39498429 blackberry playbook(2)

8/3/2019 39498429 Blackberry PlayBook(2)

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BlackBerry PlayBook


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TABLET

A tablet personal computer or tablet PC is tablet-sized computerthat also has the key features of a full-size personal computer. A

tablet PC is essentially a small laptop computer and running on a

standard (or lightly adapted) PC operating system.


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BLACKBERRY POSITIONING


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COMPARISON


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COMPARISON( CONT)

Platform:- All of this tablet PC are using different type ofplatform as their Operating System. iPad 2 using Apple's iOS 4.3

as its platform This platform guarantee user that Apple's iOS 4.3claims faster JavaScript speeds within the Safari mobile browser

for a speedier Web browsing experience. Whereas, BlackBerry is

using BB Tablet OS (QNX) as its platform. This QNX is betterfor maximum performance from every processing core.HP

touchpad is using webOS 3.0 as its platform. Despite the major

version difference, this appears to be a 2 times release that is

optimized for the TouchPad hardware differences.


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COMPARISON( CONT)

Pricing:- 1. iPad 2

a. With WifiUS$499 (16GB), US$599 (32GB), US$699 (64GB)

b. Wifi and 3GUS$629 (16GB), US$729 (32GB), US$829 (64GB)

2. BlackBerry Playbook

a. 8GB PlayBook US$399

b. 16GB PlayBook:US$499

c. 32GB PlayBook: US$599

3. HP touch - US$699

From this pricing, user that want for performance and high capastiy will tend to

choose BlackBerry Playbook.


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POINT OF PARITY Small and Light Tablet

Internet connectivity (WiFi, 3G) Mobility and Multi-Functional

POINT OF DIFFERENCE

More advance processor (Dual Core Cortex A9)

Inter-connectivity with Blackberry smart-phone 3 MP Front & 5 MP Rear Camera


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MARKET SHARE & GROWTH OBJECTIVE

75%

25%30%

60%

10%

50%

20%

30%

Other Tablet

Apple iPad

Blackberry Playbook


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STRENGTH

It meets the extreme requirements of securityand reliability needed to govern an entire

business network

It contains a 1 Ghz multi-core processor,which allows for what RIM callstrue multi-

tasking.

It features two HD cameras one on the front

that is 3 megapixels and one on the back thatis 5 megapixels.

Easy connectivity with USB port and HDMI

micro port.


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WEAKNESS

Apple as its competitor which dominates the Tab

market with 95% share.

BlackBerry has only 25,000 apps and can onlywork when tethered to a BlackBerry since the

QNX system cannot read these as BlackBerrys

use a different non-compatible operating system.

Higher price with its max 32GB model.

Smaller screen than Ipad.


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OPPURTUNITY

With the strong relation to the enterprise for the

consumer ,the playbook look promising.

The playbook is ready go on any blackberryenterprise server as soon as its out of box.


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THREAT

Ipad as the pioneers in tablet market can be

athreat to blackbeery playbook which is just

entering the tablet market from its well knowbussiness smart phones.

Concern of positioning the playbook in the

market 6 competitors launching tablets at the

same time.


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39498429 blackberry playbook(2)

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