$3,700,000 quality inn asu · 2017. 1. 23. · quality inn asu executive summary | 05 offering...

OFFERIN

G MEM

ORAN

DUM

1375 E University Dr Tempe AZ 85281

Quality Inn ASU$3,700,000

Quality Inn ASUCONTENTS

Dinesh (Dan) [email protected]

We obtained the following information above from sources we believe to be reliable. However, we have not verified its accuracy and make no guarantee, warranty or representation about it. It is submitted subject to the possibility oferrors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice. We include projections, opinions, assumptions or estimates for example only, and they may not represent thecurrent or future performance of the property. You and your tax and legal advisors should conduct your own investigation of the property and transaction.

01 Executive Summary Executive Summary 5 Location Summary 6

02 Property Description Property Features 8 Common Amenities 9 Unit Amenities 10

03 On Market Comparables On Market Comparables Summary 12 On Market Comparables Charts 14 On Market Comparables Map 15

04 Room Rates Room Rate Summary 17

05 Financial Analysis Income Analysis 19 Expense Analysis 20 Multiyear Cash Flow Assumptions 21 Cash Flow Analysis 22 Disposition Sensitivity Analysis 24

06 Additional Information

Ryan J Bodine480.236.9918

[email protected]

www.newGenADV.com

Quality Inn ASU Confidentiality and Disclaimer | 03

CONFIDENTIALITY AND DISCLAIMER:

The information contained in the following offering memorandum is proprietary and strictly confidential. It is intended to bereviewed only by the party receiving it from NewGen Worldwide and it should not be made available to any other person or entitywithout the written consent of NewGen Worldwide.

By taking possession of and reviewing the information contained herein the recipient agrees to hold and treat all such informationin the strictest confidence. The recipient further agrees that recipient will not photocopy or duplicate any part of the offeringmemorandum. If you have no interest in the subject property, please promptly return this offering memorandum to NewGenWorldwide. This offering memorandum has been prepared to provide summary, unverified financial and physical information toprospective purchasers, and to establish only a preliminary level of interest in the subject property. The information containedherein is not a substitute for a thorough due diligence investigation. NewGen Worldwide has not made any investigation, andmakes no warranty or representation with respect to the income or expenses for the subject property, the future projected financialperformance of the property, the size and square footage of the property and improvements, the presence of absence ofcontaminating substances, PCBs or asbestos, the compliance with local, state and federal regulations, the physical condition ofthe improvements thereon, or financial condition or business prospects of any tenant, or any tenant’s plans or intentions tocontinue its occupancy of the subject property. The information contained in this offering memorandum has been obtained fromsources we believe reliable; however, NewGen Worldwide has not verified, and will not verify, any of the information containedherein, nor has NewGen Worldwide conducted any investigation regarding these matters and makes no warranty orrepresentation whatsoever regarding the accuracy or completeness of the information provided. All potential buyers must takeappropriate measures to verify all of the information set forth herein. Prospective buyers shall be responsible for their costs andexpenses of investigating the subject property.

PROPERTY SHOWINGS ARE BY APPOINTMENT ONLY.PLEASE CONTACT THE NEWGEN WORLDWIDE ADVISOR FOR MORE DETAILS.Copyright © 2016 NewGen Worldwide, LLC. All Rights Reserved.

Quality Inn ASU

| Executive Summ

ary

Executive Summary

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Offering Summary

Location Summary

Quality Inn ASU Executive Summary | 05

OFFERING SUMMARYADDRESS 1375 E University Dr Tempe AZ

85281

BUILDING SF 22,793

TOTAL ROOMS 52

LAND SF 39,640 SF

YEAR BUILT 1998

APN 132-59-057

FINANCIAL SUMMARYOFFERING PRICE $3,700,000

PRICE PER KEY $71,154

PRICE PSF $162.33

GROSS REV (IN-PLACE) $814,029

NOI (IN-PLACE) $244,200

CAP RATE (MARKET) 6.6 %

ADR (IN-PLACE) $43

ADR (MARKET) $53

REV PAR (IN-PLACE) $43

REV PAR (MARKET) $53

PROPOSED FINANCINGLOAN TYPE Fully Amortized

DOWN PAYMENT $740,000

LOAN AMOUNT $2,960,000

INTEREST RATE 4.00 %

ANNUAL DEBT SERVICE $187,490

LOAN TO VALUE 80 %

The Quality Inn at ASU is a 52 room, interior corridor hotel, located just 1 mile from ASU’s main campus and a block from ASU’s master plan expansion which includes major developments of multifamily, office towers, and athletic facilities. This deal presents operational upside as we go into the season, however this opportunity is really for the long term buyer.

With such a high barrier to entry market along the University corridor, this asset is perfect for a boutique conversion to capitalize on its great location and will attract guests who desire the originality that Marriott’s AC Hotels and Moxy have already brought to the market, but at a price point that’s more affordable to the common traveler.

Quality Inn ASU Location Summary | 06

Tempe is an inner suburb, located between the core city of Phoenix and the rest of the East Valley. Due to this as well as being the home of the main campus of Arizona State University, Tempe has a fairly dense, urbanized development pattern in the northern part of the city.

Arizona State University is the largest public university by enrollment in the U.S. It had approximately 82,060 students enrolled in 2014, including 66,309 undergraduate and 15,751 graduate students. The 2016 university ratings by U.S. News & World Report rank ASU No. 1 among the Most Innovative Schools in America. Tempe is also experiencing a dramatic change in its skyline with the development of Marina Heights, a $600 Million development and corporate headquarters for Farmers Insurance along with other mixed use office, retail, hotel and restaurant space along side Tempe Town Lake.

The Quality Inn ASU will also be in the middle of the Athletic Facilities District, a 330 acres of prime real estate located adjacent to ASU and Tempe Town Lake in the center of metropolitan Phoenix. Over the next 20 years it will be transformed to a world-class, mixed-use urban community combined with NCAA-quality athletic fields and facilities.

A variety of events attract people to Tempe like the P.F. Chang's Rock 'n' Roll Arizona Marathon & 1/2 Marathon, Tempe Marketplace, Tempe Town Lake, ASU football, the annual Cactus Bowl and Mill Avenue, a famous Arizona bar district containing several bars and restaurants that cater to the growing university crowd.

