4 ga goals everyone needs to track
DESCRIPTION
A 101 level walkthrough of the basic goals everyone needs to track in Google Analytics, by Portent's Timothy GillmanTRANSCRIPT
![Page 1: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/1.jpg)
Portent, Inc.4 GA Goals That Everyone
Needs
November 20, 2014
![Page 2: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/2.jpg)
@TimGillmanDrums?
![Page 3: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/3.jpg)
portent.co/4-GA-Goals?
![Page 4: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/4.jpg)
What We’ll Cover?
What goals are
Why they’re important
Goals you should have
How to set them up
![Page 5: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/5.jpg)
✔
![Page 6: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/6.jpg)
![Page 7: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/7.jpg)
I have a website!?
![Page 8: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/8.jpg)
What does my website do??
![Page 9: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/9.jpg)
Revenue
?
![Page 10: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/10.jpg)
Revenue
Leads
?
![Page 11: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/11.jpg)
Revenue
Leads
?
![Page 12: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/12.jpg)
What does my website do??
![Page 13: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/13.jpg)
![Page 14: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/14.jpg)
Micro Micro Micro MACRO
![Page 15: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/15.jpg)
![Page 16: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/16.jpg)
![Page 17: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/17.jpg)
![Page 18: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/18.jpg)
![Page 19: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/19.jpg)
Okay Tim, goals are cool.
![Page 20: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/20.jpg)
What else can goals do??
![Page 21: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/21.jpg)
Goals help set a clear bar for
success?
![Page 22: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/22.jpg)
![Page 23: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/23.jpg)
![Page 24: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/24.jpg)
![Page 25: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/25.jpg)
![Page 26: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/26.jpg)
Goals help identify quality traffic?
![Page 27: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/27.jpg)
![Page 28: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/28.jpg)
![Page 29: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/29.jpg)
Goals can confirm seasonality or other trends
![Page 30: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/30.jpg)
![Page 31: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/31.jpg)
Setup
Verify
Save
Annotate
![Page 32: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/32.jpg)
Goal 1 – Newsletter Signups?
![Page 33: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/33.jpg)
/subscribe/Registration.asp
?/subscribe/ConfirmSignEmail.asp
?
![Page 34: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/34.jpg)
![Page 35: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/35.jpg)
![Page 36: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/36.jpg)
![Page 37: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/37.jpg)
![Page 38: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/38.jpg)
![Page 39: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/39.jpg)
![Page 40: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/40.jpg)
![Page 41: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/41.jpg)
http://www.portent.com/newsletter-signup/
![Page 42: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/42.jpg)
http://www.portent.com/newsletter-signup/
![Page 43: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/43.jpg)
![Page 44: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/44.jpg)
/newsletter-signup/13ABP91RCGQ2
![Page 45: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/45.jpg)
/newsletter-signup/13ABP91RCGQ2
![Page 46: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/46.jpg)
/newsletter-signup/13ABP91RCGQ2
![Page 47: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/47.jpg)
![Page 48: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/48.jpg)
![Page 49: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/49.jpg)
![Page 50: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/50.jpg)
![Page 51: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/51.jpg)
![Page 52: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/52.jpg)
![Page 53: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/53.jpg)
![Page 54: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/54.jpg)
![Page 55: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/55.jpg)
![Page 56: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/56.jpg)
![Page 57: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/57.jpg)
/services/strategy? /services/strategy?
![Page 58: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/58.jpg)
![Page 59: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/59.jpg)
![Page 60: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/60.jpg)
![Page 61: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/61.jpg)
![Page 62: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/62.jpg)
![Page 63: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/63.jpg)
![Page 64: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/64.jpg)
Goal 2 – Resource Downloads?
![Page 65: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/65.jpg)
![Page 66: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/66.jpg)
![Page 67: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/67.jpg)
![Page 68: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/68.jpg)
Remember to Annotate!
![Page 69: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/69.jpg)
![Page 70: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/70.jpg)
![Page 71: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/71.jpg)
![Page 72: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/72.jpg)
Goal 3 – Social Media Follows?
![Page 73: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/73.jpg)
![Page 74: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/74.jpg)
![Page 75: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/75.jpg)
![Page 76: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/76.jpg)
![Page 77: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/77.jpg)
Remember to Annotate!
![Page 78: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/78.jpg)
![Page 79: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/79.jpg)
Macro 1 – Lead Generation?
![Page 80: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/80.jpg)
![Page 81: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/81.jpg)
![Page 82: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/82.jpg)
![Page 83: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/83.jpg)
Macro 2 – Transactions & Revenue?
![Page 84: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/84.jpg)
![Page 85: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/85.jpg)
Step 1 - Have your developer add code?
![Page 86: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/86.jpg)
Step 2 – Click a button
![Page 87: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/87.jpg)
![Page 88: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/88.jpg)
![Page 89: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/89.jpg)
![Page 90: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/90.jpg)
Setup
Verify
Save
Annotate
![Page 91: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/91.jpg)
High Visit Duration
High Pages Per Session
Comments on Blogs
New User Registrations
![Page 92: 4 GA Goals Everyone Needs to Track](https://reader035.vdocument.in/reader035/viewer/2022081404/55943ea71a28abd85b8b4703/html5/thumbnails/92.jpg)
ThankPortent, Inc. 506 2nd Ave. Suite 1700 Seattle. WA 98104-2354 | Tel: 206.575.3740
YOU.
Timothy Gillman
@TimGillmanDrums