3S: Sabar, Seberang, Selamat –

A Pilot Project to Enhance Safety

Awareness among Pedestrians

Norman Hendrawan Gultom1, Gustriani Utami1, Alwina Fitria Maulidiani2, Dina Ramadhani3

1. Pusat Kajian dan Terapan Keselamatan dan KesehatanKerja Universitas Indonesia

2. Disaster Research and Response Center Universitas Indonesia

3. SafeXtended Community

Top 10 leading causes of death, 2004 and 2030

compared

Rank Disease or injury

1 Ischemic heart disease

2 Cerebrovascular disease

3 Lower respiratory infections

4Chronic obstructive pulmonary

disease

5 Diarrheal diseases

6 HIV/AIDS

7 Tuberculosis

8 Trachea, bronchus, lung cancers

9 Road traffic injuries

10 Prematurity & low-birth weight

Rank Disease or injury

1 Ischemic heart disease

2 Cerebrovascular disease

3Chronic obstructive pulmonary disease

4 Lower respiratory infections

5 Road traffic injuries

6 Trachea, bronchus, lung cancers

7 Diabetes mellitus

8 Hypertensive heart disease

9 Stomach cancer

10 HIV/AIDS

2004 2030

Source: WHO

Source: WHO

Population, Road Traffic Deaths, and Registered Motorized

Vehicles by Income Group

More than 90% of road traffic injuries happened at low-income countries and

middle-income countries with only 48% registered vehicles

Vulnerable Road Users

Pedestrians

Pedal Cyclists

Motorcyclists

HOW ABOUT INDONESIA?

During 2010 there are 31.234 road traffic deathcases in Indonesia and 21% (more than 6.500cases) of victims are pedestrians

17 people died every day due to road traffic injuries.

DECADE OF ACTION FORROAD SAFETY

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1. This pillar focuses on developing comprehensiveprograms to improve road user behavior

2. Implement social marketing campaign

?WHAT WE DID?

Educate the Pedestrians

Give Rubber Band to the Pedestrians

Zebra Cross SDN Pondok Cina

Zebra Cross Kober, Margonda

Zebra Cross Universitas Pancasila

Zebra Cross Mall Ambasador

Zebra Cross Sarinah

Zebra Cross Monas – Medan MerdekaSelatan

From 918 pedestrians thatcounted cross the road, more than130 pedestrians were educatedand given the rubber band

111

191

107

271

37

201225

73 73

121

43

255

0

50

100

150

200

250

300

Pedestrian Vehicles Broke Through

>7 pedestrians crossed the road every minute

>6 vehicles broke through every minute

SOCIAL MEDIA CAMPAIGN

Conclusion

The result from this pilot project indicated thatmost of pedestrians less concerned about theirown safety and driver’s noncompliance orignorance to the safety of pedestrian remains high.

THANK YOU