heating, lighting, and ventilation

    The Factories Act 1961

    This sets out the minimum basic standards

    employees can expect, the minimumworkspace per employee, the minimum and

    maximum room temperatures, the ventilation

    and lighting required, specialist clothingneeded. This law applies to any workplace

    where two or more people are employed doing

    manual work. In 1963 the Offices, Shops and

    Railway Premises Act extended theprovisions of the Factories Act to these

    workplaces too.

    The Fire Precautions Act 1971

    This made it a law that all workplaces had a

    fire safety certificate, issued by the local firebrigade officer after a full safety inspection.

    Particularly employees must have adequate

    time and escape routes to leave a building inthe event of a fire.

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    The Health and Safety at Work Act

    1974 forces employers to provide a safeworking environment in three ways

    (PET)

    Employers must provide and

    maintain premises that are safe to work

    in and that meet standards of hygieneand cleanliness without risk to health (P)

    Employers must provide and

    maintain equipment that is safe to use

    including the handling and storage ofany hazardous substances (E)

    Employers must provide all

    information, training and supervision

    necessary to ensure the health and safetyof workers (T)

    For employees using computers

    Do not eat or drink when using a

    computer and protect the computer from

    water and moisture Do not spend long periods working

    on a computer without breaks Keep all cable tidy and do not unplugcables whilst the computer is switched

    on Make sure the computer is on asteady flat surface away glare on the

    screen Have a comfortable chair with a backto it, at a height so your eyes are at

    screen top level

    Employees must observe the following

    Health and Safety Guidelines

    Gangways and fire exit routes must

    not be blocked with boxes, bins or filesetc

    Fire door must be closed but not

    locked and smoking banned where

    necessary Electrical appliances should be

    checked regularly by a trained expert Tall cupboards should not be stacked

    with boxes and cupboard doors locked Floors must be kept clean and torn or

    damaged floor coverings should bereplaced

    First aid boxes must be clearly

    displayed and fire drill procedures

    regularly practiced Fans, fires and guillotines and

    dangerous machinery should have

    guards in place Noise, smell and other protective

    clothing/footwear must be worn when

    provided

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    Databases

    A database is any organisedcollection of data or information, but

    the more information you store the

    more space you need and the harderit is to find the information you want.

    A computer-based database can store

    vast amounts of information in a

    small space and records can besearched for or sorted quickly and in

    a number of ways. Calculations can

    be made on the results of searchesand alterations made quickly and

    easily. Backups prevent information

    being lost and inputs validated or

    verified more easily than withtraditional record keeping methods.

    A database consists of a file, whichcontains many records (pages). Each

    record contains a number of fields

    (categories/columns) and each fieldhas individual data items. Databases

    are designed either as flat file

    databases where all the informationfor one record is in one large list.

    The other form is a relationaldatabases, where records are farsmaller with links (like an index) to

    information common to more than

    one record e.g. in a flat file student

    database, the details about eachstudents form group would be in

    each students record whereas in a

    relational database, there would be alink from each students record to a

    single record containing all their

    form information. The mainadvantages of relational databases

    compared with flat file databases are

    that they take up less storage space,

    are more flexible and are quicker tosearch, but on the other hand they are

    more complicated to set up.

    Once you are clear about the purposeof your database, you have to decide

    on the following

    The fields (columns) you needand what name you will give to each

    field The purpose of each field The advantages or possible uses

    of each field

    The data type (alpha, numeric,

    alpha-numeric) for each field The length of each field

    Many database records have key fields e.g.primary field, which is a unique field that

    ensures the record can be, identified from allthe other records e.g. passport number or

    building society account number or pupil

    exam entry number. Records are

    automatically sorted in primary key order.Primary keys that are used in more than one

    table are known as foreign keys.

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    Databases

    The details of each person or product held on

    a computer are records made up of a series of

    fields. Each field is one piece of the

    information that together makes up the wholepicture, the record. All records that are of

    similar information e.g. student details aregrouped together to make a file

    Each field is given a title called a field name

    and each record has the same number of fields

    as each other. To help with the controlaccuracy of data input, fields can be set to

    only accept a certain type of data e.g.letters

    (alpha) numbers (numeric) or a mixture of

    both (alpha-numeric). The computer willreject data that does match the programmed

    format in such a field.

