http://socialbubble.global

Tip 1: Create an effective brand name.

http://socialbubble.global

Tip 2: Maintain relationships with journalists.

http://socialbubble.global

Tip 3: Know what’s newsworthy to publish.

http://socialbubble.global

Tip 4: Ask journalists, authors, or bloggers to write positive about your industry.

http://socialbubble.global

Tip 5: Know what’s newsworthy to publish.

http://socialbubble.global

Tip 6: Broadcast announcements of products, services, appearances, and events about your

industry.

http://socialbubble.global

Tip 7: Build your brand through blogging.

http://socialbubble.global

Tip 8: Harness power of social media platforms.

http://socialbubble.global

Tip 9: Encourage users to “Google” your brand name to find you rather than typing in

your domain directly.

http://socialbubble.global

Tip 10: Identify the media outlets (online and offline) you wish to be highlighted in.

http://socialbubble.global

Tip 11: Start reaching out to the publishers, editors and reporters of the outlets you have

identified.

http://socialbubble.global

Tip 12: Get involved in your community.

http://socialbubble.global

Tip 13: Use social media and website traffic to measure your online PR.

http://socialbubble.global

Tip 14: Don't fight your competitors in public.

http://socialbubble.global

Tip 15: Stay honest and consistent with your messages. Consumers can easily spot double

standard statements.

http://socialbubble.global

Tip 16: Building good relationships with members of the community where you do

business helps build customer loyalty.

http://socialbubble.global

Tip 17: Speaking engagements - Speaking at events where customers are likely to attend helps position you as a leader or innovator in

your field.

http://socialbubble.global

Tip 18: Properly designed brochures and catalogues give customers confidence in you and what you sell, and help drive customers

to your website.

http://socialbubble.global

Tip 19: Business Events are opportunities for business people to gain exposure for their

businesses, promote new products or services and make sure accurate information reaches

targeted customers.

http://socialbubble.global

Tip 20: Provide a value-added customer service.

http://socialbubble.global

Tip 21: Print or emailed newsletters have long been a good way to promote your business.

http://socialbubble.global

Tip 22: Product publicity—Sponsoring efforts to publicize specific products.

http://socialbubble.global

Tip 23: Monitor reporters using a private twitter list.

http://socialbubble.global

Tip 24: Be a Thought Leader by sharing helpful industry data.

http://socialbubble.global

Tip 25: Craft your expertise into a well written guest blog article.

http://socialbubble.global

Tip 26: Promote your story and be certain to share any media you receive with your team,

clients and potential clients.

http://socialbubble.global

Tip 27: Find Inbound Links.

http://socialbubble.global

Tip 28: Use Google Plus.

http://socialbubble.global

Tip 29: Using video lets people share short newsworthy stories and post it for others.

http://socialbubble.global

Tip 30: Use LinkedIn Inmails.

http://socialbubble.global

Tip 31: Using video heightens your core audience senses by adding credibility.

http://socialbubble.global

Tip 32: You can draw attention to new products or other company activities by

arranging and publicizing special events such as news conferences, seminars, outings,

trade shows, exhibits, contests and competitions, and anniversaries that will

reach the target publics.

http://socialbubble.global

Tip 33: You can build goodwill by contributing money and time to good causes.

http://socialbubble.global

Tip 34: Corporate communication- Promoting understanding of the organization through

internal and external communications.

http://socialbubble.global

Tip 35: Lobbying—Dealing with legislators and government officials to promote or defeat

legislation and regulation.

http://socialbubble.global

Tip 36: Counselling—Advising management about public issues, and company positions

and image during good times and bad.

http://socialbubble.global

Tip 37: Building the corporate image in a way that reflects favourably on its products.

http://socialbubble.global

Tip 38: You can rely extensively on published materials to reach and influence your target

markets. These include annual reports, brochures, articles, company newsletters and

magazines, and audio-visual materials.

http://socialbubble.global

Tip 39: PR consultants offer services, information and advice that can help you

position your business.