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WWW.BYGMUSIC.COM 323.886.2946 KRISH@BYGMUSIC
INCOME LOSS
Vast majority of working musicians in America cannot
support themselves with their music career.
Only 12% of all the money generated by the music business
gets to artists
CHALLENGE 1: THE MUSIC BUSINESS HAS BEEN BLOWN APART
1% PROBLEM
Labels only care about mega stars, not emerging artists.
VALUE GAP
Sales are non-existent (Historically: sell one CD, artist
made $2; Now: need nearly 1,000 streams to make $1).
CHALLENGE 2: THE MEDIA LANDSCAPE IS TRANSFORMING
PASSION DRIVES ADVERTISING
Music is #1 universal passion point and 9 out of 10 social users engage
with music on social media.
UNREACHABLES
65% of this generation is no longer being reached via traditional and
even digital forms of media.
EVERYONE IS ON SOCIAL
Approximately 80% of Americans use social media.
BYGMusic supports music artists by monetizing the power and value of their
social fan base on behalf of brands.
● BYGMusic matches artists with brands based on audience data.
● BYGMusic provides full service ideation and campaign execution.
● BYGMusic drives direct revenue to artists in exchange for brand
promotion.
SOLUTION: PAIR MUSICIANS WITH BRANDS FOR THE BENEFIT OF BOTH
MARKET TRACTION
• 20M Connected Fans
• 200 Active Artists
• $1.4M Revenue to Date
• Multiple Repeat Customers
• Diversity and Innovation
Awards from Ford Motor Co.
• Momentum: Robust Pipeline
WITH JUST MVP PLATFORM:
CLICK TO PLAY VIDEO
CAMPAIGN EXAMPLE: BOHEMIAN RHAPSODY FOR 20TH CENTURY FOX
MARKET OPPORTUNITY: INGREDIENTS FOR SUCCESS
636M FB active monthly users follow
musical artists.
Marketers spend $10B+ on social
influence to reach millennials, with 65% of marketers predicted to increase this in 2019.
Marketers spend $1.8B on Music sponsorship.
175,000 music artists in the US
alone.
89% of consumers under 35 said that music is their most important leisure
activity, more than film/tv and sports.
FANS SOCIAL BRANDS
+ =++OPPORTUNITY
Capture influencer and sponsorship spend and share with BYG artists.
ARTISTS
NEXT PHASE: EXPANSION INTO A SELF-SERVICE PLATFORM
BYGMusic 2.0 will transform our platform into an automated marketplace where artists can take charge of their own financial futures.
Marketers will be able to seamlessly integrate BYGMusic into their rapidly diversifying media buying strategies.
RESULTS
Fans engage with artist content. BYGMusic tracks and reports
back to brand and artist. Artist is paid based on results.
SELF-SERVICE PLATFORM: MARKETERS AND ARTISTS CONNECT
MARKETPLACE
Centralized platform for artists and brands to connect and
collaborate on brand deals, affiliate marketing and branded
content distribution.
EXECUTION
Artists opt in to take advantage of brand offers and post brand messaging and
branded content authentically to their social following and at gigs.
Babak Farrokh-Siar Matt Stodder Valerie Williamson
Mike Alden Stephanie Sills-Zavala Brendan Shepherd Cassy Boss Matthew Ernewein Kelley Dooley
Tea
m
Krish SharmaFounder & CEOGrammy Award Winner
Ad
viso
rs
Don Was
Co-Founder & President
Co-Founder & Artist Operations
Brand Partnerships & Business Development
Campaign & Content Strategist
Chief Technical Officer
Brand & Artist Partnerships
Steve Curd
BYG is the absolute best at connecting independent artists with brands! I was
contacted about participating in an ad campaign for a very large client of theirs, that I would have by no means been able to work with otherwise,
and we put together a dynamite ad, as a team, that blew the client away. It was a pure pleasure
working with BYG and it will continue to be in the future! One of the best teams I’ve partnered with
to date. I look forward to the next one soon!
ARTIST TESTIMONIALS
I was able to record a full album with 14 songs, make a professional music video, purchase a
tour bus and invest in radio promos thanks to BYGMusic. I otherwise wouldn’t have been
discovered by Cintas Acuario, the record label that has created some of the greatest artists in Regional Mexican music history! One can only dream of being able to afford the recording of
a full album. I was able to do it thanks to BYGMusic.
“BYG Music is the real deal. They are creating opportunities for artists to make real money by
partnering with sponsors they believe in. BYG made it possible for me to engage in the process on MY terms.
Yes, I’ll say it again…on my terms. In the past two months, they have made it possible for me to give away
over 500 records to my fans and in doing so has increased my fan base, put money in my pocket, and made me feel like I have more agency of my career in
terms of my ability to create a creative life.
MARTY RAY PROJECT YANET BELTRAN RUBY ROSE FOX
Wanted to personally thank you for developing the “Hispanic Band Digital Campaign” with BYGMUSIC. It drew a crowd of 300+ followers into the dealership on a Saturday and lifted the energy of the entire store and our staff. We’ve sold to 10 new customers that had never been into the dealership and also had a member of the band’s management come back and buy a Fusion. More importantly, a lot of our existing customers recognized and appreciated our support to a local up and coming artist that attended both high school and college in our PMA. The residual effect is extremely strong and is still mentioned by both service and sales customers. Because of our support it edifies their choice to do business with us.Thanks Again,
Ken GrodyKen Grody FordBuena Park, CA
BRAND TESTIMONIALS
MUSIC DRIVES SOCIAL: the opportunity is only growing
44% LIKE AND ARTIST
OR BAND
35%READ NEWS ON NEWS
FEED OR VIEW STORIES ABOUT ARTISTS AND
BANDS
56% FOLLOW, SHARE POSTS OR TAG ARTISTS AND
BANDS
42%VIEW PHOTOS OR VIDEOS
FROM LIVE EVENTS
51% FOLLOW/GET UPDATES FROM ARTISTS, BANDS
OR MUSIC INFLUENCERS
31%FOLLOW OR TWEET TO A
FESTIVAL
68% VIEW OR POST PHOTOS AND VIDEOS FROM LIVE
MUSIC EVENTS
23%CAPTION POSTS WITH
SONG LYRICS
Thank You
Thank You