Register on-linewww.iapco.org

Reduced registration deadline 15 October 2012

Wolfsberg, SwitzerlandSaturday 19 - Thursday 24 January 2013

39th Annual Seminaron Professional CongressOrganisation

New topics, new programme,same quality tradition

Can you afford not to be there?

Dear friends and colleagues of the Meetings Industry

Gonzalo Perez Constanzó

André Vietor

QUALITY AND PROFESSIONALISMIAPCO was founded in 1968 byprofessionals for professionals engagedin the organisation and management ofinternational congresses, conventionsand special events: professionalconference organisers (PCOs). Its aimsinclude promotion of the profession of thecongress organiser and the higheststandards in event planning andadministration. A major part of IAPCO is toprovide specialist training for PCOs.IAPCO’s education programme isregulated by the IAPCO Training Academyand includes this annual IAPCO WolfsbergSeminar on Professional CongressOrganisation.

IAPCO WOLFSBERG SEMINARSince the first IAPCO Seminar in 1975, IAPCOhas built up an unequalled reputation in thefield of international meetings managementtraining. This Seminar is an intensiveresidential course, popularly known as the“Wolfsberg Seminar” because its home forover 36 years has been the WolfsbergPlatform for Executive & BusinessDevelopment Centre, the training centre ofthe Union Bank of Switzerland. Over 2000people worldwide have obtained an IAPCOSeminar Certificate of Attendance.

IAPCO’S CONTRIBUTION TO THEWORLD ECONOMYWith more than 115 members in over 40countries, IAPCO members provideconsulting and organisational services forclients to the highest standard. IAPCOmembers organise every year in excess of6600 meetings worldwide totaling over 2.285million delegates and more than 0.5 millionsquare meters of exhibits, thus representingan economic impact of over 3.63 billioneuros.

WHO SHOULD ATTEND?Anyone involved in the meetings industryis welcome, and the programme willbenefit those of all levels of knowledge,whether new to the industry or having manyyears of experience.Participants will come from:

• PCO companies• National organisations• Convention bureaux• Corporate companies• International airlines• Conference hotels• Interpretation and translation

companies• International associations• National tourism bodies• International meeting managers• Pharmaceutical companies• Medical device companies• Travel agencies• Conference centres• Exhibition management

companies• Association management

companiesCan you afford not to be there?

From the Chair of the Training AcademyDo you like intensive networking? Do you like to share experiences andideas with peers and industry colleagues from all over the world in a uniqueenvironment? Do you like being challenged outside your comfort zone? TheIAPCOWolfsberg Seminar is widely known for delivering these promisesand has built up a strong reputation of excellent education and networking

opportunities for its participants over decades. It hasbeen held for more than 35 years, and continues to beso, at the high standard facilities of the prestigious UBS(United Bank of Switzerland) campus that contributesto be a very special networking experience.The faculty consists of members of the IAPCOTrainingAcademy and invited speakers who are all active keyplayers in the meetings industry. Together they form aninternational educational panel of opinion leaders

offering an extensive experience and knowledge in all areas relating to theorganisation of international congresses and events. And unique in trainingseminars, this Seminar provides one faculty member for every six students!Butmost importantly, they stay with you for the entire week.Whilst the IAPCOseminar is recognised as themost comprehensive coursefor beginners in the PCO world, we have seen a shift in the recent yearstowards a participant profile with longer professional experience in themeetings industry and greater interest from other meetings’ stakeholderssuch as Convention Bureaux, International Organisations, ConferenceCentres, Hotels and Pharmaceutical Companies tomention only a few. Thischallenges and inspires the faculty to constantly redesign the programme, toadapt its content and to improve the quality of all sessions in order to meetthe rising expectations by those who have been active in the meetingsindustry for many years. One example is the launch of tutorial sessions onspecific topics which were successfully introduced this year. The seminar issupported by expertAV technicians of the companyTeletech in Denmark.Face-to-facemeetings and the expectations of its shareholders are evolvingvery fast. The question for anyone active in the meetings industry whowishes to explore the available vast experience and networking

opportunities is: Can you afford not to be there? Onbehalf of the Training Academy and IAPCO wewelcome you to this 2013 seminar and look forward tonetworking with you.

