36025882 demat account

7/27/2019 36025882 Demat Account

1/58

DEMAT ACCOUNT

1

Project report submitted towards Partial fulfilment

of

PGDM

Academic Session

[2009-2011]

UNDER THE GUIDANCE OF

Mr.Abhishek manchanda

Sales Manager

Edelweiss Broking Limited

Submitted by:

Name Anurag Sharma

Roll No:-FC09125

DEMAT ACCOUNT

7/27/2019 36025882 Demat Account

2/58

DEMAT ACCOUNT

2

CERTIFICATE

This is to certify that the project work done onDEMAT ACCOUNT is an original work

carried out by Mr.Anurag Sharma under my supervision and guidance. The project report is

submitted towards the partial fulfillment of two year, full time Post Graduate Diploma in

Management.

This work has not been submitted anywhere else for any other degree/diploma. The work

was carried out from03/05/2010 to 02/06/2010 in Edelweiss Capital .

Abhishek Manchanda Anurag Sharma

Roll No.FC09125

Date:01/07/2010

7/27/2019 36025882 Demat Account

3/58

DEMAT ACCOUNT

3

CERTIFICATE

This is to certify that the project work done on DEMATACCOUNT is an original work

carried out by Mr.Anurag Sharma under my supervision and guidance. The project report is

submitted towards the partial fulfillment of two year, full time Post Graduate Diploma in

Management.

This work has not been submitted anywhere else for any other degree/diploma. The work was

carried out from03/05/2010 to 30/06/2010 in Edelweiss Capital.

Arnab Ghosh Sheena Manchanda

Date:01/07/2010

Anurag Sharma

FC09125

7/27/2019 36025882 Demat Account

4/58

DEMAT ACCOUNT

4

ACKNOWLEDGEMENT

This formal piece of acknowledgement may be sufficient to express the feelings of gratitude

people who have helped me in successfully completing my Final Project Report.

I am grateful to Mr.Abhishek Manchanda Sales manager of EDELWEISS BROKING

LIMITED for giving me a chance to do my Final Project Report on DEMAT

ACCOUNT which required extensive study of various investment measures.

I feel,I shall always remain indebted to Ms.Sheena Manchanda(Assistant Professor in

JIMS) without whom it is being impossible to complete my project report. He gave his kind

supervision, guidance, timely support and all other kind of help required in each and every

moment of need.

I am deeply indebted to my dear parents, friends whose blessings and inspirations have

brought me up to this stage of my career.

(Anurag Sharma)

FC09125

7/27/2019 36025882 Demat Account

5/58

DEMAT ACCOUNT

5

STUDENT DECLARATION

I Anurag Sharma hereby declare that In Final Project Report on DematAccount which

is submitted in partial fulfilment of the requirements of PGDM at JIMS(jagan institute of

management and studies) is my original work and not submitted for the award of any other

degree, diploma, fellowship or other similar titles.

Anurag Sharma

7/27/2019 36025882 Demat Account

6/58

7/27/2019 36025882 Demat Account

7/58

DEMAT ACCOUNT

7

EXECUTIVESUMMARY

Training and development is the essential job of human resources department of every

organization. It is necessary to help employees in dealing with the changes caused by the

changing business environment.

I, Anurag Sharma had done my project in EDELWEISS BROKING LTD. which is a leading

company in finance industry. The main objective of my project was to Demat Account .

The training design included departments, and their training needs, month of training,

sequence of training and methods of training. A proper matrix was formed differently for

each level highlighting the requirements to be trained.

It also includes different skills workshop including the contents, objectives of the skills

imparted to the employees. Most important in training process are the ice breakers and games

which help the trainees in feeling relaxed and refreshed.

Each level in organization was considered as separate entity and training procedure for them

was also different.

7/27/2019 36025882 Demat Account

8/58

DEMAT ACCOUNT

8

TABLEOFCONTENTSFORPROJECTREPORT

Introduction 9

SWOTAnalysis 14

DiscussiononTraining 16

DematAccountofEdelweiss 20

Needforthestudy 30

Competitors 31

Objective 36

ResearchMethodology 37

DataAnalysisandInterpretation 40

ObservationandFinding 50

Limitation 51

Suggestion 51

SummaryandConclusion 52

Bibliography 53

ANNEXURE(contains questionnaire) 54

7/27/2019 36025882 Demat Account

9/58

DEMAT ACCOUNT

9

INTRODUCTION

EDELWEISS GROUP started its journey in Mumbai in the year 1995, by two IIM

graduates,Mr. Rashesh Shah and Mr. Venkat Ramaswami.

Ideas create, values protect

is the slogan and depict the mission statement of Edelweiss group.

Our Reputation and Image is more important than any financial reward. Reputation is

hard to build and even harder to rebuild. Reputation will be impacted by our ability to

think for our clients, maintain confidentiality and by our adherence to our value system.

Mr.Rashesh Shah

Mr. Venkat Ramaswami

The Logo: Edelweiss, a rare flower found in Switzerland. A graphic flower that

represents ideas! Around it, the protective arms of the letter E:

Edelweiss believes ideas create wealth, but values protect it.

It is the practice of this core thought that has led to Edelweiss becoming one of the

leadingfinancialservices company in India.

7/27/2019 36025882 Demat Account

10/58

DEMAT ACCOUNT

10

Its current businesses include:

Investment Banking,

Securities Broking, and

Investment Management.

