Proposal

Working Title: Next Level

What is it called? This can change if you think of something better later

Product’s Purpose: The products purpose is mainly to entertain. However I think my product could be used to educate because in the magazine I will review old and new games along with consoles. There will be top 10 lists and debates. So there is plenty of things to educate people on even the smallest level.

The entertainment comes in because people that buy this magazine have bought it to be a part of this and get involved. The whole point of a gaming magazine is to lean about games. So for the reasons its educational is the reason it’s entertaining.

What is the product’s purpose (entertain/educate etc.) and how will you achieve this?Genre: The genre of my magazine is a media magazine focus on gaming

What sort of product is it

Content: The magazine is focused on gaming. The magazine will include such things as top 10 lists that will count down such things as “best games of 2015”, “best games for the ps2”, ect. There will also be a section where readers will be able to wright in and comet for them self’s and give their opinion on the topics.Debates a section where I will give both sides to a topic. For example “pc vs console” I will give both sides of the argument and at the end I’ll leave it up to the reader to vote, either by writing in or on a Facebook page/website. This will give people a chance to see why some people may like one thing over another and then chip in with their opinions at the end. Then in the following issue I’ll feature the best arguments for one over the other.Reviews of old and new games and consoles, This is a section where I will give my opinions and share my experiences with a specific product. I will tell people whether or not I like the product, I will give my opinion and tell people whether or not I think it’s worth buying.A price list of new games coming out, Just a basic list of the new triple A games out this month. A list of prices and a short description of the game, no opinions or review, just a description of the game as the developers describe it.Readers’ comments and mail. As described before in the when talking about the debates section, readers will be able to write in their opinions, and possibly correct me on a few things. All the comments will be featured in the following issue. Readers will also be able to wright in just generally and maybe give their opinion on a random old game or console, or whatever they want. They will be able to wright in through the Facebook page, the P.O Box and the Gmail email address. So there is no reason why they can’t write in.A list of new Indy games. This will be a short list (top 10) top up and coming Indy games, no specific criteria that allows games on this list, just Indy games that are cool and are available for people to easily buy.

What is your product about? Discuss what you would put in it (be specific). Does it have a story? If so, discuss it here

Audience: Mostly I am targeting males aged between 10-29. I feel like mostly males are interested in this type of thing, however I will not limit myself by just focusing on this specific demographic.

I think that I will aim mostly at students and older teens. I think that even though a lot of people play games, not everyone will buy the magazines because it’s seen as “unprofessional” so I doubt that many business people will buy it. However they will possibly buy it for their kids. So will have to appeal to children.

The psychographics I am aiming to target are.

• Belongers: Want to belong to a group they are also brand loyal. I feel like if I can draw

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Proposal

their attention to my magazine, I’ll have a loyal customer.• Achievers: Even though they are usually a more serious business type, I feel like they may

play games to relive some stress, etc. Therefore they may have an interest in videogame magazines. So even though they may not be the most loyal customer they may have people buy it for them on Christmas or a birthday.

• Type B: I feel like this is the stereotypical view of the typical gamer. They are quite likely to have an interest in video games, and video game magazines. So I feel like they are a demographic I should be targeting strongly.

• Balanced: These group of people respond to success. So I feel like if my magazine can include a walk through, or a trophy/ achievement guide, than that will give them what their looking for.

Who is your audience? Be very detailed; age, gender, social status, psychographic etc.Why would your project appeal to this person?

Legal & Ethical Considerations: For the most part there will not be any offensive material in the magazine. The only thing that would be considered offensive is the mature themed games featured. For reviews and such.

I wouldn’t personally restrict people of a younger age because magazines of this type aren’t usually age restricted. I feel that it’s mostly up to their parents to decide whether or not to buy it for them.

There is no reason for anyone to be offended by the magazine spastically, however depending on the games featured in the magazine may be controversial and may not sent the best message to readers. I do feel like if I review the games in a professional and from a journalistic point of view I don’t believe there is any reason for any group, religions or ethnicities to be offended.

I will use characters, names and logos in my magazine. Mainly because that’s what the audience of the game will recognise and that’s how I will draw them to my magazine. However, I will ask to use logos and names so I won’t be sued for copyright. I will rotter scope some images to create my own, and edit already existing promotional material and art work for the games/ console. When showing in game material I will edit that to fit in with my magazines style. I will also ask permeation before using.

I think that my product will follow the basic guide lines of what a gaming magazine is and what the consumers expect from such a product. I do feel however that I have enough original content and ideas to separate me from the competition. For example, readers’ comments have been featured in many magazines in the past. But with my magazine I will integrate social media. I will use twitter and Facebook to easily connect and communicate with the readers. In the future there are possibilities for a mobile app to be incorporated into the magazine.

With the social media integration not only will it be easy for me to communicate with the readers. The readers can communicate with each other. Talking and debating on this month’s topics. This will create a sense of community because it gives everyone a voice.

Think about any offensive material you will include?Will you restrict younger people using/accessing it?Will it offend any social groups/religions/ethnicities?How will you ensure you do not offend anyone?Are you using characters/names/logos of existing products/IPs?Will you product be sufficiently different from existing products to not get sued for copyright infringement?

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