Quality Inn ASU

| Property Description

Property Description

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Property Features

Aerial Map

Parcel Map

Additional Maps

Amenities

Property Images

Quality Inn ASU Property Features | 11

Site DescriptionTOTAL ROOMS 52

BUILDING SF 22,793

LAND SF 39,640

LAND ACRES 0.91

YEAR BUILT 1998

# OF PARCELS 1

ZONING TYPE PCC-1, Tempe

LOCATION CLASS A

NUMBER OF STORIES 3

NUMBER OF BUILDINGS 1

NUMBER OF PARKING SPACES 75

PARKING RATIO 1.4 per room

TRAFFIC COUNTS 67182 - year 2015

NUMBER OF INGRESSES 1

NUMBER OF EGRESSES 1

SUBTERRANEAN PARKING No

ROOMS SOLD 52

ROOMS FOR SALE 52

NON SMOKING ROOMS 52

NEIGHBORING PROPERTIESNORTH APS

SOUTH Retail

EAST Multifamily

WEST Multifamily

MECHANICALHVAC PTAC

FIRE SPRINKLERS Yes

ELECTRICAL / POWER SRP

LIGHTING Fluorescent/LEDs

CONSTRUCTIONFOUNDATION Concrete

FRAMING Masonry

EXTERIOR Stucco

PARKING SURFACE Asphalt

ROOF Shingled

LANDSCAPING Varied

WINDOWS Dual Pane

ADA COMPLIANT Yes

CEILING HEIGHT 10'

ELEVATOR Yes

FIRE PROTECTION Yes

AMENITIESSPA No

POOL Yes

COMPLIMENTARY BREAKFAST Yes

ICE/VENDING MACHINES Yes

BUSINESS CENTER Yes

WIFI Yes

RESTAURANT Many Nearby

Quality Inn ASU

| On M

arket Comparables

On Market Comparables

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On Market Comparables Summary

On Market Comparables Charts

On Market Comparables Map

Quality Inn ASU On Market Comparables Summary | 13

Holiday Inn 12027 N 28th Dr Phoenix

AZ 85029

1 # OF KEYS 174

YEAR BUILT 1981

ASKING PRICE $9,500,000

Price/Key $0 - $103,175

LOW HIGH

Best Western 1615 E Northern Avenue

Phoenix AZ 85020

2 # OF KEYS 111

YEAR BUILT 1980


Price/Key $0 - $103,175

LOW HIGH

PRICE/KEY $54,507

PRICE/KEY $86,486

Quality Inn ASU On Market Comparables Summary | 14

Country Inn & Suites 6650 E Superstition Springs

Mesa AZ 85206

3# OF KEYS 126

YEAR BUILT 1998


Price/Key $0 - $103,175

LOW HIGH

Quality Inn ASU 1375 E University Dr

Tempe AZ

S# OF KEYS 52

YEAR BUILT 1998


PRICE/KEY $71,153

Price/Key $0 - $103,175

LOW HIGH

PRICE/KEY $103,175

Quality Inn ASU On Market Comparables Charts | 15

Quality Inn ASU On Market Comparables Map | 16

# Property Name Address City

S Quality Inn ASU 1375 E University Dr Tempe1 Holiday Inn 12027 N 28th Dr Phoenix2 Best Western 1615 E Northern Avenue Phoenix3 Country Inn & Suites 6650 E Superstition Springs Mesa

Quality Inn ASU

| Sale Comparables

Sale Comparables

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Sale Comparables Summary

Sale Comparables Charts

Sale Comparables Map

Quality Inn ASU Sale Comparables Summary | 18

Holiday Inn Express1031 E Apache Blvd

Tempe AZ 85281

1 # OF KEYS 72

YEAR BUILT 1999


PRICE/KEY $90,277

Price/Key $0 - $97,017

LOW HIGH

Country Inn & Suites808 N Scottsdale Rd Tempe

AZ 85281

2 # OF KEYS 83

YEAR BUILT 1997


Price/Key $0 - $97,017

LOW HIGH

PRICE/KEY $68,674

Quality Inn ASU Sale Comparables Summary | 19

Country Inn & Suites 4702 E University Dr

Phoenix AZ 85034

3 # OF KEYS 88

YEAR BUILT 1994


Price/Key $0 - $97,017

LOW HIGH

Quality Inn ASU 1375 E University Dr

Tempe AZ

S# OF KEYS 52

YEAR BUILT 1998


Price/Key $0 - $97,017

LOW HIGH

PRICE/KEY $71,154/Key

PRICE/KEY $97,017/Key

Quality Inn ASU Sale Comparables Charts | 20

Quality Inn ASU Sale Comparables Map | 21

# Property Name Address City

S Quality Inn ASU 1375 E University Dr Tempe1 Holiday Inn Express 1031 E Apache Blvd Tempe2 Country Inn & Suites 808 N Scottsdale Rd Tempe3 Country Inn & Suites 4702 E University Dr Phoenix

Quality Inn ASU

| Financial Analysis

Financial Analysis

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Income & Expense

Multiyear Cash Flow Assumptions

Multiyear Cash Flow Projections

Disposition Sensitivity Analysis

Quality Inn ASU Income Analysis | 23

INCOME CURRENT MARKETGross Revenue $814,029 $1,007,648Gross Potential Income $814,029 $1,007,648Effective Gross Income $814,029 $1,007,648Total Operating Expense $596,271 $736,989Net Operating Income $217,758 $270,659

Quality Inn ASU Expense Analysis | 24

EXPENSE CURRENT MARKET % of EGI(Current) % of EGI(Market)Room Department $82,379 $101,973 10.11% 10.11%Admin & General Deparment $151,165 $186,011 18.56% 18.45%Advertising & Sales $10,256 $12,696 1.25% 1.25%Repairs & Maintenance $27,595 $34,159 3.38% 3.38%Energy Costs $48,841 $60,458 5.99% 5.99%Telephone $895 $1,108 0.10% 0.10%Taxes $130,244 $161,223 15.99% 15.99%Payroll $144,896 $179,361 17.79% 17.79%Total Operating Expense $596,271 $736,989 73.24% 73.13%Expense Per Key $11,466.75 $14,172.87Expense Per SF $26.16 $32.33

Notes: Expenses are excluding financing charge

Quality Inn ASU Multiyear Cash Flow Assumptions | 25

GLOBALAnalysis Period 10 year(s)Commencement Date Nov. 1, 2016Consumer Price Index (growth rate) 2.50 %EXIT CAP RATE 8.00 %

REVENUE GROWTH RATESGross Revenue 12.00 %

EXPENSE GROWTH RATESRoom Department 2.00 %Admin & General Deparment 2.00 %Advertising & Sales 2.00 %Repairs & Maintenance 2.00 %Energy Costs 2.00 %Telephone 2.00 %Taxes 2.00 %Payroll 2.00 %

PROPOSED FINANCINGLoan Type Fully AmortizedDown Payment $740,000Loan Amount $2,960,000Interest Rate 4.00 %Annual Debt Service $187,490Loan to Value 80 %