Edelweissalsoprovidesawiderangeofservicesto:

Corporations,

Institutional Investors and

High Net-Worth Individuals.

HeadquarterbasedinMumbai,India.

KEY PEOPLE: Chairman & Founder: Mr. Rashesh Shah (IIM Graduate 1995 batch) and

Venkat Ramaswami.

Designateddirector: Naresh Kothari.

Directors: Rashesh Shah, Venkat Ramaswami and Hiralal Chopra.

Typeofindustry: investment banking, brokerage and asset management firm.

Totalmarketcapitalization: About Rs. 13,000 cr.

Totalnumberofemployees: 645

Edelweiss was previously into niche marketing only, dealing with the High Net Worth

Individuals (HNWI) clients only. Looking at the current market scenario, company is

targeting the Retail Segment with its new OnlineTrading Portal.

The company sights the need for entering into the retail segment by seeing the

saturation of the niche market and the exploration of the areas which was left untouched by

the organization. The idea behind this is to Reposition the company from niche marketer to

mass marketer. The brand repositioning of the company is done in order to withstand the

current market scenario (Global Economic Crisis).

7/27/2019 36025882 Demat Account

11/58

DEMAT ACCOUNT

11

The product or the service that the company has come up with is the Prepaid Broking

Plan for both the retail as well as HNI customers. Basically every broking firm offers

dematerialization and the trading account with some charges associated to it and the main

source of income is the brokerage that is collected on every transaction made by the

customer, which is a continues source of income.

The prepaid account is like mobile cash card which has to be recharge first and then

can be used for a year. The client has to pay the brokerage in advance which will be deducted

on every transaction. The client can recharge the account as the balance gets over before the

validity expires.

PRODUCTSAND SERVICES

Investment Banking

Institutional investment

Asset management

Wealth management

Private client brokerage

Insurance brokerage

Wholesale financing

Investment Banking:

An Investment Bankis a financial institution that deals with raising capital, trading

in securities and managing corporate mergers and acquisitions. Investment banks profit

from companies and governments by raising money through issuing and selling securities

in the capital markets (both equity, bond) and insuring bonds (selling credit default

swaps), as well as providing advice on transactions such as mergers and acquisitions.

At Edelweiss Securities Ltd, Investment Banking

business is dedicated to providing corporations, entrepreneurs and investors, the highest

quality independent financial advice and transaction execution.

7/27/2019 36025882 Demat Account

12/58

DEMAT ACCOUNT

12

InstitutionalInvestment:

Institutionalinvestors are organizations which pool large sums of money and invest

those sums in companies. They include banks, insurance companies, retirement or pension

funds, hedge funds and mutual funds. Their role in the economy is to act as highly

specialized investors on behalf of others.

AssetManagementorInvestmentmanagement:

Investment managementis the professional management of various securities (shares,

bonds etc.) and assets (e.g., real estate), to meet specified investment goals for the benefit

of the investors. Investors may be institutions (insurance companies, pension funds,

corporations etc.) or private investors (both directly via investment contracts and more

commonly via collective investment schemes e.g. mutual funds or Exchange Traded Funds)

7/27/2019 36025882 Demat Account

13/58

DEMAT ACCOUNT

13

Privateclientbrokerage:

The Private Client

Services Group (PCG) at

Edelweiss is focused on providing

products, strategies and services

to High Net worth Individuals

and Corporate Clients. It has

geographic reach through

Branches, Channel Partners & Investment Consultants in over19 locations in India. The

PCG team has highly trained equity professionals, who act as clients Equity Advisor. Its

ESL Equity Advisor proactively helps you take informed investment decisions and build

a healthy portfolio.

7/27/2019 36025882 Demat Account

14/58

DEMAT ACCOUNT

14

SWOTANALYSIS

Strength:-

y Co-operative and Experienced Branch Managers

y Good Database

y Reliance Brand

y Low pricing

Weakness:-

y Inexperienced Staff

y Low awareness due to lack of advertisement.

y Lack of loyal clientage

y Developing product.

Opportunity:-

y Untapped Market

y Increased spending power

y

Changing Mindset of Customersy Unpredictable Sensex

Threat:-

y Reach

y Stiff competition from existing players in the market

y Better products

7/27/2019 36025882 Demat Account

15/58

DEMAT ACCOUNT

15

WHAT DOESEDELWEISS BROKING LTD.OFFERS

1. PersonalizedService

Company believes in providing personalized service and individual attention to each

client to ensure that we understand their goals and help them achieve it.

2. ProfessionalAdvice

Company offers expert advice on equity and debt portfolios with an objective to

provide consistent long-term return while taking calculated market risks. Companies

approach helps clients build a proper mix of products, and not concentrate on just one

individual product. Hence, serving long-term objectives in the best way.

3. Long-termRelationship

Company believes that long-term vision is the only means to steady wealth creation.

However to achieve this one also needs to take advantage of short-term market

opportunities while not losing sight of long-term objectives. Hence it partners all its

clients in realizing their long-term vision.

4. AccesstoResearchReports

Company provides the clients with access to the expert opinion of economists and

analysts.

5. TransparencyandConfidentiality

Companies clients receive regular portfolio statements from relationship managers via

email.

