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ying inc3i

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ying inc3i

INDEX

ying inc3i

get the girl = everyone wins

3iying is an all-girl strategic and creative think tank that helps mass-scale brands

become more relevant to girls. When you work with 3iying, girls get what they want

and brands grow strong and profitable. It’s an everybody wins revolution. Below are

a few of our services that we offer, please feel free to contact us with any questions.

adflip workshop | 90 min | 2K |

girlapproved callibration | 3-7 day turn around | 12-24K |

girlapproved insights + strategies | TBD |

girlapproved for guys | TBD |

girlapproved products | fee + license options |

girlapproved aesthetics | TBD |

* Meet the girl team and see our ground breaking work.

adflip workshop

What it is This 90 minute workship is the first step to think-

ing like a girl. New millennium girls are living differently than

any demographic before and they are forcing marketing to

change with them. Girls shop differently, socialize differently,

and build relationships differently-they are the pickiest

customers you have ever experienced. Our Flip Workshops

will exam the crucial changes in girl culture that are

directly impacting marketing. We will look at specific flips in

your industry, appraise your competition and, most

importantly, tell you where you stand and where you're most

at risk.

When to use it The flip workshop is a must have for every

agency and brand that wants to stop getting flipped, and

start getting the girl.

girlapproved callibration

What it is

Traditional market research techniques are not going

deep enough into the insights and diagnostics needed

to score with this new picky girl market. How do you know if

your work is grounded on what is relevant to a girl, or her

aesthetic sensibilities? Girlapproved Calibration is your in-

surance policy against wasting money, and losing the girl.

We have a guaranteed bullshit meter for what does and

does not work. We will identify the assumptions you're

making about girls that are not accurate; if you're going in

the right direction; if you have accounted for a girl's view of

your competitors; or if there's anything in your campaign

that will turn girls off. Girlapproved Calibration lets you

know if you're good enough to get the girl. Not girl approved?

you'll learn why and how to fix it

When to use it Choosing your next big strategic maneuver?

Evaluating which creatives to take into execution or pitch to

a client? Diagnosing why your last initiative didn't hit its

goals? If you are about to invest resources into a new strategy

or creative: stop and check your thinking. Don't let ideas that

aren't relevant to girls go into execution, or let good ideas

get lost in bad creative translations.

girlapproved insights + strategies

What it is Shop here for powerful, original, first-to-market

concepts and inventions that girls are hungry for, but no one

is making. It is this caliber of work that makes the girl market

happy and gives brands what it takes to be market leaders.

3iying delivers solid strategies because all our work is founded

on what girls really want. We start with deep girl insights then

examine everything from a girl's view - like what's working,

what's not and why. We find the biggest opportunities -

and what's this get you ?

When to use it When you want to get the girl.

• retail programs, instore promotions and packaging that can turn sales right in the store aisle

• Products driven by genuine universal, unmet needs - so desirable they sell themselves

• Branding that resonates. get your brand a position and identity that is meaningful and distinct in the girl market.

• Marketing and Promos that are genuinely engaging. Our campaign concepts and storyboards win girls' interest and build natural urgency.

girlapproved for guys

What it is Has your boy-targeted product or campaign been

girl approved? In addition to spending tons of money them-

selves, girls have significant influence over what guys spend

their money on. Don’t underestimate the power of a girl’s

opinion on anything from bathroom products, clothes, and

beverages to exercise equipment, appliances and cars. Girls

actively research and compare products then persuasively pass

the findings on to her sweetie. Understanding this modern

boy-girl dynamic can make any campaign more seductive.

Who needs it Any brand that wants their guys to get more

girls. Whether you are trying to influence a guy or his decision-

making better half, everyone is better off if you get girl

approval on boy-targeted products.

girlapproved aesthetics

What it is Even a killer idea will fail if it is dressed up in

the wrong creative sensibility. 3iying makes sure that great

ideas are wrapped up in the art, language, images, audio

and designs that will get the girl. 3iying collaborates with

agencies and brands to get them creative concepts, art

direction, and treatments that are universally appealing to

all girls. From brand characters, catchy slogans, commercial

scripts, to package concepts all our work is original and

brand building.

When to use it anytime you want to catch and keep the

attention of a girl.

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212.334.3477 | contact@3iying.com40 PRINCE ST 4D | NY, NY | 10012

SEE WHAT GIRLS CAN DOSET UP A MEETING TODAY!

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