33212201 brkvvt 2308 dms integration in enterprise ip networks

DMS Integration in Enterprise IP DMS Integration in Enterprise IP Networks

BRKVVT-2308

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 1

- Wants you to deliver “Video”“The Boss”

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicBRKVVT-2308 2

You think……� What codec?

WMV, H.264, MPEG-4, DivX, XviD, AVC

� What bitrates for audio and video? Streamed or On-Demand?� What bitrates for audio and video? Streamed or On-Demand?

64kbps, 128Kbps………..20Mbps….

� What video resolution and aspect ratio?

NTSC, PAL, CIF (SQ,Q, 4, 16), 480p, 720i, 720p, 1080i, 1080p, VGA, XGA, SXGA - 4x3, 16x9, 16x10

� What container format?

AVI, MPEG, MPEG-2 (PS or TS), MPEG-4, Real Media, Quicktime,


AVI, MPEG, MPEG-2 (PS or TS), MPEG-4, Real Media, Quicktime, 3GP, DivX

� What endpoints?

PC, MAC, iPhone, 3G Phone, Digital Signage

� But what about my Network????

Concepts seem a little..….


But I’d have to be…...


What ever the requirement……


Just get it to the right format……


If you can do all this simply, you deserve an…...


Agenda

� The need for medianet

� Cisco DMS Architecture� Cisco DMS Architecture

� Media Transcoding

� Integrating Digital Media Solutions

� Operational Best Practices

� Use Cases


The need for a Medianet


Cisco Video Strategy Customer

Benefits

Any-to-Any� Any content� Any time� Any time

� Any where

End-to-End� Devices� Network of networks

� Software


Platform, Systems and Services� Intelligent network for rich media� Collaboration, Broadcast/Streaming

� Robust services offerings

Desktop Video Streaming

Digital Signage + Enterprise TV

VideoSurveillance

Unified Communications

TelePresence

From Silos to Integrated Video Systems

NewCapabilities

NewCapabilities

Recording & StreamingRecording & Streaming

InteroperabilityInteroperability

IntercompanyIntercompany

Multi-pointMulti-point

Scheduling, Presence, Dial planScheduling, Presence, Dial plan

Auto discovery & configurationAuto discovery & configuration


EfficienciesEfficiencies

Scheduling, Presence, Dial planScheduling, Presence, Dial plan

SecuritySecurity

T

Today’s Structure:

Medianet Service Interface Benefits

Medianet Service Interface Benefits

Security (Identity & Trustsec)

Scalable delivery

Optimise experience & close loop

Monitor/report experience

Service Discovery

Session Mgt (QoS & Security)

Adoption & ease of development

TCP/IP

802.1x

IGMPv3

CAC/RSVP/QoS

IP SLA/NetFlow

SAF

SIP/ ICE/STUN

MiddlewareMa

na

gem

en

t Infra

stru

ctu

re

Medianet Service Interface:

� API

� Middleware

� Host Stacks / Protocols


Today: Overlay Model

� Application not network aware

� Network not application aware

Security (Identity & Trustsec)

Green / Auto Config

Medianet

802.1x

CDP

Ma

na

gem

en

t Infra

stru

ctu

re

Clients Media Network Services

Media Content

Media Endpoint

Session/Border ControllersCall Agent(s) Gateways

Session Control Services

Medianet ArchitecturePutting All the Pieces Together

Content

Media I/O

UserInterface C

od

ec

Identity Services

Mobility Services

Confidentiality

Access Services

Location/Context

Packet Delivery

Session Admission

Quality of Service

Transport Services

Optimisation

Conferencing

Recording

Transcoding

Bridging Services

Capture/Storage

Distribution

Content Mgmt

Storage Services

High Availability Network Design


High Availability Network Design

DATA CENTRE

Aggregation

Edge

Access

Core

CoreStorage / Tape Farms

Server ClustersServer Farms

Aggregation

Edge

Access

Core

CoreStorage / Tape Farms

Server ClustersServer Farms

Cisco Digital Media System


Cisco Digital Media System: Overview

A Comprehensive Suite of Digital Signage, Enterprise TV, and Desktop Video Applications


� Comprehensive: suite of digital signage, enterprise TV, and desktop video, managed from a single platform

� Scalable: to thousands of users and digital displays

� Network-centric: for optimal, intelligent media content delivery

Cisco DMS Solution Suite

Display and AccessManage and AdaptCreate

Fo

r D

eskto

p V

ideo

Digital Media Players and

Video Portal

Scientific Atlanta Encoders

Digital Media Encoders

Digital Media Manager

Fo

r D

igit

al S

ign

ag

e

an

d E

nte

rpri

se T

VF

or

Deskto

p V

ideo


Cisco LCD Displays

Network as the Platform (medianet)

