AMERICAN COLLEGE OF GASTROENTEROLOGYSCOPY AWARDS

3rd Annual

Year after year, the GI community demonstrates its remarkable dedication to

support colorectal cancer (CRC) prevention. In 2015, the College introduced a

prize to annually recognize the most innovative and impactful CRC awareness

efforts: SCOPY — Service Award for Colorectal Cancer Outreach, Prevention & Year-Round Excellence.

The 2017 SCOPY Award Winners deliver yet another class of extraordinary

initiatives, meeting the high bar established in past years. This year’s projects

leverage new technology to communicate messages to broader audiences.

Certain winners reveal an impressive level of detail in measuring the impact and

outcomes of their efforts. Many exhibit zeal and a fervent, ongoing commitment

to community service, public health, and the national screening goal of 80% of

eligible adults by 2018.

A three-judge panel (recognized on the next page), designated by the ACG

Public Relations Committee, winnowed down all of the impressive efforts

to this truly outstanding group of winners. This booklet also recognizes and

congratulates the many submissions deserving an Honorable Mention. The

passion and dedication of ACG members to communicate the critical message

of CRC screening and prevention is evident in every submission.

Learn more and be inspired by this year’s projects by visiting the ACG Blog

(acgblog.org).

We want to express our deep gratitude to everyone who dedicated their time

and energy to execute these CRC awareness programs.

Very Truly Yours,

Jordan J. Karlitz, MD, FACG Carol A. Burke, MD, FACG

Chair, ACG Public Relations Committee ACG President (2016–2017)

THE AMERICAN COLLEGE OF GASTROENTEROLOGY’S

SCOPY AWARDSHONORING THE MOST CREATIVE AND IMPACTFUL COLORECTAL

CANCER EDUCATION AND OUTREACH BY GI PRACTICES

3rd Annual3rd Annual

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Jordan J. Karlitz, MD, FACG Chair, ACG Public Relations Committee, Associate Professor of Clinical Medicine, Section of Gastroenterology and Hepatology, Tulane Cancer Center, New Orleans, LA

Patricia L. Raymond, MD, FACG ACG Public Relations Committee, Assistant Professor of Clinical Internal Medicine, Eastern Virginia Medical School, Physician, Gastroenterology Consultants, a division of Gastrointestinal and Liver Specialists of Tidewater pllc

Eugenia Tsai, MD GI Fellow, Tulane University School of Medicine, New Orleans, LA

SCOPY AWARDJudgesJudges

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SCOPY AWARDWinnersWinners

20172017

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Best Spanish Language Video

Adewale B. Ajumobi, MD Rancho Mirage, CA

Spanish Language Video Helps Viewers Understand What to Expect from Colonoscopy

Seeking to connect with patients in the language they know best, “Colonoscopia: Que esperar” utilizes whiteboard illustration to explain the before, during and after of colonoscopy, from consent, to bowel prep and sedation, to procedure and recovery.

Best Community Service Delivery

Austin GastroenterologyAustin, TX

Second Annual Charity Screening Event for At-Risk PatientsAustin Gastroenterology partnered for a second year with the People’s Community Clinic to provide colorectal cancer education and free colonoscopies to underserved, high-risk patients. Twenty-six free colonoscopies were conducted during the April 1, 2017, event, which featured above-practice-average adenoma detection rates. Doctors, anesthesia providers, nurses, technicians and office personnel volunteered their time and demonstrated great spirit.

Most Vibrant Community Event

Borland-Groover ClinicJacksonville, FL

600 People Raise $50,000 for Colorectal Cancer AwarenessNearly 600 people attended the 2017 March to Get Screened 5K, raising more than $50,000 for colorectal cancer screening awareness. The race, which is now run in two locations and features an easy-to-navigate website, MarchToGetScreened.com, has come a long way since roughly 60 people attended the first race eight years ago. Proceeds go to the BGC Foundation for Research and Education and ultimately help offer screening colonoscopies to those who may not have the means to pay for the procedure.

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Best Use of Patient Profiles to Increase Colorectal Cancer Awareness

Central Illinois Endoscopy CenterPeoria, IL

“Don’t Wait for a Reason. The Reasons Are Already There.”Stage IV colon cancer patient Paul Hahn’s early detection message resonates in a deep, emotional way in a series of three colorectal cancer awareness commercials. Hahn, who sadly passed away in November 2016, describes how he wishes he had acted sooner:

“Obviously I’m not going to be able to save myself…but if I can save another person, I’m going to try to do it,” he said.