7/27/2019 36025882 Demat Account

16/58

DEMAT ACCOUNT

16

DISCUSSIONONTRAINING

Studentsworkprofile(roleandresponsibilities)

I worked there with EDELWEISS BROKING LTD. with a profile of sales trainee. This

profile offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit, both for the company as well as for the customer.

The most important aspect for the role of trainee is trust. So far fulfilment of thetargets one needs to:

y Capitalize on the old and loyal clientele which can be building slowly by advising

people in the best possible way.

y Generating new leads through various activities.

Generationofleads

Since I was new in the field so I had to start from scratch and generate new leads to

sustain in the market.

Cold calling is one of the trusted ways of getting to the customers without meeting them.

Although the rate of conversion remained very less, for cold calling the quality and accent

remains a very important criterion. This activity gives me mixed result. I often got success

and generated many leads through it but it also landed me in awkward position where the

customer were in different mood and made us hear words for which a marketer should be

always prepared to hear. Corporate calls always remained more difficult to crack with respect

to retail sector.

The corporate were the most difficult and most temping to get the business from. It

took me one day to crack Hi-tech Gears.

At EDELWEISS BROKING LTD. after getting the product knowledge in the first week at

the branch I was also allotted distributor to work with. In the initial phase I was accompanied

7/27/2019 36025882 Demat Account

17/58

DEMAT ACCOUNT

17

by more experienced staff. After I became known to the market and procedure I started

attending calls alone only.

After the third week my performance also improved and I was able to get close to the targets,

though it looked difficult to achieve in the beginning. To get awareness of the every product I

attended diversified calls. This helped me to implement cross selling to get better results.

LIMITATIONS:

1. Cold Calling

Voice and accent plays a major role.

The right time to call a customer cannot be decided, as the customer may in a

different mood at the time of calling.

Time consuming

Less success rate

2. Corporate

Time consuming

Contacts with higher authorities play a major role

Descriptionofliveexperience

I was supposed to use the database provided by the company to make cold calls or by directly

meeting people to get new leads.

While making cold calls, we need to have:

Good Communication Skills (Voice quality is clear and articulate)

Persistent and able to bounce back from rejection

Good organizational skills.

Ability to project a telephone personality (Enthusiasm, friendliness)

Flexibility: can adapt to different types of clients and new situations.

7/27/2019 36025882 Demat Account

18/58

DEMAT ACCOUNT

18

si a good database is very essential

Eighty percent of our business comes from 20 percent of our customers" is a frequent

statement at any sales convention. There's hardly a sales executive who is not aware of the

80/20 rule.

While tal ing to customers, I analyze their needs. Whether they want to go for investment

purpose or insurance or both. Suggest them the plan that best suits them. If they agree to it

then either we send across the agents to close the deal or close itthemselves.

7/27/2019 36025882 Demat Account

19/58

DEMAT ACCOUNT

19

Problems faced while selling products:

Customer dissatisfied with the services.

People fearthat Edelweiss Broking Being a Private company and a new entrant may

be able to sustain or not.

Past experience, word of mouth.

Misguidance by agents.

People do not wantinsurance products.

Lack of knowledge and less awareness about demat account.

People risk appetite is very low, so they are afraid of mutual fund as well.

7/27/2019 36025882 Demat Account

20/58

DEMAT ACCOUNT

20

Ideas create, values protect

EDELWEISS DEMAT ACCOUNTS

OverviewofDematAccount

Demat account allows you to buy, sell and transact shares without the endless paperwork and

delays. It is also safe, secure and convenient.

In India, a demataccount, the abbreviation fordematerializedaccount, is a type of banking

account which dematerializes paper-based physical stock shares. The dematerialized accountis used to avoid holding physical shares: the shares are bought and sold through a stock

broker.

This account is popular in India. The Securities and Exchange Board of India (SEBI)

mandates a Demat account for share trading above 500 shares. As of April 2006, it became

mandatory that any person holding a Demat account should possess a Permanent Account

Number (PAN),and the deadline for submission of PAN details to the depository lapsed on

January 2007.

Isademataccountamust?

Now a day, practically all trades have to be settled in dematerialized form. Although the

market regulator, the Securities and Exchange Board of India (SEBI), has allowed trades of

7/27/2019 36025882 Demat Account

21/58

DEMAT ACCOUNT

21

up to 500 shares to be settled in physical form, nobody wants physical shares any more. So a

demat account is a must for trading and investing.

Why Demat?

The demat account reduces brokerage charges, makes pledging/hypothecation of shares

easier, enables quick ownership of securities on settlement resulting in increased liquidity,

avoids confusion in the ownership title of securities, and provides easy receipt of public issue

allotments.

It also helps you avoid bad deliveries caused by signature mismatch, postal delays and loss of

certificates in transit. Further, it eliminates risks associated with forgery, counterfeiting and

loss due to fire, theft or mutilation. Demat account holders can also avoid stamp duty (as

against 0.5 per cent payable on physical shares), avoid filling up of transfer deeds, and obtain

quick receipt of such benefits as stock splits and bonuses.

Steps involved in opening a demat account

First an investor has to approach a DP and fill up an account opening form. The account

opening form must be supported by copies of any one of the approved documents to serve as

proof of identity (POI) and proof of address (POA) as specified by SEBI. Besides, production

of PAN card in original at the time of opening of account has been made mandatory effective

fromApril01,2006.All applicants should carry original documents for verification by an

authorized official of the depository participant, under his signature.