Multiple Devices Media Experience Engine 3000

Fo

r D

igit

al S

ign

ag

e

an

d E

nte

rpri

se T

VF

or

Oth

er

Ap

plicati

on

s

E d i t

Ada

pt

Ada

ptVideo Content

Cisco DMS Architecture

Cisco Digital Signage


Media Access

Components of the Digital Media Systems: Digital Signage


Media ManagementMedia Creation

Cisco Digital Media Player

Digital Signage Module

Scientific-Atlanta D9032/D9050D9034/D9054 Encoders

Enterprise TV Module


Media Delivery Networks

Content Distribution Manager (CDM) WAE Appliance

Media Delivery Engines (WAE)ISR-NM

Digital Signage: Architecture

Digital Media Manager Software for Signage Content Management

Digital Media Player for Display of Content on Digital Signs

Network

DMM


Content Server for Signage Content Distribution

(Web Server, File Server, CDN)

Digital Signage Call Flow: Scenario A

1. DMM Publishes Digital Media Designer presentation with video configured in a zone to DMP

2. DMP requests HTML page from DMM2. DMP requests HTML page from DMM

3. DMM serves HTML page including the video to DMP

4. DMP displays video within a zone within HTML page

1

3

2

4

DMP


DMM

Digital Signage Call Flow: Scenario B

1. DMM publishes URL of a HTML page with video configured in a zone from web/file server to DMP

2. DMP requests HTML page from web/file server2. DMP requests HTML page from web/file server

3. Web/file server serves HTML page including the video to DMP


1

2

4

DMM

DMP


3

DMM

Web/File Server(HTTP or CIFS)

Digital Signage Call Flow: Scenario C

1. Video source feed into D9032

2. D9032 joins and streams to multicast group in multicast network

3. DMM publishes Digital Media Designer Presentation to DMP3. DMM publishes Digital Media Designer Presentation to DMP

4. DMP requests HTML page with multicast configured from DMM

5. DMM serves HTML page to DMP

6. DMP sends IGMP join request to multicast group

7. Multicast network joins DMP and streams multicast video to DMP

8. DMP displays multicast video 5


multicast video within a zone in HTML page

1

3

62

4

5

8

Multicast Enabled Network

7

DMM

DMPSA D9032Camera

Digital Signage Call Flow: Scenario D

1. DMM transfers Digital Media Designer presentation with video configured in a zone to DMP local disk (internal flash or USB driver)

2. DMP requests HTML page from its local disk

3. DMP serves HTML page including the video from local disk


1

32

4

DMM

DMP


DMM

USB Driver

Zoning on DMP Controlled Screen

� Example of a four zone template populated with various media types

� Introduce different content elements within each zone

� Synchronise zones

Animation

Video

Image


Animation

Text

Digital Signage ExamplesThree-Zone Images Vertical

Orientation Graphic, Text

Video/Flash/Graphic/Text

Full Screen Video


Full Screen Graphic

Video Wall Content Combination


Cisco Enterprise TV


Enterprise TV: Architecture

An Interactive Application Enabling Organisations to Deliver On-Demand Video and Broadcast Live TV Channels

Over an IP Network to Digital DisplaysOver an IP Network to Digital Displays

SA Encoders Digital Media Players



Players

Enterprise TV Leverages the Same Hardware Platform as Digital Signage

TV Channel Types Definition

� An ETV TV Channel can have the following type:

Multicast addressMulticast address

Camera, off-air, satellite, cable set-top-box feedsScientific Atlanta encoder as the multicast source

Example: udp://239.192.0.1:2000

� An ETV VoD can have the following type:

Unicast HTTP URL address


Example: http://www.cisco.com/video.mpg

EPG Overview

� Cisco Enterprise TV includes a web-based management tool (ETVM), which resides on the Cisco Digital Media Manager; through the ETVM you can run Digital Media Manager; through the ETVM you can run EPG with option 1/ or option 2/ or both

Option 1: Configure and define your own live channel lineups, providing an Excel .csv file

Option 2: Subscribe to syndicated third-party electronic-program-guide (EPG) services to populate


guide (EPG) services to populate an on-screen program guide for time-of-day listings of syndicated television programs

