4 - can csr be the driver of change - jonathon hanks
TRANSCRIPT
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Session 4: Consumer Rights and Corporate Social ResponsibilityCan CSR be the driver of change?
Jonathon Hanks
Incite Sustainability (www.incite.co.za)
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Session 4: Consumer Rights and Corporate Social ResponsibilityCan CSR be the driver of change?
Session 4 - Aims
Can CSR really be the driver ofrenewed trust between consumers and business?
Are consumers really interested in CSR and is it really changing business behaviour?
Is a CSR approach sufficient to deliver sustainable development on a global level?
How can consumer groups inspire and empower consumers to achieve sustainability?
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While trust in business is understandably low
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we nevertheless need to recognise
and harness the power of business
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To do so, we need to appreciate what drives business
We should acknowledge that there is only one bottom line in business, and
that to suggest otherwise results in the issue being marginalised
Terms like triple bottom line
(TBL) and environment, social
and governance (ESG) have
played their roles as booster
rockets and willfall awayas
new forms of integrated
accounting and reporting take
over.
John Elkington et al(2010).
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SUSTAINABILITY
An approach to creating value that sustains or enhances the
systems on which that value depends.
We need to embrace this thinking that is informing the
shift globally to integrated reporting
It is becoming increasingly apparent that the success or failure
of organisations is dependent on their ability to create or
sustain value without depletingthe capital assets financial,
human, manufactured, social or natural on which that
value depends.
South African Discussion Paper on Integrated Reporting
Financial andmanufactured capital
Human and social capital
Natural capital
www.theiirc.org
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CreatingShared Value, Harvard Business Review; Michael E.Porter and Mark R. Kramer, Feb 2011
We need to embrace this thinking that is informing the
shift globally to integrated reporting
This shift is reflected in the concept of shared value: creating economic value in a way
that also creates value for society by addressing its needs and challenges
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We need to encourage (and challenge) progressive business leaders
who recognise the link between societal and economic value
Success will require completelynew business models.
It will demandtransformational innovation in product and
process technologies
Interestingly too, the challenge is likely to encourage a much
more collaborative form of capitalism.
Paul Polman, CEO Unilever(2010).
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acknowledging the role (and limitations) of C/SR initiatives
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We need to lobby for progressive policy reform by government
incite |nst|
verb [ trans. ]
encourage or stir up (unlawful behaviour)
urge or persuade (someone) to act in an unlawful way: he incited loyal subjects to rebellion
Addressing the system flaws
Systematic under-pricing of the true costs and risks of
our activities
Pervasive application of the worst sort of business and
ecological values characterised by a profligate and
hedonistic approach to economic life
The tendency of markets to privatise gains and
socialise losses
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And we should acknowledge the responsibilities (and significant
challenges) for the consumer movement
The situation we face has arisen not from the old working class
vice of excessive copulation, but from the modern middle class
vice ofexcessive consumption
In practice green consumerism has failedto induce significant
inroads into the unsustainable nature of production and
consumption and is unlikely ever to do so
By shifting responsibility on to individuals and reinforcing the
sacrosanct nature of consumer lifestyles, green consumerismthreatens to entrench the very attitudes and behaviours that
have given us global warming.
Clive Hamilton
I
= P xA
xT
EnvironmentalImpactis a function ofPopulation, Affluence andTechnology
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Empowering Tomorrows Consumers
Empowering consumers forinteresting times
Source: The NaturalStep (2004) andErwin Laszlo (2006 ) amended
Transition
2012 -
We are here
Breakdown:
Runaway warming?
Escalating violence?
Large-scale extinctions?
Breakthrough:
Global co-operation
Radical innovation
Economy operates
increasingly within
ecological limits
Transformation?
2020 -
Breakpoint
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A closing thought
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Thank you
Jonathon Hanks Director Incite [email protected]