4 [huspot training] gto
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ÂTRANSCRIPT
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Pleases change your name to: First name_LC_Position
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Global Talent Organisations (iGIP)
Hubspot Workshop Series #5
Friday, 29th Jan, 9pm
HostChuck Chaoke National Vice President Customer Experience for Organisations
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Content• Traditional Customer Flow VS. New flow
• Company Opportunities Portal
• GTO Digital Ecosystem
• How does Hubspot fits in?
• Value delivery
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Attraction Consideration Value Delivery Brand Advocacy
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Attraction Consideration Value Delivery Brand Advocacy
• Push sales
• Cold calls
• Company visits
• Meetings • Company and EP servicing
• Company and EP servicing
How we work right now
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Attraction Consideration Value Delivery Brand Advocacy
• Push sales
• Cold calls
• Company visits • Meetings• Company and EP
servicing• Collect endorsments
and reraise
How we want to evolve
• We engage them digitally and physically
• Company raise opportunities themselves
• Or companies can look at COP
• Company and EP servicing
• Companies and EPs create endorsement content digitally to further help attraction
• Pull sales
• Digital marketing
• Companies search on google and find AIESEC GTO program
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Companies opportunity portal
What is it?
Like student OP, it serves as a open platform for companies to browse, search for students and post companies opportunity. It’s like a recruitment site. Having such platform, we bring transparency to our services and shape the companies’ behaviour to interact with us more actively, rather then passively.
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GTO B2B Ecosystem
COP
B2B Marketing
Stranger Visitor Leads Customer
Operations
Warmer Leads
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GTO B2B Ecosystem
COP
B2B Marketing
Stranger Visitor Leads Customer
Operations
Attracting stranger to our marketing
funnel
Warmer Leads
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GTO B2B Ecosystem
Global Page aiesec.org/companies
COP
B2B Marketing
Stranger Visitor Leads Customer
Operations
India Page aiesec.in/
companies
Attracting stranger to our marketing
funnel
Warmer Leads
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Global Page aiesec.org/companies
COP
B2B Marketing
Stranger Visitor Leads Customer
Operations
Leads assign: AI -> MC -> LC
Attracting stranger to our marketing
funnel
Email to Kasia
Sign up to COP
Want to know more
Warmer Leads
Global Pilot Flow
Explanation and convert
them to COP sign up
Leads assign: AI -> MC -> LC
Email to Kasia
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GTO B2B Ecosystem
Global Page aiesec.org/companies
Search and postCOP
B2B Marketing
Stranger Visitor Leads Customer
Operations
Leads assign: AI -> MC -> LC
Attracting stranger to our marketing
funnel
Email to Kasia
Sign up to COP
Want to know more
Showcase the talent pool
Warmer Leads
Global Pilot Flow
Explanation and convert
them to COP sign up
Leads assign: AI -> MC -> LC
Email to Kasia
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GTO B2B Ecosystem
Global Page aiesec.org/companies
Search and post
LC sales
COP
B2B Marketing
Stranger Visitor Leads Customer
Operations
Attracting stranger to our marketing
funnel
Sign up to COP
Want to know more
Leads assign: AI -> MC -> LC
Email to Kasia
Explanation and convert
them to COP sign up
Showcase the talent pool
Warmer Leads
CRM
Global Pilot Flow
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GTO B2B Ecosystem
COP
B2B Marketing
Stranger Visitor Leads Customer
Operations
India Page aiesec.in/
companies
Attracting stranger to our marketing
funnel
MC leads nurturingHubspot Sign up
Warmer Leads
India flow
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GTO B2B Ecosystem
LC sales
COP
B2B Marketing
Stranger Visitor Leads Customer
Operations
India Page aiesec.in/
companies