Headend With Camera/Setup Box Input Source

SA D9022, D9032 or D9034Encoder

Composite

EthernetDMP 430xG

MPEG2/MPEG4 SD Video

multicastor

SA D9050Encoder

HD-SDIASI

Component to HD-SDI

ConverterComponent

Audio

DMP 430xG

MPEG2 HD Video

multicast

Composite

IPAudio

IP VideoDistribution

DMP 4400G

multicastor

or


IPHD-SDI

ASIDCM

Audio

IP VideoDistribution 4400G

IPAudio

SA D9054Encoder

HD-SDI


DMP 4400G

multicast

MPEG4 HD Video

or

DMP 4400GComponent to HD-SDI

ConverterComponent

Headend With Off-Air Input Source

D9887 8VSBDemodulator

DMP 430xG

ATSC SD/HD Video

Demodulator

IPASI

DCMIP Video

Distribution

DMP 4400G

D9887 8VSB SA D9022, D9032 or D9034DMP 430xG

MPEG2/MPEG4 SD Video

multicast


D9887 8VSBDemodulator

SA D9022, D9032 or D9034Encoder

Composite

IPAudio

Ethernet


DMP 430xG

DMP 4400G

multicast

High Availability (HA) Using DCM

ASISA D9050

HeartbeatCable

SiSi

SiSi

IP

DCM

DCM

Optional High Availability DCM

SA D90522

SA D9054

IPIP Video

Distribution

DMP 430xG

DMP 4400G

multicast


Optional High Availability DCM

SA D9032

SA D9034

DMP 4400G


Cisco Desktop Video


Media Access

Components of the Digital Media Systems: Desktop Video


Media ManagementMedia Creation

Cisco Video Portal

Video Portal Module

Digital Media Encoder 1000/1100

Digital Media Encoder 2000/2200


Media Delivery Networks

Content Distribution Manager (CDM) WAE Appliance

Media Delivery Engines (WAE)ISR-NM

Access with Cisco Desktop Video PortalBrowse, Search and Access Digital Media

� Customisable interface,program guide and search

� Personalised and featured playlists� Personalised and featured playlists

� Advanced player controls

� View synchronised slides

� Submit questions during live events

� Supports major formats: Windows Media, Flash, H.264, QuickTime


Media, Flash, H.264, QuickTime

Customise the Look and Feel to Reflect the Organisation Brand with the Digital Media Manager

MCS-7835

Desktop Video Call Flow: VoD

1. DMM publishes content to web server (FTP, SFTP, SCP)

2. DMM transfers video information in XML format to VP

3. PC accesses VP3. PC accesses VP

4. VP sends HTTP page with video info contained in XML

5. User clicks on a video and PC makes HTTP request from web server

6. Video streams from web server to PC

DMM Video Portal (VP)

VP PC Client

32

4


6

5

Web Server/Streaming Server

VP PC Client

1

Desktop Video Call Flow: Live Video

1. Video source feeds into DME

2. Streaming server pulls unicast live video from DME

3. Streaming server joins and streams to multicast group in multicast network3. Streaming server joins and streams to multicast group in multicast network

4. DMM publishes the live video URL to VP

5. VP PC client selects the live video URL from VP

6. Streaming server serves the live video URL to VP PC client

7. VP PC client sends IGMP join request to multicast group

8. Multicast network joins end user PC and streams multicast video to VP PC client


13

62

45

8

7

StreamingServerDMECamera

VPDMM

multicast

VP PC Client

Remember the need for this?


Media Adaption and Transcoding

Cisco Media Experience Engine


MXE 3000

Any to Any Video Collaboration

Supports wide array of input/output formats

Media Processing/ Editing

Allows enhancement of video quality

MXE 3000 Media Experience Engine

MXE 3000Media Experience

EngineMedia Production

Dynamic graphic overlays

Dynamic Content Distribution

Collaboration with Cisco DMS for


overlays

Workflow Automation

Auto-detection of files for job initiation

Cisco DMS for content distribution

MXE Architecture - Workflow

Customer & AutomationInterfaces

Command, Control and Integration

Reliable and fault-tolerant execution of jobs across multiple servers in a server pool. Each task below runs at used-defined priority on any available server in pool.