From the President of IAPCOFace-to-face meetings are a crucial component of the world economy andcontinue to be a strategic tool for associations andcompanies in the communications world.In IAPCO we believe conferences and other meetingswill always exist. But we are not fooled by our beliefs:we know there is a need and a process to adapt to newtechnologies, to prioritize communication as a vitalaspect of knowledge exchange. And as a leadingAssociation we want to maintain both our quality andinnovative approachwithin our industry.As you know, IAPCO has proudly run the Wolfsberg Seminar for almost 40years, and every year it is different: The evolution of our activity is always inour mind, and our commitment to the new generations of PCOs and otherrelated professionals remains a top priority.The 2013 edition of the Wolfsberg seminar reflects our commitment withnew trends and new challenges. We are more than happy to adaptourselves and our programme to what is expected and needed in terms oftraining, one of IAPCO’s top priorities.

Ge

ne

ralI

nfo

rma

tion

TIMEThe Seminar will be held from Saturday 19 January toThursday 24 January 2013. The first session is scheduledfor Saturday evening at 18.15. The final session will beheld on Thursday morning, 24 January. Attendance atthese sessions are an important part of the Seminar.

VENUEThe Seminar will be held at the Wolfsberg Platform forExecutive and Business Development Centre of the UBS,about 60 kilometres north-east of Zurich. The Centre hasbeen converted into a modern 4-star equivalentmanagement training centre, with well equipped singleen-suite study-bedrooms, a swimming pool, gymnasium,fitness room and sauna. With excellent training facilities,Wolfsberg provides the perfect retreat for study,networking and relaxation.

Wolfsberg Platform for Executiveand Business Development CentreErmatingen am Untersee,CH-8272 Ermatingen, SwitzerlandPhone: +41 71 663 5151Fax: +41 71 663 5590Website: www.wolfsberg.com

TRANSFERSA coach will take participants to Wolfsberg on Saturday19 January, at 13.00 and at 16.00, departing from ZurichAirport. Coaches will return to Zurich Airport to arrive atapproximately 12.30 (mid-day) on Thursday 24 January.

NETWORKING EVENTSIn addition to the professional programme, there is timeto relax, socialise and network, including:• A welcome cocktail party by invitation of theSwitzerland Convention & Incentive Bureau Bureau

• Fondue Evening• Activity Session• Farewell Dinner

ADDITIONAL ACCOMMODATIONAccommodation from Saturday, 19 (arrival) to Thursday,24 January (departure) is included in the registration fee.Additional accommodation cannot be booked in Wolfsberg.For those who require additional accommodation before orafter the Seminar, we recommend that you bookaccommodation at Zurich Airport where there are manyhotels in various price ranges. The Radisson SAS Hotel,adjoining the Airport, is the IAPCO hospitality hotel where allparticipants should meet prior to transferring to Wolfsberg.This would therefore be a convenient airport hotel in which tostay. Any additional accommodation bookings should bemade direct with the hotel and not via the IAPCOSecretariat.www.zurich.radissonsas.comwww.myswitzerland.com

APPLICATIONParticipation in the Seminar is strictly limited. Applicants willbe accepted on a first-come first-served basis and only afterpayment has been received. Due to the popularity of thisSeminar, provisional bookings will not be held, howeverbookings and payment can be made in a company nameif the particular participant is not yet known at the time ofbooking. Payment must be made by bank transfer. Anacknowledgement will be sent on receipt of a registrationform together with, if required, an invoice; however,confirmation of a place at the Seminar will only bemade oncepayment is received. Payment must be made by theappropriate date to receive the applicable discounted rates.Payments received after the due date will be subject to thenon-discounted fees. No discounts on fees are available otherthan those quoted and IAPCO has no funds for sponsorshipof participants. It is inappropriate to register anaccompanying person and requests to do so cannot bemet.Please register on-line at www.iapco.org or fax/emailthe registration form to: +44 (0) 1983 755546 [fax] ORinfo@iapco.org [email].