Further, the investor has to sign an agreement with DP in a depository prescribed standard

format, which details rights and duties of investor and DP. DP should provide the investor

with a copy of the agreement and schedule of charges for their future reference. The DP willopen the account in the system and give an account number, which is also called BO ID

(Beneficiary Owner Identification number).

7/27/2019 36025882 Demat Account

22/58

DEMAT ACCOUNT

22

The DP may revise the charges by giving 30 days notice in advance. SEBI has rationalized

the cost structure for dematerialization by removing account opening charges, transaction

charges for credit of securities, and custody charges vide circular dated January 28, 2005.

Further, SEBI has vide circular dated November 09, 2005 advised that with effect from

January 09, 2006, no charges shall be levied by a depository on DP and consequently, by a

DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account

to another branch of the same DP or to another DP of the same depository or another

depository, provided the BO Account/s at transferee DP and at transferor DP are one and the

same, i.e. identical in all respects.

In case the BO Account at transferor DP is a joint account, the BO Account at transferee DP

should also be a joint account in the same sequence of ownership.

Rights

1. You can open more than one depository account in the same name with single DP/

multiple DPs.

2. No minimum balance is required to be maintained in a depository account.

3. You can give a onetime standing instruction to your DP to receive all the credits coming

to your depository account automatically.

Procedure

1.Fill account opening form (available with your DP).

2.Give your DP the duly filled account opening form with introduction documents as may

be required.

3.Sign agreement with DP (agreement will state rights & obligations of both parties). The

agreement will contain the fee structure of your DP. Your DP would give you a copy of

this signed agreement for your record.

4.DP would give you Client Id no. (Account no.) Once your depository account is opened.

This Client Id no. along with your DP Id no. Forms a unique combination. Both these

nos. should be quoted in all your future correspondence with DP/NSDL / Issuing

Company/their registrar & transfer (R&T) agent.

7/27/2019 36025882 Demat Account

23/58

DEMAT ACCOUNT

23

5.Your DP would give you pre-printed instruction slips for depository services viz.,

dematerialization, delivery instruction for trades, etc..Preserve these carefully.

6.Y

our DP would give you a list of deadlines for giving instructions for various depositoryactivities viz., transfer for effecting sale, purchase etc.. If not, check with the DP.

Required Documents

The extent of documentation required to open a demat Account may vary according to your

relationship with the institution. If you plan to open a demat account with a bank, a savings

account holder has an edge over the non-account holder. In fact, banks usually offer

additional incentives to customers who open a demat account with them.

Along with the application form, your photographs (with co-applicants) and proof of

identity/residence/date of birth have to be submitted. The DPs also ask for a DP-client

agreement to be executed on non-judicial stamp paper. Here is a broad list (you wont need

all of them though):

y PAN card

y A canceled check,

y Voters ID

y Passport

y Ration card

y Drivers license

y Photo credit card

y Employee ID card

y Bank attestation

y IT returns

y Electricity/ Landline phone bill

While they only ask for photocopies of the documents, they will need the originals for

verification. You will have to submit a passport size photograph on which you sign across.

7/27/2019 36025882 Demat Account

24/58

DEMAT ACCOUNT

24

Procedure

1.Fill account opening form (available with your DP).

2.Give your DP the duly filled account opening form with introduction documents as may

be required.

3.Sign agreement with DP (agreement will state rights & obligations of both parties). The

agreement will contain the fee structure of your DP. Your DP would give you a copy of

this signed agreement for your record.

4.DP would give you Client Id no. (Account no.) once your depository account is opened.

This Client Id no. along with your DP Id no. forms a unique combination. Both these

nos. should be quoted in all your future correspondence with DP/NSDL / Issuing

Company/their registrar & transfer (R&T) agent.

5.Your DP would give you pre-printed instruction slips for depository services viz.,

dematerialization, delivery instruction for trades, etc..Preserve these carefully.

6.Your DP would give you a list of deadlines for giving instructions for various depository

activities viz., transfer for effecting sale, purchase,etc.. If not, check with the DP.

Edelweiss DematAccountServices

Edelweiss Broking Transacting and investing simplified. Get ready to change theway you

transact and invest in financial products and services. Whether you wish to transact in equity,

equity & derivatives, IPOs offshore investments or prefer to invest in mutual funds, life &

general insurance products or avail money transfer and money changing services, you can do

it all through Edelweiss. Simply open a Edelweiss account and enjoy the convenience of

handling all your key financial transactions through this one window.

BenefitsofhavingEdelweissaccount.

Itscosteffective

You pay comparatively lower transaction fees. As an Introductory offer, we invite you to pay

a flat fee of just Rs. 750/- and transact through Edelweiss.

7/27/2019 36025882 Demat Account

25/58

DEMAT ACCOUNT

25

Itsofferssingle

Through Edelweiss associates, you can transact in equity, equity and derivatives, offshore

investments mutual funds, IPOs life insurance, general insurance, money transfer, money

changing and credit cards, amongst others.

Itsconvenient

You can access Edelweiss services through

The internet

Transaction kiosks

The phone (call & transact)

Our all India network of associates on an assisted trade.

