33 explosive content writing tips from 33 content masters

33 EXPLOSIVECONTENT WRITINGTIPS FROM 33CONTENT MASTERS

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LEONARD KIM


WHEN YOU WRITE, YOUR AUDIENCE ISN’T JUST THATAMERICAN FELLOW WHO LIVES TWO BLOCKS AWAY FROM

YOU. IT’S THE *ENTIRE* WORLD. SO MAKE SURE THEWHOLE WORLD CAN RELATE TO – AND UNDERSTAND

WHAT YOU’RE WRITING

ASH AMBIRGE


THE DEVIL ISN’T IN THE DETAILS—BRILLIANT WRITING IS. THERE’S A BIGDIFFERENCE BETWEEN, “I WAS FEELING A LITTLE DOWN THAT DAY,” AND

“I COULDN’T PICK MY EYEBALLS UP OFF THE PAVEMENT THAT DAY—EVENWHEN I WALKED PAST MY FAVORITE ICE CREAM SHOP, WHICH WAS A

PLACE I HAD NEVER, EVER NOT BOTHERED TO LOOK AT.”

SUE ANNE DUNLEVIE


MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS TO BE USEFUL.THINK OF THE ISSUES THAT YOUR READERS HAVE (IN RELATION TO YOUR

NICHE) AND BRAINSTORM QUESTIONS THAT THEY WOULD ASK YOU IFYOU WERE SITTING DOWN FOR COFFEE WITH THEM.

BRYAN HARRIS


#1 TIP = ANSWER PEOPLE’S QUESTIONS.PRO TIP: USE PICTURES TO EXPLAIN YOUR ANSWER AS MUCH AS

POSSIBLE. WE ALL HAVE THE ATTENTION SPAN OF A 3-YEAR-OLD. SOMAKE IT VISUAL OR I’LL GET BORED.

JEFF GOINS


MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS TO THINK LESSABOUT YOURSELF AND MORE ABOUT YOUR READERS. WHAT CAN YOU

WRITE THAT WILL HELP THEM?

SUJAN PATEL


I’LL KEEP IT DEAD SIMPLE: KNOW YOUR AUDIENCE, WANTS, NEEDS ANDMOST IMPORTANTLY THEIR PAIN POINTS (WHAT THEY NEED HELP WITH).

ONCE YOU KNOW THIS ALL YOU HAVE TO DO IS WRITE CONTENT THATSOLVES THEIR PROBLEMS.

NEIL PATEL


BE CONSISTENT. I KNOW THAT ISN’T A WRITING TIP… BUT WRITING ONE,TWO OR EVEN A DOZEN PIECES OF GREAT CONTENT ISN’T ENOUGH. IF

YOU DON’T PUBLISH ON A REGULAR BASIS YOU WON’T DO WELL.

JOHN RAMPTON


#1 TIP FOR WRITING GOOD CONTENT IS YOUR TITLE. FIGURE OUT THEBEST TITLE IN THE WORLD BECAUSE IF NOBODY CLICKS ON YOUR TITLE,

THEY WILL NEVER SEE THE AMAZING POST YOU PUT TOGETHER

NATHAN CHAN


NO 1 CONTENT WRITING TIP = CREATE CONTENT THAT IS SO GOOD, THATIT CHANGES SOMEONE’S LIFE. FOCUS ON MAKING IT SHARE WORTHY.

JON WESTENBERG


MY TIP IS…DON’T ALWAYS GIVE PEOPLE WHAT THEY WANT. YOUR DATAWILL ALWAYS TELL YOU TO CREATE CERTAIN TYPES OF CONTENT AND

ON SET TOPICS BECAUSE IT’LL DRIVE CLICKS – BUT IF YOU DO THAT, YOUMISS OUT ON SOME OPPORTUNITIES TO CHALLENGE YOUR AUDIENCE,

SURPRISE THEM AND PROVIDE SOMETHING DIFFERENT ANDMEMORABLE.

ANN HANDLEY


EDITING IS AS IMPORTANT AS WRITING.

THE PEOPLE YOU THINK OF AS GOOD WRITERS ARE OFTEN TERRIBLEWRITERS ON THEIR FIRST DRAFTS. BUT HERE’S THEIR SECRET: *THEY ARE

EXCELLENT EDITORS OF THEIR OWN WORK.*

JOHN LEE DUMAS


IF YOU WANT TO WRITE GREAT CONTENT, IT HAS TO BE AUTHENTIC. THEONLY WAY TO BE AUTHENTIC IS TO WRITE THE WAY YOU TALK, IN YOUR

OWN VOICE. I ALSO LOVE MARK TWAIN’S QUOTE ‘I DIDN’T HAVE TIME TOWRITE YOU A SHORT LETTER SO I WROTE YOU A LONG ONE.’ THAT

REMINDS ME TO BE CLEAR AND CONCISE!