CANCELLATION• Up to 15October 2012 – Fees refunded less 20%• 15October-31 December 2012 – Fees refunded less 50%• On or after 1 January 2013 – No refundsParticipants are required to arrange their own insurance forcancellation, travel, loss of personal possessions, accidentetc on their own behalf. IAPCO reserve the right to cancel theSeminar in the event of exceptional circumstances in whichcase the registration feewill be fully refunded.

REGISTRATION FEES in Swiss Francsup to on/after

15 October 2012 16October 2012IAPCOMembers 3850 CHF* 4100 CHFNon-members 4750 CHF* 5000 CHFTwin roomaccommodation is available. A discount of 400 CHF perperson applies for those sharing a room.

NO FEE INCREASEPreviously fees have been quoted in euros. In linewith commonfinancial practice to present fees in the currency of the country inwhichthe event is held, feeswill now be quoted in Swiss Francs.

* For registration applications receivedonorbefore 15Octoberwith paymentreceived no later than 31October. If payment is not received by 31October,the later amount will automatically be charged.

* Discounts available formultiple bookings from the same company.

Official Sponsor of Welcome Reception

Equipment for Meetings and ConferencesWorldwide

Teletech ConferenceCommunicationGeneratorvej 9 - DK 2730 Herlev Denmark

T: 44 92 98 00 - I: www.teletech.dk - E: teletech@teletech.dk www.myswitzerland.com

THE FEE INCLUDES• Attendance at the Seminar• Full board and lodging at Wolfsberg, from Saturday, 19January before dinner through Thursday, 24 January,breakfast included. No extra costs will be chargedduring your stay at Wolfsberg, except for expenses of apurely private nature, such as telephone calls, laundry,extra drinks, etc.

• Bus transportation as scheduled between Zurich AirportandWolfsberg

• Fondue evening, cocktail party, farewell dinner

* No refunds are possible for any of the package not taken.

SATURDAY 19 JANUARY 201318.15 - 20.00 Opening Ceremony

SUNDAY 20 JANUARY 201308.30 - 08.45 Opening – Meetings in Today’s World

André VietorPlenary

08.45 - 09.45 Association MeetingsMichel Neijmann, André Vietor, Wendy Holloway

09.45 - 10.15 Coffee break10.15 - 11.00 Corporate Meetings

Patrizia Semprebene Buongiorno11.00 - 11.45 Governmental Meetings

Gonzalo Perez Constanzó Plenary11.45 - 12.30 Today’s Meetings

Michel Neijmann, André Vietor, Wendy Holloway, Patrizia Semprebene Buongiorno,Gonzalo Perez Constanzó

12.30 - 14.00 Lunch14.00 - 15.30 Bidding: Risky Business or an Investment that Pays Back? PlenaryAndré Vietor, Anne Wallin Rødven15.30 - 16.00 Coffee break16.00 - 16.30 30 Minutes of Technology Fame

John Martinez16.30 - 17.15 Everything in its Proper Place

Jan Tonkin PlenaryEvaluations

17.15 - 17.30 Introduction to the GroupsWendy Holloway

17.30 - 19.00 Group Study Groups19.00 - 20.00 Dinner

MONDAY 21 JANUARY 201308.30 - 09.15 Presentation Skills

Michel Neijmann, André Vietor09.15 - 09.45 30 Minutes of Technology Fame PlenaryJohn Martinez09.45 - 10.45 What Compliance means in 2012 and beyond

Jan Tonkin, Gonzalo Perez Constanzó, Michel Neijmann, Patrizia Semprebene Buongiorno10.45 - 11.15 Coffee break11.15 - 12.30 Technology Compliance Bidding

John Martinez Jan Tonkin, Gonzalo Perez Constanzó André Vietor TutorialsMichel Neijmann Anne Wallin RødvenPatrizia Semprebene Buongiorno

12.30 - 14.00 Lunch14.00 - 15.15 Maximising Industry Support and the ROI Pt 1 – Sponsors PlenarySarah Storie-Pugh15.15 - 15.45 Coffee break15.45 - 17.00 Maximising Industry Support and the ROI Pt 2 – Exhibitors