    To save time when entering information into a

    database many organisations use codes which

    gives shortened versions of the data e.g. F forfemale and M for male.

    Advantages of coding1. Less data to type in so quicker

    2. Less chance of typing wrong letter3. Less data so less storage space needed

    Disadvantages of coding1. Users may not know code

    2. Code may be wrongly de-coded

    Advantages of databases1. It only takes a small space to store a

    vast amount of data

    2. The data can be processed quickly andeasily retrieved

    3. Sorting in a particular field can change

    the record display order4. Particular records can be selected by

    filtering the database

    5. Once it is created it is easy to maintainand keep up to date

    Disadvantages of databases1. The necessary computer equipment

    can be expensive2. Expensive to collect and set up the

    database in the beginning

    3. If the computer fails, the information isunavailable

    4. Staff training is required to make the

    most of what the computer database

    can do

    Its ok to have a database but the information

    to put into it has to be collected. Normally

    this is via a data capture form or aquestionnaire where the answers are in the

    same place on every form. The questions

    should be simple and easy to understand, oftenoffering a menu of possible answers to choose

    from or boxes to tick. There are data capture

    forms for all sorts of things e.g. membershipforms, new bank accounts, mail order

    shopping.

    Databases can provide firms with an

    increasing amount of useful information aboutproducts and customers. Every time you use a

    store card, its computer records you, where

    you shopped, what time you visited and whatyou bought. Shops can use this information to

    decide on opening hours, number of

    checkouts, products to stock or re-order; and

    to target shoppers with mail direct to theirhome.

    File

    Record 1

    Record 2

    Record 3

    Field 2

    Field 3

    Field 1

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    Validation andVerification

    The word valid means suitable and when

    applied to a computer system refers to thecomputer checking for itself that the way

    the computer files have been prepared toreceive information is suitable. These

    checks have been put into the computer

    when the computer programme was

    written.

    A type check looks for matching data

    types e.g. the computer wont accept anumber (numeric answer) if it has been

    programmed to receive a letter (alphaanswer).

    A range check looks to make sure that

    the piece of data typed in is sensible e.g. it

    may not allow a user to type in that theyare more than 120 years old

    A length check looks to make sure thatthe length of a piece of data typed in, is the

    same as the length the computer is

    expecting e.g. it may only allow amaximum of ten letters for a users

    password

    Checking a users password matches to

    the one they type in is another example of

    validation because the computer does the

    check.

    The word verify means to check for

    accuracy and when applied to a computersystem refers to the users of the computer

    checking for themselves that the data they

    have typed, or are going to type in, isaccurate and matches the original

    document that they are copying in from

    e.g. if they are copying in a persons bank

    account details, they must make sure thenumbers match the numbers on the cheque

    book.

    Verification can be done by one person

    typing in the information and someone

    else checking it is accurate or by twodifferent people typing it in and the

    computer checking they match. This is an

    excellent method of ensuring accuracy butit is very time consuming and expensive

    because everything has to be done twice.

    Spell checking or grammar checking are two

    other examples of validation

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    Data Protection

    Most modern businesses whatever their size use a

    computer database to store information about their

    employees, customers and suppliers. Less storage

    space is required than paper based records,information can be found more easily and quickly

    and fewer employees are needed to maintain the

    records. As a result we expect increasinglyprompt service.

    Information stored on a computer should be

    accurate but errors can creep in

    1. People with the same or similar name have

    their information mixed up (transposed).

    2. The information may out of date causing a

    wrong decision to be made.

    3. The information was wrongly entered onto thecomputer in the first place.

    The Data Protection Act 1998

    An updated version of the 1984 Act of Parliamentincorporating the European Directive that any

    person, organisation, or business wishing to hold

    personal information about people, must register

    with the Office of the Data ProtectionCommissioner.