Itprovideyouvalue-addedservicesatwww.edelweiss.in

youget

Reliable research, including views of external experts with an enviable track record

Live news updates from Reuters and Dow Jones

CEOs / expert views on the economy and financial markets

Tools that help you plan your investments, tax, retirement, etc. in the personal finance

section

Risk Analyzer for analysis of your risk profile

7/27/2019 36025882 Demat Account

26/58

DEMAT ACCOUNT

26

Asset allocators to build an appropriate investment portfolio

Innovative use of technology for facilitating

Thebenefits:-

BenefitsofDematAccount

A safe and convenient way to hold securities;

Immediate transfer of securities;

No stamp duty on transfer of securities;

Elimination of risks associated with physical certificates such as bad delivery, fake

securities, delays, thefts etc.;

Reduction in paperwork involved in transfer of securities;

Reduction in transaction cost;

No odd lot problem, even one share can be sold;

Nomination facility;

Change in address recorded with DP gets registered with all companies in which investor

holds securities electronically eliminating the need to correspond with each of them

separately;

Transmission of securities is done by DP eliminating Correspondence with companies;

7/27/2019 36025882 Demat Account

27/58

DEMAT ACCOUNT

27

Automatic credit into demat account of shares, arising out of

bonus/split/consolidation/merger etc.

Holding investments in equity and debt instruments in a single account.

BenefitForInvestors

y Demat account has become a necessity for all categories of investors for the following

reasons/ benefits:

y SEBI has made it compulsory for trades in almost all scrips to be settled in Demat

mode. Although, trades up to 500 shares can be settled in physical form, physical

settlement is virtually not taking place for

y the apprehension of bad delivery on

y Account of mismatch of signatures, forgery of signatures, fake certificates,

y etc.

y It is a safe and convenient way to hold securities compared to holding securities in

physical form..

y No stamp duty is levied on transfer of securities held in Demat form.

y Instantaneous transfer of securities enhances liquidity.

y It eliminates delays, thefts, interceptions and subsequent misuse of certificates.

y Change of name, address, registration of power of attorney, deletion of deceased's

name, etc. - can be affected across companies by one single instruction to the DP.

y Each share is a market lot for the purpose of transactions - so no odd lot problem.

y Any number of securities can be transferred/delivered with one delivery order.

Therefore, paperwork and signing of multiple transfer forms is done away with. It

facilitates taking advances against securities on low margin/low interest.

7/27/2019 36025882 Demat Account

28/58

DEMAT ACCOUNT

28

PointsToRemember

1. You may choose your DP based on your evaluation of their reputation, service

standards, charges, other conveniences, etc.

2. Open depository account with the same holding pattern as there on existing physical

securities. You will need to open separate accounts for every different combination of

holding pattern. Eg.: If 100 securities of company ABC & 200 securities of company

PQR are registered in the name of X as first holder & Y as second holder, one account in

name of X as first holder & Y as second holder is sufficient. Whereas, if 100 securities

of company ABC are registered in the name of X as first holder & Y as second holder &

200 securities of company PQR are registered in the name ofY as first holder & X as

second holder, you will need to open two accounts, one in the name of X as first holder

& Y as second holder and the second in the name ofY as first holder and X as second

holder.

3. Account opening procedure should typically take 2-5 days.

4. In case of holdings of a partnership firm, the account should be opened in the name of

the partner(s).

5. In case of holdings of a HUF, the account should be opened in the name of the Karta.

6. In case of a minor, the depository account should be opened in the name of the minor

and the guardians name should be mentioned. The guardian will sign as signatory on

behalf of the minor. For selling the securities of the minor, a court order should be

obtained.

7. In case of any difficulties, contact your DP.

8. Only securities admitted by NSDL can be dematerialized. The list is available with your

DP.

9. Only securities registered in the name of the account holder can be dematerialized.

10.Dematerialization is normally completed within 15 days after the share certificates havereached the issuer/their R&T Agent. Thus it may take you a month from the date you

hand over shares, to receive demat credit.

11.Dematerialization would be done only when the issuer / their R&T Agent is satisfied of

genuineness of securities & ownership status

12. All the joint holders should sign the DRF.

7/27/2019 36025882 Demat Account

29/58

DEMAT ACCOUNT

29

13.The pattern of holding in the DRF should match the pattern of holding on the share

certificate & the pattern in which account is opened.

14.Demat requests with name(s) not matching exactly with the name(s) appearing on thecertificates merely on account of initials not being spelt out fully or put after or prior to

the surname, would be processed, provided the signature(s) of the client(s) on the DRF

tallies with the specimen signature(s) available with the issuer/ their R & T agent.

15.If the signature in the DRF does not match with the signature available with the issuer/

their R & T agent, the issuer/ their R & T agent may at the time of demat confirmation,

ask for additional documentation (like bank attestation/ notarization, etc.) to prove that

the certificate belongs to the person who forwarded the DRF.

7/27/2019 36025882 Demat Account

30/58

DEMAT ACCOUNT

30

NEED OFTHESTUDY

The need of the study arises because of the reason that a trainee must understand the

company, its achievements and tasks, products and services and also to collect information

about its competitors, its products and services offered. So that, after understanding and

collecting information about the organization and its competitors, a trainee will be able to

work well for the organization.

From the study I have learned very much, about the company as well as the strategy of the

customers, which helps me a lot at my working days.

7/27/2019 36025882 Demat Account

31/58

DEMAT ACCOUNT

31

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8

Lac demat accounts.

