3/6/02 kan chen 1 atis business models subtask under wg1.1 traffic & travel information (tti)...
TRANSCRIPT
3/6/02 Kan Chen 1
ATIS Business ModelsSubtask under WG1.1 Traffic & Travel Information (TTI)
• Primary Issue:– What can we learn from the various business models on
both sides of the Atlantic for providing transportation information?
• Potential impact:– Create a knowledge base about which business models
are most appropriate for which environment
– Suggest effective policies to increase synergism between public objectives and private enterprises
3/6/02 Kan Chen 2
ATIS Business ModelsCurrent Participants
• US– Richard Bishop– Kan Chen– John Cox (TANN)– Jane Lappin (Volpe)– Joel Markowitz (MTC)– Scott Perley (Mobility)– Pierre Pretorius (K-H)– Craig Roberts (PBSJ)– Bob Rupert (FHWA)– Rick Schuman (PBSJ)– Eli Sherer (PBSJ)– Larry Sweeney (ETAK)– Carol Zimmerman (Battelle)
• Europe– John Austin
– David Kamnitzer (IBI Group)
– John Miles (Ankerboldt)
– Siegfried Rupprecht
• Canada– Paul Frigon (PSR Group)
– Milt Harmelink
– Bill Johnson
3/6/02 Kan Chen 3
ATIS Business ModelsWork Strategies
• Build synergism with US ATIS update report & ATIS scan tour to Europe, and eEurope Initiative
• Conduct simpler tasks quickly before moving to deeper interactions on knotty policy issues
• Find specific ways to demonstrate how Atlantic Project can add value to existing ATIS activities
• Identify potential joint research for next year
3/6/02 Kan Chen 4
ATIS Business ModelsWork Structure
1. Prepare 1st report based on Canadian & European comments on US ATIS update report
2. Provide interview questions used in two US reports for possible use in e-Europe Initiative
3. Collect preliminary information on private ATIS initiatives in Canada, Europe, and US
4. Organize special session for Chicago ITS World Congress on Benchmarking ATIS Activities
5. Seek Canadian & European comments on InfoStructure6. Support WG1.1 subtask on preparing ATIS for 3G
Note: First 4 bullets are in direct support for Benchmarking
3/6/02 Kan Chen 5
ATIS Business ModelsImmediate Inputs Invited from Canada !
• 1st Bullet: US ATIS update report (no private case)– Please review “ATIS U.S. Business Models Review”
(Nov, 2001) available on the ITS America web siteitsa.org/Traveler Information – then 11/30/01 news...
– Send comments to Kan Chen by March 20[Note: Draft comments just received from Europe]
– Some questions needing Canadian inputs:• Modifying summary & recommendations for Canada?• Canadian examples to reinforce or challenge US conclusions?• Lessons learned from TravelGuide?• Factors leading to success and failure?
3/6/02 Kan Chen 6
ATIS Business ModelsImmediate Inputs Invited from Canada !
• 3rd Bullet: Private ATIS Initiatives– Please nominate Canadian, European and US cases
after reviewing OnStar example (see next slide)– Please volunteer to collect preliminary information on
Canadian cases after selectionCanadian cases: Globis Data, PSR GroupEuropean cases: Comroad, Mannesmann Autocom, Mediamobile,
Tegaron, Trafficmaster, WebraskaUS cases: ATX, Comworxx, MobileAria, Mobility Technologies, MSN,
OnStar, Wingcast
– Please send case nominations to Kan Chen [email protected]
3/6/02 Kan Chen 7
OnStar (Private ATIS example from Sweeney)
• OnStar currently has about 80% market share, via the GM brands as well as Lexus, Acura, Audi and Subaru
• OnStar’s subscriber base is scaling exponentially– The OnStar business grew 250% from 2000 to 2001– OnStar as of Dec. 31, 2001 has about 2 million subscribers– OnStar is enrolling more than 5,000 new subscribers a day
• OnStar has had more than 10 million interactions with customers in all U.S. counties and all provinces of Canada– 200,000 routing calls per month– 15,000 door unlocks/month– 14,250 roadside dispatches/month– 300 air-bag deployments/month– 375 stolen vehicles located/month
• Aggressive marketing – Batman TV ads (helps ITS awareness)• Business model is primarily reselling cellular telephone airtime
3/6/02 Kan Chen 8
ATIS Business ModelsImmediate Inputs Invited from Canada !
• 5th Bullet: InfoStructure– US considering major investment in infostructure
for security, congestion, weather, traveler information
– Please review following document
www.nawgits.com/icdn/infostructure.html– Please send e-mail to Pierre Pretorius, Chair of
ITS America ATIS Committee, to begin electronic discussion
3/6/02 Kan Chen 9
ATIS Business ModelsImmediate Inputs Invited from Canada !
• Who would like to make a joint presentation with Kan Chen to the ATIS Committee Meeting on May 1 (6:30 pm) during the ITS America annual meeting in Long Beach, CA?
• Any Questions and suggestions ?