4-h dairy showcase: an innovative alternative to auction based recognition for livestock programs...
TRANSCRIPT
4-H Dairy Showcase: An Innovative Alternative to
Auction Based Recognition for Livestock Programs
Bradley W RuggDirector,
Animal Science and Fair Programs
Jan AlbrechtDairy Showcase
Committee
MN Youth Enrolled in 4-HYear TOTAL MEMBERS
Percent Increase
2011 31,292 -6.322010 33,403 -3.52009 34,644 5.312008 32,898 3.69
2007 31,727 7.72
2006 29,452 8.91
2005 27,062 3.69
2004 26,100 -4.03
2003 27196 0.34
2002 27096 -3.70
2001 28129 -0.12
2000 28161
2011 MN 4-H Overall EnrollmentProject Area
2011 Total Enrollment
2011 State Event
Participation
2011 % State Event
Participation1 Photography 10242 325 3.17
2 Crafts and Fine Arts 9293 242 2.60
3 Food and Nutrition 6548 219 3.34
4 Shop 5646 176 3.11
5 Self-Determined 4977 145 2.91
6 Clothing and Textiles 4821 257 5.33
7 Cloverbuds 4307 NA
8 Flower Gardening 4074 37 .91
9 Horse 4063 699 17.20
10 Vegetable Gardening 3947 27 .68
11 Shooting Sports - Wildlife Management 3616 51+702 20.82
12 Dog 3374 35+503 15.95
13 Beef 3297 568 17.23
14 Rabbit 3137 272 8.67
15 Poultry 2949 257 8.71
16 Pet 2846 28 .98
2011 MN 4-H Animal Science Enrollment
Total 2011 AnSci Enrollment = 26,447
Project Area
Total Enrollment
State Event Participation
% State Event Participation
1 Horse 4063 699 17.20
2 Dog 3374 35+503 15.95
3 Beef 3297 568 17.23
4 Rabbit 3137 272 8.67
5 Poultry 2949 257 8.71
6 Swine 2685 448 16.69
7 Dairy 2337 509 21.78
8 Sheep 2098 352 16.78
9 Goat 1967 276 14.03
10 Lama 540 55 10.19
MINNESOTA 4-H UNIQUE GIVENSState Fair
6,500 4-Hers participate at the State Fair, most with overnight lodging and meals.
2,700 4-Hers participate with Livestock Exhibits.
All State Fair 4-H participants “win” a trip with their project. This is done through a State Fair line-up selection process done at the completion of project judging at County Fair.
4-Hers are allowed to bring only 1 animal and 1 General Project to the State Fair.
4-Hers must have completed the 6th grade to compete at the State Fair.
MINNESOTA 4-H UNIQUE GIVENSState Fair – AnSci Projects
All State Fair Livestock participants participate in an interview process to gauge knowledge and growth. The top 20% receive polo shirts and the top 2% receive director’s chairs.
All State Fair Livestock participants must be certified in MN 4-H Livestock Quality Assurance and Ethics.
Minnesota 4-H offers lease opportunities for most species in the breeding classes.
County species delegations participate in a 3-4 hour intensive consumer awareness program designed to educate fairgoers on any aspect of the respective species.
MINNESOTA 4-H UNIQUE GIVENSAuction
4-H Auctions are held in 86% of all counties.
Over $1.3M generated annually at MN 4-H auctions.
Average auction – over $19,000; some grossing over $70,000.
Auctions must begin with a 4-Her delivered statement indicating participation in the auction is a “privilege – not a right.”
All auctions are premium only – no animals are sold.
Only purple, blue and red ribbon winners are allowed.
No Cloverbuds. A minimum of 20% of each auction dollar
must go to the 4-H program.
