360 legal 2015 conference social media workshop
TRANSCRIPT
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EXCLUSIVE : Should he have said what he did?“@VivWilliams, you are a total waste of time
THURSDAY, OCTOBER 1, 2015
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Nooooo!
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Do you need to be careful? Yes.
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£985 fine/cost and lost two jobs
"Cr**! Robin Hood airport is closed. You've got a week and a bit to get your s*** together otherwise I'm blowing the airport sky high!!"
Source
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Greggs’ “problems” with a logo!
Story
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It’s just not funny!
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What social media to use?B2B B2C
LinkedInTwitterFacebookBloggingYouTubePinterestGoogle+
Do a lot Do some Do a little
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Social Media Engagement Model
Unengaged HighlyEngaged
Un Targeted
HighlyTargeted
CONNECT
BROADCAST
CONVERSE
SHARING
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We want to have “conversations”
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Which came first?
Audience
Contentor
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A question for you!
Does
sizematter?
audiencesize
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Even law firms can have fun!
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How to get content?
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Social Media Marketing• It’s all about raising your profile• It takes time and commitment• Listen -> Talk -> Engage• It’s not about technology• Relax: it’s traditional legal marketing• Word of mouth reputation is the result
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People complain in different ways now!
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Really? I did not want to know! NEVER break Rule No.1 of social media
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Rule No.2 of social media. It’s a private conversation in public
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Rule No.3 of social media. If you had to tell your mum what you said, would she approve?
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The rule of10
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Amplification
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Follow Key Influencers
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Visibility to 36,879 people!
@Bert_Digby = 1,261 followers@heleneadby = 593 followers
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Possibly seen by 94,047 people
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Favourite, follow up & get “Likes”
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Best Twitter conversation EVER!