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33 Lead Generation

Techniques every Business should

start using today

Insights from

Business Consultant & Marketing Strategist

Nicole Elmore

© Content copyright 2013. Nicole Elmore, LLC. All rights reserved.

Promotional Marketing

Contents

Internet Marketing

Generic Lead Generation

Attraction Marketing

Direct Marketing

Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/

http://nicoleelmore.com/

Sustainable Business

A business without leads and clients might as well not exist. Product and service sales are the essence of your business (at least if you are a for-profit business) yet many businesses find it hard to think of ways to generate leads.

Here are 33 lead generation techniques that you can easily implement into your Marketing Strategy and start using today.



1. Create a web form and place it on

your blog or website that will ask for

visitor’s e-Mail addresses and follow up

with an auto-responder

Lead Growth Potential

2012 2013 2014 2015

30

50

70

120

Internet Marketing

2. Target your niche with pay-per-click

advertising

3. Get a business listing on Google,

Bing and Yahoo



Internet Marketing

4.

5.

6.

Create your own affiliate program and have others promote your products or services and generate leads for you

Host a Facebook contest and ask for contact information for those who participate

Create a referral program



Internet Marketing

7. Post free classifieds

informing people of your products

and services

Content Marketing

9. Get involved in article

marketing

8. Have a company blog

that you update

frequently with new and useful

content




Simply provide great value through your

products and services as well as excellent customer support and gain

leads through word-of-mouth referrals

Get listed in directories related to

your industry and target market and get found when

people are searching for certain products

or services

Get found online – Optimize your SEO

(Search Engine Optimization)

10.

13. 14.

Hire someone: Create a job search listing and receive hundreds of

leads in form of responses to your job listing

Publish a press release announcing the launch of your

business or a new product line or a new service

11. 12.



15. Be passionate and proud of your business and speak to people you meet throughout the day without “advertising” your business. Through your enthusiasm, listeners can become interested leads

16. Have social network accounts for your business and engage your followers with questions and little quizzes

[Image Source] www.wizdata.co.kr




17.

18.

19.

20.

Offer free consultation sessions in return for people’s contact information

Answer questions in forums and be helpful to others while including a link to your website (or your phone number) in your signature below each response

Provide insightful feedback to articles via comments on blog and include a link to your website in your signature at the end of each comment

Teach a free course related to your product or service that users will find useful





Offer free product reviews with a link for people to

provide their e-Mail address to receive new reviews and

updates via e-mail

Participate in contests related to your product or service,

such as logo design competitions, and win

21. 22.



Direct Marketing

23.Host an event or

grand opening and

speak to interested

potential clients

directly

24. Call your warm

market and ask

them if they are

interested in your

product or service

and if so, add

them to your

leads

25. Create a

postcard

marketing

campaign and

ask for

interested

people to send

the postcard

back with their

contact

information

26. Participate

in a tradeshow

and ask for

interested

people to leave

their business

cards in a box

for a follow-up call or e-Mail




27.

28.

29. Ask existing clients for referrals

and offer them a discount for each

referral on their next order

Attach a car magnet with your

website info and business phone

number along with a call to action

for people to contact you today

Sponsor an event or the funding of

a stadium for example and be

promoted by the sponsored

company




30. 31.

33. 32.

Ask for endorsement

of satisfied clients who

own their own

businesses

Cross-promote

and partner up

with other businesses

to promote your

business and generate

leads for you

Buy banner space and

include your website info

and business phone

number along with a call to

action for people to contact

you today

Give away free

promotional pens, key chains,

cups, and other products that

have your contact information

printed on them



What’s Next?

Step 1

Step 2

Step 3

• Try various lead generation

techniques on a small basis

• Track your results

• Select the top 5 best

converting techniques and

implement them on a larger

scale



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LEAD GENERATION TECHNIQUES?

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