HDFC Bank Demat services offers you a secure and convenient way to keep track of your

securities and investments, over a period of time, without the hassle of handling physical

documents that get mutilated or lost in transit.

HDFC BANK is Depository participant both with National Securities Depositories Limited

(NSDL) and Central Depository Services Limited (CDSL).

Features & Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction,

holding and trading in Demat form has the following benefits:

Settlement of Securities traded on the exchanges as well as off market transactions.

7/27/2019 36025882 Demat Account

32/58

DEMAT ACCOUNT

32

Shorter settlements thereby enhancing liquidity.

Pledging of Securities.

Electronic credit in public issue.

Auto Credit of Rights / Bonus / Public Issues /

Dividend credit through ECS.

Auto Credit of Public Issue refunds to the bank account.

No stamp duty on transfer of securities held in demat form.

No concept of Market Lots.

Change of address, Signature, Dividend Mandate, registration of power of attorney,

transmission etc. can be effected across companies held in demat form by a single instruction

to the Depository Participant (DP).

Holding / Transaction details through Internet / email.

In case you need any more information or have any queries , feedback & complaints , you

may please mail us at [email protected]

Secured & easy transaction processing

HDFC Bank Ltd provides convenient facility called 'SPEED-e' (Internet based transaction)

whereby account holder can submit delivery instructions electronically through SPEED-e

website (https://speede.nsdl.com). SPEED-e offers secured means of transaction processing

7/27/2019 36025882 Demat Account

33/58

DEMAT ACCOUNT

33

eliminating preparation of instruction slips and submission of the same across the counter to

the depository participant. The 'IDEAS' facility helps in viewing the current transactions and

balances (holdings) of Demat account on Internet on real time basis.

Disclaimer:

Whatever have been stated above are in the good interest of the Investor / Demat

Applicants / holders to provide a brief picture about the depository system. You are

requested go through the guidelines of the depositories before taking any further

action. For detailed guidelines, you are requested to approach your nearest HDFC

Bank branch. HDFC Bank will not be responsible for any misunderstanding / act

based on the above. Also HDFC Bank might ask for additional information /

documentation than what has been stated above to process your application /

instruction.

7/27/2019 36025882 Demat Account

34/58

DEMAT ACCOUNT

34

ICICI DIRECT

ICICI Direct (or ICICIDirect.com) is stock trading company of ICICI Bank. Along with stock

trading and trading in derivatives in BSE and NSE, it also provides facility to invest in IPOs,

Mutual Funds and Bonds.

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to its customers Type of

Account

1. Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE

and NSE.

This account allows Cash Trading, Margin Trading,

Margin PLUS Trading, Spot Trading, Buy Today Sell

Tomorrow and Call and Trade on phone.

ICICIDirect.com website is the primary trading platform for this trading account. They also

provide installable application terminal based application for high volume trader.

7/27/2019 36025882 Demat Account

35/58

DEMAT ACCOUNT

35

2.WiseInvestmentAccount

1. Online Mutual funds investment allows investor to invest on-line in around 19 Mutual

Fund companies. ICICI Direct offers various options while investing in Mutual Funds

like Purchase Mutual Fund, Redemption and switch between different schemes,

Systematic Investment plans, Systematic withdrawal plan and transferring existing

Mutual Funds in to electronic mode. This account also provides facility to invest in

Government of India Bonds and ICICI Bank Tax Saving Bonds.

2. Active Trader account gives more personalized investment options to the investors. It

allows investor to use online and offline stock trading. It also provides with

independent market expertise and support through a dedicated Relationship Manager

from ICICI.

ActiveTraderalsoprovidescommoditytrading.

Brokerageandfees

Accountopeningfees: Rs 750/- (One time nonrefundable)

Brokerage: ICICIDirect.com brokerage varies on volume of trade and inclusive of demat

transaction charges, service taxes and courier charges for contract notes. It ranges from 0.1%

to 0.15% for margin trades, 0.2% to 0.425% for squared off trades and 0.4% to 0.85% on

delivery based trades.

DisadvantagesofICICI Direct

1. Getting access to ICICIDirect.com website during market session can

be frustrating.

2. Brokerage rates are too high

7/27/2019 36025882 Demat Account

36/58

DEMAT ACCOUNT

36

OBJECTIVE

y To find the market potential and market penetration of Edelweiss broking product

offerings in Delhi,Gurgaon,Noida and local area nearby them.

y To collect the real time information about preference level of customers using Demat

account and their inclination towards various other brokerage firms e.g.

India bulls, Share khan, India in foline, Religare, Alan- kit, Unicon.

y To expand the market penetration of Edelweiss broking ltd.

y To provide pricing strategy of competitors to fight cut throat competition.

y To increase the product awareness of Edelweiss broking as single window shop for

investment solutions.

7/27/2019 36025882 Demat Account

37/58

DEMAT ACCOUNT

37

RESEARCHMETHODOLOGY

INTRODUCTION

Research Methodology refers to search of knowledge .one can also define research

methodology as a scientific and systematic search for required information on a specific

topic.

The word research methodology comes from the word advance learner s dictionarymeaning of research as a careful investigation or inquiry especially through research for new

facts in my branch of knowledge for example some author have define research methodology

as systematized effort to gain new knowledge.

TYPESOFRESEARCH

ANALYTICALRESEARCH:-

It has to used facts or information already available and analyze these to make a critical

evaluation of material.