    Under the Act individuals have the right to see acopy of any of the information an organisation is

    holding about them on computer. A list of which

    companies have registered under the Act is

    available at all major public libraries. The register

    shows the type of information a company has, the

    purposes they use it for, where the information

    was obtained, and to whom it may be disclosed. If

    you write to a company they must tell you if they

    are holding any data about you and provide you

    with a copy.

    There are some exceptions to your rights to see

    data and these include data that is

    Preventing or detecting crime or catching and

    prosecuting criminals

    Assessing or collecting taxes

    Health, education or social work

    Household, personal and family affairs

    The Data Protection Commissioner will

    investigate any company who breaks the principals

    set out in the Act.

    These controls on companies holding

    data about individuals on computer include:They must

    Obtain and process the information fairly,

    lawfully and for specific purposes

    Hold only the information that is adequate,

    relevant and not excessive for the purpose.

    Hold only accurate information and keep the

    information up to date

    Not keep the information any longer than

    necessary

    Do not disclose the information contrary to thepurpose it is kept for

    Give individuals access to information about

    themselves and correct any mistakes

    Take appropriate measures to ensure the datais secure to prevent loss, damage or

    unauthorised processing. Not to transfer data outside of the European

    Union.

    The Copyright, Designs and Patents Act 1989

    This Act makes the copying or pirating of

    computer software a criminal offence. This

    includes making copies of software and running

    software without the appropriate licences. It is

    estimated that of the software currently in use

    has been illegally copied. Maximum penalties

    include 2 years in jail and unlimited fines.

    The Computer Misuse Act 1990

    This Act was introduced to protect against

    computer hacking, computer fraud and computer

    viruses. Hacking is the process of unauthorised

    breaking into a computer system and caries a

    2000 fine or six months in jail.

    Viruses are computer programs that cause the

    unauthorised modification of a computers

    operating system with the intention of impairing ordisabling it. Fines for introducing viruses are

    unlimited and jail sentences up to five years.

    Firms who are caught out by computer fraud,

    viruses and hacking often do not want the bad

    publicity associated with having unsecured

    systems and fail to prosecute offenders for this

    reason, thus allowing them to get away with it.

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    Office Layout

    A cellular office is usually for one person andis small to medium in size with a door,

    windows and outside walls. Managers,

    accountants and personnel managers often usethem

    Advantages of cellular offices

    They provide privacy for those who may need

    to discuss confidential items

    They can be locked providing security for

    money and documents when unoccupied.Quiet working environment with few

    distractions from other workers

    Confer status on the user as important

    employees usually have their own office

    Disadvantages of cellular officesMore difficult to supervise employees you

    cant see

    Take up more space and more building cost to

    separate each work area with walls and doorsJunior staff are scared by the impression

    cellular offices suggest for their occupant

    Increased running costs with each roomindividually heated and lit.

    More difficult to talk to colleagues in

    adjacent offices which can slow downcommunication and reduce efficiency

    More often than not open plan offices are usedfor sales departments and centralised services.

    Staff with specialist skills can be grouped

    together to increase efficiency and improve

    the service they offer other departments.Bulky and noisy equipment can be located in

    one area and soundproofed to avoid disturbing

    everyone. Shared equipment e.g. photocopieris cheaper than buying one for each office but

    personal services can be lost, time wasted

    walking back and forth and an increase inbureaucracy e.g. photocopy permission slips

    Some staff do not even have there own desk

    but share with colleagues on a rota basis. Thisis known as hot-desking.

    Many organisations use an open plan officelayout where large work areas are broken

    down into smaller areas with the use ofscreens and sliding partions. Each area is

    shared by a group of employees of various

    levels of seniority, with shared heating,lighting, filing and storage.

    Advantages of open plan offices

    Staff supervision is easier and subtler whilst a

    number of employees can be viewed at once.