Sarah Storie-Pugh PlenaryEvaluations

17.00 - 19.00 Group Study Groups20.00 Fondue Evening

Programme

TUESDAY 22 JANUARY 201308.30 - 10.30 It all Costs – How to Control the Finances

Sarah Storie-Pugh Plenary

10.30 - 11.00 Coffee break11.00 - 11.30 30 Minutes of Technology Fame PlenaryJohn Martinez11.30 - 13.00 Feed the Body as well as the Mind ActivityWater Sport - Basketball - Table Tennis - Walk in the Forest13.00 - 14.00 Lunch14.00 - 14.30 Telling the World – Promotion of a Congress PlenaryMichel Neijmann, Patrizia Semprebene Buongiorno, Gonzalo Perez Constanzó14.30 - 15.30 Promotion of a Congress – Team Work Teams15.30 - 16.00 Coffee break16.00 - 16.45 Don’t Forget the Delegate!

Accommodation - Destination - Venue & Social - Registration & Abstracts PlenaryPhilippe Mahuas, Anne Wallin Rødven, Patrizia Semprebene BuongiornoGonzalo Perez Constanzó

16.45 - 17.00 Promotion of a Congress SummaryMichel Neijmann, Patrizia Semprebene Buongiorno, Gonzalo Perez Constanzó Plenary

Evaluations17.00 - 19.00 Group Study Groups19.00 - 20.00 Dinner

WEDNESDAY 23 JANUARY 201308.30 - 09.15 It’s a Risky Business PlenarySarah Storie-Pugh09.15 - 10.15 Client Management Accommodation Technology CVB “stream” TutorialsMichel Neijmann Philippe Mahuas John Martinez Anne Wallin Rødven10.15 - 10.45 Coffee break10.45 - 11.15 30 Minutes of Technology Fame

John Martinez11.15 - 12.20 Contracts to Live with, not to Fear Plenary

Sarah Storie-PughEvaluations

12.30 - 13.30 Lunch13.30 - 15.30 Group Rehearsals Groups15.30 - 16.00 Coffee16.00 - 18.30 Group Presentations Plenary19.30 Farewell Dinner

THURSDAY 24 JANUARY 201309.00 - 10.00 Group Critiques

Groups10.00 - 10.15 Closing Evaluations10.15 - 10.45 Closing Session Plenary11.00 - 11.30 Buses Depart

Teletech are the Official Sponsors of the IAPCO Annual Seminars for all communication andaudiovisual equipment and services.Email: teletech@teletech.dkwww.teletech.dk

Official Sponsor: Teletech ConferenceCommunication

Programme

No tape recording is allowed during the Seminar. The working language of the Seminar is English. Electronic summary notes of the presentationswill be provided to form a comprehensive reference file for many years to come.

Hot

elG

over

nmen

tP

CO

Patrizia Semprebene BuongiornoManagingDirector, AIMGroup International, Rome, Italyp.buongiorno@aimgroup.euPatrizia has been the Managing Director of AIM Congress of AIM Group International for the pastfifteen years. Currently a Past-President of IAPCO and a member of the Training Academy and apartner of INCON, she also teaches tourism management and marketing at the Universities ofEconomics of Rome and Milan. The medical-scientific world has always been the focal point ofPatrizia, nevertheless the Group diversification into other market segments have reached newheights. The full management of congresses, meetings and events on behalf of associations,corporations and institutions is the Group’s core business which employs more than 400permanent staff in 13 cities worldwide.

PhilippeMahuasDirector of Operations,MarriottMoscowGrandHotel,Moscow, Russiaphilippe.mahuas@gmail.comAfter a degree in Hotel Management, Philippe started his international career in Monte Carlo withForte Hotels before moving to London, and then Prague, Brussels, Manchester, Prague again andnow Moscow. Over the last few years across Europe, Philippe has co-ordinated the accommodationand events parts of many large congresses in Corporate, Governmental and Associations segmentsin various environments and hotel chains: Forte, Hilton Vienna International and nowMarriott.

