32558131 mis report of airtel
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AIRTELAIRTEL
EEXPRESSXPRESSYYOUROURSELFSELF
Company analysis of
Airtel TelecomIndustry
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Type Public, Listed on BSE
Founded 1985
Headquarters New Delhi,India
Key people Sunil Mittal
Industry Telecom
Revenue US$ 7.254 billion (2009)
Website BhartiGroupAirtel
http://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Websitehttp://www.bharti.com/http://www.bharti.com/http://www.airtel.in/http://www.airtel.in/http://www.airtel.in/http://en.wikipedia.org/wiki/Image:Bharti_logo.pnghttp://www.airtel.in/http://www.bharti.com/http://www.bharti.com/http://en.wikipedia.org/wiki/Websitehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Category:Types_of_companies -
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INTRODUCTIONNTRODUCTION BHARTI AIRTEL
AIRTEL
Bharti Airtel , formerly knownas bharti Tele-venturesltd.(BTVL).
BTVL is among india s largestmobile phone & fixednetwork operators.
The company is one of theworlds fastest growingtelecom companies.
It offers its mobile servicesunder the AIRTEL brand isheaded by Sunil Mittal.
The company is the onlyo erator to rovide mobile
Airtel is a brand oftelecomunicationservices in indiaoperated by Bharti
Airtel.
Airtel is the largest cellularservice provider in indiain terms of number ofsubscriber in india.
Bharti Airtel owns the AIRTELbrand & provides thefollowing services underthe brand name Airtel :mobile services,telephone & broadband
services, long distanceservices & Enterprise
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OMPANY PROFILEOMPANY PROFILE Bharti Airtel is one of indias leading
private sector provider oftelecommunication services based on
more than of 66,689,943 customers ason march 30,2010 consisting of64,370434 GSM & 2,319,509 bhartitelemedia subscribers.
The bharti airtel have been structuredinto 3 strategic business units (SBU) :Mobile Services And TelemediaServices (ATS), at last Enterprise
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OMPANY OVERVIEWOMPANY OVERVIEW Annual sales : 02.62 Billion $
Net Income : 1.662 billion $ (2009)
Valuation of Assets : 11.853 billion $ (2009)
Market value : 41 Billion $
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Y AIRTELY AIRTELMobile Services with GSM technology
Fixed Line Connection
VSAT-Internet Services
Digital TV
Broadband Services
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&ISION MISSION&ISION MISSION VISION To provide global telecom services and
delight customers
MISSON We will meet the mobile communication
needs of our customers through: Error free service delivery Innovative products & services Cost efficiency Unified messaging solutions
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BUSINESSUSINESS DIVISIONSIVISIONS
Bharti Airtel offers GSMmobile services in all the23 circles all over theIndia & is the largestmobile service in thecountry based on thenumber of customers.
The group focuses ondelivering Telecomunicationservices as an Integratedoffering mobile ,Broadband& telephone , national &international distance &Data connectivity services toCorporate small , mediumscale Services.
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.ONTD.ONTD
The group offershigh speed Broadband internet witha best in classnetwork with
landline services in94 cities.
The company
compliments itsmobile ,broadband &telephone serviceswith national &international
services . It hasover 35,016 km of
optic fibreon itsnational & long
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PARTNERSARTNERS The company has a strategic
alliance with singtel. the investmentmade by singtel is one of the largest
investment made in the worldoutside singapore , in the company.
The mobile network equipmentpartners include NOKIA & ERICSSON
. In the case of broadband ,telephone services & enterpriseservices equipment supplier includeSIEMENS, NORTEL , CORNING among
others.
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.ONTD.ONTD The company also has an
information technology alliance
with IBM for its group-wideinformation technologyrequirements and with NORTELfor call centre technologyrequirements.Thecentreoperation for the mobile serviceshave been outsourced
IBMdaksh,Hinduja TMT.
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IRTEL WORLD S FOURTHIRTEL WORLD S FOURTH ARGEST TELECOM FIRMARGEST TELECOM FIRM
India s private leading telecom companyBHARTI AIRTEL has said its subscriber basehas crossed the 124 million customers mark
to become indias large integrated telecomcompany,the figure includes from all units ofthe company- mobile services, telemediaservices and enterprise services.
In the mobile segment the company ,thecompany has subscriber base of 72.07millions as of july2008 with BHARTI AIRTELalso becomes the 4th largest in country
mobile operator in the world. following chinamobile Ltd., china unicom & AT &T inc.
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&WARDS RECOGNITIONS&WARDS RECOGNITIONS -FOR THE YEAR 2008 09 BHARTI AIRTEL has won the CNBC-TV18
india business leading award for theoutstanding company of the year,2008.
BHARTI draws top honours at the NDTV
profit business leadership award in theyear 2008.
Bharti airtel ranked third on shareholder
returns in business week IT 100 list.
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UBSCRIBER'S OF AIRTELUBSCRIBER'S OF AIRTEL
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ARKETING STRATEGIES OF BHARTIARKETING STRATEGIES OF BHARTIAIRTELIRTELMarket Segmentation:
Geographical Segment(metropolitan & cities)
Demographic Segment-middle income groups
People age group 20 to 28
Target Marketing:
People who live in cities & townPoor or middle income group people
Youngster in big cities
Businessmen
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CONTDNTDPositioning:Creating brands(Sachin Tendulkar & SharukhKhan)
Ads & promotions
Promotions for study of poor children
Marketing Mix:
Price: Low price strategyPlace: Maximum outlets & service centers
Product: Varieties available for groups
Promotion: Various schemes for pre-paid &
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ARKET COMPETITORSARKET COMPETITORS
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us omer sa s y wus omer sa s y w&allrates conectivity&allrates conectivity( )irtel)irtel32%
68%
customer satisfy with callrates & conectivity
(Airtel)
NO
YES
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ARKET SHAREARKET SHARE
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Brand AmbasderBrand Ambasder
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