Quality Inn ASU Cash Flow Analysis| 26

CASH FLOWCalendar Year CURRENT Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10Gross Potential RevenueGross Revenue $814,029 $1,007,648 $1,128,566 $1,263,994 $1,415,673 $1,585,554 $1,775,820 $1,988,918 $2,227,589 $2,494,899Gross Potential Income $814,029 $1,007,648 $1,128,566 $1,263,994 $1,415,673 $1,585,554 $1,775,820 $1,988,918 $2,227,589 $2,494,899Effective Gross Income $814,029 $1,007,648 $1,128,566 $1,263,994 $1,415,673 $1,585,554 $1,775,820 $1,988,918 $2,227,589 $2,494,899Operating ExpensesRoom Department $82,379 $101,973 $104,012 $106,093 $108,215 $110,379 $112,586 $114,838 $117,135 $119,478Admin & General Deparment $151,165 $186,011 $189,731 $193,526 $197,396 $201,344 $205,371 $209,479 $213,668 $217,942Advertising & Sales $10,256 $12,696 $12,950 $13,209 $13,473 $13,743 $14,017 $14,298 $14,584 $14,875Repairs & Maintenance $27,595 $34,159 $34,842 $35,539 $36,250 $36,975 $37,714 $38,469 $39,238 $40,023Energy Costs $48,841 $60,458 $61,667 $62,901 $64,159 $65,442 $66,751 $68,086 $69,447 $70,836Telephone $895 $1,108 $1,130 $1,153 $1,176 $1,199 $1,223 $1,248 $1,273 $1,298Taxes $130,244 $161,223 $164,447 $167,736 $171,091 $174,513 $178,003 $181,563 $185,195 $188,898Payroll $144,896 $179,361 $182,948 $186,607 $190,339 $194,146 $198,029 $201,990 $206,029 $210,150Total Operating Expense $596,271 $736,989 $751,729 $766,763 $782,099 $797,741 $813,695 $829,969 $846,569 $863,500Net Operating Income $217,758 $270,659 $376,837 $497,230 $633,574 $787,813 $962,125 $1,158,949 $1,381,020 $1,631,399Annual Debt Service $187,490 $187,490 $187,490 $187,490 $187,490 $187,490 $187,490 $187,490 $187,490 $187,490Cash Flow $30,268 $83,169 $189,347 $309,740 $446,084 $600,323 $774,635 $971,459 $1,193,530 $1,443,909

Effective Gross Income vs Operating Expenses Cash Flow

Quality Inn ASU Cash Flow Analysis| 27

Calendar Year CURRENT Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10Financial MetricsCash on Cash Return b/t 4.09 % 11.24 % 25.59 % 41.86 % 60.28 % 81.12 % 104.68 % 131.28 % 161.29 % 195.12 %CAP Rate 5.89 % 7.32 % 10.18 % 13.44 % 17.12 % 21.29 % 26.00 % 31.32 % 37.32 % 44.09 %Debt Coverage Ratio 1.16 1.44 2.01 2.65 3.38 4.20 5.13 6.18 7.37 8.70Operating Expense Ratio 73.24 % 73.13 % 66.60 % 60.66 % 55.24 % 50.31 % 45.82 % 41.72 % 38.00 % 34.61 %Breakeven Ratio 0.96 % 0.92 % 0.83 % 0.75 % 0.68 % 0.62 % 0.56 % 0.51 % 0.46 % 0.42 %Price / SF $162 $162 $162 $162 $162 $162 $162 $162 $162 $162Expense / SF $26.16 $32.33 $32.98 $33.64 $34.31 $34.99 $35.69 $36.41 $37.14 $37.88Income / SF $35.71 $44.20 $49.51 $55.45 $62.10 $69.56 $77.91 $87.26 $97.73 $109.45ADR $42.89 $53.09 $59.46 $66.60 $74.59 $83.54 $93.56 $104.79 $117.37 $131.45Rev Par $42.89 $53.09 $59.46 $66.60 $74.59 $83.54 $93.56 $104.79 $117.37 $131.45

Quality Inn ASU Disposition Sensitivity Analysis | 28

SENSITIVITY ANALYSIS 5 YEARSEXIT CAP RATE PROJECTED SALES

PRICESALES PRICE/KEY PROCEEDS AFTER

LOAN PAYOFFIRR

7.00% $9,051,061 $397 $6,417,421 62.71%7.25% $8,738,955 $383 $6,105,315 61.38%7.50% $8,447,657 $371 $5,814,017 60.09%7.75% $8,175,152 $359 $5,541,512 58.84%8.00% $7,919,678 $347 $5,286,038 57.64%8.25% $7,679,688 $337 $5,046,048 56.47%8.50% $7,453,815 $327 $4,820,175 55.33%8.75% $7,240,849 $318 $4,607,209 54.23%9.00% $7,039,714 $309 $4,406,074 53.16%

SENSITIVITY ANALYSIS 10 YEARSEXIT CAP RATE PROJECTED SALES

PRICESALES PRICE/KEY PROCEEDS AFTER

LOAN PAYOFFIRR

7.00% $23,305,704 $1,022 $20,962,440 51.29%7.25% $22,502,059 $987 $20,158,795 50.93%7.50% $21,751,990 $954 $19,408,727 50.59%7.75% $21,050,313 $924 $18,707,049 50.26%8.00% $20,392,491 $895 $18,049,227 49.95%8.25% $19,774,537 $868 $17,431,273 49.65%8.50% $19,192,933 $842 $16,849,669 49.36%8.75% $18,644,563 $818 $16,301,299 49.08%9.00% $18,126,659 $795 $15,783,395 48.81%

Quality Inn ASU

| Additional Information

Additional Information

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STR # 27386 / Created September 17, 2016

Monthly STAR Report : Quality Inn @ ASU Tempe

Table Of Contents 1

Monthly Performance at a Glance 2

STAR Summary 3

Competitive Set Report 4

Response Report 5

Day of Week & Weekday/Weekend 6

Daily Data for the Month 7

Help 8

735 East Main Street, Hendersonville, TN 37075 USA Blue Fin Building, 110 Southwark Street, London SE1 0TAT : +1 615 824 8664 T : +44 (0)20 7922 [email protected] www.str.com [email protected] www.str.com

The STR STAR Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR STAR Report, in whole or part, without written permission is prohibited and subject to legal action. If you have received this report and are NOT a subscriber to the STR STAR report, please contact us immediately. Source: 2016 STR, Inc. / STR Global, Ltd. trading as “STR”.

Currency: US Dollar / Competitive Set Data Excludes Subject Property

For the Month of: August 2016

Tab 2 - Monthly Performance at a Glance - My Property vs. Competitive Set

My Prop Comp Set Index (MPI) My Prop Comp Set Index (ARI) My Prop Comp Set Index (RGI)

Current Month 37.9 56.3 67.2 64.43 67.95 94.8 24.41 38.28 63.8

Year To Date 52.6 67.8 77.6 84.37 84.99 99.3 44.35 57.59 77.0

Running 3 Month 32.0 52.1 61.5 61.30 62.34 98.3 19.63 32.46 60.5

Running 12 Month 48.7 65.7 74.1 80.98 80.83 100.2 39.43 53.09 74.3

My Prop Comp Set Index (MPI) My Prop Comp Set Index (ARI) My Prop Comp Set Index (RGI)

Current Month -20.3 -9.9 -11.5 1.2 5.7 -4.2 -19.3 -4.8 -15.3

Year To Date -3.6 3.1 -6.5 6.9 9.4 -2.3 3.0 12.8 -8.7

Running 3 Month -8.7 -9.2 0.6 0.9 5.5 -4.4 -7.9 -4.2 -3.9

Running 12 Month -3.2 4.3 -7.3 7.6 10.4 -2.6 4.1 15.2 -9.7

August 2016 vs. 2015 Percent Change (%)