Gonzalo Perez ConstanzóManagingDirector, Kenes Latin America, Santiago, Chilegpconstanzo@kenes.comGonzalo started his career in Buenos Aires, with Congresos Internacionales S.A. He joined thecompany as a project assistant and retired as a Director. He joined the IMF/World Bank Group in1997, as the ConferencesOfficer in their Joint Secretariat. As such he has been actively involvedwiththe AnnualMeetings of the institutions, which are attended by over 10,000 participants. Having beenresponsible for the organisation of World Bank meetings in Europe and Asia, Gonzalo left the WorldBank in June 2008 to move to Europe. He was appointed Director of Operations at Tilesa OPC inMadrid. As fromApril 2011 he isManaging Director of Kenes Latin America in Santiago de Chile andcurrently President of IAPCO.

Tech

nolo

gy

JohnMartinezManagingDirector, Shocklogic Global, London, UKjohn@shocklogic.comJohn is passionate about events technology and innovation that would simplify the life of eventorganisers. He has worked in the events industry for over 25 years; as a PCO John was the MD ofCongrex Holland and Chief Technology Officer of the Congrex Group. He has worked on a largenumber of international conferences, giving him awealth of hands-on experience and knowledge inhow to apply current technologies to the events industry. He founded Shocklogic in 1997, aspecialist provider of events-specific software and technology. Currently John andhis teamsupportEvent Organisers across theworld to deliver events of up to 35,000 attendees.

Faculty

Inte

rnat

iona

lAs

soci

atio

n

WendyHollowayOperationsManager, International Society of Ultrasound in Obstetrics andGynecology(ISUOG), London, UKw_holloway@hotmail.comWendy began her career in conference organising in 1996 working extensively with and managingkey operational areas of events to include registration, housing, programmes, technology and on-site logistics. Adding association management services to her department remit in 2004,Wendydiscovered a passion for this and branched out on her own to provide services to this market,focusing on processes and increasing operational efficiency. In 2009 Wendy started working forISUOG working with the team to organise their annual congress and courses, develop ISUOG’sonline presence and offering, as well as streamlining ISUOG’s technical systems and internalprocesses.

PC

OP

CO

PC

O

André VietorManagingDirector, VIBOCongresos, Barcelona, Spainandre.vietor@viajesiberia.com, andre.vietor@vibocongresos.comAndré, who joined the PCO business in 1995 and leads the congress division of VIBO Congresoswith currently four branch offices (Barcelona,Madrid, Seville andValencia), has been responsible formore than 750 organised meetings in Europe and Latin America. He is also a business developmentconsultant and an expert in strategic bid planning. André started his career in the hotel industrywhere he held sales positions at prestigious international hotel chains for almost eleven years. He is apast president of IAPCO and is the current chair of the IAPCO Training Academy.

Sarah Storie-PughAdministrator, IAPCO, London, UKinfo@iapco.orgSarah’s background is purely that of conference organisation with personal involvement in over 350events from 200 to 10000 participants and 100 - 4000m2 exhibitions. Sarah joined ConcordeServices in 1983 as joint MD and partner, having spent the previous six years organisinginternational association events. She sold the company in 2006 to The Congrex Group with whomshe continues to have a close involvement. Sarah was awarded the Meetings Industry Personality ofthe Year Award in 2004 and the Lifetime Outstanding Achievement Award in 2012. She is a pastpresident and former treasurer of IAPCO and the current Administrator of the Association. She is afrequent lecturer at international, regional and national seminarsworldwide.

Jan TonkinManagingDirector, The Conference Company, Auckland, NewZealandjt@tcc.co.nzJan Tonkin is the founder and Managing Director of The Conference Company. Conferences,exhibitions and awards programmes have been the focus of Jan’s professional life, both in Britainand inNewZealand. Formed in 1990, TheConferenceCompany has becomeNewZealand’s leadingPCO business with offices in Auckland, Wellington and Christchurch and operations in Australia.The Conference Company is the only accredited member of IAPCO in New Zealand. Jan is amember of the Board of Conventions & Incentives New Zealand, an IAPCO Council Member andVice-Chair of IAPCO’s Training Academy.