Best Concept for Community Advertising by a Private Practice

Gastro Health, LLCMiami, FL

“Be There for Your Family During Those Special Moments”This series directs readers to visit FastTrackColonoscopy.com to determine eligibility for a colonoscopy without an initial office visit. Each ad shows two people — one as a ghost-like figure — sharing a moment. One of the images (at left) shows a bride and her father, who is the ghost-like figure, having seemingly missed the wedding. This sends the reader the message: “Don’t Let Colon Cancer Take You From The Ones You Love,” as the tagline reads.

Best Coordinated Social Media Campaign by a Private Practice

Gastroenterology Consultants of San AntonioSan Antonio, TX

Professionally Designed and Synchronized Social Media Messaging GCSA focused its efforts on a social media campaign that was comprehensive and coordinated both in its distribution — posting messages across the practice’s website, social media platforms and blog — as well as its messaging — deploying an array of significant messages to help followers develop a fuller understanding of colorectal cancer.

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Best in Blue

Thomas Jefferson University Hospital, Division of Gastroenterology & HepatologyPhiladelphia, PA

When the Philly Skyline Turns Blue, Think of Colon Cancer

Thirteen Philadelphia buildings glowed blue in March in honor of colorectal cancer awareness. Landmarks like the Ben Franklin Bridge, Wells Fargo Arena, and Boathouse Row, among many others, were illuminated as part of this effort, spearheaded by Marianne T. Ritchie-Gordon, MD. The campaign was amplified by TV and radio appearances, endorsements by government officials, and coordination with Philadelphia sports teams.

Whitfield L. Knapple, MD, FACGChair, ACG National Affairs Committee, ACG Board of Governors, Arkansas Gastroenterology, North Little Rock, AR

Bridges and Building Go Blue in Little RockLittle Rock radiated blue the weekend of March 3-5, 2017, as the Union National Plaza Building and the bridges over the Arkansas River were lighted blue. Additional awareness was brought to the event by television interviews with Dr. Knapple and colon cancer survivors. This event was promoted through social media and via a press release from ACG, the American Cancer Society, Arkansas Cancer Coalition, and the Arkansas Colorectal Cancer Advocacy Coalition.

Tied for the Win!

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Best Colorectal Cancer Awareness Outcomes Assessment

Jinendra Satiya, MD, and the University of Miami Miller School of Medicine Palm Beach Regional GME Consortium Internal Medicine Residency ProgramAtlantis, FL

An Office-Based Endeavor to Increase Screening RatesThis project considered whether colorectal cancer education for patients and residents would increase screening adherence rates. Up front, the group identified a set of patients and whether they had been screened. The office instituted a process to document whether a patient had been screened, informed residents by sharing a lecture on screening in the outpatient setting, and sent mailers emphasizing the importance of screening to the 600 patients who had no screening documented in their charts. Following the outreach, the office reviewed and determined that, of the 600 patients, 155 had screening documented (26%); 416 (69%) did not have any office visits during this time period; and 23 (4%) did not have screening documented or addressed. The project distinguished itself by its epidemiological approach and by measuring outcomes.

Best Multi-Channel Colorectal Cancer Awareness Initiative

John Muir HealthWalnut Creek, CA

Translating Words into ActionJohn Muir Health took an all-encompassing approach to its 2017 awareness initiative, “Translating Words into Action.” A strong, multi-disciplinary team of staff and community partners was empowered to execute various events such as Dress in Blue Day, coordinated messaging with GI and Endoscopy Nurses Week, and held a free digestive health fair. The initiative focused on important messages including 80% by 2018 and colorectal cancer being preventable, beatable and treatable.

Best Call-to-Action

Midwest GastroenterologyLee’s Summit, MO

“What’s in Your Colon?”Midwest Gastroenterology chose traditional venues like newspaper and magazine advertisements and billboards to promote its light-hearted, but memorable and impactful colon cancer awareness advertisements, highlighted by the catchy call-to-action, “What’s In Your Colon?”

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SCOPY Spirit of Collaboration Award

Fight Colorectal Cancer, National Colorectal Cancer Roundtable, American Cancer Society, and Katie Couric

Livestreamed Awareness Event at Hard Rock Cafe in New York CityThis March 1, 2017, “Countdown to 2018” event at the Hard Rock Cafe in New York City highlighted a common excitement among the sponsoring organizations about collaborating and moving toward a common goal of 80% by 2018. Celebrities, survivors and physicians told compelling stories and made heartfelt calls to get screened. Co-host Katie Couric interviewed ACG Treasurer Mark B. Pochapin, MD, FACG, during the event.

