English 3201Visual Worksheets

Name: ___________

Advertisement #1

1. Which media device is best used to promote the Toronto Zoo in the above advertisement?

a) biasb) endorsementc) logod) product placement

2. What is the purpose of this advertisement?a) to convinceb) to educatec) to informd) to promote

3. Identify an effective media strategy that is used in this advertisement. Using two references, explain how it is effective. (6 marks)

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Advertisement #2

4. Which media strategies are effectively used in the advertisement?a) bandwagon and shock appealb) celebrity endorsement and emotional appealc) plain folk and shock appeald) name calling and emotional appeal

5. Who is the best target audience of the advertisement?a) addictsb) adultsc) the homelessd) the government

6. What is the intent of the advertisement? Support your answer using two references from the ad. (6 marks)

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Advertisement #3

7. What is the message of the advertisement?a) Coca Cola is great on the beachb) Coca Cola is something worth stealingc) penguins love Coca Cola as welld) you should always relax with a Coca Cola

8. What is the purpose of the advertisement?a) to convinceb) to entertainc) to informd) to warn

9. Identify two media strategies used in this advertisement. Explain the appeal to the audience with two references from the ad. (6 marks)

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Advertisement #4

10.What is the agenda of this advertisement?a) to entertain a demographicb) to highlight the effectiveness of a servicec) to inform an audienced) to promote the sales of a product

11.What is the best message for the advertisement?a) Axe will make woman fawn over youb) Axe will eliminate all your relationship problemsc) dandruff makes you less attractive d) dandruff is a girl’s worst nightmare

12. Identify the target audience of this ad. Explain how it appeals to the audience with a reference for each appeal. (6 marks)

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13.Which media device is best used to promote the Copenhagen Zoo in the above photograph?

a) biasb) endorsementc) logod) product placement

14.What is the purpose of this advertisement?a) to convinceb) to entertainc) to informd) to promote

15. Identify two effective media strategies that are used in this advertisement. Support your answer with TWO references from the ad which explain their effectiveness. (6 marks)

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Advertisement #2

16.What is the message of the advertisement?a) battle grounds and dirty ponds are the sameb) help us ban guns that kill people, especially childrenc) help us provide for children who need clean drinking waterd) war is not actually killing children

17.What is the purpose of the advertisement?a) to entertainb) to informc) to persuaded) to sell

18. Identify the target audience of this advertisement. Explain the appeal to the audience with TWO references from the ad. (6 marks)

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Advertisement #3

19.Which media device is primarily used in this advertisement?a) biasb) endorsementc) hypertextd) product placement

20. “It kills acne AND treats your skin right.” is an example of which media strategy?a) emotional appealb) facts and figuresc) snob appeald) testimonials

21. Identify the target audience of this advertisement. Using TWO references from the ad to support your answer, explain the appeal this ad has to the audience. (6 marks)

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Advertisement #4

22.Which media strategy is primarily used in this advertisement?a) celebrity endorsementb) emotional appealc) humourd) testimonial

23. “Have you ever been?” is an example of which media device?a) hypertextb) iconc) logod) slogan

24.What is the agenda of this advertisement? Use TWO reference from the ad to support your answer. (5 marks)

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