State Fair Purple Ribbon Auction Results
Beef Swine Sheep
Year Total Top BidAve Non
Champion Top BidAve Non
Champion Top BidAve Non
Champion
2012 $445,265 $16,000 $6,201 $9,600 $3,776 $5,500 $3,056
2011 $368,140 $15,000 $5,537 $7,100 $3,196 $5,700 $2,667
2010 $327,375 $14,600 $4,750 $7,000 $2,933 $5,500 $2,454
2009 $315,125 $14,500 $4,216 $6,200 $2,749 $5,500 $2,537
2008 $317,000 $14,000 $4,984 $8,000 $2,530 $5,100 $2,269
2007 $280,000 $13,700 $4,320 $7,100 $1,999 $5,000 $1,796
2006 $235,000 $13,600 $3,626 $6,500 $2,018 $4,850 $1,791
2005 $230,000 $13,500 $3,472 $6,000 $1,757 $4,700 $1,696
2004 $200,000 $12,500 $3,017 $5,500 $1,430 $3,900 $1,267
2003 $175,000 $11,000 $2,807 $5,300 $1,225 $3,100 $1,238
2002 $131,000 $10,500 $2,133 $5,100 $1,071 $2,750 $1,017
2001 $104,000 $10,000 $2,463 $3,500 $624 $2,700 $719
2000 $104,000 $9,000 $1,705 $5,000 $702 $2,400 $7101999 $94,000 $10,000 $1,642 $4,700 $612 $2,000 $888
DAIRY SHOWCASEHow it was born…
Three years of research: tracking scholarship vs. competition in livestock.
Increasing inquiries from Dairy leadership in terms of Auction participation.
A series of meetings with the Auction Committee to consider inclusion.
A strong desire to focus on scholarship above competition.
Establishing Partnerships
Primary Programmatic Partner
Dairy Showcase Committee Partner• Small Executive Committee (all share a common
understanding and respect for Total Youth Development) with Representation from
• Primary Partner - MLBA• Industry – Marketing• Industry – Media• Industry – Dairy Farmer• University of Minnesota
Animal Science Department• Minnesota 4-H
Media Partners
• Develop strategies for insuring positive and CORRECT messages for:– Print, radio, TV and Showcase presentation
Funding Partners
• Track old and recruit new funders– Follow up and appreciation key
Other Partners
• Key Dairy Leaders• Dairy Businesses and Organizations• 4-H Dairy Youth• Minnesota State Fair
Champion Steer vs. Kern Scholarship Comparison
• 2012 Champion Steer– Award based solely on State Fair placing– $16,000 – 20% = $12,800 paid to the 4-Her– Total paid immediately – no strings attached– No other 4-H activities or leadership required
• 2012 Kern Scholarship– Award based on well rounded 4-H career including leadership – $1,500 per year X 4 years = $6,000 maximum– Paid out over 4 years if 4-Her maintains a 3.0 GPA. 4-Her must reapply each year of eligibility
AUCTION ISSUES WE WANTED TO AVOID
Expectation of exceptional breeding and/or high price paid to be competitive
‘Last minute’ dollar expectation that often comes with participation
‘Strong arming’ potential and current buyers
An auctioneer approach vs. opportunity to showcase accomplishments
Showcase Scorecard
Showcase Profile
HOW DID WE DO?
Sheep Interview Results
*Indicates Champion or Reserve Market Lamb
Score# of
Intermediates Premium $ # of Seniors Premium $22 0 5 $5,000*
21 0 5 $2,500, $4,100
20 0 10 $2,300
19 1 $2,300 15 $3,000
18 3 $3,250 22
17 3 $4,100 22 $3,100, $2,900, $2,800
16 6 26 $3,500
15 6 25 $5,500*, $2,500, $2,750
14 11 $2,400, $4,700 19 $3,250
13 9 18 $2,250, $3,000
12 16 $2,200, $3,950 13
11 16 3
10 18 4
9 11 3
8 15 4 $2,900
7 9 $3,625 3
6 2 1
Sheep Auction Participants
Showmanship ‘PA’ indicates participation
Interview Finalists ‘X*’ indicates an interview winner
