360 degrees credentials presentation

Presentation is the sole property of 360 Degrees / Scope Advertising ©

360 DegreesCredentials Presentation


Its not just good luck

The key to successful communication


Its a combinationof hard work andgreat talent

The key to successful communication


Listen

We meet the Client and listen, pure and simple, we listen to their values, their objectives, their problems, their concerns – we don't attempt to interrupt and talk about our work, our people, how nice our offices are or try to small talk we just LISTEN

Our Philosophy


Our Philosophy

Research

Taking all the information we have received from the client we then go do our homework like NO ONE IN THE BUSINESS, we consume ourselves with the industry our client is in and research the sector, the competition, th consumers and their habits and the economy


Our Philosophy

Create

Our creative team then brainstorms and comes up with the BIG IDEA using our patented “FULL SCOPE APPROACH" making sure that it delivers the client's message in a creative manner that breaks through the clutter, works across all mediums and engages the consumer


Our Philosophy

Implement

We turn ideas on paper into reality exactly as they were written up, no ands, ifs or maybes 100% hassle free allowing you to sit back and reap the benefits of the campaign


DETERMINATION

PASSION

COHESIVENESS

RELATIONSHIPS

CREATIVITY

ACCOUNTABILIY

ACCOUNTABILITY

ACCOUNTABILITY

ACCOUNTABILITY

ACCOUNTABILITY

Our Values


Realizing that clients wanted more from their advertising agency than creative work and the occasional strategic input we accordingly modified the Agency blueprint being blindly used by most advertising agency to provide REAL business insight and strategic support for our clients to ensure they continue to thrive and develop while continuing to provide stellar creative work thus creating a new concept “THE CONSULTANCY AGENCY”

Our agency encompasses 4 departments (Strategic - Creative – Production – Client Service) employing a highly committed and dedicated staff working full time to meet your company's every need.

Established in 2006 with over 50 years of combined experience in the advertising field we are able to provide your company with a high level of expertise & knowledge

We aspire to become your company's only stop for all your business consultancy / advertising needs and currently serve more than 20 clients (Multinational, Regional and Local) working in fields ranging from Financial Consultancy, Fashion, Retail, Telecom, Fast Food & Real Estate

Our Blueprint


We receive the client brief detailing exactly who they are, where they are and where they are looking to go

Our Mechanics


Accordingly our client service and strategic teams sit together and do the necessary homework with regards to the market the client is working in, the consumers habits, the competition and so worth and create the strategic blueprint

Our Mechanics


The creative team then goes to work translating the strategic insights and client objectives into a BIG IDEA using our patented FULL SCOPE APPROACH that encompasses all touch points, engages the consumer and achieves RESULTS

Our Mechanics


Choosing an Agency

1. Size does not matter. Big is not necessarily better as bigger agencies are likely to put larger clients on priority, at the expense of smaller firms, and it will tell on their work.

We are a medium sized advertising agency located in Cairo, Egypt; no world-wide networks or conference calls to Alaska or French Client Service Directors to tell us how to talk to Egyptians and have the client pay for his salary in dollars.

We know the Egyptian market inside out and conduct more research to understand our clients market to be able to better serve them than anyone else - GUARANTEED

7 points have been given top7business.com as the main factors to consider when choosing an Ad Agency, lets see how 360 Degrees fairs


2. Let their work speak for itself. A lot of agencies will brag about the awards that they’ve won – forget them. Listen to the one that talks about how their work has helped build their clients’businesses.

We have not and will not mention a single award we have won that has no relevance to working with you; we will show you how our work increases sales though in the First Case Study we will share with you a couple of slides later

7 points have been given by top7business.com as the main factors to consider when choosing an Ad Agency, lets see how 360 Degrees fairs

Choosing an Agency


3. Look for all round capability. Choosing an advertising agency is time consuming, so you don’t want to have to do that every time you opt for a different medium of advertising. Make sure the agency can provide 360◦ support

We are called 360 Degrees for a reason


Choosing an Agency


4. Talk deliverables. Everyone loves advertising but talk about measurable results, and the rosy hues fade away faster than you can blink.

Check our values slide


Choosing an Agency


5. Work the numbers. Advertising doesn’t come cheap. Assess what the agencies charge

We offer superior value for money; ask around!


Choosing an Agency


6. Look for chemistry. Advertising is a people driven business.

Observe our cohesiveness when we get the pleasure of meeting you; we have a VERY high employee retention rate (which is UNHEARD of in advertising) meaning we know each other inside out and can read each others minds (well....)


Choosing an Agency


7. Look for reliability. Ensure they can keep confidential information to themselves.

Don't ask us, ask our clients


Choosing an Agency


Summary

Vodafone Egypt needed to drive sales of their pre-paid lines in the Delta region without using ATL communication in order not to distill the corporate message being communicated at the time; accordingly they turned to us for consultancy and implementation

Strategy

We decided to go directly to the people conducting an intensive field research in several key delta districts gathering essential customer insights on the brand as well as their expectations from it

Implementation

Our information showed that 85% of the targeted consumers TOM (Top of mind awareness) directly linked Vodafone to Ahly Football club and thus banking on this positive connection we created a line of Vodafone Ahly merchandise that engages the consumer to be distributed free of charge with all new pre-paid lines in the region and insisted to the client to NOT use any BTL communication and depend on WOM entirely

Results

The campaign led to a 40% increase in the purchase of pre-paid lines throughout the region even though the prizes were not communicated and consumers found out about the promotion directly through WOM

Case Study #1


Case Study #1


Summary

Orascom real estate has the daunting task of selling high ends apartments and houses in Taba; a huge challenge seeing that it would make for a very risky investment, there is no close & accessible airport and it is too long of a drive to sell as a summer getaway

Strategy

We conducted our own research and challenged the clients brief with regards to the set target market and informed them that we would have to target young people who will be able to afford these houses through finance programs and have an affinity for the region, focusing our message on the great services we have to offer instead of wasting our time trying to convince people to come to Taba when our research showed they didn't want to go in the first place

Implementation

Accordingly we set out on delivering the message – "Your home away from home"

Case Study #2


Outdoor Teaser

Case Study #2


Outdoor Revealer

Case Study #2


Magazine Teaser

Case Study #2


Magazine Revealer

Case Study #2


The Clients


"We could not have dreamed of amore successful launch into the

Egyptian Market; Thank You"

What Clients are saying...


You are most welcome

360 degrees credentials presentation

Business

successful

paid lines

main factors

creative team

sole property

agency 7 points

ad agency

big idea