Occupancy (%)


ADR RevPAROccupancy

ADR RevPAR

Quality Inn @ ASU Tempe 1375 E University Dr Tempe, AZ 85281-8463 Phone: (480) 774-2500

STR # 27386 ChainID: AZ213 MgtCo: Tristar Management Company Owner: Tristar Management Company

For the Month of: August 2016 Date Created: September 17, 2016 Monthly Competitive Set Data Excludes Subject Property

August 2016

Tab 3 - STAR Summary - My Property vs. Comp Set and Industry Segments

37.9 -20.3 52.6 -3.6 32.0 -8.7 48.7 -3.2 -3.2 0.4 -1.1 0.3

56.0 2.7 69.2 2.5 57.9 4.1 67.0 2.7 1.7 0.7 1.2 0.7

51.0 5.4 65.3 2.6 52.6 4.5 63.5 4.1 0.9 -0.5 0.9 -1.1

62.4 4.5 71.1 2.4 60.6 4.7 69.6 3.7 2.8 -2.0 2.8 -2.1

59.3 8.2 69.8 4.9 57.5 7.4 68.5 7.7 12.9 3.4 10.5 2.6

56.3 -9.9 67.8 3.1 52.1 -9.2 65.7 4.3 0.0 -17.7 0.0 -20.5

64.43 1.2 84.37 6.9 61.30 0.9 80.98 7.6 -22.8 -3.2 -9.7 -3.0

81.89 3.4 126.20 0.2 84.82 2.5 121.04 0.7 4.4 3.2 5.3 3.4

61.83 0.4 89.14 -0.3 64.18 2.5 84.24 0.3 6.3 2.1 5.5 2.9

76.53 5.0 104.31 0.9 75.09 3.3 100.39 1.8 7.4 0.3 7.7 1.6

64.79 4.6 89.04 1.5 65.13 5.0 83.83 1.3 22.2 8.4 18.6 10.5

67.95 5.7 84.99 9.4 62.34 5.5 80.83 10.4 -9.9 -15.2 -9.2 -17.1

24.41 -19.3 44.35 3.0 19.63 -7.9 39.43 4.1 -21.9 3.4 -8.9 4.4

45.86 6.1 87.38 2.7 49.08 6.7 81.04 3.4 7.9 3.4 8.0 4.2

31.56 5.7 58.18 2.3 33.79 7.2 53.51 4.4 6.7 1.8 8.1 3.3

47.75 9.7 74.13 3.3 45.48 8.2 69.86 5.6 12.7 1.2 11.2 3.4

38.43 13.3 62.12 6.5 37.47 12.7 57.39 9.1 27.8 10.0 24.5 11.9

38.28 -4.8 57.59 12.8 32.46 -4.2 53.09 15.2 -4.8 -7.2 -4.2 -8.5

Rooms Rooms

62886 53622 Properties

6381 5222 13

5795 5718

2140 2140

288 288


% ChgRunning 12

Month

RevPAR

Current Month

% Chg Year to Date % ChgRunning 3

Month

355

98.7

85.3

Running 3 Month

% ChgRunning 12

Month% Chg

Census/Sample - Properties & Rooms

% Chg

Census

Current Month

Quality Inn @ ASU Tempe

Occupancy (%)


Year to Date % Chg

% Chg Year to Date

See Help page for pipeline definitions.

Under ConstructionProperties

4

18

Planning

81.8

Rooms

42

53

100.0

100.0

Sample %

4

454

45

18

Properties

Sample

63

% ChgCurrent Month

% Chg

% Chg

Average Daily Rate

Running 3 Month

% ChgRunning 12

Month

Supply

Demand

Month % Chg

Month % Chg

YTD % ChgRun 3 Mon %

ChgRun 12 Mon

% Chg

Market: Phoenix, AZ

Revenue

Pipeline

Month % Chg

YTD % ChgRun 3 Mon %

ChgRun 12 Mon

% Chg

4131291674

Rooms Properties Rooms

Competitive Set: Competitors

Tract Scale: Midscale Chains

Tract: Tempe, AZ

Market Class: Midscale Class

Market: Phoenix, AZ



Tract: Tempe, AZ


Market: Phoenix, AZ




Tract: Tempe, AZ


Market: Phoenix, AZ






Tract: Tempe, AZ


Market: Phoenix, AZ

YTD % ChgRun 12 Mon

% ChgRun 3 Mon %

Chg

Tab 4 - Competitive Set Report

Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 2014 2015 2016 2014 2015 2016 2014 2015 2016

My Property 91.6 49.1 48.7 26.6 30.8 47.5 39.9 51.1 44.3 28.7 49.7 76.6 91.0 56.9 50.6 31.9 26.4 37.9 48.3 54.5 52.6 32.7 35.1 32.0 44.7 50.3 48.7

Competitive Set 86.4 62.9 56.5 55.9 53.5 62.5 57.4 76.1 61.6 51.0 74.2 86.3 92.2 69.4 65.3 50.4 49.4 56.3 58.1 65.7 67.8 48.3 57.3 52.1 53.9 63.0 65.7

Index (MPI) 106.0 78.1 86.2 47.6 57.5 76.0 69.6 67.1 71.9 56.2 67.0 88.8 98.7 82.1 77.6 63.3 53.5 67.2 83.1 83.0 77.6 67.5 61.2 61.5 82.9 79.9 74.1

Rank 4 of 6 5 of 6 5 of 6 5 of 5 5 of 5 5 of 5 5 of 5 4 of 4 4 of 4 5 of 5 5 of 5 5 of 5 4 of 5 5 of 5 5 of 5 5 of 5 5 of 5 4 of 5 6 of 6 5 of 6 5 of 5 6 of 6 5 of 5 5 of 5 6 of 6 5 of 6 5 of 5

% Chg

My Property 3.3 -11.9 15.8 -2.4 25.9 2.1 -3.3 13.8 -8.5 -14.3 -17.7 -8.1 -0.6 15.9 4.0 20.0 -14.1 -20.3 10.6 13.0 -3.6 -1.9 7.4 -8.7 15.5 12.6 -3.2

Competitive Set 1.7 8.1 14.1 50.4 14.1 3.1 10.1 22.7 -4.6 -3.7 17.9 8.0 6.7 10.3 15.6 -9.8 -7.7 -9.9 13.7 13.2 3.1 18.3 18.6 -9.2 9.9 16.7 4.3

Index (MPI) 1.6 -18.4 1.5 -35.1 10.4 -1.0 -12.1 -7.2 -4.1 -11.0 -30.2 -14.9 -6.8 5.1 -10.0 33.0 -6.9 -11.5 -2.8 -0.1 -6.5 -17.1 -9.4 0.6 5.1 -3.6 -7.3



My Property 94.57 73.67 64.87 60.95 56.18 63.66 64.37 71.73 79.15 73.85 93.47 93.90 105.72 80.62 70.44 60.49 57.91 64.43 73.68 78.95 84.37 58.69 60.78 61.30 70.72 75.28 80.98