Attracting stranger to our marketing
funnel
MC leads nurturingHubspot Sign up
Warmer Leads
CRM
India flow
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GTO B2B Ecosystem
Global Page aiesec.org/companies
Search and post
LC sales
COP
B2B Marketing
Stranger Visitor Leads Customer
Operations
Leads assign: AI -> MC -> LC
India Page aiesec.in/
companies
Attracting stranger to our marketing
funnel
Email to Kasia
Sign up to COP
Want to know more
Explanation and convert
them to COP sign up
MC leads nurturingHubspot Sign up
Showcase the talent pool
Warmer Leads
CRM
Together
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GTO B2B Ecosystem
Global Page aiesec.org/companies
Search and post
LC sales
COP
B2B Marketing
Stranger Visitor Leads Customer
Operations
Leads assign: AI -> MC -> LC
India Page aiesec.in/
companies
Attracting stranger to our marketing
funnel
Email to Kasia
Sign up to COP
Want to know more
Explanation and convert
them to COP sign up
MC leads nurturingHubspot Sign up
Showcase the talent pool
Warmer Leads
HubspotHubspotHubspot
CRM
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Hubspot
• Attraction: visitors sign up to become a lead
• Consideration: email marketing to nurture companies
• Value delivery: CRM (Customer Relationship Management)
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Hubspot
• Attraction: visitors sign up to become a lead
• Consideration: email marketing to nurture companies
• Value delivery: CRM (Customer Relationship Management)
MC CX ICX
MC CX ICX LC
LCMC GTO/ BD
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Hubspot - Attraction MC CX ICX
Global Page aiesec.org/companies
COP
B2B Marketing
Stranger Visitor
Operations
India Page aiesec.in/
companies
Attracting stranger to our marketing
funnel
• Purpose: through digital marketing strategy, attracting companies to visit aiesec.in to sign up
• Format: blog, ebook, social post
• Channels: Linkedin, FB
• MC Staff - Sean
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If your team want to contribute for B2B content, please add Sean on whatsapp
now: +91 983 185 7050
Hubspot - Attraction
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Hubspot - Consideration
COP
B2B Marketing
Operations
• Purpose: through email marketing strategy, convert a sign up to a physical meeting by a lc
• Format: emails
• Channels: direct emails
• MC Staff - Sean
MC CX ICX LCSearch and post
LC sales
Leads
MC leads nurturing
Showcase the talent pool
Warmer Leads
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Hubspot - Consideration
Leads
LC 1
LC 2
LC 3
MC BD
LC 1 Nurturing
LC 2 Nurturing
LC 3 Nurturing
MC BD Nurturing
LC 1 Sales
LC 1 Sales
LC 1 Sales
MC Sales
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Hubspot - Consideration
Leads
LC 1
LC 2
LC 3
MC BD
LC 1 Nurturing
LC 2 Nurturing
LC 3 Nurturing
MC BD Nurturing
MC CX ICX Nurturing
LC 1 Sales
LC 1 Sales
LC 1 Sales
MC Sales
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Hubspot - ConsiderationEnroll Lead in national list into Mumbai workflow
If Lead(City) = Mumbai
• Enrol Lead to list: leads of Mumbai
If lead (City) = Bangalore
• Enrol Lead to list: leads of Bangalore
etc.
Enrol Lead in Mumbai list workflow
Delay 2 hours
• Send email 1 to instruct about next step
Delay 2 days
• If email not opened
• Send email 2 to instruct about next step
MC lead distribution LC Basic flow LC advanced flow
Campaigns and offers based on
• Peak cycle
• EP supply
• Holidays
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Hubspot - CRM
COP
B2B Marketing
Operations
• Purpose: Manager our customers
• Format: using the hubspot CRM
LC sales
Customer
Showcase the talent pool
Warmer Leads
CRM
LCMC GTO/ BD
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Attraction Consideration Value Delivery
Takeaways
If your team want to contribute for B2B content, please add Sean on
whatsapp now: +91 983 185 7050
Start contacting COP sign ups and raise them, once raised , change
status on EXPA, keep updating the tracker
Start using Hubspot CRM
Email marketing content preparation, and learn to write
emails and create workflows under Hubspot
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