4 keys to buying custom jackets
DESCRIPTION
Need to buy customized jackets? Or promotional jackets for your business or organization? Read these four keys to making the right decision!TRANSCRIPT
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4 keys to buyingCUSTOM JACKETS
Presented by Shoplet Promos
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Want to buy promotional jackets?
•You should answer some KEY questions before buying anything
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Questions to ask…
•Who is your target market?
•What’s your budget?
•What type should I buy?
•Fabric? Color? Sizes? Features?
AM I FORGETTING ANYTHING?
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Target Market
•Does your market wear this style of jacket?▫Certain demographics don’t wear certain
styles of jackets. If you’re at a trade show in Texas, you shouldn’t give out insulated jackets
▫If your brand’s target market isn’t likely to wear jackets, it may be hurtful to put your logo on a jacket. It could dilute your brand and confuse consumers. Be careful when purchasing promotional products
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Target Market
•Are your employees or teammates going to be the recipients of the custom jackets?▫Popular way to promote team unity, to
appear more credible to customers and it looks good!
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Target Market
•So, who will wear it?▫Young professionals? ▫Casual wear?▫COLD weather?▫Athletes? Teams?
•Important to know, they will require different styles of Jackets
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Budget and Goals
•What is your overall budget?
•What are your goals?
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Budget•With literally hundreds of Promotional Jacket
options, your budget is KEY
▫Cost effective jackets will allow you to purchase more shirts with your budget – leading to more people wearing your logo and more impressions
▫High quality custom jackets may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty
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Goals•Quality vs. Quantity
▫Higher reach? Want as many people to recognize your logo as possible? Go for Quantity
▫Increase brand loyalty? Impress at a Trade Show? Go for Quality
▫The correct answer: it depends and it’s most likely a combination of both strategies
VS.
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Styles
•The fun part! ▫Choosing what style to purchase!
Fabric Type
Color
Sizes
Extras?
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Fabric Type?•There are so many styles to choose from –
you need to make sure your fabric works with your market▫For example: outdoor, cold weather =
insulated and hooded or athletes= letterman varsity jacket
Ups
cale
!
Outdoorsy!
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Colors
•Unlike a clothing line, you can’t offer many different color options▫Does it compliment your logo design?▫Does it fit within your brand colors?
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Sizes
•If you don’t know exact sizes, choose a nice distribution of sizes▫XS to XXXL
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Extras
•What features will be most useful to your target market?
Waterproof
Hooded Vest
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Variety
•Don’t forget to get Men’s, Women’s and Youth Jackets if applicable!
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Overview•3 Things To Focus On
▫Who is your recipient?▫TARGET MARKET▫WHAT DO THEY WANT
▫What is your budget?▫QUALITY vs. QUANTITY▫RIGHT BALANCE
▫What style should you buy?▫FABRICS, COLORS, SIZES
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Presented byShoplet Promos
For all your promotional product needs