    Communication is easier and the decisionchain shorter. Employees can share ideas in a

    relaxed forum

    The layout o the office can be altered quite

    easily by moving some of the partions, filingcabinets etc to reduce or increase the size of

    the work areas as requiredEasier to organised shared services e.g. photo-

    copying, accounts and wages

    Disadvantages of open plan offices

    Noisier to work in with more distractions

    Less security and privacyLighting, ventilation and heating cannot be

    regulated to suit individual tastes and needs

    Managers may resent the loss of their statussymbol

    Purposes built premises are ideal if you canget them as everything is in the right places;

    all the facilities needed are there and

    individual needs will have been

    accommodated e.g. the needs of the disabledto comply with the Disabilities Act. On the

    other hand relocating may cost you your best

    employees if there are no transport links to thenew site, or the journey time is significantly

    longer. Also your customers etc will need to

    be told of your new address, which costs andthe rent on the new premises may be higher

    than on the old place.

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    INPUT DEVICES

    An input device is a piece of hardware that enables datato be passed into a computer system. Some of these

    devices are controlled manually.

    Keyboards

    This is still one of the most common ways to enter data

    into a computer system, e.g. in word processing.

    Similar to a typewriter, but with extra keys that perform

    functions dependent on the software in use. A variationis an overlay keyboard that is flat and waterproof and

    can be fitted to a till, e.g. in a bar. In such an

    environment it would be easy to clean and remain

    undamaged by spilled drinks. Some of the keys can be

    programmed to represent special codes, e.g. staff code

    Touch Screen

    A device used in many fast food shops it displays a

    number of items on a screen and the user simply'touches' an item to make a choice. The point of contact

    is detected and the choice registered by the computer.

    Touch screens are ideal if there are a limited number of

    options available. Again this device, like the overlay

    keyboard, can be easily cleaned and potential damage

    from spilled food or drink is avoided. It can also be

    re-programmed if choices are changed.

    Scanner

    Most commonly, scanners scan a picture from paper

    and display it on screen. In other words it creates a

    digital image of a picture. This digital image can then

    be edited or re-sized in any way we want. A digitalimage of text can also be taken. This can then be

    converted into a text file and edited in the normal way.

    Mouse

    This is basically a pointing/selection device. By moving

    the mouse a small ball is rotated on the underside. This

    is interpreted by the computer as directional data for the

    pointer on the monitor. By using the buttons on top of

    the mouse a user can start an action, e.g. begin a word

    processing package, or make choices, e.g. from a drop

    down menu. In a drawing package movement can be

    interpreted to create images.

    Graphics Tablet

    This device consists of a flat surface and a special pen.

    Using the pen to 'draw' on the tablet an artist can watch

    his picture actually being created on the screen.

    Handling the pen is more natural for some people than

    trying to draw with a mouse.

    Digital Camera

    Store pictures on a memory card, not on film. Theimages can then be transferred directly to a computer

    where they can be edited using graphics software.

    Web cams

    Can be left permanently attached to the computer

    collecting images, which, together with voice data, will

    enable video conferencing to take place.

    Microphone

    Used where the input is any sort of sound, particularly a

    voice. Voice recognition software can collect the data

    input and convert it to written words entered into a

    word processing package. At the present time this

    software is still in its infancy. It has to be trained to the

    user's voice and input has to take place under quietconditions to avoid background noise.

    Some input systems can be automated. This reduces

    the amount of time it takes to enter the data and also

    the number of people required to enter it.

    Optical Mark Recognition (OMR)

    Probably the most widely recognized use for this

    method of data entry is the National Lottery. Here

    numbers are selected on a pre-printed form. Each

    possible number has a space on the form and is

    selected by crossing it out with dark coloured ink.

    The form itself is printed using a pale coloured ink

    (called fade-out ink). The form is then passed

    through a machine to 'read' the selected numbers,

    and everything else is ignored. Other applications of

    this method include multiple-choice examinations

    where there are only a limited number of answers

    and the student selects the number of the answer

    that he/she thinks is right. The system then goes on

    to calculate a total score.

    Bar Code Readers

    Bar codes can be used in many situations. They have

    been used not only for product information in shops but

    also on railways to keep track of where the vehicleswere. In shops the bar code is scanned and the reflected

    light is detected. The computer converts this to a string

    of numbers. The last number is a check digit calculated

    from all the others and the computer repeats

    the calculation to make sure the code has been read

    properly. If it has then the reader makes a beep sound.

    Magnetic Ink Character Recognition (MICR)This method uses a special set of characters and is

    used by banks to help process cheques quickly andaccurately. Data is printed on the bottom edge of the

    cheque before it is sent to the customer and when the

    cheque has been filled in, the amount is also added.