Web Services API MXE UI

Interfaces

FolderAttendant


Audio and Video Processing

User Customisable Job Workflow

IngestAudio/VideoProcessing

Encoding PackagingDistribution

and Notification

MXE 3000 Media Production

1/10/08 12:00

Animated PowerPointInsertions

Video CompositionVideo Composition

Animated PowerPointInsertions

San Jose New York

Logo

TitleOverlays

Water -

DynamicStreamingTickers

InsertionsCompositionComposition

TitleOverlays

Logo

Insertions

DynamicStreamingTickers

Water -In the News: Cisco announces the availability of ……

Janey Hoe, Senior Director


Logo Insertions

Water -marking

Logo Insertions

Water -marking

In the News: Cisco announces the availability of ……

Cisco DMS Network Performance Cisco DMS Network Performance Requirements


MPEG Video over IP: Traffic Pattern

Bandwidth

Delta (B, P) Frames

Key (I)Frame

Key (I)Frame


Delta (B, P) Frames

Time

Video Codecs

ApplicationApplication BandwidthBandwidth

MPEG1 VCR 0.5 to 1.5Mbps

MPEG2 VCR-HDTV 1.5 to 20Mbps

Mo

tion

Pic

ture

s

Ex

pe

rt Gro

up

MPEG2 VCR-HDTV 1.5 to 20Mbps

MPEG4 P.2 Internet-VCR 64Kbps to 4Mbps

H.261 Video Conferencing N x 64Kbps

H.263 Video Conferencing 32Kbps to 2Mbps

H.263+ Internet 24-64Kbps

MPEG4 P.10 Internet-HDTV 500Kbps to 12Mpbs

ITU

Mo

tion

Pic

ture

s

Ex

pe

rt Gro

up

=


H.264 AVC Internet-HDTV 500Kbps to 12Mbps

H.264/M 3G Mobile 64-128Kbps

Microsoft™ Internet-HDTV 128Kbps to 15Mbps

Real™ Internet-HDTV 64Kbps to 8Mbps

ITU

Sorenson™ Internet-DVD 128Kbps to 15Mbps

Bandwidth Planning for DMS Video

Desktop

ResolutionCodec Bandwidth

Fair: 100Kbps, Good: 350Kbps,

Best Practices

Desktop

Video

H.264 Good: 768Kbps Good: Full

Flash Good: 350Kbps Good: CIF

Digital MPEG-2

SD: 3Mbps, 5Mbps

HD: 12Mbps, 15Mbps Full

Signage H.264 SD: 3Mbps HD: 7Mbps Full

Flash swf Zone

Graphics Full

Fair: CIF, Good:CIF, Excellent: Full

Fair: 100Kbps, Good: 350Kbps,

Excellent: 1.5MbpsWMV


� For VoD, each user will start a separate unicast session; thus for N simultaneous VoD users, the amount of bandwidth consumed will be N*bandwidth per video

� For Live video, CBR is preferred to maintain the constant profile of the traffic over the network

Cisco Medianet Application ClassesDiffServ QoS Recommendations (RFC 4594-Based)

Application

Class

Per-Hop

Behaviour

Admission

Control

Queuing &

Dropping

Application

Examples

VoIP Telephony EF Required Priority Queue (PQ) Cisco IP Phones (G.711, G.729)

Broadcast Video CS5 Required (Optional) PQ Cisco IP Video Surveillance / Cisco Enterprise TV

Realtime Interactive CS4 Required (Optional) PQ Cisco TelePresence

Multimedia Conferencing AF4 Required BW Queue + DSCP WRED Cisco Unified Personal Communicator

Multimedia Streaming AF3 Recommended BW Queue + DSCP WRED Cisco Digital Media System (VoDs)

Network Control CS6 BW Queue EIGRP, OSPF, BGP, HSRP, IKE

Call-Signalling CS3 BW Queue SCCP, SIP, H.323

Ops / Admin / Mgmt (OAM) CS2 BW Queue SNMP, SSH, Syslog

Transactional Data AF2 BW Queue + DSCP WRED Cisco WebEx / MeetingPlace / ERP Apps


Transactional Data AF2 BW Queue + DSCP WRED Cisco WebEx / MeetingPlace / ERP Apps

Bulk Data AF1 BW Queue + DSCP WRED E-mail, FTP, Backup Apps, Content Distribution

Best Effort DF Default Queue + RED Default Class

Scavenger CS1 Min BW Queue (Deferential) YouTube, iTunes, BitTorent, Xbox Live

DMS Network Performance Requirements


0% PLR

Packet Loss Ratio (PLR) Impact

0.5 % PLR


5 % PLR

DMPs and Jitter

� 4305G, based on EM8621 Sigma Designs processor, has a 4 MB dejittering buffer

� 4400G, based on EM8635 Sigma Designs processor, has 5.5 MB dejittering buffer

� However, for multicast, the max dejittering buffer is currently set to 1500 milliseconds; larger value introduces larger delay when switching channels

� For unicast, max dejittering buffer can be used, but it


� For unicast, max dejittering buffer can be used, but it will be likely affected by flow control mechanism