JAYSON DEMERS


MY NUMBER ONE TIP FOR WRITING GREAT CONTENT: UNDERSTANDYOUR READERS’ NEEDS. ULTIMATELY, YOUR CONTENT’S SUCCESS HINGES

ON THE LEVEL OF VALUE OR UTILITY THAT IT PROVIDES TO YOURREADERS, SO UNDERSTANDING WHAT YOUR READERS NEED IS THE FIRST,

AND MOST IMPORTANT, STEP IN WRITING GREAT CONTENT.

LEWIS HOWES


BE YOURSELF AND ADD VALUE.

TIM SOULO


– IF YOU’RE A PHOTOGRAPHY BLOGGER – GO EXPERIMENT WITH YOUR CAMERA,WITH YOUR MODELS, WITH PHOTOSHOP.– IF YOU’RE A FITNESS BLOGGERS – GO COACH A FEW PEOPLE AND DOCUMENT THEIR JOURNEY.– IF YOU’RE A TRAVEL BLOGGER – GO TRAVEL SOMEWHERE, DUH!IN CASE YOU DON’T HAVE AN AWESOME STORY TO TELL – NO COPYWRITINGTRICKS WILL SAVE YOU.BUT IF YOU HAVE AN AWESOME STORY – THE READERS WILL FORGIVE YOU THEREST

TAYLOR PEARSON


WRITE SOMETHING YOU REALLY CARE ABOUT. IF YOU AREN’T MOVED BYIT, YOUR READERS WON’T BE EITHER.

EBONG EKA


NUMBER ONE TIP – CREATE CONTENT THAT IS CURRENT, TIMELY ANDACTIONABLE. YOU CAN DO THAT BY SEARCHING WHAT IS TRENDING ANDTHEN ATTACH YOUR OWN INSIGHT TO IT…MAKING SURE YOUR CONTENT

ALIGNS WITH YOUR BRAND.

RYAN CRUZ


MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS P.D.A, NOTPUBLIC DISPLAY OF AFFECTION.PERSONALITY – I WANT TO ADD MY OWN STYLE, MY PERSONALITY, SOCONTENT IS MORE LIKE SPEAKING TO A FRIEND ONE ON ONE.DATA – I WANT TO BACKUP MY CLAIMS AND WHAT I’M SAYING WITHPROOF AND RESEARCHACCURATE – I WANT TO BE ACCURATE IN WHAT I SHARE, EVEN IF THERESULTS ARE NON-STELLAR.

DAVE SCHNEIDER


MY NUMBER ONE TIP IS MAKING CONTENT ORIGINAL. FOR EXAMPLE, ILOVE READING AND WRITING CASE STUDIES. CASE STUDIES ARE ALMOSTGUARANTEED TO BE UNIQUE BECAUSE THEY’RE EXCLUSIVE EVENTS THAT

NO ONE ELSE HAS ACCESS TO (ASSUMING IT’S YOURS).

CHRIS LEE


MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS TO WRITE FROMEXPERIENCE. DON’T JUST REHASH CONTENT FOR THE SAKE OF

PUBLISHING. WRITE ABOUT THINGS YOU HAVE PERSONALLY TRIED OUTYOURSELF.

RAMSAY TAPLIN


“BEFORE I HIT PUBLISH ON ANY POST AT BLOG TYRANT I ALWAYS SITBACK AND ASK MYSELF: WILL THIS REALLY HELP SOMEONE? THAT IT MYNUMBER ONE BAROMETER FOR WHETHER OR NOT SOMETHING WILL BEGOOD. IF YOU WANT TO PRODUCE GREAT CONTENT IT’S VITAL THAT IT

HELPS PEOPLE SOLVE PROBLEMS IN THEIR LIVES.

HENNEKEDUISTERMAAT


THE FOUNDATION OF GOOD WRITING IS EMPATHY. SO MY NUMBER ONETIP FOR WRITING GREAT CONTENT IS TO SNEAK INTO THE MIND OF YOUR

READER; GET TO KNOW HIS DESIRES, FEARS, AND DREAMS; AND THENMAKE SURE YOU WRITE CONTENT THAT’S INSANELY HELPFUL AND

INSPIRATIONAL TO HIM.

BRIAN LANG


WRITING SKILLS ARE IMPORTANT, BUT IF YOU WANT TO TRULY STANDOUT FROM THE CROWD, THEN COMMIT TIME TO TRULY

UNDERSTANDING YOUR AUDIENCE AND MASTERING YOUR CRAFT.ULTIMATELY, IT’S ABOUT CREATING SOMETHING THAT IS GENUINELY

VALUABLE TO YOUR AUDIENCE.

