4 keys to grow your landscape business in 2015
DESCRIPTION
Lawn & Landscape columnist, consultant and award-winning landscaper Marty Grunder reveals four simple things any landscaper can do to grow and beat their competition in 2015. Specifically, you’ll learn: how to sell tons more work to existing clients, how to attain, train, retain and entertain a modern-day green industry work force, how successful landscapers make more money and have more fun.TRANSCRIPT
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Welcome
Make 2015 Your Best Year Ever
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•2014 has been a good year for most contractors
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•2015 – What will it bring?
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•2015 – What will it bring?
•There is no reason to believe 2015 won’t be great!
•Lots of Good Data out there and Optimism!oConstruction Spending is up
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•2015 – What will it bring?
•There is no reason to believe 2015 won’t be great!
•Lots of Good Data out there and Optimism!oConstruction Spending is upoMarriott is building 1800 hotels worldwide
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•2015 – What will it bring?
•There is no reason to believe 2015 won’t be great!
•Lots of Good Data out there and Optimism!oConstruction Spending is upoMarriott is building 1800 hotels worldwideoMajor equipment manufacturers like Gravely, Vermeer and STIHL are all doing well
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•2015 – What will it bring?
•There is no reason to believe 2015 won’t be great!
•Lots of Good Data out there and Optimism!oGrunder Landscaping is up 15%
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•2015 – What will it bring?
•There is no reason to believe 2015 won’t be great!
•So if you want to GROW, there are 4 things you need to focus on.
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•4 Things to focus on to GROW:
1. Sell more to your existing clients
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•4 Things to focus on to GROW:
1. Sell more to your existing clients2. Attain, Train, Retain, and Entertain a World Class Staff
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•4 Things to focus on to GROW:
1. Sell more to your existing clients2. Attain, Train, Retain, and Entertain a World Class Staff3. Have more fun and Make more money
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•4 Things to focus on to GROW:
1. Sell more to your existing clients2. Attain, Train, Retain, and Entertain a World Class Staff3. Have more fun and Make more money4. You can DO More
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•Before we start with those 4 things, let’s begin with the end in mind
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•Before we start with those 4 things, let’s begin with the end in mind
• 6 months from now, what would need to happen for you to consider that time successful?
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•Before we start with those 4 things, let’s begin with the end in mind
• 6 months from now, what would need to happen for you to consider that time successful?
• 12 months from now?
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•Before we start with those 4 things, let’s begin with the end in mind
• 6 months from now, what would need to happen for you to consider that time successful?
• 12 months from now?• Write that down in detail!
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•Revolves around Vision → Mission → Core Values
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•Revolves around Vision → Mission → Core Values
•Your T.E.A.M must be clear on what you are trying to do!
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•Revolves around Vision → Mission → Core Values
•Have to get what you are trying to do
•Crystal clear – Strategy!
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•Revolves around Vision → Mission → Core Values
•Have to get what you are trying to do
•Crystal clear – Strategy!
•Then we put Structure in place
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•Structure always follows Strategy
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•Structure always follows Strategy
•The structure we feel will help you GROW is one focused on 4 specific things
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•Structure always follows Strategy
•The structure we feel will help you GROW is one focused on 4 specific things
1. Sell more to your existing clients2. Attain, Train, Retain, and Entertain a World Class Staff3. Have more fun and Make more money 4. You can DO More
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1. Sell more to your existing clients
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1. Sell more to your existing clients
o Deeper wells
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1. Sell more to your existing clients
o Deeper wellso Be everything to a select few
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1. Sell more to your existing clients
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• Say no, not yes, to more things
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2. Attain, Train, Retain, and Entertain
o What type of team member are you looking for?
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2. Attain, Train, Retain, and Entertain
o What type of team member are you looking for?• Profile them
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2. Attain, Train, Retain, and Entertain
o What type of team member are you looking for?• Profile them • Look at your successful hires
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2. Attain, Train, Retain, and Entertain
o What type of team member are you looking for?• Profile them • Look at your successful hires• What do they have in common?
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2. Attain, Train, Retain, and Entertain
o What type of team member are you looking for?• Profile them • Look at your successful hires• What do they have in common?
This should all be written out!
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•Attaino Where do you find them?
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•Attaino Where do you find them?o How do you find them? – screen them
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•AttainoHow do you find them? – screen them
oIt’s not easy to work at Grunder Landscaping – we even inventory your truck!
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•AttainoWhere do you find them?oHow do you find them? – screen themoWho finds them? – everyone
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•AttainoWhere do you find them?oHow do you find them? – screen themoWho finds them? – everyone
oYour current team is the best source for new team members
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•Train
oOur training circle (idea stolen from HighGrove Partners)
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•TrainoThis is the MOST important part to an excellent team
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•TrainoThis is the MOST important part to an excellent team
ENGAGE
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•TrainoThis is the MOST important part to an excellent team
ENGAGE
oWhat does training look like at your company?
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•TrainoThis is the MOST important part to an excellent team
ENGAGE
oWhat does training look like at your company?oWhat does your team do well?
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•TrainoThis is the MOST important part to an excellent team
ENGAGE
oWhat does training look like at your company?oWhat does your team do well?oWhat needs to improve?
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•RetainoThis part plays a big part in attaining new people
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•RetainoThis part plays a big part in attaining new people
•In your quest to find new people, don’t forget the good ones you currently have on your team
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•RetainoThis part plays a big part in attaining new people
•When your team feels “engaged,” they want to stay!
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•Entertain
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•Entertain
oAll events are great – 3 things
1. Ask your team what they want & do that2. Surprise them once in a while3. Don’t spend big bucks
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•Entertain
o Bottom line – Have a plan• Tell your team you appreciate them
• How many specific words of praise have you shared in the last month?
• Thank you notes?
• 3rd party compliments?
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3. Have More Fun and Make More Money
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3. Have More Fun and Make More Money
• Examples to learn from• Southwest Airlines
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3. Have More Fun and Make More Money• Examples to learn from• Southwest Airlines
• Ed Debevic’s
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3. Have More Fun and Make More Money• Examples to learn from• Southwest Airlines
• Ed Debevic’s
• Praise in Public
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4. You Can do More
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4. You Can do More
o Do a little more than the other guy or gal
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4. You Can do More
o Do a little more than the other guy or gal• Take a risk
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4. You Can do More
o Do a little more than the other guy or gal• Take a risk• Show them the way
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4. You Can do More
o Do a little more than the other guy or gal• Take a risk• Show them the way
This mindset needs to permeate through all partsof the organization
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•Companies that focus on these 4 things can and will win in 2015!
•What would I do if I were you? 1. Define what a win looks like2. Get some help on the 4 Things3. Come to GROW! on St. Simons Island!
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www.martygrunder.com
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•Tour Coastal Greenery
Jeffrey Johns, CEO
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•The King and Prince Beach and Golf Resort
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•Mark Sanborn
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•Introducing – Our Sponsors
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•Companies that focus on these 4 things can and will win in 2015!
•What would I do if I were you? 1. Define what a win looks like2. Get some help on the 4 Things3. Come to GROW! on St. Simons Island!