Competitive Set 103.33 68.97 64.63 55.71 56.38 64.30 67.14 73.74 76.79 67.72 85.42 93.74 121.34 86.45 74.79 60.86 57.41 67.95 71.99 77.67 84.99 54.53 59.07 62.34 70.26 73.21 80.83

Index (ARI) 91.5 106.8 100.4 109.4 99.7 99.0 95.9 97.3 103.1 109.1 109.4 100.2 87.1 93.3 94.2 99.4 100.9 94.8 102.3 101.7 99.3 107.6 102.9 98.3 100.6 102.8 100.2


% Chg

My Property 2.3 0.6 -0.4 6.7 0.2 4.3 11.8 10.3 5.3 16.3 0.9 8.9 11.8 9.4 8.6 -0.7 3.1 1.2 4.7 7.2 6.9 8.8 3.6 0.9 3.3 6.5 7.6

Competitive Set 4.0 -6.6 0.5 -2.1 13.2 13.2 16.9 12.4 9.5 10.0 -4.2 7.7 17.4 25.3 15.7 9.3 1.8 5.7 -0.7 7.9 9.4 -0.3 8.3 5.5 1.2 4.2 10.4

Index (ARI) -1.7 7.7 -0.8 9.0 -11.4 -7.9 -4.4 -1.9 -3.9 5.7 5.3 1.0 -4.8 -12.7 -6.2 -9.2 1.2 -4.2 5.4 -0.7 -2.3 9.1 -4.4 -4.4 2.1 2.2 -2.6



My Property 86.59 36.17 31.56 16.21 17.29 30.25 25.71 36.66 35.06 21.17 46.44 71.92 96.21 45.89 35.66 19.31 15.30 24.41 35.55 43.07 44.35 19.16 21.30 19.63 31.62 37.89 39.43

Competitive Set 89.30 43.38 36.49 31.14 30.15 40.21 38.52 56.15 47.28 34.54 63.39 80.85 111.86 59.95 48.80 30.70 28.33 38.28 41.82 51.07 57.59 26.36 33.86 32.46 37.89 46.09 53.09

Index (RGI) 97.0 83.4 86.5 52.1 57.3 75.2 66.7 65.3 74.2 61.3 73.3 89.0 86.0 76.5 73.1 62.9 54.0 63.8 85.0 84.3 77.0 72.7 62.9 60.5 83.5 82.2 74.3


% Chg

My Property 5.7 -11.3 15.4 4.2 26.2 6.5 8.1 25.6 -3.6 -0.3 -16.9 0.1 11.1 26.9 13.0 19.1 -11.5 -19.3 15.8 21.1 3.0 6.8 11.2 -7.9 19.3 19.8 4.1

Competitive Set 5.8 1.0 14.6 47.3 29.1 16.8 28.6 37.9 4.5 6.0 13.0 16.4 25.3 38.2 33.7 -1.4 -6.0 -4.8 13.0 22.1 12.8 18.0 28.4 -4.2 11.2 21.6 15.2

Index (RGI) -0.1 -12.1 0.7 -29.2 -2.2 -8.9 -15.9 -9.0 -7.8 -6.0 -26.5 -14.0 -11.3 -8.2 -15.5 20.8 -5.8 -15.3 2.5 -0.8 -8.7 -9.5 -13.4 -3.9 7.3 -1.5 -9.7


Exchange Rate

2015

2015

2016

2016

2016



Running 12 Month

Running 12 Month

RevPAR

Running 3 Month

Running 3 Month

Year To DateADR

Year To Date



Occupancy (%)Running 3 MonthYear To Date Running 12 Month2015

Monthly Indexes

43

53

63

73

83

93

103

113

Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug

Occupancy Index (MPI) ADR Index (ARI) RevPAR Index (RGI) 100 %

RevPAR Percent Change

-13

-8

-3

2

7

12

17

Year to Date Running 3 Month Running 12 Month

My Property Competitive Set

Tab 5 - Response Report

This Year

Last Year

STR# Name City, State Zip Phone Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

27386 Quality Inn @ ASU Tempe Tempe, AZ 85281-8463 (480) 774-2500 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

10367 Closed - Days Inn Phoenix Tempe ASU Tempe, AZ 85281-5823 ● ● ● ● ● ● ● ● ●

18811 Super 8 Tempe ASU Phoenix Area Tempe, AZ 85281-5820 (480) 967-8891 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

33549 Best Western Inn Of Tempe Tempe, AZ 85281-2027 (480) 784-2233 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

36405 Motel 6 Tempe ASU Tempe, AZ 85281-6075 (480) 736-1700 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

38751 Holiday Inn Express & Suites Phoenix Tempe UniversityTempe, AZ 85281-5819 (480) 966-7202 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Data received:

○ = Monthly Only

● = Monthly & Daily

2014 2015 2016

0

For the Month of: August 2016 Date Created: September 17, 2016



19650655

199908

340

58 199712

24

31

52 199805

27 28

30

Rooms

197412

27

20

25

18

313028

21

7

14

SatMon

26

1916

24

17

Tue

9

Fri

August 2016 (This Year)

654321

Sun ThuWed

10 11 12 413

15

26

32 5

18

29

12

8

22

15

23

10 11

25

171623

August 2015 (Last Year)Sun Mon Tue Wed Thu Fri Sat

1

6 7 8

13

29

22

72

Open Date

14

20 21

103 199709

19

9


Tab 6 - Day of Week and Weekday/Weekend ReportQuality Inn @ ASU Tempe 1375 E University Dr Tempe, AZ 85281-8463 Phone: (480) 774-2500



Day of Week Time Period % Chg % Chg % Chg % Chg % Chg % Chg % Chg % Chg % Chg

Sunday Current Month 31.7 -34.5 51.2 -12.1 62.0 -25.5 64.77 2.2 70.90 12.1 91.4 -8.9 20.55 -33.1 36.30 -1.5 56.6 -32.1

Year To Date 40.6 -15.3 57.8 3.0 70.3 -17.8 81.50 2.4 79.24 5.2 102.8 -2.7 33.09 -13.4 45.77 8.3 72.3 -20.0

Running 3 Month 23.7 -25.6 46.5 -7.5 50.9 -19.5 61.13 0.1 60.43 3.5 101.2 -3.3 14.47 -25.5 28.11 -4.3 51.5 -22.2

Running 12 Month 37.5 -14.8 57.2 6.5 65.6 -20.0 77.76 2.9 75.80 6.3 102.6 -3.2 29.16 -12.3 43.33 13.2 67.3 -22.5

Monday Current Month 30.8 -27.9 58.4 -5.3 52.6 -23.9 74.92 14.9 67.54 10.1 110.9 4.4 23.05 -17.2 39.48 4.3 58.4 -20.5

Year To Date 44.6 -10.2 63.9 5.8 69.9 -15.1 84.36 12.1 82.74 12.6 102.0 -0.4 37.65 0.7 52.86 19.1 71.2 -15.5