Judging participant and project bowl ‘no’ indicates their county offers it but did not participate
Breed/Placing Premium Showmanship
Interview Finalists (top20%)
Judging Participant
Project Bowl
Grand Champion Market Lamb 5,500$ PA-Sr. 4th OverallReserve Champion Market Lamb 5,000$ PA-Sr. Res. Champion X X X-1stRes. Champion Middleweight Market Lamb 2,250$ PA-Adv. Res. Champion NoChampion Heavyweight Market Lamb 2,200$ Res. Champion Lightweight Market Lamb 3,100$ PA-5th OverallRes. Champion Heavyweight Market Lamb 3,500$ PA-Adv. 3rd OverallChampion White Face Market Lamb 3,000$ PA-Callback No NoRes. Champion White Face Market Lamb 2,400$ PA-Int. Champion NoChampion Speckle Face Market Lamb 3,950$ NoRes. Champion Speckle Face Market Lamb 4,700$ PA No NoMiddleweight 3,000$ PA-Callback No NoHeavyweight 3,625$ PA-Int. Res Champion NoMiddleweight 2,900$ PA-Callback XMiddleweight 2,500$ PA-Adv. Champion X* X NoHeavyweight 2,800$ PA No NoMiddleweight 2,500$ PA-CallbackMiddleweight 2,300$ PA-Callback XLightweight 3,250$ PA-Callback XLightweight 4,100$ PA X X XLightweight 3,250$ PA No NoLightweight 2,800$ PA-Callback No NoHeavyweight 4,200$ X* No NoHeavyweight 2,750$ PA-4th OverallMiddleweight 2,300$ No
Swine Interview Results
*Indicates Champion or Reserve Champion Market Barrow
**Does not include 5 exhibitors that did make up interviews (including the Grand Champion Barrow exhibitors, $9,500, $3,400, $3,000, $4,000, $3,950)
Score# of
Intermediates Premium $ # of Seniors Premium $20 0 0
19 0 0
18 0 3
17 0 4 $3,700
16 6 8 $4,150, $3,000, $3,200
15 9 $2,600, $4,225 19 $6,000
14 25 $2,750, $3,400, $2,750 35$3,100, $2,900, $3,700, $3,000, $4,600, $2,800
13 22 $5,100 32 $4,400, $3,100, $3,100
12 29 $3,100 38 $2,750, $3,000
11 27 30 $3,675, $3,050
10 25 $3,000 35$7,650*, $3,000, $3,000,
$3,350, $5,000, $3,500
9 14 30 $3,500, $2,750
8 8 13
7 1 7
6 5 3
5 0 4
Swine Auction
Participants
Breed/Placing Premium Showmanship
Interview Finalists (top20%)
Judging Participant
Project Bowl
Grand Champion Market Swine 9,500$ Champion Sr. Mkt BarrowReserve Champion Market Swine 7,650$ Callback NoGrand Champion Market Gilt 5,100$ Champion Int Mkt Gilt No NoReserve Champion Market Gilt 4,400$ Champion Purebred 3,400$ Callback NoReserve Champion Heavyweight 2,600$ Callback X X NoReserve Champion Purebred 3,100$ Callback XChampion Lightweight 3,500$ Callback NoChampion Duroc 2,750$ Callback X NoHeavyweight 4,225$ X* No X-2ndReserve Champion Middleweight 3,675$ Heavyweight 3,000$ Callback No NoRegistered Yorkshire 3,100$ CallbackReserve Champion Duroc 6,000$ Champion Adv. Mkt Barrow X*Middleweight 4,150$ Callback X XHeavyweight 3,000$ No NoChampion Hampshire 3,400$ Callback NoMiddleweight 2,900$ 3rd Overall Adv No NoReserve Champion Lightweight 3,000$ Callback NoLightweight 2,750$ Callback XHeavyweight 2,750$ CallbackMiddleweight 3,000$ Res. Ch. Sr. Mkt Barrow X X NoRegistered Other Breed 3,350$ CallbackHeavyweight 4,000$ Middleweight 3,000$ Callback X NoHeavyweight 3,100$ CallbackHeavyweight 3,100$ Champion Int Mkt Barrow XHeavyweight 3,700$ Callback NoHeavyweight 3,950$ CallbackMiddleweight 3,000$ Callback X No NoHeavyweight 5,000$ CallbackChampion Spot 3,500$ Callback NoMiddleweight 3,200$ X No NoGilt 4,600$ Champion Adv. Mkt Gilt X NoGilt 3,000$ CallbackGilt 2,750$ Callback NoGilt 2,800$ Callback X No NoGilt 3,050$ Gilt 3,700$ Champion Sr. Mkt Gilt X* X X