    These characters can be magnetized and the pattern

    recognised. This gives accuracy and speed when

    sorting the cheques but also security as the characters

    cannot be altered using normal ink.

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    Optical Character Recognition (OCR)

    This works by using a reader/scanner to detect the

    pattern of light reflected from a document written on

    paper. The computer identifies the pattern of eachindividual character in the text and converts the 'picture'

    of the page into a document that can be edited in thenormal way.

    Magetic Strips

    These devices can be used to store, by means of

    magnetic patterns, a limited amount of information onto

    a plastic card. This might simply be an account numberand an expiry date. When the card is 'swiped' the

    patterns are read and the account holders information

    can be accessed. As with bar codes check digits can be

    used to ensure that data is read correctly. Exposure to a

    strong magnet can corrupt the data held on the strip and

    the card then becomes unusable, data has to be typed in

    by hand

    Smart Cards

    A smart card looks like a magnetic strip card but isdifferent in that it contains a small memory circuit. This

    means that data can be written to the card, as well as

    read from it, when it is swiped. Some companies for

    their reward schemes are using cards like this, to store

    data about the number of points a customer

    accumulates. When these points are exchanged for

    products the data on the card is changed to show the

    new total.

    STORAGE DEVICES Expansion cards equipped with a range of

    electronic components including chips and used to

    add extra functions to a computer eg sound cards

    CD/DVD Combo drive - allows the computer

    to take information from a CD or DVD, or write

    information to them

    Random access memory, the volatile

    temporary storage medium for data. Data on RAM

    can be read, changed and added to and is used

    when the programs are running on the computer.Data stored on the RAM is normally lost when the

    system is switches off. Read only memory, the

    chips built into a machine that store data

    permanently. Data can be read from ROM chips

    but cannot be changed or added to. Programs built

    into a machine on ROM chips are called firmware

    as opposed to disk-based software.

    Note: Floppy discs are considered too old fashioned

    OUTPUT DEVICES

    Monitors

    Can be flat square tubes, trinitron or liquid crystal

    (LCD) and this can make all the difference to the user.

    The curved planes of the FST encourage screen

    reflection, whereas the mesh of wire make up of the

    trinitron screen allows light through without reflection.

    LCD screens have allowed screens to become thinner

    and refresh quicker. Software now allows for the

    monitors to manage the colour display, so that thecolours viewed will match the colours scanned or

    printed. Screen dimensions are normally 34cm to 53cm

    across the diagonal, but extra large screens up to 107cm

    are available for displays or presentations. Monitor

    resolutions are usually 1600x1200.

    Speakers

    Either built into the computer or external, plugged

    into the Input/Output port.

    Modems

    Internal or external communication devices used to

    send and receive data, and really input, processing and

    output devices. The name means

    modulator/demodulator, which refers to the way signals

    are received via a telephone line or satellite. Broadband

    modems make more room for signals and this speeds up

    data transfer and allows both telephone and computeruse on one line

    Printer

    The most common are ink jet and laser. Some dotmatrix printers are used for long print runs. Ink jet

    printers are cheap to buy and are capable of printing

    high-resolution images, but are slow and never give as

    sharp an image as laser printers, because the ink is stillliquid when it hits the paper; indeed specialist paper is

    required.

    Laser printers are cheap for standard mono prints, but

    are expensive for colour work. If a single user is using

    the printer, a print rate of 4 pages per minute is

    adequate, but if a whole office is using one printer,

    something faster will be required. Print speed is

    measured in pages per minute (ppm)

    Most standard printers now fall into a resolution range

    of 300-1200 dpi. If the colour work is large in size, a

    bubble jet printer is the most practical solution, whilst

    many CAD systems require a pen plotter.

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    Networks

    Electronic Data Interchange (EDI) describesthe use of computers to exchange information.

    For this, computers need to be linked in the

    form of a network. This has advantages forbusiness, e.g. some documents can be

    transmitted from one business computer to

    another via a data link instead of on paper.

    The technology company Oracleprides itselfon being almost completely paperless.

