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Having a system like SmartTurn gives customerscon�dence that their product is being well lookedafter. Customers are empowered and feel like theyhave complete control.

Renea Johnson , National ISP Customer Service Manager OracleCMS in West Melbourne, Australia

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3PL / Contract Logistics

OracleCMS is passionate about service and therefore wanted to obtainand employ a system that provided accurate, real-time inventory vis-ibility to their customers. As a growing business, it was essential thatthey engage a more e�cient system for tracking their overall inven-tory levels. OracleCMS specializes in customer service and call centers,providing ful�llment logistics for diverse companies - like Reuters,Kraft, and Novartis Pharmaceuticals - that require 24/7 visibility intoinventory levels.

Inventory Accuracy and Visibility OracleCMS is a young, energetic, and rapidly growing company – but wasin desperate need of bringing their operational e�ciency to a higher level.Renea Johnson, National ISP Customer Service Manager for OracleCMS in Melbourne, Australia, was spending nearly half of every day manuallyupdating inventory levels in a Microsoft® Excel spreadsheet, and thenmanually reconciling any data entry errors.

“Accuracy was a huge issue with our spreadsheet technique,” said Johnson.“One typo and that was it! You might drop or mistype a single �gure andhave a discrepancy with your onhands when you came back later to thespreadsheet. And, it takes a lot longer to go back through every singleorder manually [once an error has been made] than to automate theprocess at the outset.”

CUSTOMER PROFILE: Company: OracleCMS Industry: Call Management SolutionsHeadquarters: West Melbourne,Australia Employees: 25

THE CHALLENGE:

Automate Excel-based inventory

management process

Reduce time spent on inventory

reconciliation

Increase customer visibility of

inventory

THE SOLUTION: SmartTurnTM Inventory and Warehouse Management System

THE RESULTS:

Automated inventory and ware-

house processes

Reduced manual administration

and inventory counts; cut inventorymanagement costs and �oor operat-ing resources

Provided 24/7 self-service inventory

visibility to their customers

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Accuracy wasn’t the only area impeding the company’s e�ciency.Operations also su�ered due to a lack of automation – a situation madeworse by the fact that OracleCMS receives hundreds of new productseach week, resulting in an ever-increasing inventory. Three full-timewarehouse operators performed manual inventory counts, all whiletrying to keep up with the inventory spikes.

And, if the general e�ciency concerns were not enough, customerswere clamoring for more visibility. Customer service representativeswere �elding countless phone calls from customers checking on inven-tory status. While Johnson always had access to the master inventoryspreadsheet, the company’s partners did not, yet visibility was crucialto continued growth and stronger partner relationships.

After two years in business, OracleCMS was growing by leaps andbounds and hungry for a more e�cient inventory management system.

Automating Business ProcessesAfter nearly eight months searching for the optimal solution, theOracleCMS team chose the SmartTurn Inventory and WharehouseManagement System to improve e�ciency and better serve its custom-ers. “It’s a simple equation, really. E�cient products equal e�cientsystems equals an e�cient company,” explained Sandra Denys, NationalOperations Manager with OracleCMS. SmartTurn provides the ability tosee, direct, and manage the movement of inventory, thereby streamlin-ing key operational processes and eliminating the arduos and falliblepractice of manual spreadsheet management.

SmartTurn quickly helped OracleCMS to automate their inventorymanagement process. Prior to using SmartTurn, OracleCMS dealt with acumbersome process: After each product was shipped, Johnson had toupdate the inventory levels manually in Excel. Using SmartTurn, however,OracleCMS now creates the shipment online and the SmartTurn systemupdates inventory levels automatically and in real-time. “It’s all about thenumbers, about not losing a penny. SmartTurn gives [us] the option toconcentrate on the accuracy of the system – not on entering data into aspreadsheet,” said Denys.

After the SmartTurn implementation, OracleCMS saw an immediatedrop in the number of errors and the hours spent on data reconciliation.“When it comes to man-hours, SmartTurn is saving us a lot of time. Itmeans not having to pull our sta� o� the phones to do manual inven-tory counts,” said Denys. In fact, OracleCMS was able to re-deploy two ofits three full-time warehouse operators. “In the end, not having as manysta� members involved in inventory counts o�ers cost e�ciency. And,the way we look at it is this: If we save money, then the customer savesmoney.”

It’s a very simple equation,really. E�cient products equalse�cient systems equals an e�cient company.

““Sandra Denys, National Operations ManagerOracleCMS in West Melbourne, Australia

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About SmartturnSmartTurn™ Inventory and Warehouse Management System is the first true on-demand warehouse managementsystem to provide enterprise class functionality at a fraction of the cost of traditional license and install software.Designed for quick implementation, ease-of-use, real-time inventory accuracy and warehouses performance, theSmartTurn system provides visibility on every item across single or multiple warehouses. Founded on the premise thatsoftware should be smart, simple and safe, SmartTurn’s customers span the value chain of most industries to includemanufacturers, wholesalers as well as 3PLs. SmartTurn is privately held and backed by leading investors, NEA andEmergence Capital Partners.

For more information, please visit www.smartturn.com

Customer and Partner-Centric Because SmartTurn is a secure, on-demand web-based solution, OracleCMS is able to provide each customer with real-time visibility intoeach inventory item’s quantity, location, status, and history within onewarehouse or across multiple warehouse sites, facilities, locations, andeven supply-chain partners. For example, one OracleCMS customer, ahealth food manufacturer, outsources product fulfillment for over 100customers to OracleCMS. The health food manufacturer’s products areshipped more quickly, and the appropriate personnel at the customersite can view inventory levels and shipment status in real-time. “Having a system like this gives customers confidence that their product is beingwell looked after. Customers are empowered and feel like they havecomplete control,” said Johnson.

SmartTurn helps position OracleCMS for rapid growth by enablingemployees to focus on adding value to the business. “We can do morewith current or fewer resources using SmartTurn. That’s critical becausethe inventory process has to keep up with our growth,” said Denys.

“Our partners wanted 24/7 visibility into their inventory so that theycould look up information on their own. Now, it’s no longer just Reneawith access to the inventory levels, because our critical partners also getfull visibility,” said Denys. “We chose SmartTurn because it was an onlinesystem that can be accessed anywhere in the world – nothing else like itis available.” The system ensures the essential flow of up-to-the-minuteinformation between departments, customers, and vendors.

Today, eight OracleCMS employees use SmartTurn internally, along withsix external partners. Thanks to SmartTurn, the entire partner network is enjoying brilliant visibility and collaboration. “It has to be an effectivesolution for our customers and SmartTurn is that,” explained Denys.

OracleCMS is already looking towards the future, a future in which theyare planning to implement hand-held scanner techonology [like thePsion Teklogix] to speed up their inventory processes even more. Withthe increasing numbers of customer and products OracleCMS sees onthe horizon, they are looking for the scanner integration with SmartTurnto save on key strokes and build on their rapidly improving efficiencylevels.

Now when a customercalls to verify inventorycounts we simply providethem with their own uniquerole-based username andpassword so that they maysee exactly what we have instock, at their convenience.

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Renea Johnson, National ISP Customer Service Manager OracleCMS in West Melbourne, Australia

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