32north making a community around ice cleats
DESCRIPTION
Heather Wasklewicz from 32north presented at Social media Breakfast Maine - Travel, Tourism and Recreation on how she used social media to build awareness and a community around ice cleats.TRANSCRIPT
![Page 1: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/1.jpg)
Twitter: @Sikiss@32NorthStabil
Web: www.32north.com
Building Online Communities
![Page 2: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/2.jpg)
What They Had
Website Packaging Brochure Tradeshow booth 4 videos (2008)
![Page 3: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/3.jpg)
207.210.8149
![Page 4: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/4.jpg)
The Plan
Meet with staff Show them “The Tools” Work with them to develop their
“authentic voices”
![Page 5: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/5.jpg)
The Reality
![Page 6: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/6.jpg)
Action
Created fanpage Invited friends Set up Google alerts Attempted to post valuable content Created Twitter profile Followed other locals to start
![Page 7: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/7.jpg)
Inspiration for Facebook content
Create awareness Customer service Build relationships / contacts Feedback “Quid Pro Quo Agent Starling”
(something for something): Blogs
![Page 8: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/8.jpg)
![Page 9: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/9.jpg)
Inspiration For facebook
![Page 10: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/10.jpg)
Create Awareness
Tweets
![Page 11: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/11.jpg)
Customer Service
![Page 12: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/12.jpg)
Build Relationships / Contacts
![Page 13: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/13.jpg)
Feedback
![Page 14: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/14.jpg)
Quid Pro Quo
![Page 15: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/15.jpg)
Highly targeted fanbase fan generated content monthly giveaways customized quiz Albums Great feedback – comments
![Page 16: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/16.jpg)
![Page 17: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/17.jpg)
Customized Quiz
![Page 18: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/18.jpg)
Albums
![Page 19: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/19.jpg)
YouTube
Over 3,000 vid views Subscribers Comments Professional & amateur vids
![Page 20: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/20.jpg)
![Page 21: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/21.jpg)
Cross promotion
Peaks Island Shellfish Co. Lincoln Canoe & Kayak Flip camera
![Page 22: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/22.jpg)
![Page 23: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/23.jpg)
Do you remember when we took our STABILicers oystering? Well Peaks Island Shellfish Co. is harvesting their fresh Basket Island Oysters THIS weekend. If you live in the Southern Maine area and want some oysters for Saturday pick up, give'em a call @ 233-8505
![Page 24: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/24.jpg)
![Page 25: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/25.jpg)
Rivers of the lost coast
![Page 26: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/26.jpg)
Surprises!
Held accountable Iceshanty.com Made in US? Made in China? Faulty screws Inspired Made in USA vid Complaint on fb Wall
![Page 27: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/27.jpg)
![Page 28: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/28.jpg)
![Page 29: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/29.jpg)
Fans really do make a difference…and inspire! MaineHealth Free stabilicers for residents Employee Health Improvement Olympics American Loggers
![Page 30: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/30.jpg)
Value Of A Status Update
![Page 31: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/31.jpg)
Olympics 2010, Vancouver
![Page 32: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/32.jpg)
![Page 33: 32north Making a Community around Ice Cleats](https://reader036.vdocument.in/reader036/viewer/2022081413/54626c90af795988228b70dd/html5/thumbnails/33.jpg)
32North