    Communication, wherever possible is by EDI.

    Types of network:

    client / server a powerful file server with

    a large hard diskholds software and user

    files. Workstations access the data on theserver in order to operate.

    peer to peer computers are linked

    together in small networks and each has itsown hard disk. Files on one computer can

    be accessed from other computers on the

    network.

    Client / server networks

    There are three types of network: star, bus andring.

    Computers can be linked in small areas. These

    are called Local Area Networks (LAN).

    Sometimes they are linked over manythousands of miles. These are Wide Area

    Networks (WAN).

    Advantages of Local Area Networks are that:

    a user can access his / her own work from

    any workstation;

    individual workstations have lower

    specifications than standalone computers,

    so are cheaper; it is easier to backup all the data on the

    network at once rather than one computer

    at a time; all users can access not only all data on the

    server but also external sources such as the

    internet; information can be communicated between

    users.

    Disadvantages are that:

    building a network can be expensive due

    to the cost of servers and the data links; if the server crashes all computers are out

    of action.

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    The Impact of ICT onhow we work

    The biggest chance in technology has been

    personal computers. Computer screen are

    no longer just confined to shops and offices.

    The ICT revolution has allowed businesses

    to process much larger amounts of

    information in far shorter periods of time

    and with fewer staff. The results can then be

    stored, represented in written form or

    graphs, and transmitted at speed around the

    world by electronic communications.

    Changes in customer tastes and fashion

    happen far more regularly and businessesneed to be producing and selling what

    customers want to buy. New technology is

    also making electronic products cheaper,

    smaller and more advanced, plus society is

    more aware of natural disasters and the need

    to practice dangerous activities or predict

    natural disasters e.g. earthquakes. In a

    fraction of the time taken before computers,

    and subject to the rules in the Data

    Protection Act, large databases of data can

    be stored and spreadsheets used to analyseit, model it and make predictions from it as

    to what might happen in the future.

    3D designs can be created using specialist

    Computer Aided Design software and

    products built more efficiently using

    Computer Aided Manufacture. Other

    specialist software is used to view and book

    holidays, buy products direct over the

    Internet, scanning bar codes in supermarket

    to aid stocktaking and checkouting usingEPOS (Electronic Point of Sale) in shops.

    EFTPOS (Electronic Funds Transfer at the

    Point of Sales) is used to automatically

    transfer funds from a customers debit or

    credit card into the shops bank account,

    when goods are purchased. This saves the

    shop counting and banking cash at the end

    of each day, from accepting cheques that are

    not honoured, and it gets the money into the

    shops bank account more quickly than cashor cheque. New CHIP and PIN systems are

    designed to lessen credit card fraud.

    CAD/CAM/JIT

    Computers use CAD and CAM to carry out

    design tasks much more quickly andefficiently, particularly those which are

    complex and repetitive. This allows firms to

    save on labour costs and increase

    productivity (output per ), improve product

    quality and consistency, and make fewer

    mistakes. Computers also operate without

    meal or rest breaks.

    Computers have allowed many firms to take

    advantage of new practices that require close

    monitoring of methods and information.The concept of Just-In-Time production is

    dependant on being able to obtain new

    stocks of materials precisely when they are

    required. Computerised stock control allows

    the firm to manage its stock levels more

    effectively saving money on unnecessary

    items, waste and storage space; whilst

    computer aided warehousing uses conveyor

    belts to minimise labour handling costs.

    One of the more recent developments hasbeen the big retailers customer loyalty card.

    By scanning a customers card the retailer

    (shop) is able to collect information on each

    customer and what they normally buy. The

    customer is offered small discounts on these

    products to encourage them to keep

    shopping at the store whilst the retailer can

    target them with carefully selected

    advertising.

    Despite the benefits IT has brought many

    people are scared of change and reluctant to

    use all the facilities on offer. The is often

    because

    Workers think they wont cope with the

    equipment and that the old ways are fine

    Feelings of insecurity

    Altering employment patterns and

    working conditions

    Loss of status and power for middle

    managers who used to make thedecisions the computers make now

    Ignorance of the scope or role of IT

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