4 facebook ad strategies for ecommerce
TRANSCRIPT
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What You’ll Learn TodayWhy you should be advertising on Facebook1How online retailers are using Facebook24 Key Facebook Ad Strategies3
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Why is now the best time to be on Facebook?
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Why is now the best time to be on Facebook?
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Low click prices (1/3 the average price of Google Adwords)
1 billion daily users
Each user spends at least 40 minutes checking their account
The price will only become more competitive as more retailers use Facebook
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Why are you currently using Facebook?
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Why are you currently using Facebook?
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Secure purchases and
revenue
Fortify email lists
Increase brand awareness and new site traffic
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4 Key Facebook Strategies
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1. Create Compelling Direct Response Campaigns
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Audience
Content
Optimization
StructureWho are you targeting?• Specific Customer • Lookalike
Audience• Interest/Demo
Audience
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1. Create Compelling Direct Response Campaigns
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Audience
Content
Optimization
StructureHow will you stay organized?• Remarketing
• Past Purchasers• Cart Abandons
• Lookalike• List 1• List 2
• Interest-Based
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1. Create Compelling Direct Response Campaigns
©2015 ROI Revolution, Inc.
Audience
Content
Optimization
StructureDoes your content reflect your end goal?
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1. Create Compelling Direct Response Campaigns
©2015 ROI Revolution, Inc.
Audience
Content
Optimization
StructureWhat do you want from your Facebook advertisements?
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2. Create Attention-Grabbing Ads
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Stick to one, strong focal point
No more than 20% of the image can be text
Create an emotional or informational reward for the viewer
Use a strong call-to-action
Test different ads to better optimize in the future
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Create Attention-Grabbing Ads: Static Ad
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Create Attention-Grabbing Ads: Video Ads
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Create Attention-Grabbing Ads: Carousel Ads
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3. Improve ROI with Facebook’s Ad Targeting Options
• Facebook’s targeting options are superior to Google AdWords
• Targeting options allow you to show your ads only to the users you care about
• Limitless combination of interest and behavior targeting
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• Facebook’s targeting options are superior to Google AdWords
• Targeting options allow you to show your ads only to the users you care about
• Limitless combination of interest and behavior targeting
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3. Improve ROI with Facebook’s Ad Targeting Options
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4. Compare Facebook’s Results to the Rest of Your Marketing Channels
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You should evaluate Facebook as part of your entire marketing mix
Understand and evaluate the value of your other marketing channels
Facebook Reporting feature
Additional reporting resources
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Important Takeaways
• Take advantage of this affordable advertising platform
• Organization is key
• Target your ads to the most appropriate audience
• Create content that is clear and compelling
• Don’t discount your Facebook spend without looking at the full picture and understanding how your Facebook ads impact your entire marketing mix.
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