Running 3 Month 23.2 -27.4 51.7 -7.3 44.9 -21.7 64.82 4.1 63.74 9.7 101.7 -5.1 15.06 -24.4 32.98 1.7 45.7 -25.7

Running 12 Month 39.6 -10.4 60.9 6.8 64.9 -16.1 80.68 11.6 78.89 12.7 102.3 -1.0 31.94 -0.1 48.08 20.3 66.4 -17.0

Tuesday Current Month 33.1 -24.4 58.9 -11.0 56.2 -15.0 62.40 2.8 66.69 1.5 93.6 1.3 20.64 -22.3 39.26 -9.7 52.6 -13.9

Year To Date 51.5 0.1 67.8 3.1 76.0 -2.9 81.28 8.7 84.14 11.5 96.6 -2.5 41.85 8.9 57.02 15.0 73.4 -5.3

Running 3 Month 29.6 -9.1 52.7 -9.4 56.1 0.3 60.32 -0.1 63.49 5.9 95.0 -5.7 17.85 -9.2 33.49 -4.0 53.3 -5.4

Running 12 Month 44.9 -2.6 64.2 4.6 70.0 -6.9 78.41 10.5 80.19 12.3 97.8 -1.6 35.21 7.6 51.45 17.5 68.4 -8.4

Wednesday Current Month 40.8 -17.7 57.5 -5.0 70.8 -13.3 60.16 1.7 67.15 6.5 89.6 -4.5 24.53 -16.3 38.64 1.1 63.5 -17.2

Year To Date 54.2 -1.5 69.4 5.8 78.2 -6.9 77.68 8.1 84.69 10.7 91.7 -2.4 42.13 6.5 58.74 17.1 71.7 -9.1

Running 3 Month 35.4 2.8 53.1 -4.8 66.7 8.0 59.45 1.5 63.75 8.5 93.3 -6.4 21.07 4.4 33.86 3.3 62.2 1.0

Running 12 Month 48.5 -3.1 65.5 4.9 74.0 -7.7 74.57 7.5 80.57 11.6 92.5 -3.6 36.15 4.2 52.79 17.1 68.5 -11.0

Thursday Current Month 40.4 -11.6 56.1 -7.7 71.9 -4.2 54.58 -15.1 65.10 2.2 83.8 -16.9 22.04 -24.9 36.55 -5.7 60.3 -20.3

Year To Date 56.5 -0.2 70.9 4.9 79.7 -4.9 80.83 6.5 86.06 11.4 93.9 -4.4 45.67 6.3 60.98 16.9 74.9 -9.1

Running 3 Month 35.1 4.4 52.4 -10.1 66.9 16.2 55.12 -9.0 61.42 5.4 89.7 -13.7 19.33 -5.0 32.17 -5.3 60.1 0.3

Running 12 Month 51.8 -0.9 67.8 5.5 76.4 -6.0 77.93 8.7 80.95 10.9 96.3 -1.9 40.37 7.8 54.91 17.0 73.5 -7.9

Friday Current Month 44.2 -11.5 54.8 -14.2 80.8 3.1 66.86 0.6 67.29 -0.7 99.4 1.3 29.57 -11.0 36.84 -14.8 80.3 4.4

Year To Date 61.0 -0.7 73.5 1.1 83.0 -1.8 90.25 5.1 88.55 7.7 101.9 -2.5 55.04 4.3 65.07 8.9 84.6 -4.2

Running 3 Month 38.3 -0.4 54.0 -11.3 70.9 12.2 63.83 5.7 60.34 1.4 105.8 4.3 24.45 5.3 32.61 -10.0 75.0 17.0

Running 12 Month 58.9 0.0 72.6 2.7 81.1 -2.6 86.60 6.9 84.10 9.7 103.0 -2.6 50.98 6.9 61.03 12.7 83.5 -5.2

Saturday Current Month 44.7 -14.5 56.0 -16.0 79.9 1.7 70.19 7.1 71.97 9.9 97.5 -2.5 31.38 -8.4 40.28 -7.7 77.9 -0.8

Year To Date 59.4 -0.7 71.3 -1.3 83.3 0.5 92.35 5.8 88.02 7.7 104.9 -1.7 54.85 5.0 62.77 6.3 87.4 -1.2

Running 3 Month 37.9 -11.4 53.8 -13.3 70.4 2.2 65.20 5.3 62.94 4.3 103.6 1.0 24.69 -6.7 33.87 -9.6 72.9 3.2

Running 12 Month 59.8 4.7 71.7 0.5 83.4 4.2 87.66 5.0 83.88 9.7 104.5 -4.3 52.39 9.9 60.10 10.2 87.2 -0.3

Weekday Current Month 35.5 -22.8 56.7 -7.7 62.6 -16.4 62.56 -0.1 67.37 6.4 92.9 -6.1 22.20 -22.9 38.19 -1.8 58.1 -21.5

(Sun-Thu) Year To Date 49.5 -5.1 65.9 4.6 75.1 -9.2 80.96 7.4 83.52 10.4 96.9 -2.7 40.06 1.9 55.04 15.4 72.8 -11.7

Running 3 Month 29.6 -10.0 51.3 -7.8 57.6 -2.4 59.65 -1.5 62.63 6.7 95.2 -7.7 17.65 -11.4 32.15 -1.6 54.9 -9.9

Running 12 Month 44.5 -5.9 63.1 5.7 70.5 -11.0 77.73 8.1 79.39 10.8 97.9 -2.5 34.58 1.7 50.13 17.1 69.0 -13.2

Weekend Current Month 44.5 -13.3 55.4 -15.3 80.3 2.4 68.53 4.0 69.66 4.8 98.4 -0.8 30.48 -9.8 38.56 -11.2 79.0 1.6

(Fri-Sat) Year To Date 60.2 -0.7 72.4 -0.1 83.1 -0.6 91.28 5.4 88.29 7.7 103.4 -2.1 54.95 4.7 63.92 7.6 86.0 -2.7

Running 3 Month 38.1 -6.2 53.9 -12.3 70.6 7.0 64.51 5.4 61.64 2.8 104.7 2.5 24.57 -1.1 33.24 -9.8 73.9 9.7

Running 12 Month 59.3 2.3 72.1 1.6 82.3 0.7 87.13 5.9 83.99 9.7 103.7 -3.4 51.68 8.4 60.56 11.5 85.3 -2.8

Total Current Month 37.9 -20.3 56.3 -9.9 67.2 -11.5 64.43 1.2 67.95 5.7 94.8 -4.2 24.41 -19.3 38.28 -4.8 63.8 -15.3

Year To Date 52.6 -3.6 67.8 3.1 77.6 -6.5 84.37 6.9 84.99 9.4 99.3 -2.3 44.35 3.0 57.59 12.8 77.0 -8.7

Running 3 Month 32.0 -8.7 52.1 -9.2 61.5 0.6 61.30 0.9 62.34 5.5 98.3 -4.4 19.63 -7.9 32.46 -4.2 60.5 -3.9

Running 12 Month 48.7 -3.2 65.7 4.3 74.1 -7.3 80.98 7.6 80.83 10.4 100.2 -2.6 39.43 4.1 53.09 15.2 74.3 -9.7