RYAN BIDDULPH


FOLLOW YOUR FUN. IF YOU HAVE FUN WRITING, WRITE. LOVE CREATINGVIDEOS? DO VIDEO. CONTENT IS EITHER ENERGETICALLY LAME OR

ENERGETICALLY CHARGED WITH AN ENERGY THAT ELECTROCUTES YOU.IN A GOOD WAY. FOLLOW YOUR FUN TO CREATE INSPIRED CONTENT

AND TO ENJOY THE HECK OUT OF THE PROCESS.

DARIUS FOROUX


MY TIP IS ACTUALLY IS SOMETHING SOMEONE ELSE TOLD ME: ONLYWRITE THE STORIES THAT YOU CAN TELL. ASK YOURSELF: COULD ANYPERSON WRITE THIS ARTICLE OR BOOK? IF THE ANSWER IS YES, DON’T

WRITE IT.

MIKE ALLTON


MY NUMBER ONE TIP ISN’T MY OWN… IT’S FROM STEPHEN KING, AND IT’STHIS: WRITE FOR ONE PERSON.

IT’S A TECHNIQUE THAT I’VE WORKED MORE AND MORE INTO MYWRITING. WHO I’M WRITING FOR MIGHT CHANGE OF COURSE.

SOMETIMES IT’S A READER WHO POSTED A QUESTION. SOMETIMES IT’S AMARKETING PERSONA. SOMETIMES IT’S JUST ME!

KEVAN LEE


MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS TO SPEAK FROMYOUR EXPERIENCE AND SHARE AS MUCH AS YOU CAN TRANSPARENTLY.

SO THIS COULD BE “HOW I DID XYZ” OR “OUR BLUEPRINT FOR DOINGABC” OR EVEN JUST CHOOSING TOPICS THAT RESONATE WITH YOU IN

PARTICULAR.

NICK LOPER


I THINK THE KEY IS TO REMEMBER THAT “GREAT” IS IN THE EYE OF THEREADER, SO YOU HAVE TO KEEP HIM OR HER IN MIND AT ALL TIMES. ASK

YOURSELF, “SO WHAT?” WHEN YOU’RE WRITING.IF YOU DON’T HAVE AGOOD ANSWER TO THOSE QUESTIONS, IT’S 100% OK TO GO BACK TO THE

DRAWING BOARD AND COME UP WITH A NEW IDEA OR ANGLE.

SARAH PETERSON


MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS TO KNOW YOURAUDIENCE INSIDE AND OUT. IT DOESN’T MATTER IF YOU’RE THE BEST

WRITER IN THE WORLD – IF YOU’RE WRITING ABOVE OR BELOW YOURAUDIENCE’S LEVEL, OR YOU’RE NOT WRITING ABOUT THE RIGHT TOPICS

TO SOLVE PAIN POINTS FOR YOUR AUDIENCE, YOU’LL MISS THE MARKEVERY TIME

ANN SMARTY


NSTEAD, YOUR CONTENT SHOULD HAVE A DEFINITIVE GOAL: BUILD ANULTIMATE KNOWLEDGE BASE, PROVIDE ANSWERS TO CUSTOMERS’

QUESTIONS, HELP TO FIND SOMETHING, ETC.MY CONTENT, FOR EXAMPLE, USUALLY *AIMS AT PROMPTING AN

ACTION*, SO IT USUALLY INCLUDES SOME ACTIONABLE ELEMENTS:TOOLS, CHECKLISTS, ETC.

POOJA LOHANA


MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS TO HAVE YOUR“AVATAR” IN YOUR MIND AT ALL TIMES. BY AVATAR, I MEAN THE PERSON

YOU’RE WRITING FOR.

ROB WALLING


CHOOSE 1 OR 2 PEOPLE IN YOUR AUDIENCE, AND WRITE THE POST FORTHEM. THINK TO YOURSELF: “WHAT WOULD [INSERT A SPECIFIC

PERSON’S NAME] LOVE TO SEE IN THIS POST?” THIS FOLLOWS FROM THEIDEA THAT THE BETTER YOU KNOW YOUR READER, THE BETTER YOUR

CONTENT WILL BE

SUJAN PATEL


KEEP A BIG LIST OF IDEAS YOU HAVE. OUT OF EACH BLOCK OF 10 IDEAS, 5WILL SUCK, 3 WILL BE AVERAGE, 2 WILL BE AWESOME!

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33 explosive content writing tips from 33 content masters

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