#32 curation marketing
DESCRIPTION
In this review of episode 32 of our radio show, we discuss the concept of Curation Marketing. What is it? Why is it important? How do I do it?TRANSCRIPT
# 32 Curation Marketing
Presented by:
# 32 Curation Marketing
Content Curation: What is it?
Consider it the art of compiling and presenting content that revolves around a specific subject
akaThe aggregation of internet information
# 32 Curation Marketing
Why Curation Marketing?
“Content marketing can generate more leads, generate better leads, and keep customers sharing
your message,” said Joe Pulizzi, Founder of the Content Marketing Institute, in an interview
with Demand Gen Report. “Content curation should be part of every content marketing strategy. There
is no need to create all the content ourselves.”
# 32 Curation Marketing
Why Curation Marketing?
-It’s easier! It’s nearly impossible to create all your own original content
# 32 Curation Marketing
Why Curation Marketing?
-It’s easier! -It provides great value to your
audience. Both you and your audience will benefit from a buffet of content
sources.
# 32 Curation Marketing
Why Curation Marketing?
-It’s easier! -It provides great value to your
audience.
-It gets you engaged!
# 32 Curation Marketing
Okay, now that we know what curation is and why it’s important, how do you get started?
# 32 Curation Marketing
How do you do it?
-Monitor the web for your keywords
-Be a researcher and reader
-“Curate” the best stuff for your audience
# 32 Curation Marketing
The Dos and Don’ts of Curation Marketing
# 32 Curation Marketing
Do!Do comment on the content, don’t just copy and paste the whole article
Do give attribution to the original author/ source
# 32 Curation Marketing
Don’t!Don’t set up tools to do it for you, unless it’s a “C” site for link building purposes
Don’t be overly promotional
# 32 Curation Marketing
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