This event was presented by Fight Colorectal Cancer, the National Colorectal Cancer Roundtable, and the American Cancer Society, in collaboration with Exact Sciences, Mayo Clinic, Entertainment Industry Foundation, and Stand Up To Cancer.

Best Original Event Concept and Community Engagement

Pooja Singhal, MD, and Saint Anthony Gastroenterology DepartmentOklahoma City, OK

“Colyn Polypalooza” Held in Partnership with Whole FoodsThe SCOPY Awards recognize the whole-day “Colon Polypalooza” event which Pooja Singhal, MD, held in conjunction with Whole Foods on March 26, 2017. The event highlighted good food choices for colon health, samples of high-fiber foods, and prep kit options, and offered the 200+ attendees the opportunity to ask questions of Dr. Singhal as they walked through the inflatable colon.

Best Community Service Delivery and Comprehensive Community Education Initiative

Darrell M. Gray, II, MD, MPH, and The Ohio State University Wexner Medical CenterColumbus, OH

Sweeping Community Service and Education for the Public and the Health Care Community

Dr. Gray continues to lead the tremendous ongoing efforts at The Ohio State University Wexner Medical Center and the Provider and Community Engagement (PACE) Program for Health Equity in Colorectal Cancer Prevention. The group is recognized for its consistent and wide-ranging community outreach, including, among other efforts, offering 40 no-to-low-cost screening colonoscopies during March Screening Saturdays, nutrition education via “Walk With a Doc Grocery Store Tours,” inflatable colon tours to more than 500 adults, a live phone bank/webchat about colorectal cancer, and its Cancer Disparities Conference, the keynote speaker for which was ACG member Samir Gupta, MD.

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Best Social Media Tactic to Advance Education and Awareness

University of California, Irvine Orange, CA

Reaching the Community through Facebook Live Video On March 29, 2017, Jason B. Samarasena, MD, FACG, and William E. Karnes, MD, hosted a 30-minute, moderated Facebook Live Event to answer questions about colon health. They hoped to reach far and wide in connecting with the Orange County community, particularly those who lack knowledge of colorectal cancer prevention. During the live recording, 5,612 community members were reached, watching the video for an average of 29 minutes. One hundred and seventy-eight people engaged in active discussions, asking 40 questions. The recorded video generated an additional 1,656 views.

Best CRC Awareness Initiative by an ACG Governor

Stephen T. Amann, MD, FACGACG Board of Governors, Digestive Health Specialists, PATupelo, MS

“Don’t Clown Around, Get Screened”One could have very easily mistook the office of Digestive Health Specialists, PA for a full-on carnival, as Dr. Amann and his team dressed up and decorated the office to manifest their CRC awareness theme: “Don’t Clown Around, Get Screened.”

James C. Hobley, MD, MSc, FACG ACG Board of Governors, GastroIntestinal Specialists, AMCShreveport, LA

Dr. Seuss-Themed Top Hats and Outfits for CRC AwarenessDr. Hobley and his team at GastroIntestinal Specialists, AMC embraced a Dr. Seuss theme, which was highlighted by multi-colored top hats and blue hair.

Tied for the Win!

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Best Video by an Academic Center

University of California, Los AngelesLos Angeles, CA

Q&A Video on Colorectal Cancer to Capture Attention of Age-Appropriate Patients

In this whiteboard illustration video, a GI expert answers questions about colorectal cancer from an average 50-year-old, with the former emphasizing the ability to prevent colorectal cancer, dispelling the notion that it is rare, and explaining screening options and timing. The video is part of UCLA’s movement to meet 80% by 2018, and will be played in primary care waiting rooms, sent to patients, and published on the UCLA Media YouTube page.

Best Patient Education Website

Andres Gelrud, MD, MMScGastro Health, Miami Cancer Institute, Miami, FL

Juan F. Echavarria, MD, MSUniversity of Texas Health Science Center At San Antonio, San Antonio, TX

Neil Sengupta, MDUniversity of Chicago Medical Center, Chicago, IL

Using Multimedia to Provide Patient Education These physicians serve as Faculty for YouandColonoscopy.com, an interactive patient education website which makes use of impressive animations, expert videos, quizzes and high-quality graphics to further inform patients about colonoscopy.

This website is sponsored by Boston Scientific and Ferring Pharmaceuticals. Educational activity has been developed by the WipeDiseases Foundation and Mechanisms in Medicine Inc. The website is endorsed by the Colon Cancer Coalition.