SAMPLESIZE:

Considering the constraints it was decided to conduct the study based on sample size of

100 people in specific age groups.

7/27/2019 36025882 Demat Account

38/58

DEMAT ACCOUNT

38

METHODSOF DATACOLLECTION

In the project work Primary data secondary data (both) sources of data has been used.

1.Primarydatacollection:

In dealing with real life problem it is often found that data at hand are inadequate, and hence,

it becomes necessary to collect data that is appropriate. There are several ways of collecting

the appropriate data which differ considerably in context of money costs, time and other

resources at the disposal of the researcher.

Primary data can be collected either through experiment or

throughsurvey.

The data collection for this study was done in the following manner:

Throughpersonalinterviews:-

A rigid procedure was followed and we were seeking answers to many pre-conceived

questions through personal interviews.

Through questionnaire:-

Information to find out the investment potential and goal was found out through

questionnaires.

ThroughTele-Calling:-

Information was also taken through telephone calls.

7/27/2019 36025882 Demat Account

39/58

DEMAT ACCOUNT

39

2.Secondarysourcesofdata:

In the secondary sources of data is used. (Internet , mazazine ,books, journals)

TOOLSOFANALYSIS

In the project work quantitative technique & percentage

method are has been used.

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as percentage were used. It

help in marketing more accurate generalization From the data available .The data which was

collected from a sample of population was assumed to be representing entire population was

interested .Demographic factor like age, income and educational background was used for the

classification purpose .

7/27/2019 36025882 Demat Account

40/58

DEMAT ACCOUNT

40

DATAANAL AND NTE P ETAT N

Q1 In which of these Fin nci l Inst u ents do you invest

into?

Fin nci l Inst u ent Pe cent e of espondent

utu

l Fund 75%

Bond 16%

nline t

din

7%

e iv tive 2%

Result of Preference

of Investment

Interpretati n:

This shows that although the mutual funds market is on the rise yet,

the most favoured investment continues to be in the Share Market. So, with a more

transparent system, investmentin the StockMarket can definitely be increased.

7/27/2019 36025882 Demat Account

41/58

DEMAT ACCOUNT

41

Q2 A e you w e of online h e t din ?

Aw e of online sh e t din Pe cent e of espondent

Yes 72%

No 28%

Result of w eness of online t din

Interpretati n:

With the increase in cyber education, the awareness towards online share trading has

increased by leaps and bounds. This awareness is expected to increase further with the

increase in Internet education.

7/27/2019 36025882 Demat Account

42/58

DEMAT ACCOUNT

42

Q3 He d bout delweiss B okin Ltd ?

Aw eness of delweiss

B okin Ltd

Pe cent e of espondent

Yes 48%

No 52%

Interpretati n:This pie-chart shows that Edelweiss has a reasonable amount ofBrand

awareness in terms of a premierRetail stock broking company. This brand image should be

furtherleveraged by the company to increase its market share overits competitors.

8%

52%

Result of Aw eness of delweiss b okin Ltd

yes

7/27/2019 36025882 Demat Account

43/58

DEMAT ACCOUNT

43

Q4 o you know bout the f cilities p ovided by delweiss

B okin Ltd ?

Aw eness of delweiss B okin

e vices

Pe cent e of espondent

Yes 36%

No 64%

Interpretati n:

Although there is sufficiently high brand equity among the target audience yet,it is to be

noted that the customers are not aware of the facilities provided by the company meaning

thereby, that, the company should concentrate more towards promotional tools and increase

its focus on product awareness ratherthan brand awareness.

36%

64%

Aw eness of delweiss B okin F cilities

yes

No

7/27/2019 36025882 Demat Account

44/58

DEMAT ACCOUNT

44

Q 5 Which b nk is B okin house is v il ble eve ywhe e?

Co p ny N e Pe cent e of espondent

delweiss 15

ICICI 20

H FC 15

Interpretati n:-

30% have respondent of Edelweiss Broking Ltd, 30% have respondent of

HDFC, 40% have respondent of ICICI.

0

2

4

6

8

10

12

14

16

18

20

E lw iss I I I H F

7/27/2019 36025882 Demat Account

45/58

DEMAT ACCOUNT

45

Q 6 Which b nkin e t ccount offe ed you l e no

of se vices?


delweiss B okin Ltd 22

H FC 10

ICICI 18

INTE P ETATION:

44% have respondent of Edelweiss Broking Ltd, 20% have respondent of

HDFC, 36% have respondent of ICICI.

0

5

10

15

20

25

E lw iss H F I I I

7/27/2019 36025882 Demat Account

46/58

DEMAT ACCOUNT

46

Q 7 Which b okin house p ovide you bette e il

f cility?


delweiss 15

H FC 13

ICICI 22

INTE P ETATION:30% have respondent of Edelweiss Broking Ltd., 26% haverespondent of HDFC, 44% have respondent of ICICI

0

5

10

15

20

25

Edelweiss H

7/27/2019 36025882 Demat Account

47/58

DEMAT ACCOUNT

47

Q 8 Which co p ny p ovide less BR KARAG te ?


delweiss 22

H FC 11

ICICI 17

IN RPR A I N: 44% have respondent of Edelweiss broking ltd., 22% have

respondent of HDFC, 34% have respondent of ICICI.