Cisco DMS With Content Delivery Networks

Overview


Media Capture/Creation

MediaAccess

Media Management

Content Author

DMS With CDN Overview

Digital Media Encoder Multicast-Enabled WAN: Satellite

Cisco Digital Media Players

Media Delivery and Distribution

Employee PCWeb Video Server(Stored Video Files)

On-Premise,Remote Location

Players

Cisco NM-VSAT for

the ISR

Cisco


Unicast or Multicast WAN

(Stored Video Files)

Network Administrator

Cisco Digital Media Manager

Corporate Offices, At-Home Desktop Users

Caching/Pre-Positioning,

Live Streaming

CiscoCDN

Desktop Video VoD over ACNS and WAAS

Features ACNS WAASPreposition Trigger automatically triggered when

adding new videosscheduled daily or weekly during off-peak hours

Best Practices

adding new videos during off-peak hours

Bandwidth Control Yes No, but lowest priority for preposition task

Replication Methods HTTP, HTTPS, CIFS CIFS

Video Formats Supported Any video types Windows Media

Protocol to deliver VoDs HTTP CIFS (file://)

Authentication Not required Require authentication to the CIFS server beforehand on each user PC


each user PC

Internet/VPN Streaming Yes No

Video Removal allow to remove specific videos on a edge WAE

LRU

High Latency Links Usable even without on-site WAE Require on-site WAE for decent performance

Request Routing WCCP, Proxy, Content Router WCCP, Inline

Digital Signage VoD over ACNS and WAAS

Features ACNS WAAS*

Preposition Trigger Triggered when a content is scheduled using future schedule

scheduled daily or weekly during off-peak hours

Best Practices

scheduled using future schedule during off-peak hours

Bandwidth Control Yes No, but lowest priority for preposition task

Replication Methods HTTP CIFS

Non-prepositioned Video Can not play until replication completed

streamed directly from CIFS server

Video Formats Supported Any Any

Protocol to Deliver VoDs HTTP CIFS (file:///)


Easy Use No (Requires configuration for each new DMD presentation)

Yes (Once DMM and DMPs mounted to CIFS server. No more configuration)

Video Playback Rate Supported

15Mbps DMP 430x: 3Mbps, DMP 4400: 11Mbps

Request Routing WCCP, Proxy, Content Router WCCP, Inline

*DMPs with WAAS are “All” or “Nothing.” Cannot do by group. It may cause problem to sites without WAEs.

Cisco DMS With CDN

WAAS


Digital Media Delivery with WAASVideo on Demand

• DMPs can source content from a CIFS server.

• WAAS CIFS prepositioning used to move large size HD content across the WAN

• WAAS can also optimise the content per-request

WAAS WAAS

REMOTE LOCATIONCAMPUS

Cisco Video Portal

CIFS Server

• WAAS can also optimise the content per-request


5


WAAS WAAS

Digital Signage&

Enterprise TV

TelePresenceCTS 500

WAN

Optimised Digital Media Delivery With CIFS

� The DMM will notify the DMPs to mount to the CIFS share

� All DMPs will be mounted; it is all or nothing for this version; no option for single or group DMP mountinggroup DMP mounting

� For presentation that were created with content pointing to a URL or presentations that were moved to an external server will still be valid


REMOTE LOCATIONCAMPUS

CIFS Server

\\CIFS\WAAS_Share\\CIFS\WAAS_Share

WAAS



WAAS WAAS \\CIFS\WAAS_Share

\\CIFS\WAAS_Share

WAN

DMM Notification

DMP Mount

BRANCH OFFICE DATA CENTRE

Challenges with Live Video Delivery to remote access points

Click on published URL to

get live stream2Cisco Video Portal (VP)

Publishing links Digital Media Manager

Windows Media RTSP unicast streams3

Encoding video in real time1

Microsoft Windows Media

Server (WMS)

4Video played within the CVP browser

Cisco DME

WAN

Bottleneck

to future live

webcastsManager(DMM)


BRANCH OFFICEBRANCH OFFICE

Bottleneck

�Redundant streams issued for the same source!