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SCOPY Inspiration & Impact Award

Matthew Paul MewhorterCancerOwl.comCulpeper, VA

CRC Survivor Tells Stories through CancerOwl Comic This stage-two colon cancer survivor inspires people across the cancer community with his comic, “Cancer Owl,” in which Mewhorter portrays himself as an owl and tells his and others’ cancer stories. The University of Virginia (UVA) Department of Gastroenterology credits Mewhorter, who was treated in the UVA system, for initially inspiring its Digestive Health Service Line and its 2017 CRC awareness efforts, which garnered a 2017 SCOPY Award.

“He was able to reach out to every member of staff highlighting the importance of our role, from the schedulers who made his appointments to the kind faces of peri-procedural nurses,” the UVA Department of Gastroenterology said of meeting with Mewhorter.

Best Coordinated Community Health Intervention

University of Virginia, Department of GastroenterologyCharlottesville, VA

Reaching Every Corner of Virginia with Coordinated Public Health Effort

The University of Virginia (UVA) Department of Gastroenterology succeeded in its goal of making a great public health impact by targeting both the University and the entire UVA Hospital patient community. Physicians, nurses and endoscopy technicians answered questions about screening at a University event estimated to have reached 23,000 people. The initiative also leveraged UVA’s role as a state institution to target the large patient community of the UVA Primary Care Department, working with existing programs HoosWell and BeWell. Through HoosWell, trained nursing staff now record all patients who have not been screened and schedule clinic evaluation. Working with BeWell, more than 10,000 postcards were sent to households with one or more patients over the age of 40 to encourage scheduling screening.

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HONORABLEMentionsMentions

SCOPY AWARD

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• “Imagine a World Without Colorectal Cancer,” “Imagine a World Without Colon Cancer,” Amit H. Sachdev, MD, and Columbia University College of Physicians and Surgeons, New York, NY

• “Get to Know Colon Cancer 2017,” Austin L. Chiang, MD, MPH, ACG Public Relations Committee, Thomas Jefferson University Hospital, Philadelphia, PA

• “Colonoscopy Awareness from Batman,” Charlottesville Gastroenterology Associates, Charlottesville, VA

• “Dress In Blue Day,” Connecticut GI, Farmington, CT

• “Scope Wars for Dress In Blue Day/March Is Colon Cancer Awareness Month,” Connecticut GI, Norwich, CT

• “Expressing Our Inner Smurfs,” Connecticut GI, Torrington, CT

• “A Gastroenterologist’s Guide to Gut Health: Everything You Need to Know about Colonoscopy, Digestive Diseases, and Healthy Eating,” David M. Novick, MD, Digestive Specialists, Inc., Kettering, OH

• “Physician Colonoscopy Day,” “Colonoscopy Prep Instructions,” “A Father’s Day Guide to Colonoscopy,” Gastroenterology Associates of Northern Virginia, Fairfax, VA

• “Colon Cancer Awareness Flash Mob,” Grace L. Shih, MD, and Winchester Gastroenterology Associates, Winchester, VA

• “Be the CEO of Your Body,” Javier A. Pou, MD, FACG, and Shenandoah Valley Gastroenterology, Harrisonburg, VA

• “Your Colon Can’t Do It Without You,” Jonathan I. Gotfried, MD, Temple University Hospital, Philadelphia, PA

• “Cancer Connect: What You Need to Know About the Early Detection, Prevention and Treatment of Cancer,” Memorial Hermann-Texas Medical Center, The University of Texas Health Science Center at Houston, Ertan Digestive Disease Center, Houston, TX

• “Saturday Colon Cancer Screening Day,” Michael Bass, MD, and Union Hospital of Cecil County, Elkton, MD

• “What You Should Know about Colorectal Cancer in PSC and IBD,” Omar Mousa, MD, Mayo Clinic, Jacksonville, FL

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• “2017 Colorectal Cancer Outreach,” Ronald K. Hsu, MD, FACG, Capitol Gastroenterology Consultants Medical Group, Roseville, CA

• “Charla de Prevencion del Cancer de Colon,” “Colon Cancer Prevention Talk,” Sandra M. Quezada, MD, MS, University of Maryland School of Medicine, and Baltimore City Cancer Prevention Program, Baltimore, MD

• “March Awareness Campaign,” Santa Maria Gastroenterology, Santa Maria, CA

• “Colorectal Cancer Screening Information Booth, Urban League of Greater Atlanta-Young Professionals Community Health Fair,” Shani H. Woolard, MD, Emory University, Atlanta, GA

• “Colon Cancer Screening Awareness Day,” Endoscopy Unit, The Valley Hospital, Ridgewood, NJ

• “Colon Cancer Awareness Quiz,” University of California, Irvine, Orange, CA

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