Michel NeijmannManaging Partner, K2 Conference& EventManagement Co., Istanbul, Turkeymichel.neijmann@k2-events.comAfter some years of temporary assignments at congresses, Michel started his professional career inthe meetings and exhibition industry with a part-time involvement in the European Society ofCardiology in 1989. Following his graduation from University, Michel joined Congrex in 1997 wherehe was involved in the organisation of many international congresses. Changing perspective, hedecided to focus on a postgraduate in journalism in 2003. Returning to the industry later that year,new appointments took him from Istanbul to AIM Group in Rome, and in 2010, to return to Istanbulas a Managing Partner of K2. Michel is Vice President of IAPCO and has been a member of theTraining Academy since 2006.

Con

vent

ion

Bur

eau

AnneWallin RødvenConvention Director, VisitOSLO, Oslo, Norwayanne.rodven@visitoslo.comAnne Wallin Rødven has had several positions in the Norwegian travel industry since 1975. Shebegan her career working in hotels, and has been active in the congress industry since 1990, whenshe started as Convention Director in VisitOSLO - Oslo Visitors and Convention Bureau. She hasserved on the board of ICCA and is today a member of the board of ECM (European CitiesMarketing) where she also has been a lecturer at their “Summer School” for 12 years. She wasresponsible for setting up Norway Convention Bureau in 2003, increasing Norway’s position in theinternationalmeetingsmarket.

Faculty

PC

O

MEETINGS IN TODAY’SWORLDAn opportunity to refresh one’s knowledge of the differentmeeting formats will be discussed, as well as real-lifeexperiences in different types of meetings, their singularities,and how they impact upon our industry:• AssociationMeetings• GovernmentalMeetings• CorporateMeetingsThere are many changes taking place in our industry; a paneldiscussion will look at these changes and how they mightaffect our future planning.

BIDDING: RISKYBUSINESSORAN INVESTMENTTHATPAYSBACK?Winning the Bid is the start of generating business. Thesession will guide you through the practical ‘ins’ and ‘outs’ ofwinning and, of course, sometimes losing Bids:• Where to start? And how to decide whether to bid or not to

bid?• The Bid Teammembers and their role• Projectmanaging the Bid• Costs involved andROI

EVERYTHING IN ITS PROPERPLACEA new congress is a new venture which needs to be plannedfrom the beginning. As with any project it will need to becreated from within a given framework. And it will all need tobe done in the correct order and at the correct time and witheverything in its proper place. This session will also providesome tips on timeline preparation.

PRESENTATIONSKILLSPresentation Skills are required in all aspects of the meetingsindustry whether it be handling a meeting, presenting to aclient, selling a destination or bidding for a congress. Thissession will look at the various “musts” and “must nots” ofpresentation and offers some tools suitable for everyone toenhance their skills.

MAXIMISING INDUSTRYSUPPORTANDTHEROIHow to maximise your revenue, while ensuring that you givemarket value and service to sponsors and exhibitors:• Timing and research• How to raise sponsorship• How to attract exhibitors• Innovative ideas• Technicalmanagement• Meeting thesponsors’ andexhibitors’ needs

IT ALL COSTS –HOWTOCONTROL THE FINANCESBudgeting and budget control is the essential ingredient of awell-runmeeting:• Creating a self-financing budget• Creating a cashflow• Providing financial support for congresses

TELLING THEWORLD–PROMOTIONOFACONGRESSA congress needs delegates and it may take quite an effort toattract them! Communication and marketing are key andmore important than ever. In this session we will look at the

meeting as amarket place and youwill be invited to exchangeyour knowledge in an interactive format. Developing astrategy and using available tools and new media platformswill be discussed, as well as real-life experiences in differentmarket places.

CONTRACTS TO LIVEWITH, NOT TO FEARA contract is a contract and every transaction involves acontract of some kind:• The PCO’s contract with the client• Contracts with suppliers and hotels• Exhibitors’ contracts• Sponsors’ contracts• Delegate contracts• PCO fee structuresThis session will look at the tips and pitfalls with the variouscontracts and provide practical advice on how to ensure bothparties are happywith the outcome.

IT’S ARISKYBUSINESSIn today’s world there is the necessity to undertake riskmanagement strategies and where possible to insure againstdisasters. This session will provide some practical tools forconducting risk management reviews and also some adviceon different types of available insurance… just in case!