Weekday/Weekend

My Property Competitive Set

Occupancy (%) Average Daily Rate RevPAR

My Property Competitive Set Index (MPI)


My Property Index (RGI)Competitive Set Index (ARI)

Current Month Occupancy

26

36

46

56

Sunday Monday Tuesday Wednesday Thursday Friday Saturday Weekday Weekend

My Property

Competitive Set

Current Month ADR

50556065707580

Sunday Monday Tuesday Wednesday Thursday Friday Saturday Weekday Weekend

Tab 7 - Daily Data for the Month

Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We

August1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

My Property 21.2 28.8 48.1 42.3 50.0 36.5 36.5 46.2 63.5 71.2 67.3 63.5 88.5 63.5 42.3 36.5 38.5 30.8 34.6 30.8 13.5 17.3 21.2 21.2 28.8 23.1 13.5 13.5 19.2 25.0

Competitive Set 58.3 61.5 62.8 59.0 59.0 60.4 59.4 74.0 77.8 75.7 75.0 81.9 85.4 75.3 73.6 60.4 55.9 47.2 42.7 44.8 39.2 42.0 49.3 49.7 43.4 35.4 33.3 30.9 44.4 45.5 43.8

Index (MPI) 36.3 46.9 76.5 71.7 84.7 60.5 61.5 62.4 81.6 94.0 89.7 77.4 103.6 84.2 57.5 60.5 68.8 65.2 81.1 68.7 34.3 35.1 42.6 48.7 81.4 69.2 43.6 30.3 42.3 57.1

% Chg

My Property -35.3 7.1 0.0 0.0 23.8 -36.7 -48.6 -27.3 -21.4 -7.5 -12.5 -36.5 -8.0 -25.0 -24.1 -9.5 -13.0 -30.4 5.9 -11.1 -41.7 -35.7 -26.7 10.0 7.1 -42.9 -50.0 -58.8 -44.4 -27.8

Competitive Set 0.0 0.6 0.6 -2.3 -8.6 -22.3 -24.7 -10.1 -8.9 -8.4 -11.8 -12.9 -7.2 -9.6 3.4 -9.8 0.6 -13.9 -22.2 -11.6 -17.5 -14.2 -3.4 19.2 0.8 -15.0 -17.9 -13.6 -7.2 -3.0 -2.3

Index (MPI) -35.3 6.5 -0.6 2.4 35.5 -18.5 -31.8 -19.1 -13.7 1.0 -0.8 -27.1 -0.9 -17.1 -26.6 0.4 -13.6 -19.2 36.0 0.6 -29.3 -33.5 -38.5 9.1 26.1 -30.4 -42.1 -55.6 -42.7 -26.1

August1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

My Property 63.71 65.18 56.85 54.40 58.13 59.63 59.66 80.24 60.88 62.37 57.43 75.85 80.13 70.55 71.74 64.05 60.88 50.01 68.64 61.77 55.85 64.55 61.35 52.54 60.09 60.02 60.31 84.31 58.17 58.11

Competitive Set 61.29 62.25 64.44 61.03 61.45 62.60 60.12 70.28 68.82 74.61 73.36 81.97 89.38 89.01 77.13 74.03 69.22 64.66 59.14 61.51 58.62 58.61 59.92 59.11 56.93 52.96 58.53 63.18 63.88 66.77 64.76

Index (ARI) 103.9 104.7 88.2 89.1 94.6 95.3 99.2 114.2 88.5 83.6 78.3 92.5 89.6 79.3 93.0 86.5 88.0 77.3 116.1 100.4 95.3 107.7 103.8 92.3 113.5 102.5 95.5 132.0 87.1 89.7

% Chg

My Property 5.0 22.4 3.1 -11.9 5.0 -11.2 -10.1 20.1 -2.6 4.7 -14.6 2.4 17.6 9.0 1.4 6.2 1.1 -19.4 7.3 -0.3 -10.3 1.9 -2.9 -16.6 4.0 -1.0 8.8 43.7 -7.4 -7.2

Competitive Set 8.0 4.1 11.6 10.4 8.1 7.6 2.3 17.3 -1.8 5.0 -5.8 -7.0 4.7 12.2 7.7 5.6 11.5 13.8 9.5 10.2 7.3 0.2 0.0 4.5 0.9 -6.6 4.1 12.7 12.0 9.3 10.7

Index (ARI) -2.8 17.6 -7.6 -20.2 -2.8 -17.5 -12.2 2.4 -0.8 -0.3 -9.3 10.1 12.3 -2.8 -5.8 0.6 -9.3 -29.2 -2.0 -9.5 -16.4 1.9 -7.0 -17.3 11.4 -5.0 -3.4 28.3 -15.3 -16.2

August1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

My Property 13.48 18.80 27.33 23.01 29.06 21.79 21.80 37.03 38.63 44.38 38.66 48.13 70.88 44.77 30.35 23.40 23.42 15.39 23.76 19.01 7.52 11.17 12.98 11.11 17.34 13.85 8.12 11.35 11.19 14.53

Competitive Set 35.75 38.26 40.50 36.02 36.28 37.82 35.69 51.98 53.52 56.48 55.02 67.17 76.35 67.07 56.77 44.73 38.70 30.53 25.26 27.55 23.00 24.62 29.54 29.35 24.71 18.76 19.51 19.52 28.39 30.37 28.33

Index (RGI) 37.7 49.1 67.5 63.9 80.1 57.6 61.1 71.2 72.2 78.6 70.3 71.7 92.8 66.8 53.5 52.3 60.5 50.4 94.1 69.0 32.7 37.8 44.2 45.0 92.4 71.0 41.6 40.0 36.8 51.3

% Chg

My Property -32.1 31.2 3.1 -11.9 30.0 -43.8 -53.9 -12.7 -23.5 -3.1 -25.3 -35.0 8.2 -18.3 -23.1 -3.9 -12.1 -44.0 13.6 -11.3 -47.7 -34.5 -28.8 -8.2 11.5 -43.5 -45.6 -40.8 -48.6 -33.0

Competitive Set 8.0 4.7 12.3 7.9 -1.2 -16.4 -22.9 5.4 -10.6 -3.8 -17.0 -19.0 -2.8 1.4 11.4 -4.8 12.2 -2.1 -14.8 -2.6 -11.5 -14.1 -3.4 24.5 1.7 -20.6 -14.6 -2.6 3.9 6.1 8.2

Index (RGI) -37.1 25.3 -8.1 -18.3 31.6 -32.7 -40.1 -17.2 -14.4 0.7 -10.0 -19.8 11.3 -19.4 -30.9 1.0 -21.7 -42.8 33.4 -8.9 -40.9 -32.2 -42.8 -9.8 40.4 -33.8 -44.1 -43.1 -51.5 -38.0


ADR


RevPAR

For the Month of: August 2016 Date Created: September 17, 2016 Daily Competitive Set Data Excludes Subject Property


Occupancy (%)

Daily Indexes for the Month of August

25

45

65

85

105

125

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Occupancy Index (MPI) ADR Index (ARI) RevPAR Index (RGI) 100 %

Tab 8 - Help

Definitions

ADR (Average Daily Rate) - Room revenue divided by rooms sold, displayed as the average rental rate for a single room.

