360games insight session slides
TRANSCRIPT
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www.360d.org.uk
@digiconx #360digi
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www.360d.org.uk @digiconx #360digi
Facilitator: Phil Harris One Thumb Mobile
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www.360d.org.uk
@digiconx #360digi
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www.360d.org.uk @digiconx #360digi
Dr Jo TwistCEO, UKIE
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www.360d.org.uk
@digiconx #360digi
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www.360d.org.uk @digiconx #360digi
Colin Macdonald Commissioning Editor for Games, Channel 4
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Should Channel 4 be in the games business?
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Half of all UK households now own a tablet
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Smartphone penetration ubiquitous amongst 16-34s
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Gaming dominates mobile usage
12Source: Flurry
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Do brands care about people that play games?
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$1.97
$2.56
$2.63
$4.47
$0.50
Source: www.chartboost.com/insights/
iOS average CPI (Cost Per Install) for July 2015
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How much?!
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Align the demographics
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Play to people’s strengths
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Don’t underestimate AppStore Optimisation (ASO)
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Key Takeaways• Make good games. Use good developers.• Good games take both time and passion.• Find a Wow factor. • Polish. Polish. Polish.• Focus marketing efforts.• Repeatedly watch Torsten Reil’s “How to make a hit
iPhone game” presentation.• And…
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• Make good games. Use good developers.• Good games take both time and passion.• Find a Wow factor. • Polish. Polish. Polish.• Focus marketing efforts.• Repeatedly watch Torsten Reil’s “How to make a
hit iPhone game” presentation.
• Don’t believe everything you read.
Key Takeaways
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www.360d.org.uk
@digiconx #360digi
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www.360d.org.uk @digiconx #360digi
Richard ScottCEO, Axis Animation
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HELLOAXISANIMATION.COM
T: @AXISANIM F:/AXISANIM
#360DIGI
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ANIMATION, LIVE ACTION & VFX FOR THE
ENTERTAINMENT INDUSTRY
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THE AXIS GROUP IS MADE UP OF THREE
COLLABORATING TEAMS WITH DISTINCT TALENT
BASES
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DISTINCTIVE, ENGAGING & ENTERTAINING GENRE
ANIMATION FROM AWARD WINNING DIRECTORS
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DANA DORIANDana is a founder of Axis and directs projects for both Axis and sister
studio Flaunt. Dana’s short films for Flaunt have been at festivals around the world and have won numerous industry accolades.
Originally from New Jersey Dana studied a Masters in Fine Art at Duncan of Jordanstone College of Art before finding himself working in the video
game industry.
Dana has spent 2014 working collaboratively with digital agency Six Foot on the development of the story, brand and marketing of the video game
Grey Goo. This has seen Dana direct, script edit and develop over 25 minutes of animation.
As a Director Dana combines a love for long format narrative to explore relationships between characters and their environments.
DIRECTOR’S REEL
FUN, CHARMING CHARACTERS AND
WORLDS FOR BROADCAST, GAMES & COMMERCIALS
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DESIGN LED VFX, DIGITAL DOUBLES,
DIGITAL ENVIRONMENTS, FX & COMPOSITING
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ADAPT & CHANGE
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CHALLENGEYOURIDEAS
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NEVER COMPROMISE
(EXCEPT WHEN YOU HAVE TO COMPROMISE)
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NURTURE & DEVELOP
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LOOK BEYOND YOUR LIMITS
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GOING TO THE OTHER SIDE
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MAKE FRIENDS WITH
EVERYONE
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LOOK IN UNUSUAL PLACES
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KNOW YOURAUDIENCE
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ONCE YOU’RE ON THE INSIDE
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BREAK DOWN DOORS
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DIFFERENT IS GREAT
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THE FIRST TIME IS THE
BEST
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AT THE TOP OF YOUR GAME
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COLLABORATECOMMUNICATE
CALL ME
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AMBITIONDEDICATIONPLANNING
LUCK
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THE END
THANK YOUFOR FURTHER INFORMATION PLEASE CONTACT:
RICHARD SCOTTMANAGING DIRECTOR
TEL +44 (0)141 572 [email protected]
7.1 SKYPARK 1, 8 ELLIOT PLACEGLASGOW, G3 8EP
AXISANIMATION.COM
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www.360d.org.uk @digiconx #360digi
Panel Session - Dr Jo Twist, UKIE - Kelly Wood, Nickelodeon UK
- Colin Macdonald, Channel 4 - Richard Scott, Axis Animation
- Mario Dubois, CBBC