�WAN bandwidth upgrade needed

� Overloaded streaming servers

DATA CENTREBRANCH OFFICE

Live Video Streaming with WAASEdge stream splitting

Click on published URL to get live

stream2 Cisco Video

Portal (VP)

Digital Media Manager(DMM)

Uncompressed Video1

List of scheduled live

streaming events

WAAS

WAAS

3 Opens Windows Media Player

WAAS

4 Split Stream

Cisco DME

Microsoft Windows Media

Server (WMS)

WAN


BRANCH OFFICE

BRANCH OFFICE

WAAS

� Only one stream per remote site - WAN Upgrade not required

� Streaming Server Offload� No Configuration Required

Note: Separate Video license required

Desktop Video With WAAS

� Optimise all WAN traffic allowing additional bandwidth for video applications

Desktop Video Component Connections

DME

� Allow stream splitting for live RTSP video streams of Window Media at the edge

� Optimise and cache Windows Media video files reducing load on the WAN

DMM

CVPCIFS

Web/CIFS Server

BranchStreamingServer

HTTPHTTP

FTP

FTP

SFTP

RTSP

RTSP


WAN

CVP

CIFS

CIFS

Core-WAEEdge-WAE

Video PortalClient

Video PortalClient

RTSP

CIFS

RTSP

RTSP


Once the Media Delivery for WAAS Is Configured and Enabled, DMM Mounts

DMM Media Delivery configuration

\\CIFS\WAAS_Share

Configured and Enabled, DMM Mounts to the CIFS Share on the CIFS Server

Mounts the WAAS Share


CIFS Server

DMM

CIFS Content Media Assets


� The DMM will scan and copy the header information of all the content within the CIFS share into its Media Assets database; this includes any

\\CIFS\WAAS_Share

within the CIFS share into its Media Assets database; this includes any files that reside in subfolders

� Content title will be placed into the appropriate sub-category based on its mime type; this is linked to the CIFS shared content

� Title can then be moved to other categories manually if needed

Scans and Copies Content


CIFS Server

DMM



� The DMM will copy all it’s content to the CIFS WAAS share using a Java application

\\CIFS\WAAS_Share

application

� The DMM will not keep a copy of the content that resides on the CIFS share

Scans and Copies Content


CIFS Server

DMM


VoD Storage Capacity Planning

� Identify

Total existing hours or bytes of video

Best Practices

Total existing hours or bytes of video

Shelf life of video

Popular life of video

New video added each week

Storage planning horizon

Language


Codec

Resolution

� Storage planning

One Hour Storage (Bytes) = (Encoding rate bps * 3600 seconds)/(8 Bits/Byte)

Cisco Video SolutionWAAS Video Application Optimiser

� Windows Media Stream Splitting - Each new client request (over LAN) will reuse existing incoming stream (over WAN) for the same stream URL

� Data-reduction and optimisation for non-WMT/RTSP video – WAN � Data-reduction and optimisation for non-WMT/RTSP video – WAN optimisation and bandwidth reduction for other video formats including video over HTTP, Flash, QuickTime, RealVideo, and any other video protocol that uses TCP as a transport

� Video-on-demand caching – Cisco WAAS CIFS acceleration can be used in conjunction with prepositioning to provide a powerful VoD-delivery architecture for digital signage, enterprise e-Learning, training, and video message archival and playback


� Intelligent video server offload – Cisco WAAS video delivery services minimise the burden placed on the origin video server by intelligently

� RTSP/TCP rollover - Client requests over RTSP/UDP automatically rolled over to RTSP/TCP

Cisco DMS-Ready Cisco DMS-Ready Enterprise IP Network


Medianet-Ready Campus ArchitectureBest Practices

� Latency and bandwidth

GigE access

10GigE distribution/core

SA EncoderDigital Media

Encoder

10GigE distribution/core

� High availability

Implement strategy for sub-second convergence

Access layer protection and ensuring endpoints are fair consumers

� Quality of service

Implement robust QoS service policies to manage application service levels

Enforce QoS trust boundaries

SiSi SiSi

SiSi SiSi


� Mobility

Implement high-speed wireless LAN to provide mobile access to video applications

� Confidentiality

Authentication of endpoints and users

Comply to security policies with data protection strategies, such as encryption

SiSi SiSi

DigitalSignage/ETV

Desktop Video

SiSi SiSi

Medianet-Ready WAN ArchitectureBest Practices

� Latency and bandwidth

Upgrade aggregation points to OC3/OC12

Upgrade branches to DS3 or higher

SLAUpgrade branches to DS3 or higher

Plan capacity and traffic engineering

� High availability design

Multiple/diverse WAN connections

PfR for intelligent path routing of applications

� Quality of service

SLAs from SPs

Implement robust QoS service policies

WAN TransportBranch

Edge

MAN Edge

WAN Aggregation

Edge

MAN Edge

FR/ATM

MPLS

Internet

…


Implement robust QoS service policies to manage application service levels

� Optimisation

Ensuring wanted/limiting unwanted bandwidth consumers (tools like PISA)

