345 Business Plan345 Business Plan

For Dan MasquelierApril 23rd, 2007

MUSC 345 - Audio Recording II

Why am I in Recording Arts?Why am I in Recording Arts?

● To learn everything I To learn everything I can about Media can about Media Production.Production.

● To be the most efficient To be the most efficient and skilled employee in and skilled employee in the future studio(s) I the future studio(s) I work at.work at.

● This program was my This program was my choice because of:choice because of: Realistic environmentRealistic environment Realistic situationsRealistic situations Realistic equipmentRealistic equipment

● I feel that I will be I feel that I will be prepared for almost prepared for almost any task upon any task upon graduation.graduation.

Skill AnalysisSkill Analysis

● TechnicalTechnical PC/Mac/LinuxPC/Mac/Linux

● AudioAudio Good Ears, Signal-Good Ears, Signal-

Flow, App knowledge, Flow, App knowledge, Techniques, etc...Techniques, etc...

● MusicianMusician Guitar, Violin, Bass, Guitar, Violin, Bass,

Vocals, etc...Vocals, etc...

● VideoVideo EditingEditing FCP,Vegas,etc. FCP,Vegas,etc., Special , Special

Effects Effects AEAE, A/V, Camera , A/V, Camera OperationOperation

● Web DesignWeb Design HTML/CSS, PHP, HTML/CSS, PHP,

Flash/Actionscript, Flash/Actionscript, JavascriptJavascript

● Graphic DesignGraphic Design Photoshop, Illustrator, Photoshop, Illustrator,

etc...etc...

What do I have to offer?What do I have to offer?

● One-stop-shop for media production:One-stop-shop for media production: Audio EngineeringAudio Engineering Film Post-productionFilm Post-production Web Design for any type of clientWeb Design for any type of client Logo Design for any type of clientLogo Design for any type of client Musician for hireMusician for hire Computer TechComputer Tech

What do I need to Strengthen? What do I need to Strengthen?

● Social SkillsSocial Skills Networking/making Networking/making

contactscontacts Face to FaceFace to Face

● Business SkillsBusiness Skills My only business has My only business has

been Freelance, under-been Freelance, under-the-table work.the-table work.

Not up with Legal Not up with Legal Issues.Issues.

My Goal My Goal (for this particular project)(for this particular project)

● Earn Money through Web Design ProjectsEarn Money through Web Design Projects● Save profits for Recording Studio Save profits for Recording Studio

constructionconstruction● Build StudioBuild Studio● Make Studio ProfitableMake Studio Profitable

Website TurnoffsWebsite Turnoffs

Achieving Goal: Web DesignAchieving Goal: Web Design

● Industry Analysis-Industry Analysis- Web Identity becoming Web Identity becoming

extremely importantextremely important Most Studio Websites Most Studio Websites

SuckSuck Most Bands only utilize Most Bands only utilize

MyspaceMyspace● Low quality portfolioLow quality portfolio● Limited featuresLimited features● Everyone else has oneEveryone else has one

Band Avg Life - 4 YearsBand Avg Life - 4 Years

● My Plan -My Plan - Contact Studios & Contact Studios &

Negotiate Negotiate Design/RedesignDesign/Redesign

Make contacts, Make contacts, potential assistant potential assistant engineering jobsengineering jobs

Take band lists, contact Take band lists, contact bands for bands for Design/RedesignDesign/Redesign

Save contacts for future Save contacts for future recordingrecording

● $150-$400 + for full site $150-$400 + for full site designdesign

● $10-$15+ per month for $10-$15+ per month for site updatessite updates

● 3 low-cost sites per 3 low-cost sites per month:month: $450 + $30 Profit$450 + $30 Profit

($150x3 + $10x3)($150x3 + $10x3)

● 4-year outlook:4-year outlook: $21,600($150 - $21,600($150 -

$57,600($400) for sites.$57,600($400) for sites.

● One Minimum Wage One Minimum Wage Assistant Engineering Assistant Engineering Job:Job: $8/hr, 10 hour days=$8/hr, 10 hour days=

~$2400/month (before ~$2400/month (before taxes)taxes)

Achieving Goal: Web DesignAchieving Goal: Web Design

● Studio ApartmentStudio Apartment Livermore, CALivermore, CA 1bed/1bath/610sqft1bed/1bath/610sqft $945/month$945/month With Utilities, Food, With Utilities, Food,

Internet, Grand Total for Internet, Grand Total for Cost of Living:Cost of Living: $1215/month$1215/month

$14,580/year$14,580/year

● Web Design + Minimum Web Design + Minimum Wage Job Earnings:Wage Job Earnings:

Achieving Goal: Living Cost & ProfitsAchieving Goal: Living Cost & Profits

M2 $2,910.00M3 $2,940.00M4 $2,970.00M5 $3,000.00M6 $3,030.00M7 $3,060.00M8 $3,090.00M9 $3,120.00M10 $3,150.00M11 $3,180.00M12 $3,210.001 Year Total $36,540.00

Profit pretax $21,960.00

● Facility:Facility: Livermore Industrial Livermore Industrial

Building Building 1200sqft/2bathroom1200sqft/2bathroom

$744/month ($9000 yearly)$744/month ($9000 yearly) Utility Costs: $400/monthUtility Costs: $400/month Business License:$75Business License:$75 $13,803 total yearly$13,803 total yearly

● Equipment: Equipment: Beginning StagesBeginning Stages

DAW/software - $8000DAW/software - $8000 FiWi Interface/mixer - FiWi Interface/mixer -

$2000$2000 Monitors - $1000Monitors - $1000 Basic Mics - $2000Basic Mics - $2000 Cables/Bays/DI's/Cables/Bays/DI's/

Headphones - $2000Headphones - $2000 Acoustic Treatment - Acoustic Treatment -

$6000$6000 ~$21000 total~$21000 total

Achieving Goal: Studio InvestmentAchieving Goal: Studio Investment

● Rates:Rates: $350 for 8hr blocks$350 for 8hr blocks

● ($43.75/hr)($43.75/hr)

If less than 8hr block, +If less than 8hr block, +$50/hr$50/hr

If over 8hour block, +If over 8hour block, +$50/hr$50/hr

● Scenario:Scenario: If I fill 8-hour blocks for If I fill 8-hour blocks for

25 days each month: 25 days each month: Total Earning: $8750Total Earning: $8750

Achieving Goal: Studio ProfitAchieving Goal: Studio Profit

Earning $8,750.00Facility Cost -$1,144.00Profit pretax $7,606.00

Profits go towards Profits go towards facility enhancements, facility enhancements, equipment, CD, DVD's, equipment, CD, DVD's, etc...etc...

● Contact Bands from Contact Bands from Design Jobs for Design Jobs for Recording.Recording.

● Offer 2 for 1 deals:Offer 2 for 1 deals: e.g. For new bands: e.g. For new bands:

Recording full price, Recording full price, Site Design with Site Design with discount.discount.

Achieving Goal: Studio MarketingAchieving Goal: Studio Marketing