3d art does not scale
TRANSCRIPT
3D ART DOES NOT SCALE
sculpting geometry + painting textures = 2 work days per product
3D modeling 10,000 products in a year would take 100 full-time 3D artists, $10 million
3D artists require about 20 hours, $2,000 to photorealistically 3D model each product
3D augmented reality can increase product sales by 10x
The ultimate tool for 3D artists modeling retail products, designed by 3co.
3D machine visionIris
100x faster, 100x cheaper3D “printing press” for photorealistic graphics: push a button, get a 3D model of a product
Iris sees the world in photorealistic 3D graphics
3co’s serviceable market for 3D reality production: $5 billion by 2025
Games
DISRUPTIVE TECH DRIVERS
MASSMARKETS
TARGET CUSTOMERS
SERVICEABLE AVAILABLE MARKET:2021 2023 2025
PS5, Oculus Quest,Unreal Engine 5
Epic Games, Niantic, Sony, Ubisoft, EA, Square, Rockstar
Movies MoCap AI, NextVR, Facebook360, Netflix
Marvel, Disney, DreamWorks,
Lightstorm, Apple
ShoppingARKit, ARCore,
LiDAR on iPhone 12, Apple Glass
Amazon, Macy’s, Nike, IKEA, Zara, H&M
Home Depot, Lowe’s
$18M $27M $45M
$15M $21M $54M
$240M $1.2B $4.8B
SOURCE OF 3D MODELS
3D artists(alone)
GEOMETRYQUALITY
Varies
TEXTURE QUALITY
Varies
COST / MODEL
SPEED / MODEL
$1,000sDays
Handheld 3D Scanners
Visible error(millimeters)
Low(RGB) $100sHours
Iris + 3D artists Invisible error (micrometers)
Photorealistic(HDR, PBR)
$10sMinutes
Iris equips 3D modeling at scale
TEAM
Steven Jenkins3D, AI, web, mobile developer
Lance Legel3D scanning robotics R&D for NASA
Rob CohnAI R&D at Google, PhD in AI
Nika Robin BuijsBS in AI, 3D developer
Andrejs AristovsBS in computer science + robotics
Simon GormuzovBS in mechanical engineering
The humans behind the machines
Automate the production of 3D graphics with 3co3D models for 10,000 products per machine, per year [1]
● Free 3D scanning services for a 10 product pilot program● Products are shipped to Iris 3D scanner at 3co Europe HQ in Amsterdam● 3co sets up A/B testing to calculate sales increases● Profit from A/B tests is shared● Scaling and customization following pilot● Focus always on maximizing user satisfaction ● Shared incentives to drive maximum ROI
“Show outdoor furniture”
[2]● Create world-leading AR/VR retail
experiences, powered by 3co AI● Develop language-to-3D-rendering
AI for optimizing customer needs
3D machine visionfor virtual & augmented reality
Appendix 1: TechnologyMotion Systems
● 3x3x3 meter ballscrew motion
● 5 degrees of freedom: full continuous position and perspective control
● 25 micrometer precision per axis
● 0.5 meters / second per axis
Appendix 2: TechnologyOptics & Photonics
● 3D structured light triangulation +photogrammetry
● 25 micrometer precision per 3D point
● R,G,B LEDs with 700 lumens
● 100% automated focus and aperture
● High-dynamic range exposure times
● Specular reflection control + PBR maps via automated polarization filters
Appendix 3: TechnologyArtificial Intelligence
● Pre-computed 6D pose estimation for every 3D scan < 100 micrometers error
● Instant 3D meshing from point clouds
● Easy distribution of 3D files for photorealistic rendering on any platform
● HDR colors for any environment lighting
● PBR maps for photorealistic shine
● Autonomous one-button learning + modeling of any object