� Confidentiality


MAN EdgeSite 1

MAN EdgeSite 2

MAN Transport

SONET/SDH

MetroEthernet

DWDM

Medianet-Ready Branch ArchitectureBest Practices

� High availabilityImplement HA strategy leveraging centralised and localisedservices as backups for each other

Have a survival strategy—branch needs to be able to Have a survival strategy—branch needs to be able to function alone

� Quality of serviceImplement robust QoS service policies to manage application service levels

� OptimisationImplement application optimisation services (such as WAAS)

Ensuring wanted/limiting unwanted bandwidth consumers

� Localised servicesDeploy local caching, conferencing, transcoding, gateway

WAN Internet

Desktop Video


Deploy local caching, conferencing, transcoding, gateway resources as needed

� ConfidentialityAuthentication of endpoints and users


� MobilityImplement high-speed wireless LAN to provide mobile access to video applications

Digital Media Encoder

DigitalSignage

Medianet-Ready Data Center ArchitectureBest Practices

� Video storage and distributionPlan for digital media content storage volumes

Digital content managementDigital content management

Have a content distribution strategy

� Centralised servicesGlobal strategy for siting of conferencing and transcoding services, gateways

� OptimisationImplement application optimization services (such as WAAS)

� ConfidsentialityAuthentication of access to media


File Server for Video Storage

Digital Media Management

Streaming Server

DMM

VP

Web Server

Authentication of access to media

Comply to security policies with data protection strategies

� MobilityMobile access to media through Internet gateways

� B2BGateways, etc.

Cisco DMS Operations


Digital Signage: Operation and Management Workflow

Content

Creation

11

Content

Transformation

Content

Upload to DMS

DMS

System

22 33 44

IT

Staff

Graphic/Video DesignerDMS Operator

Creation Transformation Upload to DMS

DMP Screen

Design for

Digital Sign

System

Availability

5566

Schedule

Digital Sign

on DMPs

Schedule

Digital Sign

on DMPs

DMS Operation Plane

Video Preposition

over CDN

Video Preposition

over CDN

77

User Management &

DMS Operator

IT

Staff


Digital Sign

Policy

Decision

Digital Sign

Policy

Decision

Digital Sign

ChangeManagement

Digital Sign

ChangeManagement

2211

DMS Management Plane

User Management &

Content Approval

Communication

and Multimedia

Manager

Staff

User PCReadiness &

User

11

Video File Creation

Video FileSubmission

DMSSystem

22 33 44

Desktop Video: VoD Operation and Management Workflow

IT Staff Video User Community

UserManagement

Creation Submission

Video Editing&

Transcoding

SystemAvailability

5566

VideoPublishing

VideoPublishing

DMS Operation Plane

Video

Prepositionover CDN

Video

Prepositionover CDN

77

IT

Staff Video Designer


Live VideoPolicy

Decision

Live VideoPolicy

Decision

11


Video ApprovalStaff

Communication

Manager

Video Designer

Desktop Video: Live Broadcast Operation and Management Workflow

User PC Readiness &

User

11

Pre-eventAnnouncement

Configure Live Event Program

DMSSystem

22 33 44

IT Staff

Video Operator

User Management

Announcement Event ProgramOn CDN

Live EventCreation &Publishing

SystemAvailability

5566

Operate Live Event

Module

Operate Live Event

Module

DMS Operation Plane

Post-eventRecorded Video

Publishing

Post-eventRecorded Video

Publishing

77

Video Operator


VideoPolicy

Decision

VideoPolicy

Decision

11


Live Broadcast Approval

Communication

Manager

Digital Media Application

Integration with Cisco and other Third Party Applications


Open Platform Unlocks Applications

Open, standards based architecture enables customisation and integration

� Conference Room Management

� Line Queuing

� Dynamic Content

� Smart Signage: RFID & Video Analytics

� Call Centre

� IP Convergence


� IP Convergence

� Content Management System

� Touchscreen & Kiosks

� Outdoor Signage

Smart Signage: Audience Measurement


Video analytics technology accurately captures, tracks and analyses faces, generating real-time audience data:


Call Centre Integration

Inova Broadcaster



Virtual Agent Kiosk


Digital Signage TelePresence

Summary

� DMS is a medianet application

� DMS provides three business video solutions: � DMS provides three business video solutions: digital signage, ETV, and desktop video

� DMS requires CDN delivery for best performance

� DMS operations are more than IT

Require the collaboration among IT, video user community, video team, multimedia design team, communication team, and


video team, multimedia design team, communication team, and marketing team

Q and A


Complete Your Online Session Evaluation

� Give us your feedback and receive fabulous prizes.