WHATCOMPLIANCEMEANS IN 2012 ANDBEYONDChanges in the law regarding support of meetings bypharmaceutical companies are now a fact, but are only oneaspect of the regulations which affect our meetings today.This session will embrace not only the effects on today’shealthcare meetings but will also look at different aspects ofcompliance:• Sustainability and Corporate Social Responsibility• The CorporateMarket• Support from the Pharmaceutical Industry• AccessibleMeetings – providing disabled access for all

who are impaired

30MINUTESOF TECHNOLOGY FAMEEach day, 30 minutes will be devoted to a single aspect ofcurrent technology, introducing the participants to newtechniques which are available, and used, today on thoseevents which are leading the industry.In 2011 the sessions covered:• UsingMobile Apps to create environmentally responsible

events• Self-registrations and Print-On-Demand (POD)• ‘The RoamingRegistration’ – Implementing aWireless

Onsite Registration Service• Effective Use of Barcode Technology/QR• TheHybridMeetingMaybe these will still be topical; maybe there will be newtechnologies to explore. Let’s see!

DON’T FORGET THEDELEGATEMany aspects of traditional administration have, over recentyears, become a service commodity, but it must beremembered that events are for the delegates…Donot forgetthe Delegate! Aspects of delegate management will bediscussed in this session, highlighting key factors which

ProgrammeContent

This programme is designed to encourage participation, interaction and to achieve an exciting learning experience. Highlights of theprogrammewill embrace the following:

ProgrammeContent

Andorra, Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, China, Colombia, Costa Rica, Croatia, Cyprus, Cuba,Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Greece, Honduras, Hong Kong, Hungary, Iceland, India,Indonesia, Iran, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Korea, Latvia, Lebanon, Lithuania, Macau, Malaysia,Malta, Martinique, Mexico, Monaco, Netherlands, Netherlands Antilles, New Zealand, Norway, Peru, Philippines, Poland,Portugal, Saudi Arabia, Singapore, Slovenia, South Africa, Spain, Sri Lanka, Sudan, Sweden, Switzerland, Syria, Taiwan,Thailand, Tanzania, Turkey, Uganda, United Arab Emirates, United Kingdom, USA, USSR, Venezuela, Yugoslavia, Zambia.

influence their participation and their “takeaway” from thedestination:• Win-Win relationshipswith Accommodation• How the Destination influences attendance• Managing the Venue successfully and emotive Social

Events• Registration and Abstracts, the core of an association

meeting

TUTORIALSTutorial sessionswill provide theopportunity for discussion insmall groupswith leading experts, enabling individual queriesto be raised in an informal environment, where interactiveparticipation allows for sharing of experiences andknowledge. Face-to-Face chats, and in some cases even One-to-Ones, provide a fantastic learning opportunity.Tutorial topics will include:• ClientManagement• Compliance• Bids• Technology• Accommodation• and for the Convention Bureaux

GROUP STUDY AND PRESENTATIONSThe Seminar is structured as a working project whereparticipants explore the professional work involved incongress organisation. For practical reasons the Seminarwill deal mainly with the planning and organising of largerinternational association congresses, however, thislearning experience can be applied to all meetings andspecial events. Corporate and Governmental meetings arealso covered.Participants will be extensively involved, taking part ingroup study work, presentations, research and planningculminating in a formal presentation of a workingcongress. All participants will be encouraged to developareas of personal skills which they might not haveexperienced before and to participate as part of aninternational team, embracing different cultures, levels ofexpertise and creative yet logical thought processes.

THE MEETINGS MASTERCLASSThe 3rd Meetings MasterClass on Managing for Resultswill take place in parallel with the IAPCO Annual Seminar,from 21-24 January 2013, also at the Wolfsberg trainingcentre. It is designed for all sectors of the meetingsindustry, including PCOs, Convention Bureaux,International Organisations/Societies and ConferenceCentres. Participants should have decision-makingexperience and be accountable for successful outcomesin terms of clients/events and one’s own organisation/department/company.