Competitive (Comp) Set - A peer group of competitive hotels selected by hotel management to benchmark the subject property’s performance.

Contract - Rooms sold/revenue from bookings sold at rates stipulated by contracts including airline crews and permanent guests.

Exchange Rate - The factor used to convert revenue from US Dollars to the local currency. Reports display the monthly exchange rates (the rate on the last day of the month) and the daily exchange rates on the Daily by Month pages. STR obtains exchange rate data from Oanda.com. Any aggregated number in the report (YTD, Running 3 month, Running 12 month) uses the exchange rate of each relative month when calculating the data.

Fiscal Year To Date (YTD) - Custom fiscal year as specified by individual hotel or hotel group, if a non-calendar Fiscal Year to Date calculation is more applicable (e.g. July – June) to coincide with hotel/hotel groups operations and financial reporting.

Food & Beverage Revenue (F&B) - Revenue derived from food and beverage sales.

Group - Rooms sold/revenue from bookings sold simultaneously in blocks of ten (10) or more.

Index (Occupancy, ADR, RevPar) - Property performance divided by competitive set performance multiplied by 100. Internationally, indexes are also referred to as MPI – Market Penetration Index (Occupancy Index),

ARI – Average Rate Index (ADR Index), and RGI – Revenue/RevPAR Generation Index (RevPAR Index).

Market Class - Class is an industry categorization which includes chain-affiliated and independent hotels. The class for a chain-affiliated hotel is the same as its chain scale. An independent hotel is assigned a class based on its ADR, relative to that of the chain hotels in their geographic proximity. There are six (6) class groups: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale and Economy.

Market Class Combined (or Collapsed) – If a single class segment is insufficient for reporting, classes are combined. There are three combined class segments: Luxury and Upper Upscale, Upscale and Upper Midscale, and Midscale and Economy.

Market Scale - Hotels located in the subject property’s market and classified in the subject property’s STR chain scale segment. There are seven (7) scale groups; Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, Economy and Independent.

Market Scale (Collapsed) – Hotels located in the subject property’s market and classified in the subject property’s STR chain scale segment. There are two (2) market scale (collapsed) groups; Upscale (includes Luxury, Upper Upscale, Upscale, Independent) and Midscale/Economy (includes Upper Midscale, Midscale and Economy).

MTD (Month to Date) - If a month ends during the current week, the MTD number would represent the month that ended.

Occupancy - Rooms sold divided by rooms available multiplied by 100. Occupancy is always displayed as a percentage of rooms occupied.

Other Revenue - All hotel revenue other than room and food and beverage revenue.

Percent Change (% Chg) - Amount of growth – up, down or flat – this period versus same period last year (day, week, running 28 days, running month-to-date). Calculated as ((TY-LY)/LY)*100.

Percent Change Rank (Occupancy, ADR, RevPar) - The percent change for the property is compared to the percent change of each hotel in the comp set.

Rank (Occupancy, ADR, RevPar) - Property performance ranked versus hotels in the competitive set (e.g. a “3 of 6” ADR ranking means the subject hotel’s absolute ADR is third highest of the six competitors).

RevPAR (Revenue per Available Room) - Room revenue divided by rooms available

Room Revenue - Revenue derived from guestroom rental.

Segmented Data - Rooms sold and revenue data broken down by Transient, Group, and Contract.

Tract Scale – Hotels located in the subject property’s tract and classified in the subject property’s STR chain scale segment. There are four (4) tract scale groups; Upscale (includes Luxury, Upper Upscale, Upscale), Midscale (includes Upper Midscale and Midscale), Economy and Independent.

Transient - Rooms sold/revenue from guests with reservations at Rack, Corporate, Corporate Negotiated, Package, Government or foreign traveler rates.

Planning - The project will go out for bids, construction will start within 4 months, or an architect/engineer has been selected for the project and plans are underway.

Under Construction - Ground has been broken or the owner is finalizing bids on the prime (general) contract.

FAQ

How is my hotel performing versus competition?The monthly STAR report provides timely occupancy, average room rate, revenue per available room benchmarking of your hotel’s performance versus your own selected competitors and an STR defined industry segment.

Is my hotel’s data included in the competitive numbers?It depends on your preference. Check the summary page to see if your hotel’s data is included or excluded in the competitive set numbers.

How does STR determine currency and exchange rates?Currency is user-defined and is displayed at the top of the report. STR obtains exchange rate data from Oanda.com.

How are percentage changes computed?Hotel and competitive performance changes are measured against same period prior year.

Why do my percentage change numbers have such a large range?The data for this year vs. the same period last year may vary greatly. Consider if you sold 2294 rooms this year vs. 743 last year, the percent change would be 208.7% ((2294-743)/743)*100.

What is an index?An index is an easy way to compare your hotel’s performance versus competition. An index of 100 or higher means your hotel’s absolute performance is the same or better than competition.

What does the “Rank” information mean?Your hotel’s performance is ranked against the other properties in your competitive set. If your hotel’s RevPAR rank is “2 of 6”, that means your hotel’s RevPAR was second highest of the six hotels in your competitive set.

What does “running 28 days” mean?The most recent 28 days historical performance. The running 28 day numbers are based on the most current 28-day period, ending with the last day included in the weekly report.

What does “run MTD” mean?Running month-to-date. The MTD numbers are based on a calendar month and include all days of the same month, through the most recent calendar day included in the report. If the most recent week’s reporting includes data in two calendar months, the MTD numbers only include data from the recently ended month.

What if there are blanks in my competitive set numbers?Your competitive set did not include sufficient data for reporting. A minimum of three (3) hotels excluding the subject property must report data in order for STR to provide competitive set performance.

What if there are blanks in my competitive set percentage change?Your competitive set did not include sufficient data for reporting prior year data.

What is "Pipeline" on the Summary Tab?Pipeline data is generated based on the STR/McGraw-Hill Construction Dodge Supply Pipeline database and details hotels that are being planned but not yet open. Every month STR receives data feeds from its hotel clients and Dodge Construction to create the definitive database for hotels in planning, pre-planning or under construction. The data is widely used by investment banks, development groups and hotel owners to estimate future nationwide supply growth and track supply changes in the market.

Who can I contact if I have more questions? Check out the glossary and FAQ at www.str.com or e-mail [email protected]

If I'm an all-inclusive hotel, how can I benchmark my package rate?In order to benchmark your package rate, you'll need to participate in the Segmentation program which will break out your revenues by Rooms, F&B, & Other.

This will provide you with a TrevPAR which is the total revenue per available room and is the same as an all-inclusive package rate.


2111 E Highland Ave. | Suite 305 | Phoenix, Az 85016 602.648.2700 | www.newgenadv.com

$3,700,000 quality inn asu · 2017. 1. 23. · quality inn asu executive summary | 05 offering...

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