� Go to the Internet stations located � Go to the Internet stations located throughout the Convention Centre to complete your session evaluation


Additional Information


Digital Signage Content Creation

SourceCreation Tools for

On-Demand PlaybackCreation Tools for

Live Playback

Flash

� Graphics, still photos and images

� PPT� Adobe Flash 6, 7, 8, and 9 NAFlash

Animation� PPT

� Other flash animations (.swf)

� Adobe Flash 6, 7, 8, and 9 NA

HTML, Web Content

� HTML, web pages

� Excel spreadsheets

� RSS and Text data

� Web editors (WYSIWIG): Dreamweaver, Front Page, etc.

� Excel (output to HTML)

NA

MPEG (1/2/4 Part 2 and H.264) Video

� DVD (MPEG-2)

� Analog formats* (beta tape, DV-Cam)

� Other digital formats

� Adobe Premier Pro

� Apple Final Cut Pro

� VLC

� Sony Vegas

NA


H.264) Video � Other digital formats (.avi, .mov, .flv, .mpg) � Sony Vegas

MPEG-2 Video

� Live camera

� Live cable feedNA

� Scientific-Atlanta D9022, D9032, D9034/D9050 Encoders*

MPEG-4 Video

� Live camera

� Live cable feedNA

� Scientific-Atlanta Encoder D9034/D9054

* Cisco Digital Media Encoders are NOT currently compatible with Digital Media Players

Accepted Rich Media Formats

*


1–3Mbps

7–12Mbps

*

*H.264 only supported on DMP 4400G

MPEG-4 Encoding and MPEG2 TS

� MPEG-4 is transport agnostic, i.e., does not define transport layers; adaptation to a specific existing transport layer has been definedtransport layer has been defined

� MPEG2 transport layer

Multiplex PES streams belonging to the same program(video, audio, teletext, subtitles)

Provide program synchronisation (PCR)

Produce a Transport Stream (TS) of fixed length


Produce a Transport Stream (TS) of fixed length(188 bytes) packets

Encoder Option Matrix

SD/HD MPEG-2 MPEG-4* IP-TS Output*

D9900 Encoding Rate (Mbps)Output* (Mbps)

D9022 SD Optional 0.5 ~ 15

D9032 SD Optional 0.5 ~ 50

D9050 HD Mandatory 5.6 ~ 100

D9054 HD Optional 3 ~ 25

D9034 SD Optional 0.3~15


D9034 SD Optional 0.3~15

*MPEG-4 is only supported on 4400G*IP MPEG-2 Transport Stream Output

QoS Recommendations for DMS Live Video

� L2 QoS

� Marking (DSCP)� Marking (DSCP)

� No policing

� L3 LLQ/CBWFQ

� Sufficient bandwidth allocation

� Do not enable WRED for UDP video streams


� Maintain QoS for CDN

DMM CIFS Configuration

� Go to the Media Delivery Tab under settings

� Select “Yes” to select WAAS

� Select the WAAS option


� Enter the CIFS server information

� Once mounted, Available Space information will appear

DMP CIFS Configuration

� You can verify if a DMP has been mounted by opening up the DMP browser GUI

� Selecting “Manage WAAS Share” under “Administration”

� The Share Settings status should


� The Share Settings status should show Mounted

DMP CIFS Configuration

� DMP also has an additional Managed service; it should be set to “ON” to enable Share mounting after rebootset to “ON” to enable Share mounting after reboot

� This would be done automatically when enabling WAAS on the DMM GUI


DMP CIFS Directory

The DMP Will Create a Share Folder Once the CIFS Has Been Enabled Named “Cifs”

� This is the mounted CIFS share containing all the content


containing all the content

� To reference a media file on cifs, use the URL file:///tmp/ftproo/cifs/filename.mpg

Conference Room Management

Nevotek Outlook Integration



CMS

Content Servers

Nevotek Outlook Integration (MRM)


Line Queuing



CMS

Content Servers

Dynamic Content: Currency Rates

Currency LIVE Server



CMS

Content Servers

Smart Signage: RFID

RFID Reader



Virtua Bank Credit Card

RFID Content

Content Servers

Manage Content Displays From the IP Phone


Content Management: Experience-Based Digital Signage

2008 NBA

All-Star Game

Plasma Wall

2008 NBA

All-Star Game

Luxury Suite


2008 NBA

All-Star Game

Kiosks

Connected

Stadium

Content Management: Experience-Based Digital Signage


Touchscreen


Onlinet Thin Client


CMS

Content Servers

Outdoor Signage


33212201 brkvvt 2308 dms integration in enterprise ip networks

Documents