• Conference Centres

• Convention Bureaux

• Exhibition ManagementCompany

• International Organisations

• Media

• PCO

• Pharmaceutical Companies

ACCREDITATION & CERTIFICATIONCertified Meeting Professional Program (CMP)For more than twenty-five years, the Convention IndustryCouncil (CIC) has defined new levels of professionalismthrough its Certified Meeting Professional (CMP)program. CIC certifies individuals through aninternationally recognised certification program thatevaluates the competency of meeting professionals. TheCMP designation represents the standard of excellence intoday’s meetings, conventions and exhibitions industry.In order to apply, an applicant must have a minimum ofthree years industry experience, completed a minimum of25 hours of continuing education and pass the CMPexamination. The IAPCO Annual Seminar provides up to16.5 hours of continuing education that can be appliedtowards the CMP application. Visit the CIC website –www.conventionindustry.org – and click on CMPProgram for further information.Meeting Management Programme (CMM)Attendance at the Wolfsberg Seminar earns 5 points forthe Professional Education Section of the Certification inMeeting Management Programme (CMM).MPI’s CMM is an intensive learning opportunity designedfor experienced and highly accomplished members of theglobal meeting industry community seeking careeradvancement and professional recognition. The CMMdesignation is the most prestigious in the meetings andevents industry. www.mpiweb.orgIAPCO CertificationOver 2000 participants from over 70 countries havereceived the IAPCO Certification of Attendance, havingparticipated in this renowned Seminar, now in its 39thyear.

BREAKDOWNOFATTENDANCEANDEXPERIENCE ATANNUALSEMINAR2012

• 10-15 years

• 7-9 years

• 4-6 years

• 1-3 years

Mr Mrs Ms Last (Family) name

IAPCOMember Yes No First name (for badge)

Function/Job Title

Company

Address (Street Name/City)

Address (Postcode) Country

Fax E-mail

Years of experience in themeetings industry Date of birth Age January 2013

Company ActivityPCOCompany National Organisation/Association Convention BureauExhibitionManagement Company International Organisation/Association Conference HotelTravel Agency Healthcare Sector (Pharma/Medical Devices) Conference CentreDMC Other (please specify)

What type of congresses do you personally organise or have involvement withNational AssociationMeetings International AssociationMeetings CorporateMeetingsGovernmental IncentiveMeetings Others

Registration Fees up to 15October 2012 on/after 16 October 2012IAPCOMembers 3850 CHF 4100 CHFNon-members 4750 CHF 5000 CHF

Sharing a twin roomplease deduct 400 CHF from the above fees. Name of person sharing roomPlease note, fees are in Swiss Francs (CHF)

AccommodationAccommodation fromSaturday 19 (arrival) to Thursday 24 January (departure) is included in the registration fee.

Choice of GroupParticipants will work on specific congresses as part of the study topics. Please indicate your 1st, 2nd and 3rd choice of style ofinternational event with which you would like to be involved. Think carefully about how you wish to extend your knowledge. We willendeavour to give you your first choice.

One formper delegate

Personal Information

PaymentI have transferred CHF (Swiss Francs) (amount) on (date) as follows:

Bank: UBS, 8021 Zurich, SwitzerlandName: Internat. Ass. of Profess. Congress Organis. IAPCOSwiftCode: UBSWCHZH80A AccountNo.230-40832002Q IBANCode:CH390023023040832002Q

Signature (date)

Your name and addresswill be added to the IAPCOdatabase for receipt of future IAPCOdocuments and ThePCOunless you notify IAPCOSecretariat otherwise.

1st 2nd 3rdAcademic Scientific Congress Up to 1000 participants, on a tight budget, with a small exhibition EGResearch

MegaMedicalMeeting Up to 10000 participants, 3000 abstracts, with a large exhibition EGMedical

ProfessionalMeeting Up to 2000 participants with extensive social programme EG Legal

GovernmentalMeeting Up to 140 delegationswith associated press and total participation of up to 1500 EGGovernment/Ministerial

CorporateMeeting High profile, up to 2500 participants and a trade show EGComputers

Wolfsberg, SwitzerlandSaturday 19 - Thursday 24 January 2013

39th IAPCO Seminaron Professional CongressOrganisation

Registration