Interview Finalists ‘X*’ indicates an interview winner
Judging participant and project bowl ‘no’ indicates their county offers it but did not participate
Beef Interview Results
*Indicates Champion or Reserve Market Beef
**Indicates Champion or Reserve Dairy Steer
*Does not include 4 exhibitors that did make up interviews
Score# of
Intermediates Premium $ # of Seniors Premium $21 0 1 20 0 3 19 1 5 18 0 7 17 2 5 16 0 9 15 6 17 $4,800 14 8 22 $11,000*, $7,200, $10,200, $5,250
13 15 32$6,000, $4,375, $4,600, $6,500,
$3,800
12 32 $5,600 39$6,525, $5,500, $6,900, $5,000,
$3,300
11 21 $16,000*, $4,725 54
10 24 45$6,150, $10,000, $5,950, $5,050,
$6,000, $3,2009 19 44 $5,500, $6,3758 21 29 $3,100 7 24 22 $5,890 6 9 8 5 6 7 $9,600**4 1 2 3 1 0 2 0 1 1 1 1 0 2 1
Beef Auction
ParticipantsShowmanship ‘PA’ indicates participation
Interview Finalists ‘X*’ indicates an interview winner
Judging participant and project bowl ‘no’ indicates their county offers it but did not participate
Breed/Placing Premium Showmanship
Interview Finalists (top20%)
Judging Participant
Project Bowl
Grand Champion Market Beef 16,000$ Reserve Champion Market Beef 11,000$ PA No NoChampion Maine Anjou 6,000$ PA-Sr. Reserve X* X NoChampion Shorthorn Plus 6,525$ Champion Shorthorn 4,375$ No NoChampion Charolais 5,050$ Champion Limousin 7,200$ PA-Called Back No NoChampion Angus 6,600$ Champion Hereford 6,150$ PA- Sr. 3rd Overall NoChampion Market Heifer 10,000$ PA-Called Back X No NoChampion Div I Crossbred 5,500$ NoChampion Div III Crossbred 5,950$ Reserve Champion Maine Anjou 5,500$ XReserve Champion Shorthorn Plus 5,050$ Reserve Champion Shorthorn 5,890$ NoReserve Champion Charolais 6,000$ PA-Sr. 5th Overall X NoReserve Champion Limousin 5,600$ PA X XReserve Champion Simmental 6,900$ PA-Called Back NoReserve Champion Angus 4,600$ PA XReserve Champion Hereford 6,000$ No NoReserve Champion Market Heifer 10,200$ PA-Int. Champion XRes. Ch. Division I Crossbred 4,800$ PA-Called Back X No NoRes. Ch. Division II Crossbred 6,325$ Res. Ch. Division III Crossbred 6,500$ PA-Sr. 4th OverallGrand Champion Dairy Steer 9,600$ PA XReserve Champion Dairy Steer 8,450$ PA NoChampion Division I 3,800$ PAChampion Division II 5,250$ PAReserve Champion Division I 3,200$ PAReserve Champion Division II 3,100$ PAReserve Champion Division III 5,000$ PA NoReserve Champion Division IV 4,725$ PA XChampion Crossbred Dairy Steer 3,300$ PA
Dairy Showcase Model 2012
Interview Finalists ‘X*’ indicates an interview winner
Judging participant and project bowl ‘no’ indicates their county offers it but did not participate
Placing Award
Premium Leadership
Profile Score Showmanship
Placing
Interview Finalists (top20%)
2011 Judging Participant
Project Bowl 2012 Show Placing
1 $ 2,500 X X X* X X P
2 $ 2,150 X X X* X X P
3 $ 1,800 X X X X x P
4 $ 1,500 X X X X P
5 $ 1,325 X X* X X P
6 $ 1,150 X X X X X P
7 $ 1,025 X X X* No No P
8 $ 925 X X X X X B
9 $ 850 X X X* X X B
10 $ 800 X X X B
11 $ 700 X X X P
12 $ 700 X X X X P
13 $ 700 X X X X B
14 $ 700 X X X B
15 $ 700 X X X X B
16 $ 600 X X X X B
17 $ 600 X X* No X B
18 $ 600 X X X P
19 $ 600 X X X X B
20 $ 600 X X* X X P
21 $ 500 X X X No P
22 $ 500 X X X X P
23 $ 500 X X X X X P
24 $ 500 X X X X P
25 $ 500 X X X X B
QUESTIONS AND DIALOG
Thank YOU!