0

5

10

15

20

25

E elweiss H F I I I

7/27/2019 36025882 Demat Account

48/58

DEMAT ACCOUNT

48

Q 9 Which co p ny p ovide you l e nu be of p oduct

nd se vices?


delweiss 22

H FC 10

ICICI 18

INTE P ETATION:-44% have respondent of Edelweiss Broking Ltd., 20% haverespondent of HDFC, 36% have respondent of ICICI.

0

5

10

15

20

25

E elweiss H F I I I

7/27/2019 36025882 Demat Account

49/58

DEMAT ACCOUNT

49

Representapie chart

41%

31%

28%

USE OF DE T ACCOUNT

Edelweiss ICICI HDFC

7/27/2019 36025882 Demat Account

50/58

DEMAT ACCOUNT

50

OBSERVATION

To study the sales and distribution management and improve the Customer

Acquisition Process by analyzing the consumer behavior, response and

mindset towards the product and services the company offers.

1.PreferenceofInvestment: Consumers want to invest 75% in Mutual funds, 16% in Bonds, 7% in online

trading and 2% in Derivatives.

2.AwarenessonOnlineShareTrading

72% consumers are aware of online share trading and 28% consumers are not

aware of online share trading.

3.AwarenessofEdelweiss Broking48% consumers are know about Edelweiss Broking and 52% consumers are not

know about Edelweiss Broking.

4.AwarenessaboutfacilitiesprovidedbyEdelweiss Broking:36% consumers are aware about the facilities provided by Edelweiss Broking and

64% consumers are not know about the facilities provided by Edelweiss Broking.

5.AvailabilityofBank30% have respondent of Edelweiss Broking Ltd, 30% have respondent of HDFC,

40% have respondent of ICICI.

6.Whichbanking Demataccountofferedyoualargeno.ofservices? 4% have respondent of Edelweiss Broking Ltd., 20% have respondent of HDFC,


7.Betteremailfacilityprovidedbybank30% have respondent of Edelweiss Broking Ltd., 26% have respondent of HDFC,


8.Providealess BROKARAGErate 44% have respondent of Edelweiss Broking Ltd., 22% have respondent of HDFC,


9.Providealargeno.ofProductsandservices 44% have respondent of Edelweiss Broking Ltd., 20% have respondent of HDFC,


7/27/2019 36025882 Demat Account

51/58

DEMAT ACCOUNT

51

LIMITATION

y The time constraint was one of the major problems.

y The study is limited to the different schemes available under the Demat

account selected.

y The lack of information sources for the analysis part.

y Geographical locations.

y Extreme variability in MARKET.

SUGGESTION

1. The Brand image of Edelweiss Broking Ltd. is good in market but

according to customer satisfaction the company has to provide the better

service. And also change the Market strategy.

2. They should focus on print and electronic media advertisements to make

more people aware about them.

3. They should provide proper guidance to their customers about demat.

4. They should provide should offers and facilities to their customers to

increase their attractiveness about demat.

5. For opening an account they require lots of s ignatures in a kit, which

should be reduced.

7/27/2019 36025882 Demat Account

52/58

7/27/2019 36025882 Demat Account

53/58

DEMAT ACCOUNT

53

BIBLIOGRAPHY

Websites:

www.edelweiss.in

www.hdfc.com

www.icicidirect.com

www.demataccount.com

www.google.com

Reference boo s:

1. FINANCIAL INSTITUTIONSANDMARKETS

2.INVESTMENTMANAGEMENT

7/27/2019 36025882 Demat Account

54/58

DEMAT ACCOUNT

54

ANNEXURE

MARKET RESEARC QUESTIONNAIRE

PLEASETICK MARK T EAPPROPRIATEC OICES

DEMOGRAPHIC

NAME: .

Address

Phone no: ..

T

pesofbusiness: ..

Gender

a. Male

b. Female

7/27/2019 36025882 Demat Account

55/58

DEMAT ACCOUNT

55

Yourannual income?

0-4,00,000

b

4,00,001-8,00,000c 8,00,001-12,00,000

d 12,00,001-15,00,000

Q I NNAIR

Q1 In which of these Fin nci l Inst u ents do you invest

into?

h es utu l Funds Bonds

e iv tives

Q2 A e you w e of online h e t din ?

Yes No

Q3 He d bout delweiss B okin Ltd ?

Yes No

7/27/2019 36025882 Demat Account

56/58

DEMAT ACCOUNT

56

Q4 o you know bout the f cilities p ovided by delweissB okin Ltd ?

Yes No

Q5 With which co p ny do you h ve you Account?

delweiss B okin ICICI i ect H FC

the s (ple se specify)

Q6 Which b nk is e sily v il ble eve ywhe e?

Edelweiss b okin Ltd

H FC ICICI

7/27/2019 36025882 Demat Account

57/58

DEMAT ACCOUNT

57

Q7. Whichban ingDemataccountoffered youalarge no.

ofser ices

Edelweissbro ingLtd.

HDFC

ICICI

Q8. Whichban pro ides youabetter emailfacility?


HDFC

ICICI

Q9. Which companiespro ide alessBROKARAGErate?


HDFC

ICICI

7/27/2019 36025882 Demat Account

58/58

DEMAT ACCOUNT

Q10. Which company pro ide youalarge numberof

productandser ices?


HDFC

ICICI